Straightaway

What Straightaway does

Straightaway Cocktails is a Portland, Oregon-based ready-to-drink (RTD) cocktail company founded in 2018 by Cy Cain and Casey Richwine. The company operates a vertically integrated production model in which it builds its own amaro, liqueur, and vermouth line under the Accompani sub-brand, sources ingredients at a granular level (roasting its own hazelnuts, foraging fir needles for house-made bitters), and uses only real juice. The product portfolio spans 54 SKUs including canned classics (Oregon Old Fashioned, Margarita, Negroni, Mai Tai), specialty cocktails (Nitro Espresso Martini, Clarified Blue Hawaiian, Maple Old Fashioned), the Cascade Spritz wine spritz, Accompani liqueurs/amari/vermouth in 750ml bottles, and curated variety sets. Non-sparkling cocktails range from 23%–41.5% ABV; sparkling and NITRO formats range from 6%–13% ABV. Notable production technologies include nitrogen infusion (Nitro Espresso Martini) and milk clarification (Clarified Blue Hawaiian). The company is a Certified B Corporation and 1% for the Planet member.

The business model combines direct-to-consumer e-commerce (Shopify-powered, $49 minimum order, complimentary shipping above $139, shipping to 30+ states excluding AK, HI, MA, MI, UT), retail/wholesale distribution via store locator, a company-owned tasting room at 901 SE Hawthorne Blvd in Portland, an upcoming flagship bar at Portland Airport in May 2026, and recurring revenue through the Super Secret Sipper Club subscription membership. Ancillary revenue streams include cocktail classes (e.g., $19.99 certificates), gift cards, and mobile bartending experiences. The primary customer segment is adult craft cocktail enthusiasts seeking bar-quality RTD options for home entertaining, gifting, and outdoor occasions, with a secondary segment of retail and hospitality partners seeking differentiated, award-winning RTD SKUs. The company employs 11–50 people, with team references indicating roughly 30+ staff across production, marketing, and operations. Cumulative disclosed equity funding is approximately $6.81M across three rounds (2018, 2022, 2023). The company is founder-owned with no disclosed institutional investor.

Name

Straightaway

Legal name

Straightaway Cocktails

Website

https://straightawaycocktails.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Straightaway Cocktails is a Portland, Oregon-based craft RTD cocktail company producing vertically integrated canned and bottled cocktails plus the Accompani line of house-made liqueurs, amari, and vermouths, serving cocktail enthusiasts via DTC, retail, tasting room, and subscription channels.

Ownership category

akta.pro rank

Product category

Ready-to-Drink Cocktails

NAICS

Beverage Manufacturing (3121), Distilleries (312140), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

akta.pro secondary industries

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH), Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Ready-to-drink cocktails
• Craft canned cocktails
• House-made liqueurs
• Cocktail subscription service
• Mixology classes

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer Cocktail Sales: E-commerce sales of canned and bottled cocktails through company website. Products include 4-packs of canned cocktails (100ml, 250ml), 750ml bottles, and variety packs. Complimentary shipping on orders $139+, $49 minimum order.
2. Retail/Wholesale Distribution: Sales through retail partners and store locator. Products available at various retailers. Some products ship to most states except AK, HI, MA, MI, UT.
3. Sipper Club Membership: Subscription membership featuring two exclusive cocktail bottles monthly, one previous release included. Complimentary shipping for subscribers.
4. Tasting Room and Cocktail Classes: Hawthorne Tasting Room offers shopping and curbside pickup. Cocktail classes taught at the venue with themes including Remembering the Classics, Wake & Shake, Tropical Cocktails, Vintage to Modern, and All things Whiskey.
5. Wholesale/Merchandise: Gift cards and merchandise sold through website.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Straightaway Cocktails produces and sells a portfolio of premium ready-to-drink cocktails in 100ml and 250ml cans and 750ml bottles, including classics (Old Fashioned, Margarita, Negroni, Mai Tai, Bee's Knees) and innovations (Nitro Espresso Martini, Clarified Blue Hawaiian). The company also manufactures and sells the ACCOMPANi line of house-made liqueurs, amari, and vermouths, and operates a subscription membership (Sipper Club), cocktail mixology classes, and a Portland tasting room.

