Anota AI
Anota AI is a Brazilian SaaS platform that uses WhatsApp-native generative AI to automate orders, payments, kitchen operations, and back-office functions for more than 50,000 restaurant and delivery SMBs across Brazil, sold via tiered monthly subscriptions.
- Company typePrivate
- Founded2017
- HeadquartersRio Grande Do Sul, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Anota AI does
Anota AI (legally IGROW SOLUÇÕES DIGITAIS LTDA) is a Brazilian SaaS company founded in 2017/2018 in Rio Grande, Rio Grande do Sul, providing an AI-powered restaurant automation platform to small and medium-sized food and delivery businesses across Brazil. The platform unifies a WhatsApp-native conversational AI virtual attendant (supporting text and Brazilian Portuguese audio voice notes), digital menu (cardápio digital), QR-code table ordering, waiter app with digital command, point-of-sale (PDV), kitchen display system (KDS), online payment processing (PIX, card, digital wallets), inventory and financial management, automated NFC-e invoicing with AI tax classification, and marketing tools (loyalty, coupons, sales recovery, Meta Pixel/GA4/CAPI integrations) into a single subscription product. The company serves more than 50,000 restaurant and delivery establishments in Brazil, sold via a product-led growth motion with a 7-day free trial, tiered monthly subscriptions in the R$219.99–R$329.99 band, WhatsApp-based sales consultation, and a partner agency referral program.
The business model is recurring SaaS subscription revenue, with payment-processing fees on digital menu transactions as the only transaction-based charge. Anota AI has built a broad integration ecosystem — over 100 POS, ERP, and delivery-logistics partners — and is endorsed and partially owned by iFood, Brazil's dominant food-delivery marketplace, which formally recommends the platform to its restaurant network and made a strategic investment in July 2022. The company employs more than 100 people distributed across Brazilian states under a remote-first operating model adopted in March 2020. Active development priorities visible across the product include preparation for Brazil's 2026 Tax Reform and continued expansion of the partner ecosystem, suggesting a strategic shift from a single-feature automation tool into a comprehensive restaurant operations layer for the Brazilian SMB food market.
Anota AI firmographics
Firmographics- Name
- Anota AI
- Legal name
- IGROW SOLUÇÕES DIGITAIS LTDA
- Website
- https://anota.ai
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Anota AI is a Brazilian SaaS platform that uses WhatsApp-native generative AI to automate orders, payments, kitchen operations, and back-office functions for more than 50,000 restaurant and delivery SMBs across Brazil, sold via tiered monthly subscriptions.
- Ownership category
- akta.pro rank
Anota AI industry classification
Industry- Product category
- Restaurant Management Software
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industries
- AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO), Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where Anota AI is headquartered
LocationHeadquarters
- HQ city
- Rio Grande Do Sul
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Anota AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Others
Revenue model
- Subscription Plans (Start & Gestão Avançada): Monthly SaaS subscription model with two tiers. No per-order fees or commissions on the base subscription. Customers pay only for payment processing fees on digital menu transactions (PIX, credit, digital wallets).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan for restaurants starting with automation and digital ordering |
| Subscription | Monthly | Mid-tier plan with advanced management tools and ad integrations |
| Subscription | Monthly | Premium plan for high-volume operations requiring the most complete feature set |
| Subscription | Monthly | Full-featured plan with all capabilities including Instagram virtual attendant and satisfaction surveys |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels11 records
Anota AI product offering
Product offeringCore offering
Anota AI provides an AI-powered restaurant automation SaaS platform that combines a generative-AI and NLP virtual attendant on WhatsApp, Facebook, and Instagram, a digital menu (Cardápio Digital), waiter app with digital command, point-of-sale, kitchen display system, online payments, automated NFC-e invoicing, financial management, and marketing analytics into a single subscription. The platform is used by more than 50,000 Brazilian restaurant and delivery SMBs to automate customer conversations, capture structured orders (text and audio), process payments, and manage end-to-end restaurant operations.
Product overview
Anota AI is a Brazilian foodtech platform that provides a unified restaurant management system combining AI-powered chatbot automation for WhatsApp ordering (Cardápio Digital), a virtual attendant for automated customer service, a waiter app with digital command functionality, POS, kitchen display (KDS), online payment processing, and comprehensive back-office tools for inventory, financials, invoicing, and marketing analytics. The platform serves as both a standalone order management system and an integration hub, connecting to iFood, multiple delivery aggregators, and over 100 PDV/ERP systems. The core product is organized into three commercial plans: Start (entry automation), Gestão Avançada (Advanced Management — the most complete plan adding inventory, financial, NF-e, and ad integration), and Premium (maximum AI and customer loyalty features).
