MIRACLE GAMES
MIRACLE GAMES operates the MG Store, a cross-platform Windows 10 (UWP) application and game distribution marketplace serving global casual, strategy, and social-multiplayer gamers through co-publishing, freemium in-game purchases, and multi-channel distribution.
- Company typePrivate
- Founded2016
- HeadquartersBeijing, China
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What MIRACLE GAMES does
MIRACLE GAMES INC. is a private digital gaming distribution company that operates the MG Store, a cross-platform application and game marketplace built around Windows 10 (UWP) technology. Founded in 2016 and headquartered in Beijing with US operations, the company distributes a catalog of 25+ titles — spanning strategy (Infinity Kingdom, Evony: The King's Return, Rage of Kings), casual simulation (Cooking City, Merge Sweet Isles), naval warfare (Dreadnoughts: Naval Warfare, Thunder Battle), and licensed IP games (Naruto: Duel, Game of Thrones: Winter is Coming) — primarily through Microsoft Store, with additional distribution on Google Play, Apple App Store, and its proprietary MG Store platform. The platform supports cross-platform account synchronization between Windows 10 PC and Android devices, and includes a proprietary virtual economy (M Beans currency, VIP membership, EXP systems) alongside payment integrations with WeChat Pay and QQ Pay.
The company's business model rests on three revenue streams: co-publishing revenue share with game developers, in-game purchases from freemium titles (gift packs, virtual currency, premium content), and one-time license fees for premium games (e.g., Nightmare Scape at $19.99). The MG Developer Cooperation Platform and MG Ads SDK for UWP form a developer-facing ecosystem intended to attract third-party publishers to the MG Store. MIRACLE GAMES raised $1.5M from Yueshang Chuangtou in May 2016 — its only disclosed funding round — and operates with a team of 1-10 employees.
The platform supports 10+ languages and targets global casual, strategy, and social-multiplayer gaming audiences. Distribution reach is anchored by a core publisher relationship with Microsoft Store, supplemented by IP licensing partnerships (most prominently the Naruto theatrical IP) and community engagement via Discord, Facebook, and seasonal in-game events. No AI/ML capabilities, patents, certifications, or regulatory actions are disclosed.
MIRACLE GAMES firmographics
Firmographics- Name
- MIRACLE GAMES
- Legal name
- MIRACLE GAMES INC.
- Website
- https://mguwp.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MIRACLE GAMES operates the MG Store, a cross-platform Windows 10 (UWP) application and game distribution marketplace serving global casual, strategy, and social-multiplayer gamers through co-publishing, freemium in-game purchases, and multi-channel distribution.
- Ownership category
- akta.pro rank
MIRACLE GAMES industry classification
Industry- Product category
- Digital Game Distribution
- NAICS
- Hobby, Toy, and Game Retailers (45912), Software Publishers (5132)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)
- akta.pro secondary industries
- PC Digital Game Stores & Launchers (MPAFACAA), Social/UGC Game Platforms with Integrated Stores (MPAFACAG), In-Game Item Marketplaces & Trading Platforms (MPAFACAJ), PC & Console Game Distribution Platforms (BPAMAKAA)
Keywords
Where MIRACLE GAMES is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
MIRACLE GAMES business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Game Sales and Distribution: MIRACLE GAMES generates revenue through distributing games on the MG Store, Microsoft Store, and other platforms. Some games are sold at prices like Nightmare Scape at $19.99, while many are free-to-play with in-game purchases.
- In-Game Purchases: Free-to-play games generate revenue through in-game purchases, gift packs, VIP points, and virtual currency transactions. Games like Last Land: War of Survival offer various gift packs and in-game items for purchase.
- Co-Publishing Revenue Share: MIRACLE GAMES co-publishes games from developers and shares in the revenue generated from these titles on their platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play games with in-game purchases |
| One time/ perpetual license | One time/ perpetual license | Premium game pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
MIRACLE GAMES product offering
Product offeringCore offering
MIRACLE GAMES operates the MG Store, a Win10 global application sharing platform that aggregates and distributes third-party and co-published games across Windows 10 (UWP), Android, iOS, and HTML5 browser environments. The platform offers freemium and premium games, in-game purchases, virtual currency (M Beans), VIP membership, gift packs, and cross-platform account synchronization between PC and Android devices. The company also provides the MG Ads SDK for UWP developer monetization and a Developer Cooperation Platform for global game publishing.
