BoaConsulta
BoaConsulta operates Brazil's largest online healthcare appointment scheduling platform, connecting over 58,000 healthcare professionals with 1M+ monthly patients across 842 specialties. It offers teleconsultation, electronic medical records, and clinic management tools via its Pixeon +Saúde integration on web and mobile.
- Company typePrivate
- Founded2012
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What BoaConsulta does
BoaConsulta, legally constituted as G2D SERVIÇOS TECNOLÓGICOS SA, is a Brazilian healthcare technology company founded in 2012 and headquartered in São Paulo. It operates what source data describes as Brazil's largest online healthcare appointment scheduling platform, connecting over 58,000 healthcare professionals and serving more than one million patients monthly across 842 medical and dental specialties with national coverage. The patient-facing product allows users to search by specialty, procedure, insurance plan (Bradesco Saúde, SulAmérica, Amil, Unimed Fesp, and others), or symptom, and to book in-person consultations, teleconsultations, exams, and vaccinations.
The product ecosystem spans two interconnected surfaces. For patients, BoaConsulta provides a free web and mobile (iOS and Android) booking platform, a video-based teleconsultation service, and a free Q&A feature ("Pergunte ao Profissional") that routes health questions to registered providers. For healthcare professionals, the company offers a clinic management suite built around the Pixeon +Saúde partnership, including electronic medical records with customizable intake forms, online scheduling, a telemedicine module, financial reporting, inventory management, a medical calendar, and a customizable clinic website builder. The platform is supported by two content blogs (a patient-facing blog and a professional-facing Guia Consultório) that drive organic acquisition through SEO.
The company operates a two-sided revenue model: the consumer-facing service is free, monetized indirectly via healthcare provider listing and per-transaction fees, while the clinic management suite and professional tools are offered on a subscription basis. The company has raised approximately $5 million across four disclosed funding rounds between 2012 and 2017, with investors including Valor Capital Group, 500 Global, FORS Capital, and Trindade Investimentos; no subsequent funding activity is disclosed in the source material.
BoaConsulta firmographics
Firmographics- Name
- BoaConsulta
- Legal name
- G2D SERVIÇOS TECNOLÓGICOS SA
- Website
- https://boaconsulta.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BoaConsulta operates Brazil's largest online healthcare appointment scheduling platform, connecting over 58,000 healthcare professionals with 1M+ monthly patients across 842 specialties. It offers teleconsultation, electronic medical records, and clinic management tools via its Pixeon +Saúde integration on web and mobile.
- Ownership category
- akta.pro rank
BoaConsulta industry classification
Industry- Product category
- Healthcare Appointment Booking
- NAICS
- Offices of Other Health Practitioners (6213)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Appointment Scheduling & Online Booking (HLACADAA)
- akta.pro secondary industry
- Specialist Referral & Appointment Booking Platforms (HLALALAB)
Keywords
Where BoaConsulta is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
BoaConsulta business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Provider Transaction/Commission Model: Healthcare providers pay to list and offer appointment slots on the platform. The platform facilitates booking transactions between patients and providers, taking a commission or listing fee for each appointment booked through the system.
- Clinic Management Software Subscription: Professional/clinic-facing products including Pixeon +Saúde for website creation, electronic medical records, scheduling systems, and telemedicine tools are offered as subscription services to healthcare practices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Patient platform (free) - No charge to patients for searching and booking appointments |
| Transaction based/ take rate | Pay-as-you-go | Healthcare Provider Listings - Fees for providers to list and manage appointments |
| Subscription | Monthly | Professional Clinic Tools - Subscription for practice management software |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
BoaConsulta product offering
Product offeringCore offering
BoaConsulta operates a two-sided healthcare platform: a free patient-facing online and mobile booking platform for scheduling in-person consultations and video consultations with 58,000+ doctors, dentists, psychologists and other providers across Brazil, plus a subscription-based clinic management suite (Gestão para Clínicas) built on the Pixeon +Saúde partnership that includes electronic medical records, online scheduling, telemedicine, inventory management and financial reporting for healthcare professionals and clinics.
Product overview
BoaConsulta is Brazil's largest healthcare appointment booking platform offering a unified ecosystem with two main user-facing products: (1) the patient-facing BoaConsulta platform for booking in-person and telemedicine consultations, and (2) a professional-facing suite of clinic management tools. The patient platform includes teleconsulta (video consultations) and the Pergunte ao Profissional Q&A service. The professional suite includes Gestão para Clínicas (clinic management), Prontuário Eletrônico (electronic medical records), Sistema de Telemedicina (telemedicine), Pixeon +Saúde (custom clinic websites), Sistema de Agendamento Online, Agenda Médica Online, Sistema Financeiro, and Sistema de Estoque. A mobile app complements both ecosystems.
Differentiator
Problem solved
Functional benefit
Products and services
- BoaConsulta Patient Platform Free patient-facing online platform for searching, comparing, and booking in-person consultations and teleconsultations with healthcare providers across Brazil, filterable by specialty, procedure, symptom, location, and health insurance plan (Bradesco Saúde, SulAmérica, Amil, Unimed Fesp and others).
- Teleconsulta (Telemedicine) Video consultation service enabling patients to conduct remote medical appointments with specialists via phone, computer or tablet.
- BoaConsulta Professional Suite (Gestão para Clínicas) Subscription-based clinic management solution for healthcare professionals and clinics offering online appointment scheduling, electronic medical records (Prontuário Eletrônico), telemedicine, financial reporting, and inventory management.
