India Assist

What India Assist does

India Assist is a New Delhi-based, privately held mobile assistance platform (legally India Assist Insights Pvt. Ltd.) that provides 24/7 distress and travel support to foreign travelers visiting India. Founded in 2017 by Harish Khatri and Moqierish Tak, the company operates through its IA App (available on iOS and Google Play), which combines one-touch emergency assistance buttons, real-time location tracking, in-app chat, and a 24/7 call center to coordinate medical, police, transit, lost-and-found, and lodging support. On-ground service is currently limited to New Delhi, with stated intent to expand to additional Indian cities.

The company generates revenue through short-duration subscription packages: an Emergency Travel Assistance tier at $10/day (INR 800) for one person covering the full suite of distress services, and a premium Meet & Greet tier at $50/day (INR 4,000) covering up to four persons and focused on secure transportation for solo women travelers and senior citizens. Distribution is self-serve via mobile app stores globally, supplemented by SEO, social media, and event-driven exposure — most notably as the official assistance partner for Maha Kumbh 2025 in Prayagraj.

Target customers are inbound foreign travelers to India, with particular focus on solo women travelers and senior citizens and their families. The customer base is entirely B2C, with no enterprise contracts disclosed. The company has raised a single $1M funding round in October 2019 from IIML Enterprise Incubation Centre and operates with 11–50 employees. Sub-brands include Travel Assist and Seniors Assistance, indicating a roadmap toward broader distress-management and assisted-living verticals beyond the core inbound-traveler use case.

Name

India Assist

Legal name

India Assist Insights Pvt. Ltd.

Website

https://indiaassist.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

India Assist is a New Delhi-based mobile platform providing 24/7 distress and travel assistance to foreign travelers visiting India via a subscription app, with on-ground support currently limited to New Delhi.

Ownership category

akta.pro rank

Product category

Travel Assistance Services

NAICS

All Other Travel Arrangement and Reservation Services (561599), Special Needs Transportation (485991)

SIC

Services-Help Supply Services (7363), Services-Miscellaneous Business Services (7380)

akta.pro primary industry

Travel Support & Pre-Trip/On-Trip Personal Assistance (HSACAIAK)

akta.pro secondary industry

Fast Track, Meet & Assist & VIP Services (THABALAB)

Keywords

• Travel assistance services
• Emergency travel support
• Distress management app
• Mobile assistance platform
• Senior travel support

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Travel Assist Subscription: Daily subscription-based service for travelers visiting India. Users pay per day per person. Services include 24/7 help desk, medical emergency support, transit assistance, police support, lost and found, and lodging/boarding assistance. On-ground support is currently limited to New Delhi.
2. Meet & Greet Service: Premium daily subscription for secure and hassle-free transportation service for solo women travelers or senior citizen families. Covers up to 4 persons per day within a city, providing transportation to and from desired locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

India Assist is a subscription-based travel assistance service for foreign travelers visiting India, delivered through its IA mobile app. The company provides 24/7 emergency support covering medical emergencies, lost or stolen belongings, police and legal coordination, transit disruptions, and emergency lodging, with on-ground support currently focused on New Delhi. India Assist also offers a premium Meet & Greet transportation service for solo women travelers and senior citizen families.

Product overview

India Assist operates as a unified mobile application platform offering emergency travel assistance and seniors assistance services. The core product is the IA App, which integrates multiple service features including Medical Emergencies, Police Support, Lost & Found, Emergency Transit, Emergency Lodging & Boarding, and 24x7 Help Desk. The company offers two subscription packages: Emergency Travel Assistance ($10/day for 1 person) providing comprehensive travel protection, and Meet & Greet ($50/day for 1-4 persons) providing secure transportation for solo women travelers and senior citizens. On-ground support is currently available in New Delhi.