Product overview
MIRACLE GAMES operates the MG Store, a multi-platform application and game distribution marketplace that serves as a unified hub for publishing and downloading content. The core product is the MG Store (available at mguwp.com and Microsoft Store), which distributes UWP applications for Windows 10, APK packages for Android, and HTML5 browser-based games. The platform supports cross-platform account synchronization between Windows 10 PC and Android devices. Key offerings include an extensive games catalog spanning strategy (Infinity Kingdom, Evony, Rage of Kings), casual simulation (Cooking City, Merge Sweet Isles), action (War Storm, Thunder Battle), RPG (Tales of Terrarum), music apps (Piano 10, Organ 10, Church Organ 10, Midi Piano), and utility applications. The developer ecosystem is supported by the MG Ads SDK for UWP monetization and a Developer Cooperation Platform for global publishing. The platform operates a virtual economy with M Beans currency, VIP membership, and EXP systems, and supports multiple payment methods including WeChat Pay and QQ Pay.
Differentiator
Problem solved
Functional benefit
Brands
- MG Store: The company's proprietary app store platform for distributing Windows 10 (UWP) applications and games, available alongside Microsoft Store distribution.
Products and services
- MG Store Win10 global general application sharing platform serving as the distribution marketplace for UWP applications, APK packages, and HTML5 games, with cross-platform account synchronization between Windows 10 PC, Android, and Microsoft Store; includes a personal center with VIP, EXP, M Beans, gift-pack, and message features.
- MG Ads SDK for UWP Advertising SDK purpose-built for UWP applications that enables developers to monetize apps and games distributed via the MG Store platform.
- MG Developer Cooperation Platform Dedicated web platform where game and app developers cooperate with MIRACLE GAMES for global publishing and distribution of their titles across UWP, Android, iOS, and HTML5 channels.
- Knit Away Cozy 3D yarn-sorting puzzle game in which players sort colorful yarns, untangle knitting patterns by rotating and zooming, and complete weekly updated levels with soft visuals and smooth controls.
- Naruto: Duel Officially licensed Naruto IP strategy game co-published by MIRACLE GAMES, targeted at strategy fans and existing Naruto IP audiences, and distributed globally via Microsoft Store.
- Cooking Playtime: Tasty Street Simulation management cooking game co-published by MIRACLE GAMES, built around running a food street and managing culinary operations.
- Tales of Terrarum 3D management and adventure simulation game where players inherit territory, build towns, and play across PC and Android with cross-platform account sync.
- Dreadnoughts: Naval Warfare 3D naval strategy game featuring 50+ warships including destroyers, submarines, and aircraft carriers with faction-based combat.
- Infinity Kingdom Fantasy Epic War SLG co-published by MIRACLE GAMES combining main city development, puzzle solving, general breeding, and epic battles.
- Evony: The King's Return Real-time war SLG co-published by MIRACLE GAMES combining main city development, rich puzzle solving, breeding of famous historical generals, and epic battles.
- Cooking City Casual cooking time-management game featuring dishes from around the world with 200+ recipes and 300+ levels, distributed on MG Store and Microsoft Store.
- Sweet Dance: Sweet Social Music Game 3D music and dance social game co-published by MIRACLE GAMES with dress-up, cultivation, and multi-player modes featuring cross-platform PC/Android sync; reported 30M+ users worldwide.
- Last Land: War of Survival (Clash of Empire) MMO RTS with real-time combat, alliance systems, and 16-language support for global play, co-published by MIRACLE GAMES.
Quantifiable outcome
- 30M+ users worldwide across co-published titles
Companies that use MIRACLE GAMES
Customer profileSegments3 records
Ideal customer profiles3 records
MIRACLE GAMES technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
MIRACLE GAMES partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- MicrosoftcoreMIRACLE GAMES operates as a key application publisher on the Microsoft Store, distributing UWP applications and games for Windows 10 devices. The partnership enables global distribution through Microsoft's platform infrastructure.
