Nooku
Nooku is a Glasgow-based indoor air quality monitoring company selling modular IAQ sensor hardware (Mini, Fusion, Multi) and a companion mobile app to families, social housing providers, schools, healthcare, and property developers via DTC, retail, and B2B channels.
- Company typePrivate
- Founded2022
- HeadquartersGlasgow, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Nooku does
Nooku is a Glasgow-based indoor air quality (IAQ) monitoring company that designs and sells modular sensor hardware paired with a mobile companion application. Founded in 2022 and operating as Nooku Limited in Scotland, the company targets families with children as its primary consumer segment, with a stated focus on asthma and allergy-related respiratory concerns, while also serving social housing providers, schools, healthcare organisations, and property developers through a B2B enterprise offering.
The product portfolio consists of three hardware tiers — the nooku Mini (£89, tracking 5 air quality factors), the nooku Fusion (£259, 6 factors with a 3-inch touchscreen and bear character cap), and the nooku Multi (£319, bundling two Minis with one Fusion for whole-home coverage) — complemented by an iOS/Android app that provides AI-powered chat assistance, personalised recommendations, an IAQ diary, and pollutant spike alerts. Sensors monitor PM1-10 particulates, CO2, VOCs, NOx, temperature, and humidity, with Wi-Fi and Bluetooth connectivity and integration with Amazon Alexa and Google Home. The modular architecture supports expansion via additional Mini units, and a dedicated B2B platform (nooku for Business) provides landlord dashboards and portfolio-level oversight.
Nooku monetises almost entirely through one-time hardware sales distributed via its own e-commerce store, third-party UK and Irish retailers (B&Q, Currys, Robert Dyas, Harvey Norman, Pharmacy 2U, Parent Studio), Amazon Marketplace, and a wholesale partner program; the app is free with no disclosed subscription. The company has secured strategic partnerships with Dulux (AkzoNobel) for co-marking, Wheatley Group for social housing pilots, and three UK universities for research validation, alongside grant support from Innovate UK and Scottish Enterprise. Disclosed external cash funding totals approximately $132,654 across 2023-2024, and headcount is reported at 1-10 employees with a named leadership team of eight.
Nooku firmographics
Firmographics- Name
- Nooku
- Legal name
- Nooku Limited
- Website
- https://nooku.co
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nooku is a Glasgow-based indoor air quality monitoring company selling modular IAQ sensor hardware (Mini, Fusion, Multi) and a companion mobile app to families, social housing providers, schools, healthcare, and property developers via DTC, retail, and B2B channels.
- Ownership category
- akta.pro rank
Nooku industry classification
Industry- Product category
- Indoor Air Quality Monitoring Hardware
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Indoor Air Quality (IAQ) Environmental Monitoring (VOC/CO2/PM2.5) (HSAHAGAG)
- akta.pro secondary industries
- Indoor Air Quality (IAQ) Monitoring & Ventilation Optimization (BPABAGAI), Smart Air Quality Sensors, Purifiers & Humidifier/Dehumidifier Integration (HSAOANAH)
Keywords
Where Nooku is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Nooku business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Hardware Sales: Sale of air quality monitoring devices including nooku Mini (£89), nooku Fusion (£259), and nooku Multi (£319) packages
- App Engagement: Free app with no subscription fee mentioned; revenue derived from hardware sales and potential future premium features
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | nooku Mini - Entry-level monitor for single room |
| Unit Pricing | Pay-as-you-go | nooku Fusion - Full-featured flagship monitor |
| Unit Pricing | Pay-as-you-go | nooku Multi - Multi-room bundle |
Go-to-market motion2 records
Distribution channels10 records
Marketing channels4 records
Nooku product offering
Product offeringCore offering
Nooku designs, manufactures and sells modular indoor air quality (IAQ) monitoring hardware — the nooku Mini, Fusion and Multi units — that measure particulates, VOCs, CO2, temperature, humidity and noise. A companion mobile app with an AI assistant translates the readings into personalised, family-friendly guidance. The company also sells a portfolio dashboard and integration layer for social housing, education, healthcare and property-developer customers.
Product overview
Nooku offers a family of indoor air quality monitoring products consisting of three hardware devices (nooku Mini, nooku Fusion, and nooku Multi) paired with a mobile app. The nooku Mini serves as the entry-level monitor tracking 5 air quality factors, while the nooku Fusion is the premium flagship with 6 factors, a touchscreen, and gamified child-friendly interface with character cap. The nooku Multi bundles two Minis with a Fusion Guide unit for whole-home multi-room coverage. All devices connect via Wi-Fi and Bluetooth, integrate with Amazon Alexa and Google Assistant, and sync with the noooku app which provides AI-powered personalized advice, IAQ diary tracking, and chat assistance. Nooku also offers a B2B platform targeting social housing, education, and healthcare sectors with property dashboards and portfolio management.
Differentiator
Problem solved
Functional benefit
Products and services
- nooku Mini
Quantifiable outcome
- Indoor air can be up to 5 times more polluted than outdoor air
- +3 more outcomes
Companies that use Nooku
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Nooku technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature5 records
Nooku partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Dulux (AkzoNobel)coreStrategic partnership with leading UK paint brand Dulux (owned by AkzoNobel) to demonstrate how paint formulations impact indoor air quality. Nooku monitoring data shows 'Good' air quality readings during drying with Dulux 99.9% VOC-free emulsions versus fluctuating 'Poor' or 'Bad' levels from standard durable paints. Partnership aligns with BREEAM, LEED, and WELL green building standards.