Product overview

Straightaway Cocktails is a Portland, Oregon-based mission-driven ready-to-drink (RTD) cocktail company offering a portfolio of award-winning cocktails and liqueurs. The core offering consists of canned RTD cocktails (100ml and 250ml formats) spanning classic cocktail styles such as Oregon Old Fashioned, Margarita, Bee's Knees, Nitro Espresso Martini, Negroni, and Mai Tai. Supporting the cocktail line is the ACCOMPANi sub-brand providing house-made liqueurs, amari, and vermouths (750ml bottles) including Blue Dorris, Coffee Liqueur, Mari Gold, Crimson Snap, Flora Green, and vermouths. The company also offers wine spritzes (Cascade Spritz), specialty cocktails (Clarified Blue Hawaiian, Cosmos), curated Variety Sets, a Super Secret Sipper Club subscription membership, cocktail mixology classes, and a physical tasting room experience. Formats span bottled (750ml), canned (100ml, 250ml), and wine spritz (250ml cans and kegs).

Differentiator

Problem solved

Functional benefit

Brands

• ACCOMPANI: A sub-brand line featuring liqueurs, amari, vermouth, and related cocktail products including Mari Gold, Crimson Snap, Flora Green, Blue Dorris, Coffee Liqueur, and Dry & Sweet Vermouth.

Products and services

• Straightaway RTD Cocktails (Core Range) Ready-to-drink canned cocktails in 100ml and 250ml formats spanning classic and innovative recipes for at-home entertaining, gifting, and on-the-go consumption.
• ACCOMPANi Liqueurs, Amari & Vermouth Vertically produced liqueurs, amari, and vermouths used in Straightaway cocktails and sold separately to consumers for home mixology.
• Cascade Spritz Locally botanical sparkling wine spritz in 250ml cans for consumers seeking a lower-ABV, wine-based alternative.
• Clarified Blue Hawaiian Milk-clarified tropical cocktail in 750ml bottles, showcasing an advanced production technique for premium at-home consumption.
• Cosmos Limited-availability canned vodka cocktail collaboration with Portland Syrups, sold in 4-packs of 100ml cans.
• Variety Sets Curated multi-cocktail bundles (duos, trios, samplers) packaged for gifting and entertaining.
• Super Secret Sipper Club Membership Recurring monthly cocktail subscription delivering exclusive bottle releases plus a previous release to members, with complimentary shipping.
• Cocktail Classes In-person mixology classes at the Hawthorne tasting room teaching attendees to make cocktails using ACCOMPANi liqueurs and vermouths, themed around classics, brunch, tropical, vintage, and whiskey cocktails.
• Tasting Room Experience & Mobile Bartending In-person retail tasting room experience plus mobile bartending services for private events in the Portland area.
• Straightaway Cocktails Gift Card Variable-denomination gift cards starting at $50 USD redeemable across the Straightaway product catalog.

