FORME
- Company typePrivate
- Founded2020
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
FORME firmographics
Firmographics- Name
- FORME
- Legal name
- FORME EDUCAÇÃO FINANCEIRA LTDA
- Website
- https://formeeduca.com.br
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
FORME industry classification
Industry- Product category
- K-12 Educational Services / Financial Education Curriculum
- NAICS
- Educational Services (611), Educational Support Services (611710), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)
- akta.pro secondary industries
- Online Learning Content & Course Publishing Platforms (BPAMAJAL), Electives & Enrichment Curriculum (Arts, Music, PE, CTE Exploratories) (EDAGAAAG)
Keywords
Where FORME is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
FORME business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- School Partnership Program: FORME generates revenue by partnering with private schools, providing complete financial education programs including teaching materials, teacher training, and ongoing pedagogical support. The program is delivered through 1 class hour per week without requiring changes to the school curriculum.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom school partnership program with complete implementation and support |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
FORME product offering
Product offeringCore offering
FORME sells a comprehensive financial education program to Brazilian private K-12 schools, delivered as a complete pedagogical ecosystem. The package includes BNCC-aligned didactic materials (bilingual) covering Early Childhood through High School (ages 2-17), the FORME Play gamified mobile application, the Astrodin animated content series, FORME Academy for teacher training, and ongoing pedagogical advisory—implemented in a single weekly class hour without curriculum changes.
Product overview
FORME is a comprehensive financial education system for Brazilian schools offering a unified platform approach. The core offering consists of the FORME Program aligned with BNCC, delivering bilingual materials across Early Childhood, Elementary, and High School (ages 2-17). The ecosystem includes FORME Play (gamified mobile app), Astrodin animated content, and FORME Academy (teacher training platform). Supplementary offerings include free resources (marketing guide, e-book, financial spreadsheet, planner for managers), content media (FORME Cast podcast, blog, and financial glossary), and ongoing pedagogical support and school partnerships throughout Brazil.
Differentiator
Problem solved
Functional benefit
Brands
- FORME Play: Gamified application for financial education targeting students aged 2–17.
- FORME Cast
- FORME Academy
Products and services
- FORME Financial Education Program for Schools (Programa de Educação Financeira para Escolas) A comprehensive financial education teaching system for Brazilian private schools, aligned with BNCC (Base Nacional Comum Curricular), covering Early Childhood Education through High School for students aged 2-17. Delivered through one weekly class hour with ready-to-use didactic materials, bilingual content, and ongoing pedagogical support, without requiring changes to the school's existing curriculum.
- FORME Academy Online training platform providing pedagogical support and professional development for teachers at partner schools, including onboarding, ongoing training throughout the school year, and educational resource management. Includes training on implementing the FORME program and continuous pedagogical advisory.
- FORME Play Gamified mobile application for student engagement in financial education, featuring interactive activities aligned with BNCC and supporting cognitive function development across three educational cycles (Early Childhood, Elementary, and High School).
Quantifiable outcome
- Partner schools report average +15% increase in student enrollment
- +1 more outcomes
Companies that use FORME
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
FORME technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
FORME partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Rice UniversityminorAcademic partner from the United States contributing to FORME's innovation and educational methodology development.
- Columbia UniversityminorAcademic partner from the United States providing institutional support and credibility to FORME's educational program.
- University of HoustonminorAcademic partner from the United States contributing to FORME's international presence and educational innovation.
- GOL Linhas Aéreas InteligentesminorBrazilian airline partner supporting FORME's ecosystem of organizations and accelerators that strengthen innovation in education.
- School AdvisorminorEducational consulting partner that may help expand FORME's reach to schools through advisory and consulting services.
- King Consultoria EducacionalminorEducational consulting firm partner that strengthens FORME's presence and implementation in the educational market.
- Founders ClubminorEntrepreneurial community partner that supports FORME's startup ecosystem and business development.
