DEV.BG

What DEV.BG does

DEV.BG is a Bulgaria-focused information-technology job board platform, founded circa 2017 by Ivaylo Hristov and operating from Sofia under the legal entity "Дев България" ООД (Dev Bulgaria OOD). The platform connects IT employers — including the full spectrum from local product companies to international employers hiring in Bulgaria across banking (KBC Global Services, DSK Bank), telecommunications (A1 Bulgaria), and gaming (EGT Digital) — with Bulgarian IT job seekers across roughly fourteen specializations (backend 439 listings, infrastructure 310, data science 223, PM/BA 192, frontend 147, fullstack 103, and others, totalling approximately 1,980 active listings at the point of measurement). Revenue mechanics combine freemium job postings (free employer submissions, with DEV.BG controlling placement and visibility), paid 28-day featured postings, monthly subscription bundles with bundled postings and add-on features (basic statistics, PR publications, job design, benchmarking, additional locations, ATS integration), advertising on free listing pages, and Standard/Premium company profiles on both the Bulgarian (dev.bg) and English-language (h512.com) sites.

Beyond its core marketplace, DEV.BG has assembled an integrated community ecosystem anchored by the annual All in One IT conference in Sofia, which has operated for ten consecutive years and accumulated over 12,000 visitors (event reports cite a 96.7% promoter score for the 2025 edition). The conference is supported by a tiered sponsorship base: eight platinum sponsors including SiteGround, DraftKings, EBRD, Costa Coffee, ICT Strypes, Man Group, and A1 Bulgaria; multiple gold sponsors including SAP, KBC Global Services, Experian, Accenture Bulgaria, IBM Bulgaria, Playtech, Paysafe, Financial Times, and others; and a silver-tier layer. The platform extends into monthly user-group events, an editorial property (DEV.BG Digest), a podcast, and a new sub-brand — grow.dev.bg — running live online AI workshops.

Operationally, the platform runs on standard web infrastructure (DigitalOcean cloud hosting, SuperHosting.BG) and exposes an ATS-forwarding feature for paid listings so employer applicant tracking systems can receive candidate applications automatically. The company is privately held with 11–50 employees, no disclosed parent or external venture backing beyond a small disclosed base of two funding rounds (~$56K in 2019 and ~$226K in 2020), no subsidiaries, and is explicitly Bulgaria-only in declared operating geography, though the English-language portal targets international employers hiring into the country and Bulgarians working abroad.

Name

DEV.BG

Legal name

"Дев България" ООД

Website

https://dev.bg

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

DEV.BG is a Sofia-based Bulgarian IT job board connecting technology employers with developers, data scientists, and IT specialists through roughly 2,000 active listings, freemium and subscription pricing, an annual All in One conference, and community content.

Ownership category

akta.pro rank

Product category

Online Job Board / IT Recruitment Marketplace

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Cloud, DevOps & Infrastructure Staffing (BPACADAD)

Keywords

• IT job board
• Tech recruitment marketplace
• Employer branding platform
• IT career portal
• Talent matching service

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Job Board - Free Listings: Free basic job postings for employers, with DEV.BG determining placement, duration and whether to publish from employer-sourced content
2. Job Board - Paid Listings: One-time paid job postings visible before free listings for 28 days, or monthly subscription plans with bundled postings and additional features (basic statistics, PR publications, job design, benchmarking, additional locations, ATS integration)
3. Standard Profile: Free company profiles on BG and ENG sites with basic company information
4. Premium Profile: Enhanced profile with additional functionalities, requires individual contract
5. Job Board Advertising: DEV.BG places promotional banners on free job listing pages; paid listings exclude such advertisements

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

DEV.BG operates Bulgaria's leading dedicated IT job board marketplace, connecting IT employers with job candidates across technology categories (backend, frontend, infrastructure, mobile, QA, data science, ERP/CRM, UI/UX, IT management, and junior/intern roles) and major Bulgarian cities plus fully remote positions. The platform monetizes through free and paid job postings, monthly subscription bundles, free standard and paid premium employer profiles, and on-page banner advertising on free listings. Beyond the core job board, DEV.BG runs an integrated ecosystem of monthly IT community events, the annual All in One conference, an IT-focused podcast and article digest, and AI-themed training workshops hosted at grow.dev.bg.

