Sporty and Rich

What Sporty and Rich does

Sporty & Rich is a privately held, US-based lifestyle and athleisure brand founded by Emily Oberg in 2014, operating from Los Angeles with flagship retail in New York, Los Angeles, Shanghai, and Seoul. The company designs and sells premium apparel and accessories organized around a vintage sportswear aesthetic, including sweatshirts, sweatpants, T-shirts, shorts, knitwear, swimwear, activewear, tenniswear, footwear, and a kids line, complemented by accessories such as tote bags, hats, socks, eyewear, and iPhone cases. Pricing spans roughly $35 for accessories to $275 for premium hoodies, positioning the brand in the premium athleisure tier.

The business runs on a multi-channel model: direct-to-consumer e-commerce through sportyandrich.com, four owned flagship stores, and wholesale distribution through more than 200 global retailers and permanent retail partnerships with luxury hotel properties including Six Senses, Hôtel du Cap-Eden-Roc, Palm Heights, Mandarin Oriental, Le Bristol Paris, and The Carlyle. Brand collaborations, including multi-collection partnerships with adidas Originals, capsule collections with Juicy Couture and '47 Brand/New York Yankees, and hotel anniversary capsules, function as both revenue streams and demand-generation events.

Operationally, the company is bootstrapped, having scaled through pre-orders without external capital. Under former CEO and Managing Director David Obadia, who departed in January 2026 after seven years, the brand posted double-digit annual revenue growth for seven consecutive years and a single crewneck drop during the pandemic reportedly generated $600,000 in one day. Founder Emily Oberg continues as creative director, with the New York flagship evolving into a lifestyle destination that includes a café, spa, and forthcoming gym, and the Wellness Club blog anchoring content-led community engagement.

Name

Sporty and Rich

Legal name

Sporty & Rich

Website

https://sportyandrich.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Sporty & Rich is a privately held premium athleisure and lifestyle apparel brand, founded in 2014, that designs vintage-sportswear-inspired clothing and accessories for women, men, and kids, selling direct-to-consumer, through four global flagships, 200+ retailers, and luxury hotel boutiques.

Ownership category

akta.pro rank

Product category

Premium Athleisure Apparel

NAICS

Sporting Goods Retailers (45911), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Family Clothing Stores (5651), Retail-Women's Clothing Stores (5621), Retail-Shoe Stores (5661)

akta.pro primary industry

Athleisure & Lifestyle Sport Apparel Retail (CRAMACAF)

akta.pro secondary industries

Athleisure & Performance Apparel Retail (CRAAABAE), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL), Golf & Tennis Performance Apparel (CRAAAEAF), Athletic / Performance & Activewear Brands (CRAAAAAD), Athleisure & Performance Apparel Wholesale (CRAOADAE)

Keywords

• Premium athleisure apparel
• Vintage sportswear design
• Lifestyle fashion brand
• Activewear and tenniswear
• Apparel capsule collaborations

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Apparel and Accessories Sales: Direct-to-consumer sales of athleisure apparel including sweatshirts, sweatpants, T-shirts, activewear, and accessories through e-commerce and retail locations
2. Brand Collaborations: Limited edition capsule collections with partners like adidas Originals, Juicy Couture, Mandarin Oriental, and '47 Brand that generate premium pricing and brand awareness

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sporty & Rich designs, produces, and sells premium athleisure and vintage sportswear-inspired apparel for women, men, and children, including sweatshirts, t-shirts, sweatpants, shorts, activewear, tenniswear, fleece sets, knitwear, swimwear, footwear, and lifestyle accessories. The brand also runs limited-edition capsule collaborations with high-profile partners such as adidas Originals, Juicy Couture, '47 Brand/New York Yankees, and luxury hotels including Mandarin Oriental Bangkok, Le Bristol Paris, and The Carlyle. Distribution is direct-to-consumer through owned e-commerce at sportyandrich.com and flagship stores in New York, Los Angeles, Shanghai, and Seoul, plus wholesale to more than 200 global retailers.

