Wylde

What Wylde does

WYLDE is an Irish-headquartered esports club founded in 2021 and co-owned by sprinter Usain Bolt, operating a vertically integrated platform that spans competitive teams (ELEVATE), player training (WYLDE Academy), brand services (EMPOWER), formal education (EDUCATE), and a physical venue (the National Esports Centre in Cork). The organisation fields Tier 1-competitive rosters in Rainbow Six Siege, Rocket League, VALORANT, Trackmania, and EAFC, with its Rainbow Six team holding a slot in the BLAST Europe MENA League and its Trackmania driver holding a 2024 World #1 ranking. WYLDE Academy offers four 6-week online modules (Habits, Communication, Team Culture, Mechanics) priced at €180 per module, and has trained 150+ players with 7+ progressing to professional competition.

The company's underlying technology is standard esports infrastructure rather than a proprietary platform: competition areas, training facilities, a content studio, and the recently opened 8,000+ sq ft National Esports Centre. There is no disclosed proprietary software, API, SDK, or AI/ML capability. WYLDE's business model is multi-revenue-stream: multi-year enterprise sponsorships with PUMA and Virgin Media Ireland, government and education-partner contracts (Enterprise Ireland equity, Belfast Met degree delivery), B2C academy module sales, brand-activation services through the EMPOWER division, and tournament-related prize money. Go-to-market is hybrid: community-led (open trials, Academy funnel), event-driven (Tier 1 tournament participation and NEC-hosted competitions), and sales-led (a Business Development Executive building partnerships and education-program enrolments). Customer segments are aspiring esports professionals, brand and corporate partners seeking gaming-marketing expertise, and educational institutions integrating esports into curriculum.

Name

Wylde

Legal name

WYLDESPORTS LTD

Website

https://wylde.gg

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

WYLDE is an Irish esports club co-owned by Usain Bolt, operating Tier 1 teams in Rainbow Six, Rocket League, VALORANT, Trackmania, and EAFC, plus a player academy, brand-services arm, and the National Esports Centre in Cork.

Ownership category

akta.pro rank

Product category

Esports Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Technical and Trade Schools (6115)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Esports Teams & Player Organizations (MPAFADAB)

akta.pro secondary industries

Esports Talent & Player Management (Agents, Coaching, Training Orgs) (MPAFADAH), Collegiate Esports Leagues & Tournaments (MPAKANAG), Esports Tournament Venues & Esports Arenas (MPAGANAN), Esports & Competitive Gaming Programs (EDALAIAO)

Keywords

• Professional esports services
• Esports training programs
• Esports brand partnerships
• Competitive gaming academy
• Esports facility operations

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Sponsorship & Kit Partnerships: Multi-year sponsorship deals with brands such as PUMA (official kit partner providing apparel, footwear, accessories) and Virgin Media (broadband partner). Sponsors receive brand visibility through player kits, tournament appearances, and marketing activations.
2. Merchandise & Academy Module Sales: Online shop selling WYLDE Academy modules (€180 per module) covering Habits, Communication, Team Culture, and Mechanics. Physical merchandise may include branded apparel. Revenue from digital product delivery.
3. Brand Empowerment Services: The EMPOWER division provides strategic brand activations, in-game activations, research and QA services to ambitious partners seeking integrated solutions in gaming and esports. Revenue generated through service contracts and project fees.
4. Esports Education Programs: WYLDE Academy offers online and in-person training programs for aspiring esports players. Programs include 6-week modules at €180 each, with additional online program offerings. Partnerships with Belfast Met deliver accredited esports degree programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

WYLDE operates Ireland's professional esports club with three core divisions: ELEVATE (Tier 1 competitive teams in Rainbow Six, Rocket League, VALORANT, Trackmania, and EAFC), EMPOWER (brand activation, consultancy and research services for partners), and EDUCATE (digital skills college and structured online academy programs). It runs the National Esports Centre in Cork (8,000+ sq ft) and sells 6-week academy modules covering Habits, Communication, Team Culture, and Mechanics at €180 per module.