- Wheatley GroupcorePilot partnership with Wheatley Group, a major social housing provider. Project involves working with families using innovative technology that provides simple, real-time guidance on indoor air quality to make homes and lives better.
- SmartSTEMSminorCollaboration with SmartSTEMS and Kelvinside Academy's NuVu Innovation School. Partnership helped design and validate nooku's family-focused indoor air quality monitoring system with student input.
- University of StrathclydecoreAcademic partnership for air quality research and product validation. University scientists collaborated on sensor development and air quality monitoring technology.
- University of EdinburghcoreAcademic partnership for air quality research collaboration, bringing expert scientific insight to product development.
- Swansea UniversityminorAcademic research partnership contributing to air quality science and product validation.
- Amazon AlexacoreSmart home integration enabling voice control and smart home ecosystem compatibility for nooku air quality monitors.
- Google Home / Google AssistantcoreSmart home integration enabling voice control and smart home ecosystem compatibility for nooku air quality monitors.
- Clean Air ProgrammeminorPartnership with Clean Air Champions programme supporting air quality awareness and education initiatives.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Nooku competitors and assessment
Company assessmentDirect peers
- uHoo: uHoo sells multi-sensor IAQ monitors for homes and light commercial use, including VOC, CO2, PM, NO2, humidity and temperature data via app. Direct overlap with Nooku's Mini/Fusion spec and family-plus-healthcare positioning.
- Awair: Awair makes consumer and small-business IAQ monitors tracking PM, CO2, chemicals, temperature, and humidity, paired with a dashboard app. Comparable in sensor scope, target user (families and offices), and hardware-plus-app proposition.
- Airthings: Airthings is the most direct consumer IAQ monitor peer, offering multi-pollutant sensors (PM, CO2, VOCs, radon) for the home with a companion app. Closely comparable in product, customer (families/health-conscious homeowners), and retail DTC-plus-marketplace distribution model.
- PurpleAir: PurpleAir is known for low-cost PM-focused air quality sensors with community/mapping data use cases, increasingly extending to indoor environments. Similar sensor-plus-app proposition, overlapping DIY consumer base.
- Netatmo: Netatmo (Legrand-owned) offers a smart indoor air quality monitor with temperature, humidity, CO2 and VOC tracking integrated into a broader smart-home ecosystem. Comparable consumer IAQ-sensor product and smart-home channel distribution.
- Foobot: Foobot produces IAQ monitors (PM, VOCs, CO2, temp, humidity) with an app for individuals and prosumers. Comparable target customer, sensor mix, and DTC/retail distribution to Nooku.
Broad incumbents
- IQAir: IQAir is a global air-quality incumbent spanning consumer and professional IAQ monitors and purifiers. Comparable monitoring category, with broader product portfolio and deeper health/scientific brand authority than Nooku.
- Dyson: Dyson's product line includes air purifiers with built-in IAQ sensors and app-based monitoring. Comparable consumer IAQ concept though packaged within purification hardware; representative incumbent competing for shelf space.
Emerging players
- Kaiterra: Kaiterra makes professional-grade IAQ monitors (Sensedge series) more often used in commercial buildings and schools. Comparable sensor technology but targets the B2B/institutional segment Nooku is moving into (housing, education).
- Atmotube: Atmotube produces portable/personal IAQ monitors tracking VOCs, PM and other pollutants with mobile app. Comparable consumer+prosumer IAQ-sensor offering and pricing band.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Nooku social profiles
Digital presenceNooku financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nooku leadership team
Management profileNumber of profiles
Profiles8 records
Nooku funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nooku M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nooku
What does Nooku do?
Nooku designs, manufactures and sells modular indoor air quality (IAQ) monitoring hardware — the nooku Mini, Fusion and Multi units — that measure particulates, VOCs, CO2, temperature, humidity and noise. A companion mobile app with an AI assistant translates the readings into personalised, family-friendly guidance. The company also sells a portfolio dashboard and integration layer for social housing, education, healthcare and property-developer customers.
Is Nooku a public or private company?
Nooku is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nooku founded?
Nooku was founded in 2022. It employs 1 to 10 people.
Where is Nooku based?
Nooku is headquartered in Glasgow, United Kingdom, in the Europe region.
How does Nooku make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are app Engagement.
Who are Nooku's main competitors?
Direct peers on record are uHoo, Awair, Airthings, PurpleAir, Netatmo and Foobot. Broad incumbents are IQAir and Dyson. Emerging players are Kaiterra and Atmotube.
Does Nooku have an API?
No public API is recorded for Nooku.
What industry is Nooku in?
Nooku's product category is Indoor Air Quality Monitoring Hardware. Its primary akta.pro industry code is HSAHAGAG, Indoor Air Quality (IAQ) Environmental Monitoring (VOC/CO2/PM2.5), with a secondary code of BPABAGAI, Indoor Air Quality (IAQ) Monitoring & Ventilation Optimization. Its NAICS code is 334512 and its SIC code is 3823.