What A1 Bulgaria does

A1 Bulgaria is a leading Bulgarian telecommunications provider and wholly-owned subsidiary of A1 Telekom Austria Group, headquartered in Sofia and serving both residential and business customers nationwide. The company operates a comprehensive connectivity stack spanning 2G/3G/4G/5G mobile networks (with 5G offering up to 1 Gbps), fixed fiber internet up to 1,000 Mbps, IP television via the Xplore TV platform with 200+ channels, IoT/M2M connectivity, and voice-over-LTE/WiFi services. Its infrastructure footprint includes participation in EU-funded cross-border 5G corridor projects (SEAGUL 2023–2026 covering 173 km in Bulgaria, and WAVEO extending to Romania), and the company has built a content franchise around MAX Sport and the newly launched MAX One TV channel.

A1 Bulgaria monetizes through a multi-stream model: subscription-based mobile plans (Unlimited S/M/Ultra tiers at €17–€37/month), bundled TV+internet packages (€16–€33/month), device sales financed over 24-month 0%-interest installments tied to Ultra contracts, and enterprise managed services (Cloud PBX, Data VPN, Managed SD-WAN, cybersecurity, data center, Exoscale cloud). Distribution combines branded retail stores, the a1.bg e-commerce site, the My A1 self-service app, A1 Video Shop consultations, and wholesale reach via 20+ third-party TV operators carrying MAX One. The company has extended into financial services (A1 Wallet, A1 Credit Card, consumer loans, insurance) through licensed partners, and acts as official distributor of Bulgarian e-vignettes under contract with the Road Infrastructure Agency.

The business serves two primary segments: residential consumers (Частни клиенти) seeking unlimited mobile data, bundled home internet/TV, and device financing, and business customers (Бизнес клиенти) ranging from SMBs to enterprises requiring integrated communications, IT security, and cloud infrastructure. Marketing leverages a multi-channel approach including the A1 Blog, social media presence on all major platforms, the A1 Club loyalty program, exclusive sports broadcasting, and device manufacturer co-promotions with Samsung, Apple, Xiaomi, and Huawei.

Name

A1 Bulgaria

Legal name

"А1 България" ЕАД

Website

https://a1.bg

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

A1 Bulgaria is a leading Bulgarian telecom operator and subsidiary of A1 Telekom Austria Group, providing mobile (2G–5G), fixed internet, IPTV, IoT/M2M, and enterprise ICT services to residential consumers and business customers, with growing financial services and owned content distribution.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Telephone Apparatus Manufacturing (334210), Telephone Apparatus Manufacturing (33421), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

SMS/RCS Messaging Platforms (BPAMACAF)

akta.pro secondary industries

MDU/Commercial & Hospitality Pay-TV Operators (Bulk/SMATV/Pro:Idiom) (MPABAGAF), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Mobile telecommunications services
• Fixed broadband internet
• IP television services
• Business ICT solutions
• Digital financial services

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Mobile Services: Recurring subscription revenue from mobile voice, SMS, and data plans (Unlimited S/M/Ultra tiers) with 2-year contracts or monthly billing. Includes roaming services and international calls.
2. Fixed Internet and TV: Bundled packages combining home internet and IP television (TV + Net plans) with speeds from 300 Mbps to 1000 Mbps, and TV packages from 130+ to 200+ channels
3. Device Sales: Sales of smartphones, tablets, laptops, smartwatches, and accessories through retail stores and online shop. Devices sold outright or through 24-month installment plans with 0% interest
4. Digital Services and Add-ons: Additional revenue from digital services including Select services (Netflix, HBO Max, VOYO, etc.), insurance products, financial services (A1 Credit Card, loans), and toll services (e-vignette)
5. Business Solutions: Enterprise-grade services including Cloud PBX, Data VPN, IT security, data center services, video surveillance, fleet management, and managed SD-WAN for business customers
6. Roaming Services: International roaming charges for usage in 220 countries with 5G connectivity in 53 countries, including travel packs and zone-based pricing

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

A1 Bulgaria is a telecommunications operator that sells mobile voice and data plans, fixed broadband internet, and IP television subscriptions to residential and business customers across Bulgaria. The company complements its core connectivity services with device sales (smartphones, tablets, accessories), business ICT solutions (cloud PBX, data VPN, IT security, managed SD-WAN, data center), and digital financial services including a co-branded credit card, consumer loans, a mobile wallet, and insurance products.

