Boongg
Boongg is an Indian franchise-based two-wheeler rental platform operating across 16 cities with 1,500+ bikes, serving individual consumers (students, young professionals, daily commuters, tourists) via hourly, daily, and monthly self-serve rentals starting at ₹39/hour.
- Company typePrivate
- Founded2015
- HeadquartersPune, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Boongg does
Boongg (legally Onepoint Bike Services Private Limited) is an Indian two-wheeler rental platform founded in 2015 and headquartered in Pune, India. The company operates a technology-enabled rental marketplace offering hourly, daily, and monthly bike and scooter rentals through a franchise-based distribution model across 16 Indian cities. Boongg's fleet spans 1,500+ vehicles across 45+ bike types, including scooters (Honda Activa, TVS Jupiter, Honda Dio), standard motorcycles (Yamaha FZ, Bajaj Pulsar, Honda CB Hornet), and cruisers (Bajaj Avenger, Royal Enfield Classic). The platform has served 200,000+ customers and facilitated over 1 million rides, holding a 4.6/5 customer rating. The company is led by co-founder & CEO Rahul Sarda and founder & CTO Yogesh Daga, with 11–50 employees.
The platform's core technology consists of a GPS-enabled fleet tracking system with rash driving detection (imposing a ₹200 fine for speeding), online booking through boongg.com and a mobile app, and integrations with payment gateways Razorpay and Cashfree. Marketing and demand generation are driven by an SEO-oriented content platform (Boongg Blog with 100+ articles on city guides, riding tips, and rental pricing) plus franchise-level local promotion. Customer service operates 09:00–21:00 IST daily via phone, SMS, WhatsApp, and email.
Boongg monetizes through multiple revenue streams: hourly rentals (₹30–₹50/hour by category), daily rentals (₹349/day), monthly subscriptions (₹3,999/month with 2,400 km included), usage-based excess kilometer charges (₹3/km beyond included limits), late return penalties, and ancillary fees (additional helmet at ₹50/day). The model is differentiated by a zero-deposit policy, complimentary helmet inclusion, and a lowest-price guarantee. Growth and capital efficiency are driven by the franchise model, where local entrepreneurs own inventory and operate stores under the Boongg brand while the parent provides platform, brand, and operational framework — enabling asset-light geographic replication across cities like Mumbai (20+ outlets), Hyderabad (7+ listed locations), and 14 additional metros.
Boongg firmographics
Firmographics- Name
- Boongg
- Legal name
- Onepoint Bike Services Private Limited
- Website
- https://boongg.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Boongg is an Indian franchise-based two-wheeler rental platform operating across 16 cities with 1,500+ bikes, serving individual consumers (students, young professionals, daily commuters, tourists) via hourly, daily, and monthly self-serve rentals starting at ₹39/hour.
- Ownership category
- akta.pro rank
Boongg industry classification
Industry- Product category
- Two-Wheeler Rental Services
- NAICS
- Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Scooter & Moped Rentals (Motorized 2-Wheel) (THADAHAE)
Keywords
Where Boongg is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices16 records
Markets served
Boongg business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Hourly Bike Rentals: Customers pay per hour to rent bikes, with rates starting at ₹39/hour. This is the primary revenue stream targeting short-term needs.
- Daily Bike Rentals: Full-day bike rental at ₹349/day, offering better value for complete day usage.
- Monthly Bike Rentals: Extended rental plans starting at ₹3,999/month for customers needing bikes for longer durations.
- Excess Kilometer Charges: Additional charges for kilometers beyond the included limit (200 km standard), at ₹3/km.
- Helmet Rental: Extra helmet charges at ₹50/day for customers requiring additional helmets beyond the complimentary one provided.
- Late Return Fees: Penalty charges for late returns: ₹100/hour for non-geared vehicles, ₹200/hour for most bikes, ₹250/hour for Royal Enfields, and full-day charges on weekends.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hourly rental starting at ₹39 |
| Unit Pricing | Pay-as-you-go | Daily rental starting at ₹349 |
| Subscription | Monthly | Monthly rental starting at ₹3,999 |
| Usage-based | Pay-as-you-go | Excess kilometer charges |
| Usage-based | Pay-as-you-go | Late return penalties |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Boongg product offering
Product offeringCore offering
Boongg is a two-wheeler rental service that lets individual customers rent scooters, standard motorcycles and cruiser bikes on hourly, daily or monthly plans starting at ₹39/hour, ₹349/day and ₹3,999/month respectively, with a zero-deposit model and complimentary helmets. Bookings are made online via website or mobile app and fulfilled through a network of 20+ franchise stores across 16 Indian cities using a 1,500+ bike fleet spanning 45+ vehicle models.
Product overview
Boongg is a two-wheeler rental platform offering a portfolio of rental products: Hourly Bike Rental (starting at ₹39/hour), Daily Bike Rental (starting at ₹349/day), and Monthly Bike Rental (starting at ₹3999/month). These core rental services are complemented by scooter rentals, standard bike rentals, and cruiser bike rentals. The company operates as a technology-enabled marketplace connecting riders with a fleet of 1500+ bikes across 45+ models including Honda Activa, TVS Jupiter, Bajaj Pulsar, Yamaha FZ, Bajaj Avenger, and Royal Enfield Classic. Add-on services include complimentary helmet provision, zero deposit options, and a franchise partnership program. The platform also includes a blog with riding guides and destination articles.
Differentiator
Problem solved
Functional benefit
Products and services
- Hourly Bike Rental Short-term two-wheeler rental billed by the hour, starting at ₹39/hour, for scooters, standard motorcycles and cruisers; targeted at individual consumers needing flexible mobility for a few hours.
