What Angler Gaming does

Angler Gaming plc is a Maltese holding company listed on the Spotlight Stock Market in Stockholm (ticker ANGL), spun out of Betsson AB in 2012. It invests in and administers iGaming businesses operating across the online gambling value chain, employing 51-100 people and headquartered in Ta' Xbiex, Malta. The Group reports in euros and operates three complementary business lines: a B2C operation via wholly owned PremierGaming Ltd (licensed by the Malta Gaming Authority since 2018 and the Swedish Gaming Authority since 2019 and renewed through January 2027), running the ProntoCasino.se and ProntoSport.se brands in Sweden targeting recreational players aged 30-60; a B2B business licensing the Group's proprietary, partner-configurable iGaming platform covering casino, sportsbook, live casino and lottery betting, which is being formalised as a standalone technology unit within the Group in 2026; and an AI-driven affiliate and content business via Marlin Media Ltd (renamed from Fiebre Ltd after the Group acquired the residual 20% in May 2024), which operates marvn.ai, an AI-powered casino search engine launched in Q4 2025 with a proprietary database covering 300+ iGaming brands and 8,000+ slot titles, and marvnBoost, a fact-checked AI content generator launched in May 2026 with tiered subscription pricing.

Name

Angler Gaming

Legal name

Angler Gaming plc

Website

https://anglergaming.com

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Angler Gaming plc is a Maltese-listed holding company operating a proprietary iGaming platform across B2C casino and sportsbook brands (PremierGaming Ltd), B2B platform licensing, and an AI-driven affiliate and content business (Marlin Media with marvn.ai and marvnBoost).

Ownership category

akta.pro rank

Product category

iGaming Platform

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (71321)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industry

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)

Keywords

• IGaming platform software
• Online casino games
• Sports betting services
• Affiliate marketing tools
• White label gaming

Headquarters

HQ city

Hamrun

HQ country

Malta

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. B2C Gaming Services: Direct iGaming services to end users via PremierGaming Ltd operating ProntoCasino.se and ProntoSport.se brands in Sweden under Malta and Swedish gaming licences. Revenue from casino games, sports betting, live casino, lottery betting. Targets recreational entertainment-focused customers aged 30-60.
2. B2B Platform Licensing: Licensing and support services for proprietary iGaming platform to external B2B partners. Platform is fully configurable by partners for their regulatory licences and business needs. New B2B model renegotiated effective January 2025 with reduced revenues but favourable cost structure.
3. Affiliate Lead Generation: Lead generation fees based on monetisation by operators of links displayed through Marlin Media Ltd's platforms including marvn.ai AI-powered casino search engine and multiple affiliate websites.
4. MarvnBoost Subscription: AI-powered iGaming content generation tool with tiered subscription pricing (Starter €100/month, Growth €500/month, Business €1,500/month, Enterprise custom). Generates fact-checked multilingual content for operators, providers and affiliates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Angler Gaming plc is a Maltese holding company that invests in companies providing gaming services over the internet. It operates a proprietary, fully partner-configurable iGaming platform licensed to external B2B partners and used internally by its B2C subsidiary PremierGaming Ltd, which runs ProntoCasino.se and ProntoSport.se brands in Sweden. It also runs Marlin Media Ltd, an AI-powered affiliate marketing and casino search business featuring marvn.ai and marvnBoost.

Product overview

Angler Gaming operates a diversified iGaming investment portfolio combining a proprietary technology platform with B2C and B2B businesses plus an innovative AI-driven affiliate product. The core is a proprietary iGaming software platform (fully partner-configurable) serving both external B2B partners and the Group's B2C entity PremierGaming Ltd. B2C operations run through PremierGaming under Malta and Sweden licenses via ProntoCasino.se and ProntoSport.se brands. The AI-driven affiliate business is conducted through Marlin Media Ltd, which launched marvn.ai (AI-powered casino search engine) in Q4 2025 and marvnBoost (AI content generator) in May 2026. The Group also provides White Label Solutions for B2B partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Proprietary iGaming Software Platform State-of-the-art proprietary iGaming platform comprising extensive modules for casino, sportsbook, live casino, lottery betting and other interactive games. Fully configurable by external B2B partners for their regulatory licences and business needs, and also used internally by PremierGaming Ltd for B2C operations.
• ProntoCasino.se Swedish-licensed online casino brand operated by PremierGaming Ltd, offering casino games, live casino and lottery betting to recreational leisure players aged 30-60 in Sweden. Updated version with new lottery betting offering launched in April 2024.
• ProntoSport.se Swedish-licensed sportsbook brand launched in September 2024 by PremierGaming Ltd, offering sports betting, live betting, e-sport betting alongside casino offerings for Swedish recreational players aged 30-60.
• marvn.ai AI-powered proprietary casino search engine with Discovery Section featuring advanced crawling and indexing, a slots vertical with 8,000+ slot titles, and structured data comparison. Acts as a scalable acquisition channel connecting players with iGaming operators and generating First-Time Depositors.
• marvnBoost Fact-checked iGaming content generator powered by marvn.ai's proprietary verified data layer. Automates content production for operators, providers and affiliates including slot reviews, casino pages, news articles and guides, with tiered subscription pricing from €100/month to €1,500/month and custom enterprise pricing.
• White Label Solutions B2B offering built on the proprietary iGaming platform that enables easy, fast and cost-efficient launch of white label casino and betting solutions. Partners can configure the platform to meet their regulatory licences and business needs.