Product overview

A1 Bulgaria is a telecommunications company and subsidiary of A1 Telekom Austria Group, offering a comprehensive portfolio of telecom and digital services. The product portfolio consists of mobile services (Unlimited Ultra, Unlimited M, Unlimited S, and Surf Unlimited plans with 5G connectivity), fixed internet and TV services (home internet, Net Box for mobile broadband, TV packages with A1 Xplore TV platform), and business solutions (Cloud PBX, Data VPN, IoT/M2M, video security, IT security services including Cyber Backup and Next Generation Firewall, data center services, and digital marketing). The company also provides financial services through A1 Wallet mobile payment app, A1 Credit Card, personal and consumer loans, and insurance products. Digital entertainment offerings include MAX Sport sports channels, the MAX One TV channel, A1 Xplore TV streaming platform with Smart Box device, and the A1 Gaming League esports platform. Additional services include utility payments (e-Vignette, toll services), loyalty programs (A1 Club), and mobile applications (My A1 app for service management).

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Plans (Unlimited S/M/Ultra) Postpaid mobile voice, SMS, and data subscription plans (Unlimited S, M, Ultra tiers) targeting consumers and businesses, with EU roaming and international options.
• Surf Unlimited Mobile internet-only subscription plan offering unlimited data up to 300 Mbps with EU roaming allowance.
• TV + Net Packages Combined home internet and IP television bundles (TV 130 + Net 300, TV 200 + Net 600, TV 200 MAX + Net 1000) with speeds from 300 Mbps to 1000 Mbps.
• A1 Xplore TV IP television platform with up to 200+ channels in SD, HD, and 4K, personalized recommendations, pause/rewind/record, and 7-day TV archive.
• Smart Box Set-top box device enabling Xplore TV viewing on standard televisions, with EU-wide viewing capability and access to 200+ channels.
• A1 Home Wi-Fi In-home Wi-Fi extension service that adds a high-class access point to an existing A1 internet subscription to improve coverage and quality.
• Net Box Mobile-network-based home internet service for small settlements, vacation areas, and remote locations without fixed-line coverage.
• MAX Sport Proprietary sports channel lineup (MAX Sport 1-4 and EDGESport) broadcasting live sports events as part of the TV subscription.
• MAX One National linear TV channel produced by A1 Bulgaria with a sports and entertainment profile, featuring volleyball, basketball, athletics, Hollywood productions, and Bulgarian films, available 24/7 in HD.
• A1 Xplore TV GO Mobile and tablet app that allows Xplore TV subscribers to watch live and on-demand television on mobile devices within Bulgaria and while traveling in the EU.
• Xplore TV for Smart TV Smart TV application enabling Xplore TV viewing without additional hardware, installation, or a second remote.
• A1 Cloud PBX Cloud-based IP telephone exchange for business customers providing enterprise voice, call center functionality, and unified communications.
• A1 Data VPN Managed VPN service for secure business data transmission across sites and remote workers.
• IoT/M2M IoT and M2M connectivity services for enterprise customers including fleet management and industrial applications.
• A1 Video Security Cloud-based video surveillance and monitoring solution for business premises.
• Cyber Backup Cloud-based backup and data protection service for business customers.
• Next Generation Firewall Advanced firewall service for enterprise network perimeter protection.
• Managed SD-WAN Managed Software-Defined Wide Area Network service for multi-site enterprises.
• A1 Data Center Data center colocation and hosting services for business IT equipment.
• Exoscale Cloud Public cloud infrastructure services delivered through the Exoscale platform for enterprise customers.
• A1 Digital Services Digital marketing services including e-shop creation, websites, SEO, internet advertising, email marketing, social media, photography, logo design, and custom development.
• Business Roaming International roaming packages (Business Roaming Revolution, Travel Pack Plus, regional roaming) for business customers.
• A1 M Class Unlimited Postpaid mobile plan with unlimited voice, SMS, and data designed for business subscribers.
• A1 Wallet Mobile wallet application that turns a phone into a digital wallet for payments and personal financial management.
• A1 Credit Card Co-branded consumer credit card with no ATM withdrawal fees, no issuance or maintenance fees, and a credit limit of up to 3,000 EUR, issued with licensed partners.
• A1 Credits Personal loans, consumer loans, and fast credit services offered to A1 customers.
• A1 Insurance Insurance products covering phones, homes, travel, and civil liability for A1 customers.
• A1 Club Loyalty program offering special offers, prize games, and exclusive discounts from A1 and partner businesses for subscribers.
• e-Vignette Electronic vignette for Bulgarian roads, available online, in A1 stores, or via SMS, distributed under partnership with the Road Infrastructure Agency via ITS AD.
• A1 Gaming League Esports platform organizing League of Legends, Counter Strike, and FIFA competitions for gaming enthusiasts.
• A1 Net Protect Internet protection and safe-browsing service for residential customers.
• eSIM Electronic SIM service for compatible mobile devices enabling digital activation of A1 mobile plans.
• Musicall Audio streaming and music service offered to A1 customers.

Quantifiable outcome

• 5G connectivity available with up to 1Gbps speeds
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered flagship and core.