- Daily Bike Rental Full-day two-wheeler rental starting at ₹349/day (150 km included), available across scooter, standard bike and cruiser categories; suited for daily commuters and tourists needing a vehicle for a complete day or multiple days.
- Monthly Bike Rental Long-term two-wheeler subscription starting at ₹3,999/month (2,400 km included), offered across scooter, standard bike and cruiser models; intended for customers needing a bike for several weeks or months.
- Franchise Partnership Program A business offering that lets local entrepreneurs own and operate Boongg-branded bike rental outlets, using the company's platform, brand and operational framework while owning local inventory and managing day-to-day operations.
Quantifiable outcome
- Zero deposit required - customers only pay for usage
- +3 more outcomes
Companies that use Boongg
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Boongg technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Boongg partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Onepoint Bike Services Private LimitedcoreLegal entity name and parent company of Boongg brand. All bike rental services are operated under this company entity.
- RazorpaycorePayment gateway integration enabling cashfree online payment options for bike rentals.
- Cashfree Payment GatewaycorePayment processing partner for secure online transactions.
- Franchise PartnerscoreLocal entrepreneurs who own and operate franchise stores under the Boongg brand. Each franchise manages local inventory, operations, and customer service while using Boongg's platform and brand.
Scale indicators11 records
Recent moves4 records
Expansion highlights5 records
Boongg competitors and assessment
Company assessmentDirect peers
- ONN Bikes: Bengaluru-headquartered motorcycle and scooter rental platform with hourly and daily rentals across Indian metros. Closely matches Boongg's product catalog (scooters, standard bikes, cruisers), pricing tier, and target customer (commuters, students, tourists).
- Royal Brothers: India's largest two-wheeler rental platform with similar hourly/daily/monthly SKU structure, multi-city franchise presence, and zero/low-deposit positioning. Directly competes with Boongg in Bengaluru, Hyderabad, Pune, Goa, and other overlapping markets.
- Wheelstreet: India-focused two-wheeler rental marketplace aggregating local operators, including cruiser and premium bike rentals. Competes with Boongg on the premium (Royal Enfield) and tourist-rental use cases in cities like Goa, Jaipur, and Pune.
- VOGO: Dock-less scooter rental operator (backed by Ola) targeting short urban trips in Indian cities. Overlaps with Boongg's scooter category and hourly pricing model, though more capital-backed and EV-oriented.
Emerging players
- Bounce: Bengaluru-based EV two-wheeler rental and shared-mobility startup. Targets similar urban-commuter and student segments as Boongg but with keyless/IoT-enabled EV fleet rather than franchise-ICE rentals.
- Yulu: Electric two-wheeler shared mobility operator with station-based and dock-less models across Bengaluru, Mumbai, Pune, and Delhi. Partial overlap with Boongg in Pune and student/commuter use cases, primarily as a competing micro-mobility option.
Regional players
- Ajoxi (formerly Wheelstreet Pro / RentSetGo): Aggregator-style vehicle rental marketplace including bikes and cars across Indian cities. Competes indirectly with Boongg's franchise outlets by offering comparable bike SKUs in overlapping geographies via partner operators.
Broad incumbents
- Rapido: India's largest bike-taxi platform operating in 100+ cities. While primarily a ride-hailing service, its two-wheeler infrastructure and brand recognition pose a downstream threat to Boongg's commuter and tourist rental segments.
- Drivezy (Revv): Subscription-based car and two-wheeler sharing platform with a broader multi-modal offering across Indian metros. Adjacent competitor in the long-term subscription rental category Boongg targets with its monthly plans.
- Zoomcar: Self-drive car rental subscription platform operating in 50+ Indian cities. Competes for the same 'personal mobility without ownership' wallet share among young urban professionals, though currently focused on four-wheelers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Boongg social profiles
Digital presenceBoongg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boongg leadership team
Management profileNumber of profiles
Profiles2 records
Boongg funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boongg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boongg
What does Boongg do?
Boongg is a two-wheeler rental service that lets individual customers rent scooters, standard motorcycles and cruiser bikes on hourly, daily or monthly plans starting at ₹39/hour, ₹349/day and ₹3,999/month respectively, with a zero-deposit model and complimentary helmets. Bookings are made online via website or mobile app and fulfilled through a network of 20+ franchise stores across 16 Indian cities using a 1,500+ bike fleet spanning 45+ vehicle models.
Is Boongg a public or private company?
Boongg is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boongg founded?
Boongg was founded in 2015. It employs 11 to 50 people.
Where is Boongg based?
Boongg is headquartered in Pune, India, in the Asia region.
How does Boongg make money?
Six revenue lines are on record. Hourly Bike Rentals are the primary driver. The others are daily Bike Rentals, monthly Bike Rentals, excess Kilometer Charges, helmet Rental and late Return Fees.
Who are Boongg's main competitors?
Direct peers on record are ONN Bikes, Royal Brothers, Wheelstreet and VOGO. Emerging players are Bounce and Yulu. Ajoxi (formerly Wheelstreet Pro / RentSetGo) is listed as a regional player. Broad incumbents are Rapido, Drivezy (Revv) and Zoomcar.
Does Boongg have an API?
No public API is recorded for Boongg.
What industry is Boongg in?
Boongg's product category is Two-Wheeler Rental Services. Its primary akta.pro industry code is THADAHAE, Scooter & Moped Rentals (Motorized 2-Wheel). Its NAICS code is 5321 and its SIC code is 7510.