Product overview

Sporty & Rich is a lifestyle and activewear brand founded by Emily Oberg in 2014, offering a unified product portfolio centered on premium athleisure and vintage sportswear-inspired apparel. The core offering comprises clothing (sweatshirts, t-shirts, sweatpants, shorts, dresses, denim, shirting, jackets, knitwear, swimwear), active and tenniswear, fleece collections, accessories (tote bags, hats, socks, eyewear, phone cases), footwear, and kids wear. The brand operates flagship stores in New York, Los Angeles, Shanghai, and Seoul and distributes through more than 200 retailers globally. The portfolio includes signature sub-collections like the Core Collection (signature logo embroidered pieces), alongside high-profile collaborations with '47 Brand/NY Yankees, Juicy Couture, adidas Originals, and luxury hotel properties including Mandarin Oriental, Le Bristol Paris, and The Carlyle. The brand also publishes wellness content and books.

Differentiator

Problem solved

Functional benefit

Brands

• Wellness Club: A wellness blog/community section on the brand's website featuring health and lifestyle content
• S&R

Products and services

• Core Clothing (Women's and Men's Apparel) Primary apparel line covering sweatshirts, T-shirts, sweatpants, shorts, skirts, dresses, denim, shirting, jackets, knitwear, and swimwear for women and men.
• Active & Tenniswear Technical athletic apparel including activewear and tenniswear designed for fitness activities with sport-inspired aesthetics.
• Fleece Collection Matching fleece sweatshirts, shorts, and sweatpants sets plus layering pieces designed for comfort and style.
• Accessories Tote bags, hats, socks, eyewear, iPhone/AirPod cases, sports accessories, and lifestyle items.
• Footwear Shoes and athletic footwear offerings, including collaboration sneakers such as the adidas Originals SL72 and ADISTAR CONTROL 5.
• Kids Collection Children's apparel and lifestyle products complementing the adult offerings.
• Core Collection (SS26 Core) Signature logo embroidered pieces including hoodies, sweatshirts, sweatpants, disco shorts, T-shirts, sports tanks, flared leggings, totes, and hats.
• S&R x '47 and the NY Yankees Collection Exclusive capsule collection with '47 Brand featuring New York Yankees branded apparel with crystal embroidery, including hoodies, sweatpants, crewnecks, T-shirts, shorts, hats, and tanks.
• Rich Girl Drop Bold health-focused drop featuring signature logo pieces in red/crystal colorways, including tanks, shorts, ringer tees, trucker hats, ribbed bralettes, and sports bras.
• Royal Holiday Drop Resort-inspired collection featuring NY crest pieces, ribbed polos, lounging attire, and easy pieces with nautical and prep school aesthetics.
• S&R x Juicy Couture Collection Revival capsule bringing back 2000s aesthetics with Juicy Couture-inspired velour tracksuits, emblem crewnecks, crown ribbed tanks, and script velour pieces.
• The Sporty & Rich Wellness Book Volume 1 Wellness book publication offering health and lifestyle guidance as a paid standalone product.
• adidas Originals x Sporty & Rich Court Nostalgia Collection Capsule collection with adidas Originals celebrating tennis aesthetics with reimagined footwear and apparel.

Quantifiable outcome

• $600,000 single-day revenue from one crewneck drop during pandemic

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and flagship.