Product overview

WYLDE is Ireland's leading esports club and organization with global ambition, founded in 2021 and co-owned by Usain Bolt. The company operates a multi-faceted platform comprising: (1) ELEVATE - the core esports club with competitive teams in Rainbow Six Siege, Rocket League, VALORANT, Trackmania, and EAFC competing at Tier 1 level; (2) WYLDE Academy - an education and training division offering structured 6-week online modules (Habits, Communication, Team Culture, Mechanics) priced at €180/module, having trained 150+ players with 7+ going pro; (3) National Esports Centre (NEC) - an 8,000+ sq ft purpose-built venue in Cork housing the academy, training facilities, and content studio; (4) EDUCATE - a digital skills college in partnership with Belfast Met and Pearson offering esports education; (5) EMPOWER - brand services for partners including activations, research, and consultancy; and (6) WYLDE Cup - monthly tournament series. The company also runs community initiatives like Girls in Gaming. WYLDE competes internationally in BLAST leagues and tournaments with combined prize pools exceeding $5 million.

Differentiator

Problem solved

Functional benefit

Brands

• WYLDE Academy: WYLDE's esports academy providing structured online training programs for aspiring professional players, with modules covering habits, communication, team culture, and mechanics.
• The NEC (National Esports Centre)

Products and services

• WYLDE Academy Structured online and in-person esports training program for aspiring professional players aged 14+, with 6-week modules covering Habits, Communication, Team Culture, and Mechanics. Has trained 150+ players with 7+ going pro.
• WYLDE Academy Module - Habits 6-week module teaching daily routines and performance mindset, including two sessions per week (Group Coaching and Group Practice) priced at €180.
• WYLDE Academy Module - Communication 6-week module developing team communication skills, including how to call, listen, and lead in a team environment. Priced at €180.
• WYLDE Academy Module - Team Culture 6-week module covering team culture including trust, accountability, shared standards and performance under pressure. Priced at €180.
• WYLDE Academy Module - Mechanics Final 6-week module in the WYLDE Academy curriculum focused on technical mastery and applying previous learnings. Priced at €180.
• National Esports Centre (NEC) Ireland's home of esports and gaming - a 8,000+ sq ft purpose-built facility in Cork featuring esports performance and training areas, professional academy, content studio, and internationally accredited education college.
• EMPOWER WYLDE's partner services division offering strategic brand activations, amplifications, immersive digital experiences, consultancy, research, testing and development services to brands seeking integrated solutions in gaming and esports.
• EDUCATE Digital skills college providing cutting-edge programs in partnership with Belfast Met, Pearson International and Williams Esports, with hands-on industry experience and career placement support.
• ELEVATE WYLDE's competitive esports club platform for professional teams competing in Rainbow Six Siege, Rocket League, VALORANT, Trackmania and EAFC at Tier 1 level internationally.
• WYLDE Cup Monthly esports tournament series organized by WYLDE featuring 32-team single elimination brackets with cash prizes, rotating game titles.
• Girls in Gaming Community initiative for participants aged 14-18 featuring inspirational speakers, esports activities, and competitions to support women in gaming.

Quantifiable outcome

• 8 of 16 VALORANT Challengers academy members scouted by Tier 1 rosters within 2 years
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor and core.

