The Happiness Project

What The Happiness Project does

The Happiness Project (THAP), legally Happiness Blueprint Private Limited, is a Bengaluru-based digital mental health platform founded in 2022 that targets Indians globally with personalized therapy, habit-building, and community-based emotional support. Its core product is the THAP mobile app, a single destination for one-on-one therapy sessions, group Healing Circles, mood tracking, and guided habit frameworks organized around six focus areas: anxiety, ADHD, depression, toxic relationships, stress, and breakup/divorce. A therapist matching algorithm pairs users with Psychological Wellness Professionals based on specialization, language preference, and availability, and the platform is explicitly engineered around the thesis that 72% of mental health users drop off without engagement support.

The most differentiated technical component is THAP Bio, an add-on module that ingests biomarker data from blood and urine tests (inflammation index, stress hormones, sleep recovery, gut-linked and DNA biomarkers) and applies AI-powered analytics to produce a personalized THAP Bio Mental Health Score, with custom care plans integrating therapy, nutrition, and lifestyle interventions. Distribution runs primarily through Google Play and Apple App Store (D2C, with THAP recognized as Google Play Best of 2023 No. 1 User Choice App in India at a 4.7-star rating with 10,000+ users), alongside a direct B2B sales motion for corporate wellness workshops and skill-based training programs targeting aspiring mental health professionals.

THAP's revenue model combines recurring subscriptions (online therapy, corporate wellness, THAP Bio premium), professional services revenue (training programs), and likely per-session therapy fees. The company is privately held, seed-funded by 100X.VC ($149,850 raised in October 2023), and operates with a 1–10 person team led by CEO Natasha Sagar and CFO Tintisha Sagar. Pricing is contact-based rather than publicly disclosed, and no revenue figures are reported in available sources.

Name

The Happiness Project

Legal name

Happiness Blueprint Private Limited

Website

https://thap.app

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

The Happiness Project (THAP) is a Bengaluru-based mobile mental health platform serving Indians globally with online therapy, Healing Circles, habit-building tools, and biomarker-driven insights across six focus areas, plus corporate wellness workshops and professional training programs.

Ownership category

akta.pro rank

Product category

Digital Mental Health Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Health Services (8000)

akta.pro primary industry

Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)

akta.pro secondary industry

Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)

Keywords

• Online therapy services
• Mental health platform
• Corporate wellness programs
• Biomarker mental health
• Therapy mobile app

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Online Therapy Sessions: Personalized one-on-one therapy sessions with qualified Psychological Wellness Professionals for anxiety therapy, emotional clarity, and sustainable growth
2. Training Programs: Skill-based mental health training with practical frameworks for aspiring and early-career professionals in the mental health field
3. Business Solutions & Corporate Wellness: Workshops and wellness programs for organizations targeting healthier, more resilient teams including corporate wellness programs through which employees access services
4. THAP Bio Premium Service: Biomarker testing, AI-powered mental health scoring, and personalized therapy/lifestyle planning with ongoing guidance

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Happiness Project (THAP) operates a mobile mental health platform that delivers personalized online therapy sessions, healing circles, mood and progress tracking, and habit-building support for individuals. It supplements therapy with THAP Bio, a biomarker intelligence module that combines lab-based biomarker testing with AI-powered insights to produce personalized Mental Health Scores and care plans. The company also sells corporate wellness workshops and training programs for mental health professionals.

Product overview

THAP is a unified mobile health platform that combines therapy, healing communities, biomarker intelligence, and habit-building tools for personalized mental health care. The core product is the THAP App, a single destination for therapy sessions, healing circles, progress tracking, and emotional reflection. This is supplemented by THAP Bio, an add-on biomarker intelligence module that uses AI-powered analysis of blood/urine biomarkers to generate personalized Mental Health Scores and custom care plans. The platform offers six specialized focus areas covering anxiety, ADHD, depression, toxic relationships, stress, and breakup/divorce support, along with services including Therapy, Healing Circles, Training Programs, and Business Solutions for corporate wellness.

Differentiator

Problem solved

Functional benefit

Brands

• THAP Bio: Biomarker intelligence product that combines biomarker testing, AI-powered insights, and expert guidance for personalized, measurable mental health care.

Products and services

• THAP App A mobile application combining one-on-one therapy, healing circles, mood check-ins, habit-building routines, and progress tracking to deliver continuity of mental health care for individuals.
• THAP Bio Biomarker intelligence service that analyzes blood and urine biomarkers (inflammation, stress hormones, sleep, gut-linked indicators, DNA biomarkers) with AI-powered insights to generate a personalized THAP Bio Mental Health Score and tailored therapy, nutrition, and lifestyle recommendations.
• Therapy Personalized one-on-one online therapy sessions with qualified Psychological Wellness Professionals supporting anxiety therapy, emotional clarity, depression, ADHD, stress, toxic relationships, and breakup/divorce recovery.
• Healing Circles Group emotional support sessions that create safe spaces for connection, reflection, and community belonging among individuals facing similar mental health challenges.
• Business Solutions Corporate wellness offering of workshops and wellness programs for organizations seeking healthier, more resilient teams, targeting HR departments and wellness coordinators.
• Training Programs Skill-based mental health training programs with practical frameworks designed for aspiring and early-career mental health professionals.

Quantifiable outcome

• 72% user drop-off rate without engagement support addressed through THAP's accountability and habit systems
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BetterHelp: Global market leader in online therapy subscriptions with a large clinician network. Broad incumbent offering online counseling that overlaps with THAP's therapy service, but with much wider category scope and global reach.
• Headspace: Global mental wellness app combining guided content, mindfulness, and now therapy (Headspace Health / Ginger). Comparable on the consumer mental wellness subscription model and B2B employer channel, though more content-led than therapy-led.
• Talkspace: US-listed online therapy platform serving individuals, couples, teens, and enterprises via B2B and B2B2C channels. Comparable to THAP on subscription therapy and B2B corporate EAP motion but at much larger scale.
• Lyra Health: Enterprise mental health benefits platform providing therapy, coaching, and medication management to employers and payers. Comparable on the B2B corporate wellness motion, but with much deeper employer/payer integration and US focus.
• Calm: Global consumer mental wellness brand known for meditation, sleep, and mindfulness content. Comparable on the premium mental wellness subscription model and B2B corporate channel, but with a different therapeutic modality.

Direct peers

• Amaha (formerly InnerHour): Indian mental health platform offering online therapy, self-help programs, and psychiatry. Closely comparable to THAP on therapy-led care, focus on Indian consumers, and multi-condition coverage (anxiety, depression, OCD).
• YourDOST: Indian online counseling and emotional wellness platform offering expert chat, video, and audio sessions to students, individuals, and corporates. Directly comparable in D2C + B2B mental health delivery in India.
• MindPeers: India-based mental health app combining therapy, self-assessments, and community features. Closely matches THAP's mobile-first habit/mood-tracking and therapy approach for Indian consumers.
• Lissun: India-based mental and emotional wellbeing platform offering therapy, self-care, and corporate wellness. Comparable to THAP on D2C + B2B mental health model and Indian consumer focus.
• Wysa: India-founded AI mental health app combining an AI chatbot with human therapist escalation. Directly competes with THAP in the Indian and global-Indian mental health market with a similar D2C mobile-first model and B2B employer channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-happiness-project-in

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Happiness Project