Differentiator
Problem solved
Functional benefit
Products and services
- Atendente Virtual (Robô de Atendimento)
Quantifiable outcome
- Up to 80% increase in restaurant revenue reported by customers
- +6 more outcomes
Companies that use Anota AI
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles2 records
Anota AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration132 records
AI capability8 records
Feature8 records
Anota AI partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights5 records
Anota AI competitors and assessment
Company assessmentBroad incumbents
- TOTVS: TOTVS Linha Chef is TOTVS's restaurant ERP/POS offering, part of Brazil's largest enterprise software portfolio. It overlaps with Anota AI's POS, inventory, and financial management modules, and benefits from TOTVS's incumbent enterprise customer base.
- iFood: iFood is Anota AI's strategic investor, distribution partner, and Brazil's dominant food delivery marketplace. It is broadly comparable as a digital infrastructure layer for Brazilian restaurants, and its recommendation drives Anota AI's core customer acquisition.
Regional players
- Rappi: Rappi is a major LATAM delivery super-app integrating with Anota AI alongside iFood. While primarily a delivery marketplace, it competes indirectly in restaurant digital ordering across Spanish-speaking LATAM, and signals the regional expansion paths available to Anota AI.
Direct peers
- Toast: Toast is a leading all-in-one restaurant management platform combining POS, payments, online ordering, and back-office tools. It is directly comparable to Anota AI as a vertical SaaS for restaurants, though operating primarily in the U.S. and at much larger scale.
- Lightspeed Restaurant: Lightspeed Restaurant is a global restaurant POS and commerce platform comparable to Anota AI in combining front-of-house, back-office, and online ordering. Like Anota AI, it targets SMBs but operates across multiple geographies.
- Square for Restaurants: Square for Restaurants is Block's restaurant-specific POS and operations suite combining payments, online ordering, and team management. Comparable to Anota AI's integrated commerce + operations model, though focused on U.S. SMBs.
- Linx (Stone): Linx Menew is one of Anota AI's largest POS integration partners and Brazil's leading restaurant operations platform covering dining, delivery, and back office. It is a direct competitor targeting the same Brazilian SMB restaurant segment with comparable POS-centric functionality.
Emerging players
- ManyChat: ManyChat is a leading chatbot automation platform for Instagram, WhatsApp, and Messenger used by SMBs globally. Comparable to Anota AI at the messaging-automation layer, but without the restaurant vertical depth, POS, payments, or kitchen integrations.
- GloriaFood: GloriaFood is a free online ordering system for restaurants that competes at the digital-menu and QR-ordering layers where Anota AI plays. It overlaps with Anota AI's cardápio digital and self-order modules but lacks deep Brazilian-specific integrations.
- Hubster: Hubster is a Brazilian order management integration platform listed as an Anota AI marketing-automation integration partner. It focuses on centralizing marketplace and delivery orders — a partial overlap with Anota AI's order aggregation capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Anota AI social profiles
Digital presenceAnota AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anota AI leadership team
Management profileNumber of profiles
Profiles3 records
Anota AI funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anota AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anota AI
What does Anota AI do?
Anota AI provides an AI-powered restaurant automation SaaS platform that combines a generative-AI and NLP virtual attendant on WhatsApp, Facebook, and Instagram, a digital menu (Cardápio Digital), waiter app with digital command, point-of-sale, kitchen display system, online payments, automated NFC-e invoicing, financial management, and marketing analytics into a single subscription. The platform is used by more than 50,000 Brazilian restaurant and delivery SMBs to automate customer conversations, capture structured orders (text and audio), process payments, and manage end-to-end restaurant operations.
Is Anota AI a public or private company?
Anota AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was Anota AI founded?
Anota AI was founded in 2017. It employs 101 to 250 people.
Where is Anota AI based?
Anota AI is headquartered in Rio Grande Do Sul, Brazil, in the Latin America region.
How does Anota AI make money?
One revenue line is on record: subscription Plans (Start & Gestão Avançada).
Who are Anota AI's main competitors?
Broad incumbents on record are TOTVS and iFood. Rappi is listed as a regional player. Direct peers are Toast, Lightspeed Restaurant, Square for Restaurants and Linx (Stone). Emerging players are ManyChat, GloriaFood and Hubster.
Does Anota AI have an API?
Yes. Anota AI offers a public and free Integration API (REST/stoplight.io) for third-party software developers and partners to build integrations connecting their systems (management, logistics, or order centralization software) to the Anota AI platform. The documentation is publicly accessible and free. Developers can request partnership access via a Google Form to create integrations with the platform. Developer documentation is at anota-ai.stoplight.io.
What industry is Anota AI in?
Anota AI's product category is Restaurant Management Software. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of EDABACAO, AI & Automation in Customer Service (Chatbots, Agent Assist). Its SIC code is 7373.