• Williams EsportsminorStrategic or Co-development Partner · 1 January 2025Education partnership extending WYLDE's educational relationships alongside Belfast Met and Pearson International.
• Pearson InternationalminorStrategic or Co-development Partner · 1 January 2025Education partnership extending WYLDE's educational relationships alongside Belfast Met and Williams Esports.
• Ireland Esports FederationcoreStrategic or Co-development Partner · 1 January 2024Formal strategic alignment announced October 2024. Working relationship had existed prior; formal collaboration to empower young players as athletes and well-rounded individuals through programs, support resources, and facilities.
• PUMA GroupcoreGTM or Marketing Partner · 1 January 2023Multi-year sponsorship making PUMA the official kit partner for WYLDE. All WYLDE esports athletes wear and compete in exclusive PUMA player kits. PUMA is a co-owner (Usain Bolt) brand association. PUMA has signed sponsorship deals with leading esports organizations including NAVI, Gen.G, and others.
• Belfast MetcoreStrategic or Co-development Partner · 1 January 2023Multi-year partnership delivering Ireland's first esports degree. WYLDE becomes official esports partner for Belfast Met, assisting with lectures, networking events, industry access, real-time course projects, and career placement opportunities.
• DigicelminorGTM or Marketing Partner · 1 January 2022Leading Caribbean digital operator partnership in Jamaica to find top FIFA player through tournament collaboration with Jamaican Esports Initiative. Winner's prize included trip to Ireland for WYLDE bootcamp.
• ForóigeminorOthers · 1 January 2022Youth organization partnership supporting community engagement and young talent development initiatives.
• VOID InteractivecoreStrategic or Co-development PartnerIrish game developer and strategic partner in National Esports Centre development. Collaboration established to accelerate Ireland's standing in the gaming sphere.
• Ireland Esports FederationcoreStrategic or Co-development PartnerNot-for-profit national body for esports across the island of Ireland. Strategic collaboration to implement support structures for nurturing next generation esports talent. WYLDE became official National Tournament and Education Delivery Partner of IEF in 2026.
• Logitech GcoreGTM or Marketing PartnerTechnology and gaming peripheral partner supporting WYLDE operations and tournament performance.
• Virgin Media IrelandcoreGTM or Marketing PartnerBroadband and media partner powering WYLDE Academy with 1Gb speeds. Multi-year partnership including Gamers are Athletes campaign, A-Games tournament series, EFAI Cup, and 'A-Game for Ireland' stadium activations. Co-owned marketing campaigns with WYLDE players featured nationwide.
• UNICEFminorOthersCharity recipient of WYLDE tournament winnings. Gamers Without Borders donations: $250,000 in 2022, $175,000 in 2023 (total $425,000). WYLDE also participated in Gamers Without Borders 2023.
• Riot GamescoreGTM or Marketing PartnerPublisher partner for VALORANT competition. WYLDE competes in VRL France and VALORANT Challengers circuits.
• UbisoftcoreGTM or Marketing PartnerPublisher partner for Rainbow Six Siege and Trackmania. WYLDE competes in BLAST EML Rainbow Six League and Trackmania World Tour events.
• EA (Electronic Arts)minorGTM or Marketing PartnerPublisher partner for EAFC (FIFA) competition. WYLDE players compete in eLeague of Ireland and FAI eFAI tournaments.
• BLASTcoreGTM or Marketing PartnerTournament organizer for Rainbow Six Europe MENA League. WYLDE qualified for BLAST EML 2025, competing against top European and Middle Eastern teams.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Fnatic: London-headquartered global esports organisation fielding teams across Rainbow Six, VALORANT and Rocket League. Directly competes with WYLDE in BLAST EML 2025 and shares the multi-title European club archetype targeting global brand sponsorships.
• Natus Vincere (NAVI): Ukrainian-origin global esports organisation that previously held the BLAST EML Tier 1 slot which WYLDE acquired in March 2023. Comparable as a multi-title European CS/RA clade club; WYLDE effectively bought NAVI's competitive position, making NAVI the closest historical precedent.
• G2 Esports: Berlin-based Tier 1 European esports organisation operating across multiple titles including Rainbow Six and Rocket League, directly competing with WYLDE in BLAST EML 2025. Both organisations are multi-title European clubs targeting the same Tier 1 sponsorship and competitive prize pools.
• Guild Esports: London-listed European esports organisation co-founded with David Beckham. Closely analogous to WYLDE in celebrity-co-owned, European, multi-title positioning and academy-development structure, making it the most structurally comparable listed peer.
• Team Secret: European esports organisation competing in Rainbow Six and Dota 2 at the highest level. Directly competes with WYLDE in BLAST EML 2025 and shares the European-rooted multi-title archetype.
• Spacestation Gaming: North American esports organisation with Rainbow Six and Rocket League rosters. Comparable competitive benchmarks include the Gamers8 semi-final where WYLDE defeated Spacestation Gaming; share multi-title North American/European esports club structure.
• Team BDS: Swiss esports organisation with a Tier 1 Rainbow Six roster competing in BLAST EML 2025. Directly comparable to WYLDE as a European Rainbow Six-focused organisation of similar competitive tier and sponsorship scale.
• Wolves Esports: Wolverhampton Wanderers-linked European esports organisation competing in Rainbow Six at BLAST EML 2025. Comparable as a European Tier 1 esports club attaching to a traditional-sports brand, mirroring WYLDE's Usain Bolt association.
• Team Falcons: Saudi-backed European esports organisation with strong Rainbow Six and Rocket League rosters. Directly competes with WYLDE in BLAST EML 2025 and represents the deep-pocketed rival archetype against which WYLDE must differentiate.
• Virtus.pro: CIS-origin esports organisation with extensive Rainbow Six and CS2 footprint. Competes against WYLDE in BLAST EML 2025 and provides a benchmark for veteran multi-title European clubs with similar Tier 1 league positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/wylde_gg
• YouTubeyoutube.com/channel/UC2pdQu0JaGun9tjJO3tHmLQ
• Facebookfacebook.com/WYLDE.GG
• LinkedInlinkedin.com/company/wylde-gg
• Instagraminstagram.com/wylde_gg
• TikToktiktok.com/@wylde.gg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wylde