Quantifiable outcome

• RTD of the Year by Bartender Spirits Awards 2025
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Stumptown Coffee RoasterscoreStrategic or Co-development PartnerLocal Portland coffee roaster providing Cold Brew for Straightaway's Coffee Liqueur. Coffee Liqueur melds Cold Brew with local Meadowfoam Honey, resulting in fruit-forward, chocolate notes with floral, marshmallowy finish. Sip Awards Double Gold 2023.
• Portland SyrupsminorStrategic or Co-development PartnerPortland-based syrup producer providing Hibiscus-Cardamom Syrup for the Cosmos cocktail. Syrups combined with vodka, fresh lime juice, and ginger for a spin on the classic Cosmopolitan.
• 1% for the PlanetcoreStrategic or Co-development PartnerEnvironmental giving partnership committing 1% of sales to environmental causes. Part of Straightaway's B Corp certification and social/environmental impact commitment.
• B Lab (B Corporation)coreStrategic or Co-development PartnerB Lab certifies Straightaway as a B Corporation, meeting rigorous standards across environmental stewardship, social responsibility, and governance set by B Lab and the United Nations.
• Pink Boots SocietyminorStrategic or Co-development PartnerSpring Cocktail for a Cause: Bee's Knees benefits Pink Boots Society, supporting women in the spirits industry. Charitable partnership tied to specific cocktail product.
• Sokol BlosserminorStrategic or Co-development PartnerWillamette Valley winery and fellow B-Corporation collaborated on French 77 cocktail. First collaborative cocktail featuring sparkling wine from the winery.
• Brew Dr KombuchaminorStrategic or Co-development PartnerJoint volunteer event with Brew Dr Kombucha, LGBTQ+ Outdoors, and Rivian supporting Tualatin Riverkeepers environmental conservation efforts.
• LGBTQ+ OutdoorsminorStrategic or Co-development PartnerPartner in joint volunteer event with Brew Dr Kombucha and Rivian supporting Tualatin Riverkeepers environmental conservation.
• RivianminorStrategic or Co-development PartnerPartner in joint volunteer event with Brew Dr Kombucha and LGBTQ+ Outdoors supporting Tualatin Riverkeepers environmental conservation.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cutwater Spirits: San Diego-based pioneer of premium canned cocktails (margaritas, old fashioneds, etc.) and a sub-brand of Anheuser-Busch. Closest direct competitor to Straightaway in canned RTD cocktails with overlapping SKUs and on-premise presence.
• On The Rocks Cocktails: Premium canned cocktail brand (Woodford Reserve parent) selling classics like Old Fashioned, Margarita, and Negroni in 200ml 4-packs — directly comparable format and price tier to Straightaway's core lineup.
• Tip Top Proper Cocktails: Austin-based premium RTD cocktail maker focused on classic recipes at higher ABV (around 20–30%), competing head-to-head with Straightaway in the craft-cocktail canned segment with similar DTC and wholesale distribution.
• High Noon: E&J Gallo-owned hard seltzer/RTD cocktail brand dominating the mainstream canned cocktail category. Competes with Straightaway in the same retail channels and occasions, though at a lower price and ABV tier.

Emerging players

• De Soi: Premium non-alcoholic aperitif brand founded by Katy Perry and Morgan McLachlan. Competes with Straightaway in the same premium, values-driven occasion set (mindful drinking, design-forward branding) and DTC subscription model.
• Töst Beverages: Premium non-alcoholic sparkling beverage brand positioned in the celebratory/aperitif occasion. Comparable to Straightaway in its design-forward branding, premium pricing, and DTC-plus-wholesale go-to-market motion.
• Empress 1908 Gin: Victoria, BC-based craft gin known for distinctive butterfly pea blossom color-changing infusion. Comparable to Straightaway in premium craft spirits positioning, visual/Instagrammable branding, and bar-program partnerships.

Broad incumbents

• St-Germain: Iconic elderflower liqueur owned by Bacardi, widely used in craft cocktails and bar programs. Comparable to ACCOMPANI as a premium liqueur brand positioned for use in classic and modern cocktails, though at vastly greater distribution scale.
• Aperol: Campari-owned bitter aperitif that has driven the Aperol Spritz cultural phenomenon. Competes with Straightaway's bitter/amaro-forward products and Cascade Spritz for the aperitif-occasion share of throat.

Others

• Portland Syrups: Portland-based craft syrup producer and existing Straightaway supplier (hibiscus-cardamom syrup for the Cosmos cocktail). Adjacent participant in the Portland craft-cocktail ecosystem and useful comp for cocktail-adjacent branded CPG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@straightawaycocktails3279
• Facebookfacebook.com/straightawaycocktails
• Instagraminstagram.com/straightawaycocktails
• TikToktiktok.com/@straightawaycocktails
• LinkedInlinkedin.com/company/straightaway-cocktails

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Straightaway