SmartIT
SmartIT is a New York metro managed IT services and cybersecurity provider founded in 2017 by three former IBM consultants, delivering subscription managed IT, cybersecurity, cloud, and vCIO/vCISO services to SMBs, nonprofits, schools, and enterprises across New York and New Jersey with nationwide remote support.
- Company typePrivate
- Founded2017
- HeadquartersBay Shore, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SmartIT does
SmartIT (legal entity smartIT LLC, also doing business as SmartIT NYC) is a privately held managed IT services and cybersecurity provider headquartered in Bay Shore, New York, founded in 2017 by three former IBM consultants: Justin Hermann (President), Marjorie Donaldson (Co-Founder), and Jonathan Goldszmidt (Co-Founder). The firm delivers managed IT, cybersecurity, cloud (Microsoft 365 and Google Workspace), WiFi and low-voltage networking, VoIP/UCaaS (RingCentral, Zoom, GoTo, Microsoft Teams), backup and disaster recovery, MDM, and vCIO/vCISO strategic services to a multi-segment base spanning small and medium businesses, nonprofits, schools, enterprises, startups, and professional services firms (legal, accounting, dental, construction, property management). Technical delivery rests on Remote Monitoring and Management tooling, RMM-integrated EDR and Fortinet-based network security, vendor partner integrations with Microsoft (Silver Partner), Google, Ubiquiti, Jamf, and Keeper, and a hybrid onsite/remote service model covering the New York metro (Bay Shore HQ plus NYC, Nassau, Suffolk, Westchester, and New Jersey offices) with remote support across the United States and Mexico.
The business model is a hybrid of recurring managed-services subscriptions and project-based professional services. Managed IT plans start at $79 per user per month, billed monthly, with a low-friction 3-month introductory contract, an annual contract tier with expanded cybersecurity (EDR, email security, awareness training) and quarterly vCIO reviews, and project work priced at $175 per hour or fixed-fee SOWs covering office moves, cloud migrations, MDM rollouts, VoIP deployments, compliance hardening, and cabling. Go-to-market is sales-led, combining direct field sales for enterprise accounts with inside sales via county-specific phone numbers, website contact forms, and Zoom-scheduled consultations, supported by a free 2-hour IT assessment used as a lead-generation tool. The firm claims a 30-minute average response time, a 30-day standard cutover, and 100% post-onboarding client satisfaction, and discloses no external funding, no parent company, and no acquisitions.
SmartIT firmographics
Firmographics- Name
- SmartIT
- Legal name
- SmartIT NYC
- Website
- https://smartit.nyc
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SmartIT is a New York metro managed IT services and cybersecurity provider founded in 2017 by three former IBM consultants, delivering subscription managed IT, cybersecurity, cloud, and vCIO/vCISO services to SMBs, nonprofits, schools, and enterprises across New York and New Jersey with nationwide remote support.
- Ownership category
- akta.pro rank
Where SmartIT is headquartered
LocationHeadquarters
- HQ city
- Bay Shore
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
SmartIT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Managed IT Services: Recurring subscription-based managed IT services with tiered pricing starting at $79/user/month. Includes helpdesk support, security basics (MFA rollout, patching, backups monitoring), network & device management, and monthly reporting. Offered as 3-month introductory, annual, or flexible month-to-month contracts.
- Project-Based Professional Services: One-time IT projects including office moves, WiFi & low-voltage cabling, MDM rollout, Microsoft 365/Google Workspace migrations, VoIP deployments, compliance hardening, backups & DR, and classroom AV. Priced at $175/hour or fixed-fee statements of work.
- Hardware Procurement: Hardware lifecycle management including procurement of laptops, networking equipment (routers, access points, switches), VoIP phones, conferencing hardware, and peripherals. SmartIT coordinates procurement through distributor partners like TD Synnex and Ingram Micro.