• Mandarin Oriental BangkokcoreStrategic or Co-development Partner · 1 February 2026Exclusive capsule collection celebrating Mandarin Oriental's 150th anniversary, launched at the hotel's heritage house in Bangkok's old town as part of the Louis Vuitton Monogram journey pop-up event.
• adidas OriginalsflagshipStrategic or Co-development Partner · 1 September 2025Multi-collection partnership featuring reimagined performance sneakers and apparel inspired by running culture, tennis aesthetics, and vintage sportswear. Collections include updated ADISTAR CONTROL 5 sneakers, SL72 footwear, and apparel drops blending '90s aesthetics with '00s technology.
• The Carlyle HotelcoreStrategic or Co-development Partner · 1 November 2024Partnership with The Carlyle Hotel in New York for branded apparel collection as part of luxury hotel fashion collaboration trend.
• Le Bristol PariscoreStrategic or Co-development PartnerFashion collaboration with Le Bristol Paris luxury hotel, with items sold at the hotel's boutique. The hotel subsequently launched its own fashion brand Le Bristol Society in 2024.
• '47 BrandflagshipStrategic or Co-development PartnerS&R x '47 Brand New York Yankees collaboration featuring co-branded apparel including crystal-embellished hoodies, sweatpants, shorts, t-shirts, and hats with premium crystal embroidery.
• Juicy CouturecoreStrategic or Co-development PartnerS&R x Juicy Couture capsule collection featuring velour tracksuits, crystal-embellished pieces, and reimagined iconic Juicy aesthetics with Sporty & Rich styling sensibility.
• Six Senses HotelscoreChannel Partner/ Reseller/ DistributorPermanent retail partnership for hotel boutique distribution, with Sporty & Rich products sold as curated fashion items at Six Senses properties worldwide.
• Hôtel du Cap-Eden-RoccoreChannel Partner/ Reseller/ DistributorLuxury hotel boutique partnership positioning Sporty & Rich as premium hotel retail merchandise for high-spending travelers.
• Palm HeightscoreChannel Partner/ Reseller/ DistributorHotel retail partnership for branded apparel collections sold at the boutique, leveraging exclusivity and discovery as key draws for luxury travelers.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Alo Yoga: Premium athleisure and lifestyle brand offering women's and men's activewear, accessories, and wellness apparel at comparable price points. Closest direct competitor to Sporty & Rich in positioning, target demographic, and DTC-plus-flagship retail model.
• Vuori: Premium activewear brand focused on performance and lifestyle apparel with strong DTC and wholesale distribution. Competes directly with Sporty & Rich in the premium women's athleisure segment and wellness-oriented positioning.
• Outdoor Voices: Lifestyle activewear brand built around community, wellness, and technical apparel. Closely comparable to Sporty & Rich in target customer, community-led marketing, and premium athleisure positioning.
• P.E Nation: Australia-based premium activewear and streetwear label with vintage sportswear aesthetics and capsule drops. Comparable to Sporty & Rich in premium pricing, sportswear-inspired design, and lifestyle positioning.
• Bandier: Premium multi-brand activewear and athleisure retailer curating brands like Alo, Beyond Yoga, and P.E Nation. Comparable as both a wholesale channel for premium athleisure and as a competing retail experience for the same consumer.

Emerging players

• Adanola: UK-based premium women's activewear and loungewear brand with strong social-media-driven DTC growth. Comparable to Sporty & Rich in target demographic, premium price points, and influencer-led demand.
• Year of Ours: Women's activewear brand focused on retro-inspired, vintage-sportswear aesthetics in the premium tier. Directly comparable to Sporty & Rich's design language and core women's athleisure customer.

Broad incumbents

• adidas Originals: Heritage sportswear and lifestyle division of adidas; both a direct competitor in lifestyle sneakers/activewear and a key collaboration partner of Sporty & Rich. Comparable in product categories and global brand presence.
• Nike: Largest global athletic and sportswear brand, including performance and lifestyle lines across apparel, footwear, and accessories. A broad incumbent against which Sporty & Rich competes for premium and aspirational consumer share.
• Lululemon: Global leader in premium women's and men's athletic apparel, including athleisure, activewear, and tenniswear. Competes across nearly every category Sporty & Rich operates in but at vastly greater scale, distribution, and brand awareness.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sportyandrich
• Facebookfacebook.com/sportyandrich
• LinkedInlinkedin.com/company/sporty-and-rich

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sporty and Rich