Quantifiable outcome

• Net profit increased 1018.76% in Q4 2025 YoY
• +6 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• iGaming Operators (300+ Brands)minorGTM or Marketing Partner · 17 November 2025iGaming operators partnered with Marlin Media's affiliate network. Marlin Media acts as bridge between online gambling operators and potential players; business model is lead-generation fees based on monetisation by operators of displayed links. marvn.ai generates player registrations and First-Time Depositors (FTDs) for these partners.
• PremierGaming LtdcoreStrategic or Co-development PartnerFully owned B2C subsidiary of Angler Gaming operating ProntoCasino.se and ProntoSport.se brands in Sweden. Holds Malta Gaming Authority licence (since 2018) and Swedish Gaming Authority licence (since 2019). Focuses on recreational, entertainment-focused customers aged 30-60 in Northern Europe. Strategic vehicle for Group's direct-to-consumer iGaming operations.
• Marlin Media LtdcoreStrategic or Co-development PartnerFully owned subsidiary focused on technology-first affiliate marketing and content generation. Launched AI-powered casino search engine marvn.ai in Q4 2025 and content generator marvnBoost in 2026. Extended break-even objective to end of 2026 due to potential in AI products. Has expanded proprietary casino database to 300+ iGaming brand partnerships.

Scale indicators13 records

Recent moves11 records

Expansion highlights5 records

Emerging players

• Relax Gaming: Relax Gaming is a B2B iGaming content and platform provider offering casino, poker, and bingo content aggregations. Comparable as a smaller-scale B2B platform/aggregator competitor to Angler Gaming's proprietary platform business.

Direct peers

• Better Collective: Better Collective is a leading iGaming affiliate marketing and content generation company, producing fact-checked sports and casino content. Directly comparable to Marlin Media's lead generation, casino search, and AI-driven content generation business.
• Kambi Group: Kambi is a pure-play B2B sportsbook technology supplier serving regulated operators. Comparable to the sportsbook module of Angler Gaming's B2B iGaming platform offering, which is licensed to external partners including for ProntoSport's sportsbook capabilities.
• EveryMatrix: EveryMatrix is a B2B iGaming software supplier providing a turnkey platform, casino, sportsbook, and player account management to operators globally. Directly comparable to Angler Gaming's proprietary B2B iGaming platform offering to external partners.
• Catena Media: Catena Media is a global iGaming affiliate marketing business monetising lead generation for online gambling operators. Directly comparable to Marlin Media's affiliate marketing operations including marvn.ai and marvnBoost.

Broad incumbents

• Betsson AB: Betsson AB is a Swedish-founded iGaming operator with multi-brand B2C and B2B operations across Europe and Latin America. It is directly comparable to Angler Gaming as the company Angler was spun out of in 2012, and operates with a similar Nordic heritage, multi-jurisdiction licensing model, and a proprietary technology platform.
• LeoVegas Group: LeoVegas is a mobile-first iGaming operator with strong presence in the Nordics and Europe. Comparable to Angler Gaming's PremierGaming B2C operations, sharing a focus on regulated European markets, mobile UX, and recreational player segments.
• Kindred Group: Kindred Group (Unibet, Maria Casino) is a large European iGaming operator with multi-brand B2C strategy and proprietary technology. Comparable to Angler Gaming's B2C business targeting recreational players in regulated European markets, and similarly uses a multi-brand, data-driven marketing approach.
• Playtech plc: Playtech is one of the largest B2B gambling technology providers, offering platform, casino, sportsbook, and live dealer solutions. Comparable to Angler Gaming's B2B platform business, though at a vastly larger scale and with broader content verticals.
• Evolution AB: Evolution AB is a market-leading B2B live casino and slots provider integrated into most iGaming platforms. Comparable as a content partner / adjacent B2B provider that integrates with platforms like Angler Gaming's, supplying live dealer and slot content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/angler-gaming-plc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Angler Gaming