- Annual IT Coverage Contracts: Annual contracts with discounted rates vs. monthly, priority response, scheduled onsite visits, strategic roadmap, quarterly vCIO reviews, and expanded cybersecurity stack (EDR, email security, awareness training).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Managed IT Plans from $79/User/Month |
| Subscription | Monthly | 3-Month Introductory Contract |
| Subscription | Annual | Annual Contract |
| Unit Pricing | Pay-as-you-go | Project-Based Work |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
SmartIT product offering
Product offeringCore offering
SmartIT is a managed IT services and cybersecurity provider that delivers recurring IT support, helpdesk, network monitoring, endpoint protection, cloud (Microsoft 365 and Google Workspace) management, backup and disaster recovery, VoIP/AV, and fractional vCIO/vCISO strategic services to businesses, schools, and nonprofits primarily in the New York and New Jersey metro area. Offerings are sold via per-seat subscriptions starting at $79/user/month, annual contracts, and project-based engagements at $175/hour, delivered through a hybrid of local onsite technicians and remote support.
Product overview
SmartIT is a managed IT services and cybersecurity provider offering a comprehensive portfolio of technology services rather than a single unified software product. The core offering combines Managed IT Services with integrated Cybersecurity Services, supported by specialized practices in WiFi & Wireless Networking, Cloud Services (Microsoft 365 & Google Workspace), Backup & Disaster Recovery, Video Conferencing & AV Services, Mobile Device Management, VoIP Phone Systems, and vCIO & vCISO strategic advisory. Additional services include IT Consulting, Remote Monitoring & Management (RMM), IT Staff Augmentation, Low Voltage Cabling, IoT Device Consulting, Artificial Intelligence Consulting, System Administration, Onsite/Remote IT Support, Outsource IT Services, Domain Management, Hardware Lifecycle Management, Printer Support, IT Onboarding/Offboarding, Ubiquiti Installation & Support, and a Free 2-Hour IT Assessment. Services are delivered through flexible contract options including 3-month introductory plans, annual contracts, and project-based engagements, with onsite coverage across NYC, Long Island, Westchester, and New Jersey, plus remote support nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Managed IT Services
Quantifiable outcome
- 30-minute average response time to client issues
- +3 more outcomes
Companies that use SmartIT
Customer profileSegments10 records
Ideal customer profiles6 records
SmartIT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature4 records
SmartIT partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and secondary.
- MicrosoftcoreMicrosoft Silver Partner with integrations across Microsoft 365, Azure Virtual Desktop, Teams, SharePoint, and OneDrive management. Provides email migrations, cloud security hardening, and Microsoft 365 setup and support services.
- GooglecoreGoogle partner providing Google Workspace support, migration, and management services including Gmail, Drive, Meet, and 2-Step Verification enforcement.
- ZoomcoreStrategic partnership for video conferencing solutions including Zoom Phone setup, Zoom Rooms support, Zoom Phone porting, and Zoom Rooms setup.
- RingCentralcorePartner for RingCentral VoIP solutions including setup, porting, and ongoing management of RingCentral cloud phone systems.
- FortinetcoreCybersecurity partner providing firewall setup, network security, and enterprise security solutions for client environments.
- Ubiquiti (UniFi)coreUbiquiti UniFi partner providing WiFi and networking installation, configuration, tuning, and maintenance services. Specialists in dead zone analysis, WiFi mapping, and enterprise-grade network optimization.
- GoTosecondaryPartner for GoTo meeting and communication solutions including GoTo setup and support services.
- TD SynnexcoreDistributor partner for hardware procurement including Lenovo computers, networking equipment, and technology solutions. Enables procurement-friendly processes with W-9, COI, and SOC2-aligned controls.
- Ingram MicrosecondaryDistributor partner for hardware and technology procurement, providing access to wide range of IT equipment and solutions.
- JamfsecondaryApple device management partner providing MDM solutions for macOS and iOS device management in enterprise and SMB environments.
- KeepersecondaryPassword management and cybersecurity partner providing secure password solutions for client environments.
- Poly (Plantronics)secondaryAudio/video equipment partner providing headsets, speakerphones, and conferencing hardware for VoIP and video conferencing solutions.
