Bloyal
bLoyal is a cloud-based, omnichannel loyalty and rewards SaaS platform serving retailers, wineries, pet stores, and other recurring-purchase businesses. It delivers tiered editions (Core, Pro, Marketer, Executive) with real-time loyalty accruals, promotions, subscriptions, gift cards, and email/SMS engagement, unified through a single master customer record and 14+ POS/eCommerce integrations.
- Company typePrivate
- Founded2012
- HeadquartersRedmond, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Bloyal firmographics
Firmographics- Name
- Bloyal
- Legal name
- bLoyal
- Website
- https://bloyal.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- bLoyal is a cloud-based, omnichannel loyalty and rewards SaaS platform serving retailers, wineries, pet stores, and other recurring-purchase businesses. It delivers tiered editions (Core, Pro, Marketer, Executive) with real-time loyalty accruals, promotions, subscriptions, gift cards, and email/SMS engagement, unified through a single master customer record and 14+ POS/eCommerce integrations.
- Ownership category
- akta.pro rank
Bloyal industry classification
Industry- Product category
- Customer Loyalty & Rewards Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371), Services-Management Services (8741)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industries
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Bloyal is headquartered
LocationHeadquarters
- HQ city
- Redmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bloyal business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Cloud-based loyalty software delivered as a service with tiered editions (Core, Pro, Marketer, Executive) supporting businesses from small shops to enterprise corporations
- Consulting Services: Professional services including data migration, customer and data analysis, loyalty program configuration, and managed services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core Edition - Entry-level loyalty solution |
| Subscription | Monthly | Pro Edition - Enhanced loyalty and promotions |
| Subscription | Monthly | Marketer Edition - Full marketing automation |
| Subscription | Monthly | Executive Edition - Enterprise-level solution |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Bloyal product offering
Product offeringCore offering
Bloyal develops and sells a cloud-based SaaS customer loyalty and rewards platform that runs loyalty programs, promotions, subscriptions and memberships, omnichannel gift cards, and email/SMS marketing on a single master customer record. The platform integrates in real time with major POS and eCommerce systems and is offered to retailers and consumer-facing businesses in editions tailored to small, mid-market, and enterprise customers. Bloyal also offers paid consulting services covering data migration, customer and data analysis, loyalty program configuration, and managed services.
Product overview
bLoyal is a cloud-based loyalty and rewards software platform designed for organizations at all stages of growth. The platform operates on an editions-based architecture with four tiers: Core (entry-level), Pro (growing businesses), Marketer (advanced marketing automation with Power BI and HubSpot integration), and Executive (enterprise/multi-brand). These editions build upon core capabilities including Loyalty Programs, Promotions & Coupons, Subscriptions & Memberships, and real-time Emails & Texts. The platform's foundation is the Single Master Customer Record that unifies customer data across all channels. Add-on modules extend functionality through Omnichannel Gift Cards, Dynamic Segments, My Rewards App, and specialized marketing plugins (SMS, Email). The system integrates with major eCommerce platforms (Shopify, Magento, WooCommerce) and POS systems (Clover, Korona, NCR Counterpoint, Microsoft Dynamics RMS) to deliver omnichannel loyalty experiences across in-store, online, and mobile channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Bloyal Loyalty Software Platform
- Bloyal Consulting and Managed Services
Quantifiable outcome
- Loyalty program members spend 20% to 50% more per transaction
- +3 more outcomes
Companies that use Bloyal
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles2 records
Bloyal technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature8 records
Bloyal partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ShopifycoreNative integration with Shopify eCommerce platform enabling seamless loyalty program functionality within Shopify stores. The integration allows for omnichannel loyalty marketing campaigns, instant point accruals, and promotion application within the standard checkout flow.
- MagentocoreIntegration with Magento eCommerce platform (used by 250,000+ merchants processing 2M+ transactions daily) providing loyalty program capabilities and customer engagement tools for Magento-based online stores.
- WooCommercecoreIntegration with WooCommerce/WordPress eCommerce platform enabling turn-key loyalty solutions for WordPress-based online stores with eCommerce rewards, tiered programs, and point-based loyalty.
- Microsoft DynamicscoreIntegration with Microsoft Dynamics POS and Retail Management System (RMS) providing unified customer records and loyalty functionality across Microsoft-powered retail environments.
- NCR CounterpointcoreIntegration with NCR Counterpoint POS system enabling loyalty and rewards functionality for Counterpoint users with real-time customer data synchronization.
- ClovercoreIntegration with Clover POS platform providing loyalty and rewards capabilities for Clover merchants with seamless point accrual and redemption.