- Pixeon +Saúde Customizable clinic website builder offered through BoaConsulta's partnership with Pixeon, letting practices create personalized sites under their own brand and receive online appointment bookings 24/7.
- BoaConsulta Mobile App Native iOS and Android applications for searching and booking healthcare appointments on the go.
- Pergunte ao Profissional de Saúde Free Q&A service allowing patients to submit health-related questions to registered doctors, dentists, psychologists and other professionals who respond via email.
Quantifiable outcome
- 58,000+ healthcare professionals on platform
- +2 more outcomes
Companies that use BoaConsulta
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
BoaConsulta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
BoaConsulta partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PixeoncorePixeon is a technology partner providing the +Saúde platform for clinic management. This includes website creation tools for healthcare practices to create personalized sites, electronic medical records system, online appointment scheduling, telemedicine capabilities, inventory management, and financial reporting tools. The integration allows clinics to manage their online presence and bookings through BoaConsulta's professional platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
BoaConsulta competitors and assessment
Company assessmentDirect peers
- Practo: Practo runs the same appointment booking + teleconsultation + clinic software model in India and selectively in international markets. Its patient funnel, provider SaaS, and insurance integrations directly mirror BoaConsulta's product mix.
- iClinic: iClinic (now part of Medilabs) is a leading Brazilian practice management SaaS for doctors with electronic medical records, scheduling, and telemedicine — directly competing with BoaConsulta's Pixeon +Saúde-based professional suite for the same SMB provider segment.
- Zocdoc: Zocdoc pioneered the online appointment booking marketplace model in the US, connecting patients with providers by specialty and insurance. Its marketplace-plus-EMR-adjacent functionality and patient-side free model are essentially the same business design BoaConsulta runs in Brazil.
- Doctoralia (Docplanner): Doctoralia operates the same patient-facing appointment booking + telehealth marketplace model in Brazil and across LATAM, owned by Poland-based Docplanner. It is the closest direct competitor, offering search by specialty, teleconsultation, and clinician reviews with overlapping provider network targets.
- Amplimed: Amplimed is a Brazilian clinic management and online scheduling platform serving doctors and clinics with calendar, EMR and marketing tools — a direct SMB-software competitor to BoaConsulta's professional-facing offerings.
Others
- Pixeon: Pixeon is the technology partner behind BoaConsulta's +Saúde clinic management suite, providing EMR, telemedicine and inventory modules. It is an ecosystem enabler/partner rather than direct competitor, but also sells comparable clinic software to non-BoaConsulta providers.
Emerging players
- Conexa Saúde: Conexa Saúde is a Brazilian digital health platform offering telemedicine consultations, health management, and B2B2C telehealth services for insurers and employers. It overlaps with BoaConsulta's teleconsulta vertical and competes for the same insurer integrations.
- Memed: Memed is a Brazilian digital prescription and telehealth platform with a large physician footprint. It competes with BoaConsulta indirectly for provider mindshare and increasingly for telehealth visit distribution in Brazil.
Broad incumbents
- Docplanner (Doctoralia parent): Docplanner operates global healthcare booking + practice software platforms across LATAM, Europe, and beyond, with Doctoralia as its Brazil presence. It is the largest well-funded category incumbent that BoaConsulta must compete against in its home market.
Regional players
- DocOn (Docway / Beep Saúde): Beep Saúde operates home-visit and digital healthcare booking in Brazil, addressing part of the same patient demand for convenient digital healthcare access. It overlaps with BoaConsulta on the consumer health-booking category but in a niche delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
BoaConsulta social profiles
Digital presenceBoaConsulta financial estimates
Financial estimateRevenue estimate
Valuation estimate
BoaConsulta leadership team
Management profileNumber of profiles
Profiles2 records
BoaConsulta funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BoaConsulta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BoaConsulta
What does BoaConsulta do?
BoaConsulta operates a two-sided healthcare platform: a free patient-facing online and mobile booking platform for scheduling in-person consultations and video consultations with 58,000+ doctors, dentists, psychologists and other providers across Brazil, plus a subscription-based clinic management suite (Gestão para Clínicas) built on the Pixeon +Saúde partnership that includes electronic medical records, online scheduling, telemedicine, inventory management and financial reporting for healthcare professionals and clinics.
Is BoaConsulta a public or private company?
BoaConsulta is a private company. It is classified as venture growth investor backed and is currently operating.
When was BoaConsulta founded?
BoaConsulta was founded in 2012. It employs 11 to 50 people.
Where is BoaConsulta based?
BoaConsulta is headquartered in São Paulo, Brazil, in the Latin America region.
How does BoaConsulta make money?
Two revenue lines are on record. Provider Transaction/Commission Model is the primary driver. The others are clinic Management Software Subscription.
Who are BoaConsulta's main competitors?
Direct peers on record are Practo, iClinic, Zocdoc, Doctoralia (Docplanner) and Amplimed. Pixeon is listed as an others. Emerging players are Conexa Saúde and Memed. Docplanner (Doctoralia parent) is listed as a broad incumbent. DocOn (Docway / Beep Saúde) is listed as a regional player.
Does BoaConsulta have an API?
No public API is recorded for BoaConsulta.
What industry is BoaConsulta in?
BoaConsulta's product category is Healthcare Appointment Booking. Its primary akta.pro industry code is HLACADAA, Appointment Scheduling & Online Booking, with a secondary code of HLALALAB, Specialist Referral & Appointment Booking Platforms. Its NAICS code is 6213 and its SIC code is 7372.