- YealinksecondaryVoIP hardware partner providing IP phones, conference phones, and related equipment for business communication systems.
- TelarussecondaryTechnology services distributor providing network and connectivity solutions through channel partners.
- LenovosecondaryHardware partner for computer procurement including laptops, desktops, and enterprise hardware solutions.
Scale indicators5 records
Recent moves2 records
Expansion highlights5 records
SmartIT competitors and assessment
Company assessmentDirect peers
- Ntiva: National MSP with strong Mid-Atlantic presence offering managed IT, cybersecurity, cloud, and vCIO services to SMB and mid-market. Comparable service portfolio, customer profile, and go-to-market motion to SmartIT.
- Integris: Regional MSP with East Coast operations providing managed IT, cybersecurity, and compliance services. Comparable in size and customer mix to SmartIT, with similar emphasis on regulated verticals.
- Dataprise: Mid-Atlantic headquartered MSP and cybersecurity provider serving SMB and mid-market clients across the Eastern US. Closest direct peer given overlapping geographic reach, similar managed-IT-plus-cybersecurity offering, and comparable vCIO-style advisory services.
- IT Support Guys: NYC-area MSP offering managed IT, cloud, and cybersecurity for SMBs. Closely comparable geographic footprint, customer mix, and small-team operating model.
- CMIT Solutions: Franchise-based MSP network serving SMBs across the US including the Northeast. Direct competitor at the SMB managed-IT price point and a benchmark for how SmartIT compares against a scaled franchise model.
- Kelser Corporation: Northeast-based MSP offering managed IT, cybersecurity, and cloud services to SMB and mid-market. Comparable regional focus, service mix, and target verticals.
Broad incumbents
- Thrive: Larger, private-equity-backed national MSP with cybersecurity, cloud, and managed services. Represents the scaled, well-capitalized incumbent that SmartIT increasingly competes against as it moves upmarket.
- Magna5: Mid-market managed IT, cybersecurity, and cloud provider serving regulated industries in the Northeast. Comparable service portfolio but materially larger scale and resources than SmartIT.
- Coretelligent: Northeast MSP and managed cybersecurity provider serving financial services, life sciences, and mid-market. Comparable vCIO/vCISO positioning but a broader and more regulated client base.
Emerging players
- Upstack: Tech-enabled advisor and MSP platform that partners with regional providers for managed IT and cloud. Relevant adjacent peer as a potential channel partner or acquisition target rather than a head-to-head competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SmartIT social profiles
Digital presenceSmartIT financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartIT leadership team
Management profileNumber of profiles
Profiles3 records
SmartIT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartIT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartIT
What does SmartIT do?
SmartIT is a managed IT services and cybersecurity provider that delivers recurring IT support, helpdesk, network monitoring, endpoint protection, cloud (Microsoft 365 and Google Workspace) management, backup and disaster recovery, VoIP/AV, and fractional vCIO/vCISO strategic services to businesses, schools, and nonprofits primarily in the New York and New Jersey metro area. Offerings are sold via per-seat subscriptions starting at $79/user/month, annual contracts, and project-based engagements at $175/hour, delivered through a hybrid of local onsite technicians and remote support.
Is SmartIT a public or private company?
SmartIT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SmartIT founded?
SmartIT was founded in 2017. It employs 1 to 10 people.
Where is SmartIT based?
SmartIT is headquartered in Bay Shore, United States, in the North America region.
How does SmartIT make money?
Four revenue lines are on record. Managed IT Services are the primary driver. The others are project-Based Professional Services, hardware Procurement and annual IT Coverage Contracts.
Who are SmartIT's main competitors?
Direct peers on record are Ntiva, Integris, Dataprise, IT Support Guys, CMIT Solutions and Kelser Corporation. Broad incumbents are Thrive, Magna5 and Coretelligent. Upstack is listed as an emerging player.
Does SmartIT have an API?
No public API is recorded for SmartIT.