• COSMOTEflagshipStrategic or Co-development Partner · 1 January 2023COSMOTE (Greek telecom operator) is a key partner in the 5G SEAGUL and 5G WAVEO cross-border 5G connectivity projects along TEN-T transport corridors, positioning Southeast Europe as a test laboratory for Europe's future 5G corridor infrastructure.
• Vantage TowerscoreTechnology or Integration · 1 January 2023Vantage Towers participates in 5G SEAGUL and 5G WAVEO projects as a tower infrastructure provider enabling 5G network deployment along transport corridors.
• Orange RomaniaflagshipStrategic or Co-development Partner · 1 January 2023Orange Romania collaborates in cross-border 5G projects extending from Bulgaria to Romania, with the 5G WAVEO project covering approximately 10 km in Bulgaria and over 300 km in Romania.
• WINGScoreTechnology or Integration · 1 January 2023WINGS participates as a technology partner in 5G cross-border connectivity testing projects along European transport corridors.
• EuroTelesitescoreTechnology or Integration · 1 January 2023EuroTelesites contributes tower infrastructure and deployment expertise to 5G connectivity projects in Southeast Europe.
• MicrosoftcoreTechnology or IntegrationMicrosoft 365, Exchange Online, OneDrive, and Project Online offered as part of A1's business software portfolio for enterprise customers.
• CiscocoreTechnology or IntegrationCisco Webex Meetings, Next Generation Firewall, Net Protect (Cisco Net Protect), and Managed SD WAN offered as IT security and collaboration solutions for business customers.
• NetflixcoreGTM or Marketing PartnerNetflix Basic included free in promotional Select positions for mobile and TV plans, with Standard and Premium packages available at discounted rates through A1's digital services.
• HBO MaxcoreGTM or Marketing PartnerHBO Max available as Select service through A1 TV and mobile plans, with promotional pricing for promotional periods.
• ИТС АД (Intelligent Traffic Systems)coreChannel Partner/ Reseller/ DistributorA1 Bulgaria is official distributor of electronic vignettes (e-vignettes) in partnership with ITS AD, registered national provider of electronic toll collection services under contract with the Road Infrastructure Agency (API).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vivacom: Bulgaria's largest telecom operator offering mobile, fixed, IPTV, and business services across the same consumer and enterprise segments as A1 Bulgaria. Direct head-to-head competitor across all product categories including 5G, fiber, and converged bundles.
• Yettel Bulgaria: Bulgarian mobile and fixed telecom operator (formerly Telenor Bulgaria) directly competing with A1 Bulgaria on consumer mobile plans, fixed broadband, and bundled offers. Operates with similar technology stack (4G/5G) and similar ARPU ranges.
• Bulsatcom: Bulgarian cable and satellite TV provider with fixed broadband. Overlaps with A1 Bulgaria in pay-TV (Xplore TV / MAX channels) and fixed internet for residential consumers; a focused pay-TV and broadband competitor without A1's mobile network.

Broad incumbents

• T-Mobile (Deutsche Telekom): Global telecom incumbent with European operations including convergent mobile, fixed, and business services through its various national subsidiaries. Comparable in scale and product breadth, serving as a reference point for A1 Bulgaria's converged operator strategy.
• Vodafone: Global telecom incumbent with a wide European footprint including converged mobile, fixed, and business services. While not a direct Bulgarian MNO competitor, Vodafone's European consumer and enterprise offerings overlap with A1 Bulgaria's portfolio and serve as a strategic benchmark.

Regional players

• Telekom Romania Mobile Communications: Romanian mobile and fixed operator (part of Deutsche Telekom group) offering a comparable product mix of mobile, fixed internet, IPTV, and business ICT. Comparable operator profile across the border — useful regional benchmark for A1 Bulgaria's commercial strategy and ARPU trajectory.
• A1 Croatia: Another A1 Group sibling operator in Croatia running the same mobile, fixed, IPTV (Xplore TV), and business ICT portfolio. Highly comparable operating model and product set; useful for benchmarking Bulgaria against a slightly more developed telecom market in the same group.
• Cosmote Greece: Greek mobile and fixed operator and direct partner of A1 Bulgaria in the 5G SEAGUL cross-border corridor project. Operates a similar integrated mobile/fiber/TV/business ICT portfolio in a comparable-sized market — strong functional analog in a different geography.
• A1 Serbia: Sibling operator under A1 Telekom Austria Group in Serbia, offering a near-identical mobile + fixed + TV + business ICT portfolio. Strongest internal comparability within the A1 Group — same products, brand, technology stack, and group-level economics.
• Orange Romania: Romanian converged telecom operator offering mobile, fixed broadband, IPTV, and enterprise services. Direct partner of A1 Bulgaria in the 5G WAVEO cross-border corridor project; comparable operator profile serving a neighboring market with similar demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/a1bulgaria
• YouTubeyoutube.com/A1Bulgaria
• Facebookfacebook.com/A1Bulgaria
• LinkedInlinkedin.com/company/a1bulgaria
• Instagraminstagram.com/a1.bulgaria

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A1 Bulgaria