Differentiator

Problem solved

Functional benefit

Brands

• Travel Assist: Emergency travel assistance service for foreign travelers coming to India, providing medical emergencies, 24X7 help desk, transit assistance, police support, lost & found, and lodging & boarding services.
• Seniors Assistance

Products and services

• Emergency Travel Assistance Subscription package priced at $10 per day (INR 800) per person that provides foreign travelers visiting India with 24/7 help desk, medical emergency support, transit assistance, police support, lost and found, and lodging and boarding assistance, activated upon arrival in India.
• Meet & Greet Premium subscription priced at $50 per day (INR 4000) for 1-4 persons that provides solo woman travelers or senior citizen families with secure and hassle-free transportation, including pickup and drop-off services to desired locations within the city at any time of day.
• IA App Mobile application for iOS and Android that serves as the primary interface for accessing India Assist services including Emergency Travel Assistance and Seniors Assistance, with features for trip management, distress calls, in-app chat with customer care, and real-time location tracking.
• Seniors Assistance Subscription service offered through the IA App designed for senior citizens needing personal and health support, including medical emergency coordination, health monitoring, and mobility and travel logistics assistance, with relevant package options available in the app.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Maha Kumbh Mela 2025 (Prayagraj)flagshipStrategic or Co-development Partner · 1 January 2025India Assist is honored to be the official assistance partner for the Maha Kumbh 2025 in Prayagraj, the world's largest spiritual gathering. This grand event is a once-in-a-lifetime experience for millions of devotees and travelers from around the globe, uniting people through faith, devotion, and culture. The partnership provides India Assist with significant brand exposure and an opportunity to serve international and domestic pilgrims.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• International SOS: Global leader in medical and travel security assistance for travelers and expatriates. Highly comparable in service scope (medical referrals, emergency coordination, security assistance) but operates worldwide with enterprise clients rather than focusing on India inbound B2C tourists.
• Global Rescue: Provides travel risk management, medical evacuation, and emergency assistance services. Comparable in core offering (distress response, medical coordination) but serves a global, predominantly North American customer base via membership subscriptions.
• Assist America (Cigna): Travel assistance provider (now part of Cigna) offering emergency medical, personal, and travel services to travelers worldwide. Comparable service portfolio but typically distributed via insurance and corporate benefit channels rather than direct consumer subscriptions.
• SITA: Air transport IT and communications specialist serving airlines and airports globally. Comparable as an adjacent player in airport-related passenger assistance and meet-and-greet infrastructure, but B2B-focused on aviation industry rather than end travelers.

Direct peers

• OnCall International: Travel assistance company providing 24/7 emergency support including medical, security, and concierge services for international travelers. Closely comparable business model to India Assist: subscription-based, app-enabled, multilingual assistance, focused on distressed travelers abroad.
• Global Guardian: Provides integrated security, medical, and emergency response services for travelers and organizations globally. Comparable in delivering 24/7 emergency coordination with on-the-ground response capability, though focused more on corporate and high-net-worth clients.

Emerging players

• AirDoctor: Travel-focused medical assistance platform connecting travelers to vetted local doctors worldwide. Comparable in addressing inbound travelers' medical needs abroad but narrower in scope (medical only) versus India Assist's broader distress management offering.
• HopSkipDrive: Provides supervised transportation services for vulnerable populations (children, seniors). Comparable to India Assist's Meet & Greet premium product for solo women and senior travelers, but operates domestically in the US with a different customer base.
• TripWhistle: Mobile app that helps travelers reach local emergency services worldwide by displaying local emergency numbers based on GPS. Comparable in delivering emergency assistance via app to travelers abroad, but limited to information rather than coordinated response.
• TravelAssure: Travel assistance company offering emergency medical, legal, and concierge services for international travelers. Comparable in subscription-based model and 24/7 assistance scope, though typically distributed via insurance partnerships rather than direct app sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/india_assist
• YouTubeyoutube.com/@indiaassist721
• Facebookfacebook.com/india.assist.official
• LinkedInlinkedin.com/company/india-assist-insights-pvt-ltd
• Instagraminstagram.com/indiaassisttravel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about India Assist