Product overview

DEV.BG operates as a Bulgarian IT job board platform with a core Job Board service, supported by free Standard and paid Premium company profile offerings. The platform extends into events (including the flagship annual All in One conference), AI-focused workshops at grow.dev.bg, podcast content, and an articles digest. The ecosystem serves both employers seeking IT talent and candidates searching for positions across technology categories in Bulgaria.

Differentiator

Problem solved

Functional benefit

Products and services

• DEV.BG Job Board A virtual job board for IT positions in Bulgaria that lets employers publish free or paid job listings and lets candidates search and apply across technology and role categories, with location, salary, and work-arrangement filters.
• Standard Company Profile A free company profile page on the DEV.BG Bulgarian and English sites where IT employers present their organization, including company data, sector, technologies, services, work arrangements, employee count, benefits, and contacts.
• Premium Company Profile A paid company profile with additional functionalities beyond the standard free profile, available through an individual contract.
• DEV.BG All in One Conference An annual IT conference held in Sofia featuring industry speakers, an Expo zone with 50+ IT companies, and networking for over 2,000 IT professionals; the 2026 edition marks the 10-year anniversary.
• DEV.BG Events (Monthly User Groups) Recurring monthly IT community events and user groups in Sofia bringing together IT professionals, speakers, and sponsoring companies.
• AI Workshops (grow.dev.bg) Online workshops and live training sessions on AI topics including AI-powered testing workflows, AI avatars creation, AI-native business analysis, and team leadership, hosted at grow.dev.bg.
• DEV.BG Podcast Audio podcast content covering IT industry topics, discussions, and insights for the Bulgarian IT community.
• DEV.BG Digest Editorial articles covering IT news and industry developments aimed at the Bulgarian IT community.

Quantifiable outcome

• 12,000+ IT professionals engaged at All in One events over 10 years
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

23 partnerships are on record, tiered core and major.

