Madeviral

What Madeviral does

Madeviral Pte Ltd is a Singapore-incorporated, privately held full-service marketing agency founded in 2016 that specializes in the gaming industry, operating across the US, South America, Asia, and Europe. The company delivers bespoke 360° marketing campaigns for three primary customer segments: gaming publishers launching mobile, PC, or console titles; consumer brands in electronics, telco, and FMCG seeking to reach gaming audiences; and Web3 companies marketing crypto and NFT products. Its service portfolio spans influencer collaborations, campaign research and strategy, press release and media sponsorships, event activation, TV streaming ads, out-of-home media, in-house video production, in-house design, branded merchandise, and community management.

The business is built on a curated distribution footprint rather than proprietary technology. Madeviral reports a network of more than 45,000 influencers and over 300 gaming, crypto, and tech media partners, supported by regionally embedded teams that provide local market expertise. Named clients include Garena, Nexon, NetEase, Riot Games, Pearl Abyss, Wargaming, FunPlus, Electronic Arts, HoYoverse, Ubisoft, Animoca Brands, SEGA, Tencent, Samsung, OPPO, Vivo, Xiaomi, TCL, and Singtel, with the company claiming 750+ successful game campaigns and 100+ happy clients cumulatively.

Revenue is generated through project-based and likely retainer professional services engagements with enterprise clients. The go-to-market is sales-led, anchored by a free strategy session as the primary client acquisition touchpoint. No pricing tiers, API, SDK, or proprietary platform is disclosed, reinforcing the service-agency character of the business. In October 2025, GCL Global Holdings Ltd announced a non-binding MOU to acquire up to 51% of Madeviral's equity, pending due diligence and regulatory approvals.

Name

Madeviral

Legal name

Madeviral Pte Ltd

Website

https://madeviral.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Madeviral is a Singapore-based full-service marketing agency that designs and executes 360° influencer and campaign marketing programs for gaming publishers, consumer brands, and Web3 companies across the US, South America, Asia, and Europe, leveraging a 45,000+ influencer network and 300+ media partners.

Ownership category

akta.pro rank

Product category

Gaming Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Media Buying Agencies (541830), Media Buying Agencies (54183), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer & Creator Marketing (BPAFAAAG)

akta.pro secondary industries

Influencer Campaign Operations & Managed Services (BPAFAHAF), Creator Content Production & Co-Creation Studios (BPAFAHAD)

Keywords

• Gaming marketing agency
• Influencer marketing services
• Gaming campaign strategy
• Media sponsorship services
• Event activation marketing

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Marketing Agency Services: Madeviral generates revenue through professional marketing services including influencer collaborations, campaign research and strategy, press release and media sponsorships, event activation, TV streaming ads, out-of-home media, in-house video production, in-house design, branded merchandise, and community management. Revenue appears to be project-based or retainer model for campaign execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Madeviral is a Singapore-based full-service gaming marketing agency that builds bespoke 360° marketing campaigns for game publishers, consumer brands, and Web3 companies. Its service portfolio covers influencer collaborations, campaign research and strategy, press release and media sponsorships, event activation, TV streaming ads, out-of-home media, in-house video production, in-house design, branded merchandise, and community management, delivered through regional teams across the US, South America, Asia, and Europe.

Product overview

Madeviral is a full-service marketing agency specializing in the gaming space, offering a comprehensive suite of 360-degree marketing campaign services. The company operates as a platform of integrated service modules including Influencer Collaborations, Campaign Research & Strategy, Press Release & Media Sponsorships, Event Activation, TV Streaming Ads, Out of Home Media, In-House Video Production, In-House Design, Branded Merch, and Community Management. These services work together to help game publishers, consumer brands, and Web3 companies engage millions of gamers worldwide through bespoke marketing campaigns with a focus on impactful influencer marketing, local market expertise, and long-term audience engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Collaborations Partnership arrangements with gaming influencers to promote brands and products through their established channels and audiences, targeting enterprise game publishers, consumer brands, and Web3 companies.
• Campaign Research & Strategy Market research and strategic planning services to develop effective marketing campaigns tailored to specific gaming audiences and regions.
• Press Release & Media Sponsorships Media relations services including press release creation and distribution, as well as sponsorship arrangements with gaming, crypto, and tech media outlets.
• Event Activation On-site and virtual event marketing services to create immersive brand experiences at gaming events and conferences.
• TV Streaming Ads Advertising placement services across television and streaming platforms targeting gaming audiences.
• Out of Home Media Physical advertising placements including billboards, transit ads, and other outdoor media targeting gamers in key markets.
• In-House Video Production Internal video content creation capabilities for producing promotional videos, trailers, and branded content.
• In-House Design Graphic design services for creating visual assets, marketing materials, and branded content.
• Branded Merch Custom merchandise design and production services for branded gaming products and promotional items.
• Community Management Social media and online community engagement services to build and maintain fan communities around games and brands.

Quantifiable outcome

• Supported dozens of AAA launches making Top 10 on Google Play, App Store and YouTube trending lists
• +2 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Viral Nation: Viral Nation is a global influencer marketing agency with a strong gaming and entertainment creator practice. It directly competes with Madeviral in providing managed influencer campaigns and full-service execution for gaming and consumer-brand clients.
• Fanbytes: Fanbytes is a Gen Z and gaming-focused influencer marketing agency serving brands targeting younger gaming and mobile audiences. It overlaps with Madeviral's mobile gaming and consumer-brand book of business, particularly across EMEA and global mobile campaigns.
• Babel: Babel is an influencer marketing agency with deep gaming and entertainment credentials and a global creator network. It competes head-to-head with Madeviral for enterprise gaming publisher budgets and integrated campaign execution.
• PowerUp Gaming: PowerUp Gaming is a gaming-specialist marketing and influencer agency serving publishers and brands targeting gamer audiences. It is comparable to Madeviral in vertical focus and influencer-led campaign execution.
• The Reach Group: The Reach Group is a global influencer marketing agency with a significant gaming and entertainment practice. It competes with Madeviral for enterprise clients running multi-region influencer campaigns, including through its acquired Fanbytes brand.

Emerging players

• Upfluence: Upfluence is an influencer marketing platform combining software with managed services. It overlaps with Madeviral's influencer campaign operations but is more platform-led, representing a tech-enabled competitive threat.
• Aspire: Aspire is an influencer marketing platform with managed service offerings and strong creator-marketplace tooling. It competes with Madeviral at the workflow/software layer of influencer marketing, including for gaming and consumer-brand clients.

Broad incumbents

• Mobvista: Mobvista is a global mobile marketing and advertising platform with significant gaming-app user acquisition capabilities. It competes with Madeviral for mobile gaming publisher budgets through programmatic and performance channels.
• GameSquare: GameSquare is a publicly listed gaming-focused media and marketing company offering influencer, content, and esports services. It is a broader incumbent competitor to Madeviral in gaming influencer marketing, particularly in North America.

Others

• Plaion: Plaion (formerly Koch Media) is a gaming publisher and marketing services provider within a larger games group. It is an adjacent ecosystem participant rather than a direct influencer-marketing competitor, but represents the publisher-side of the value chain Madeviral serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/madeviral-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madeviral