- KoronacorePartnership with Korona POS (positioned as #1 POS for ambitious businesses) providing best-in-class loyalty integration for museums, attractions, and retail environments.
Scale indicators10 records
Recent moves5 records
Expansion highlights3 records
Bloyal competitors and assessment
Company assessmentDirect peers
- Smile.io: Smile.io is a leading Shopify-focused loyalty and rewards platform serving small to mid-market merchants. Directly competes with bLoyal in the eCommerce loyalty category, particularly for Shopify-integrated SMBs, with a similar tiered subscription model.
- Yotpo: Yotpo is a commerce marketing cloud combining loyalty, reviews, SMS, and visual UGC. Competes with bLoyal's Marketer and Executive editions, especially for omnichannel retailers needing reviews-plus-loyalty bundling; significantly better-capitalized competitor.
- LoyaltyLion: LoyaltyLion is a loyalty and engagement platform purpose-built for Shopify and Shopify Plus merchants. Closest direct competitor in the SMB-to-mid-market eCommerce loyalty segment, with overlapping integrations and customer profiles.
- Punchh: Punchh is a SaaS loyalty and digital engagement platform purpose-built for restaurant and retail chains. Directly comparable to bLoyal's Executive edition for multi-location enterprise deployments in food/beverage and franchise verticals.
- Annex Cloud: Annex Cloud is an enterprise customer loyalty, referral, and user-generated content platform serving mid-market and enterprise retailers. Comparable to bLoyal's Marketer and Executive editions, with overlap in omnichannel loyalty and advocacy use cases.
- Como (Como Sense): Como provides customer engagement, loyalty, and mobile apps for SMB retail and hospitality. Comparable to bLoyal's Core and Pro editions, often competing on simpler, faster-to-deploy loyalty solutions for small chains.
Emerging players
- Sailplay: Sailplay is an omnichannel loyalty and marketing automation platform with POS and eCommerce integrations. Comparable in breadth of integrations and vertical coverage, though typically serving slightly larger mid-market retailers than bLoyal.
Broad incumbents
- Shopify (Shopify Audiences & native discounts): Shopify is a dominant eCommerce platform and bLoyal's largest integration partner. As Shopify expands native loyalty and customer-engagement features (e.g., Shopify Audiences, native discount engine), it represents the most significant platform-level competitive threat to bLoyal's Shopify-installed base.
- Microsoft Dynamics 365 Customer Insights: Microsoft's Dynamics 365 suite includes built-in customer data, loyalty, and engagement capabilities tightly integrated with Dynamics RMS and POS that bLoyal supports. Represents both a key partner and a potential in-platform replacement risk for enterprise customers.
- Kobie Marketing: Kobie Marketing is an enterprise loyalty strategy and technology provider serving Fortune 1000 brands. Comparable to the high end of bLoyal's Executive edition capabilities, particularly for large multi-brand corporations needing strategic loyalty program design.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bloyal social profiles
Digital presenceBloyal compliance and trust
Trust signalCompliance3 records
Bloyal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bloyal leadership team
Management profileNumber of profiles
Profiles4 records
Bloyal funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bloyal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bloyal
What does Bloyal do?
Bloyal develops and sells a cloud-based SaaS customer loyalty and rewards platform that runs loyalty programs, promotions, subscriptions and memberships, omnichannel gift cards, and email/SMS marketing on a single master customer record. The platform integrates in real time with major POS and eCommerce systems and is offered to retailers and consumer-facing businesses in editions tailored to small, mid-market, and enterprise customers. Bloyal also offers paid consulting services covering data migration, customer and data analysis, loyalty program configuration, and managed services.
Is Bloyal a public or private company?
Bloyal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bloyal founded?
Bloyal was founded in 2012. It employs 11 to 50 people.
Where is Bloyal based?
Bloyal is headquartered in Redmond, United States, in the North America region.
How does Bloyal make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are consulting Services.
Who are Bloyal's main competitors?
Direct peers on record are Smile.io, Yotpo, LoyaltyLion, Punchh, Annex Cloud and Como (Como Sense). Sailplay is listed as an emerging player. Broad incumbents are Shopify (Shopify Audiences & native discounts), Microsoft Dynamics 365 Customer Insights and Kobie Marketing.
Does Bloyal have an API?
Yes. bLoyal provides APIs for integrations and data exchange. The platform enables custom integrations including In-Flow Integration and Back-Office Integration. APIs are used for connecting with various POS and eCommerce platforms, enabling omnichannel loyalty capabilities. The 2022 roadmap mentioned APIs enabling local delivery programs. No public API documentation URL or developer portal is specified in the available sources.
What industry is Bloyal in?
Bloyal's product category is Customer Loyalty & Rewards Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 5132 and its SIC code is 7371.