- Diário Escola (superApp)coreStrategic technology partnership with Diário Escola superApp for education management. The partnership integrates FORME's financial education program with Diário Escola's school management system including pedagogical, administrative, academic, and financial management features.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
FORME competitors and assessment
Company assessmentDirect peers
- DSOP: DSOP is a Brazilian financial education platform that directly serves schools with structured programs, the most direct domestic comparable to FORME's B2B private-school model with recurring curriculum contracts.
- DinDin: DinDin is a Brazilian fintech-backed financial education platform producing content for schools and families, comparable to FORME in targeting K-12 learners with BNCC-aligned financial literacy content.
Regional players
- Instituto Vida Inteligente (IVI): IVI delivers financial and citizenship education programs to Brazilian schools through partnerships, sharing FORME's school-channel B2B model and BNCC alignment from a slightly different curriculum orientation.
Emerging players
- Me Poupe!: Me Poupe! is a leading Brazilian financial education brand (Nathalia Arcuri's platform) with school programs; comparable to FORME on the financial literacy subject matter, though primarily consumer/D2C rather than B2B school subscriptions.
- FoolProof (Defarge): FoolProof provides online financial literacy curricula to schools and colleges, comparable to FORME in subject specialization and recurring school licensing model though operating primarily in North America and Europe.
- Khan Academy (Brazil operations): Khan Academy provides free, structured K-12 financial literacy modules in Portuguese with growing school-district adoption; comparable to FORME as a non-English-first digital financial literacy resource available to Brazilian schools.
Broad incumbents
- EverFi: EverFi is a US-based broad incumbent in K-12 social-emotional and financial education, selling digital curricula to school districts — the most natural global benchmark for FORME's B2B school subscription model at greater scale.
- Junior Achievement Brasil: Junior Achievement Brasil delivers financial literacy and entrepreneurship programs to K-12 schools across Brazil, comparable to FORME's BNCC-aligned school delivery model but as a non-profit with broader subject coverage.
- Aprende Brasil / Positivo (BNCC-aligned K-12 publisher): Positivo's Aprende Brasil offers BNCC-aligned K-12 digital content including transversal themes, comparable to FORME on curriculum alignment and B2B school channel but as a broader full-stack publisher with greater resources.
- Geekie: Geekie is a Brazilian edtech incumbent providing BNCC-aligned adaptive learning content to schools, comparable to FORME on B2B school contracting and digital curriculum delivery but at materially larger scale and broader subject coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FORME social profiles
Digital presenceFORME compliance and trust
Trust signalCompliance1 record
FORME financial estimates
Financial estimateRevenue estimate
Valuation estimate
FORME leadership team
Management profileNumber of profiles
Profiles3 records
FORME funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FORME M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FORME
What does FORME do?
FORME sells a comprehensive financial education program to Brazilian private K-12 schools, delivered as a complete pedagogical ecosystem. The package includes BNCC-aligned didactic materials (bilingual) covering Early Childhood through High School (ages 2-17), the FORME Play gamified mobile application, the Astrodin animated content series, FORME Academy for teacher training, and ongoing pedagogical advisory—implemented in a single weekly class hour without curriculum changes.
Is FORME a public or private company?
FORME is a private company. It is classified as venture growth investor backed and is currently operating.
When was FORME founded?
FORME was founded in 2020. It employs 11 to 50 people.
Where is FORME based?
FORME is headquartered in São Paulo, Brazil, in the Latin America region.
How does FORME make money?
One revenue line is on record: school Partnership Program.
Who are FORME's main competitors?
Direct peers on record are DSOP and DinDin. Instituto Vida Inteligente (IVI) is listed as a regional player. Emerging players are Me Poupe!, FoolProof (Defarge) and Khan Academy (Brazil operations). Broad incumbents are EverFi, Junior Achievement Brasil, Aprende Brasil / Positivo (BNCC-aligned K-12 publisher) and Geekie.
Does FORME have an API?
No public API is recorded for FORME.
What industry is FORME in?
FORME's product category is K-12 Educational Services / Financial Education Curriculum. Its primary akta.pro industry code is EDAGAKAA, K–12 Instructional Design & Curriculum Development Services, with a secondary code of BPAMAJAL, Online Learning Content & Course Publishing Platforms. Its NAICS code is 611 and its SIC code is 8200.