- Naruto IP HoldersflagshipMIRACLE GAMES co-publishes Naruto: Duel, an officially licensed Naruto theatrical IP strategy game. The game received Microsoft Store featured placement and represents a major IP licensing partnership.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
MIRACLE GAMES competitors and assessment
Company assessmentDirect peers
- TapTap: Mobile and PC game distribution platform with a community-driven discovery model. Directly comparable to MG Store in operating a multi-game storefront with editorial curation, developer publishing tools, and cross-region distribution.
- itch.io: Indie-focused game distribution marketplace with open developer publishing. Comparable in operating a lightweight multi-game storefront where third-party developers can self-publish and where curation is lightweight.
- CrazyGames: Browser-based (HTML5/Unity WebGL) casual game distribution platform. Comparable because MIRACLE GAMES also distributes HTML5 games alongside PC and mobile titles through MG Store.
- Poki: HTML5 casual game portal monetized via ads. Comparable in distributing free-to-play casual browser games to a global, multi-language audience similar to MG Store's HTML5 line.
Broad incumbents
- Roblox Corporation: Massive UGC gaming platform with integrated economy and discovery. Comparable as a cross-platform (PC + mobile) gaming ecosystem with built-in virtual currency and social community, conceptually similar to MG Store's M Beans / VIP system.
- Steam (Valve): Dominant PC game distribution platform. Comparable as the benchmark PC digital storefront MIRACLE GAMES competes against for Windows gaming discovery, publishing, and developer relations.
- Epic Games Store: PC and mobile game storefront competing on developer revenue share and exclusives. Comparable as a broader PC distribution incumbent MIRACLE GAMES must coexist with on Microsoft-adjacent titles.
- My.Games (VK / Mail.ru): International game publishing and distribution platform with MMO/strategy portfolio. Comparable because it publishes and distributes strategy, MMO, and casual titles globally, mirroring MIRACLE GAMES' co-publishing model with titles like Evony and Infinity Kingdom.
Emerging players
- GameJolt: Indie game distribution and community platform with cross-platform support. Comparable as a niche multi-genre storefront serving small-to-mid developers, similar to MG Store's independent developer cooperation model.
- Humble Bundle (Humble Games / IGN): Game storefront and bundle distributor with publishing arm for indie titles. Comparable in curating and distributing multi-genre games through a third-party storefront model with revenue share for developers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MIRACLE GAMES social profiles
Digital presenceMIRACLE GAMES financial estimates
Financial estimateRevenue estimate
Valuation estimate
MIRACLE GAMES leadership team
Management profileNumber of profiles
MIRACLE GAMES funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MIRACLE GAMES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MIRACLE GAMES
What does MIRACLE GAMES do?
MIRACLE GAMES operates the MG Store, a Win10 global application sharing platform that aggregates and distributes third-party and co-published games across Windows 10 (UWP), Android, iOS, and HTML5 browser environments. The platform offers freemium and premium games, in-game purchases, virtual currency (M Beans), VIP membership, gift packs, and cross-platform account synchronization between PC and Android devices. The company also provides the MG Ads SDK for UWP developer monetization and a Developer Cooperation Platform for global game publishing.
Is MIRACLE GAMES a public or private company?
MIRACLE GAMES is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MIRACLE GAMES founded?
MIRACLE GAMES was founded in 2016. It employs 1 to 10 people.
Where is MIRACLE GAMES based?
MIRACLE GAMES is headquartered in Beijing, China, in the Asia region.
How does MIRACLE GAMES make money?
Three revenue lines are on record. Game Sales and Distribution is the primary driver. The others are in-Game Purchases and co-Publishing Revenue Share.
Who are MIRACLE GAMES's main competitors?
Direct peers on record are TapTap, itch.io, CrazyGames and Poki. Broad incumbents are Roblox Corporation, Steam (Valve), Epic Games Store and My.Games (VK / Mail.ru). Emerging players are GameJolt and Humble Bundle (Humble Games / IGN).
Does MIRACLE GAMES have an API?
No public API is recorded for MIRACLE GAMES.
What industry is MIRACLE GAMES in?
MIRACLE GAMES's product category is Digital Game Distribution. Its primary akta.pro industry code is MPAFABAB, Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console), with a secondary code of MPAFACAA, PC Digital Game Stores & Launchers. Its NAICS code is 45912 and its SIC code is 5945.