• SiteGroundcoreGTM or Marketing PartnerPlatinum sponsor of DEV.BG All in One 2026 conference. SiteGround is a leading web hosting company participating as a major conference supporter.
• DraftKingscoreGTM or Marketing PartnerPlatinum sponsor of DEV.BG All in One 2026 conference. DraftKings is an online gaming and sports betting company.
• EBRD – The European Bank for Reconstruction and DevelopmentcoreGTM or Marketing PartnerPlatinum sponsor of DEV.BG All in One 2026 conference.
• Costa CoffeecoreGTM or Marketing PartnerPlatinum sponsor of DEV.BG All in One 2026 conference. Coffee partner providing refreshments at the event.
• ICT StrypescoreGTM or Marketing PartnerPlatinum sponsor of DEV.BG All in One 2026 conference. ICT Strypes is an IT services company.
• Man GroupcoreGTM or Marketing PartnerPlatinum sponsor of DEV.BG All in One 2026 conference. Man Group is a global alternative investment management firm.
• A1 BulgariacoreGTM or Marketing PartnerPlatinum sponsor of DEV.BG All in One 2026 conference. A1 Bulgaria is a telecommunications company.
• Merkle BulgariamajorGTM or Marketing PartnerGold sponsor of DEV.BG All in One 2026 conference.
• KBC Global ServicesmajorGTM or Marketing PartnerGold sponsor of DEV.BG All in One 2026 conference.
• StorPool StoragemajorGTM or Marketing PartnerGold sponsor of DEV.BG All in One 2026 conference.
• REWE DigitalmajorGTM or Marketing PartnerGold sponsor of DEV.BG All in One 2026 conference.
• SAPmajorGTM or Marketing PartnerGold sponsor of DEV.BG All in One 2026 conference.
• PaysafemajorGTM or Marketing PartnerGold sponsor of DEV.BG All in One 2026 conference.
• ProgressmajorGTM or Marketing PartnerGold sponsor of DEV.BG All in One 2026 conference.
• SmartITmajorGTM or Marketing PartnerGold sponsor of DEV.BG All in One 2026 conference.
• PlaytechmajorGTM or Marketing PartnerGold sponsor of DEV.BG All in One 2026 conference.
• Milestone Systems BulgariamajorGTM or Marketing PartnerGold sponsor of DEV.BG All in One 2026 conference.
• ExperianmajorGTM or Marketing PartnerGold sponsor of DEV.BG All in One 2026 conference.
• Capital.commajorGTM or Marketing PartnerGold sponsor of DEV.BG All in One 2026 conference.
• Financial TimesmajorGTM or Marketing PartnerGold sponsor of DEV.BG All in One 2026 conference.
• Accenture BulgariamajorGTM or Marketing PartnerGold sponsor of DEV.BG All in One 2026 conference.
• Akkodis BulgariamajorGTM or Marketing PartnerGold sponsor of DEV.BG All in One 2026 conference.
• IBM BulgariamajorGTM or Marketing PartnerSilver sponsor of DEV.BG All in One 2026 conference.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• LinkedIn: Global professional network with the dominant LinkedIn Jobs product for IT hiring in Bulgaria and worldwide. Comparable as the most significant competitive incumbent for both candidate supply and employer job-posting spend, including ATS integration and AI matching.
• Glassdoor: Global job and company review platform. Comparable as a destination where IT candidates research employers and find jobs, increasingly overlapping with DEV.BG's employer-profile and job-listing offerings.
• Indeed: Global job search engine and aggregator. Comparable as a job-listing destination and aggregator that surfaces many of the same IT roles DEV.BG lists, with pay-per-click and sponsored job ad monetization.

Regional players

• Honeypot: European tech talent marketplace (now part of XING/NEW WORK). Comparable as a specialized IT talent marketplace with a focus on European markets, similar niche specialization to DEV.BG.
• No Fluff Jobs: Tech-focused job board operating across Central and Eastern Europe (Poland, CEE region). Comparable as a CEE-anchored, IT-specialized job marketplace with a similar employer-paid, transparent-salary model.

Emerging players

• Wellfound (formerly AngelList Talent): Tech-focused job board and recruiting marketplace for startups and tech talent. Comparable as a niche, verticalized job marketplace targeting software engineers, with a similar specialization strategy to DEV.BG.
• Lemon.io: Vetted marketplace matching freelance developers (especially Eastern European talent) with startups. Comparable as an Eastern-European-anchored, IT-specific talent marketplace competing for the same candidate supply.
• Toptal: Global marketplace connecting top freelance software talent with companies. Comparable as a curated, IT-specific talent marketplace with employer branding and specialized talent pools, but with a vetting/services model rather than a self-serve job board.

Direct peers

• Dev.bg competitor: Karieri.bg: Bulgarian professional job board focused on white-collar and IT roles. Comparable as a domestic Bulgarian competitor for employer job-posting budgets and IT candidate traffic.
• Jobs.bg: Bulgaria's largest general job board. Directly comparable as the leading domestic job marketplace that DEV.BG competes with for employer budget and candidate attention, though Jobs.bg is generalist versus DEV.BG's IT specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCN1N_wS6ObF4ZMzFv-bWUHw
• Facebookfacebook.com/devbulgaria
• LinkedInlinkedin.com/company/dev.bg
• Instagraminstagram.com/dev.bulgaria
• TikToktiktok.com/@dev.bg
• Xx.com/devbulgaria

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEV.BG