Team BDS
Team BDS (Shifters) is a Swiss esports organization competing in League of Legends, Rainbow 6: Siege X, and EVA, generating revenue through sponsorships with Logitech G and Kappa and merchandise sales to gaming fans.
- Company typePrivate
- Founded2019
- HeadquartersGeneva, Switzerland
- Headcount—
- GTM typeB2C
- OfferingServices
What Team BDS does
Team BDS, operating under the legal entity name Shifters (also doing business as bds esports), is a Switzerland-based esports organization that fields professional competitive teams across multiple game titles, currently League of Legends, Rainbow 6: Siege X, and EVA. The company serves the global gaming and esports fan community by producing competitive content, results, and entertainment centered on its rosters, and it distributes that content through a dedicated fan community platform called TheShift (hosted on fanbase.gg) and a media platform called Play & Share. The business also operates a direct-to-consumer merchandise storefront at shop.shifters.gg, providing fans with branded apparel and gear. Underlying infrastructure consists of standard community, media, and e-commerce platforms rather than proprietary technology assets; no AI/ML systems, patents, or unique technical components are disclosed.
The organization's revenue model is built on two pillars: sponsorship partnerships and merchandise sales. Commercial partners span gaming hardware (Logitech G), apparel (Kappa), and additional unnamed-tier partners (Maysun, CGV, JTS), with sponsorships likely constituting the majority of revenue given the limited size of a single-product merchandise operation. The company maintains a presence on six major social platforms — X, LinkedIn, Instagram, Twitch, TikTok, and YouTube — using these primarily as audience engagement and sponsor-exposure channels. The website displays support for English, French, and German, signaling a multilingual European audience focus. No financial details, headcount figures, funding history, or leadership roster are disclosed in the available data, and there is no evidence of any AI/ML capability or proprietary technology stack.
Team BDS firmographics
Firmographics- Name
- Team BDS
- Legal name
- Shifters
- Website
- https://teambds.gg
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- Team BDS (Shifters) is a Swiss esports organization competing in League of Legends, Rainbow 6: Siege X, and EVA, generating revenue through sponsorships with Logitech G and Kappa and merchandise sales to gaming fans.
- Ownership category
- akta.pro rank
Where Team BDS is headquartered
LocationHeadquarters
- HQ city
- Geneva
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Team BDS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Merchandise Sales: Sale of branded esports merchandise including pro kit jerseys and team apparel through their e-commerce platform shop.shifters.gg
- Sponsorship Revenue: Partnerships with gaming hardware (Logitech G), apparel (Kappa), and esports organizations (Maysun) generating sponsorship income
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Team BDS product offering
Product offeringCore offering
Shifters (Team BDS) is a Swiss esports organization that fields competitive teams across multiple game titles including League of Legends, Rainbow 6: Siege X, and EVA. The organization generates revenue through branded merchandise sales via shop.shifters.gg and sponsorship partnerships with gaming hardware, apparel, and esports brands, while engaging its fanbase through TheShift community platform and Play & Share media hub.
Product overview
Shifters is an esports organization operating as a unified brand with multiple competitive teams across different game titles. The portfolio includes three core competitive teams (League of Legends, Rainbow 6: Siege X, and EVA), supported by a dedicated merchandise shop, a fan engagement platform called TheShift, and a media content platform called Play & Share. The brand positions itself around community growth and shared purpose.
Differentiator
Problem solved
Functional benefit
Products and services
- Shifters Esports Teams
Companies that use Team BDS
Customer profileSegments1 record
Ideal customer profiles2 records
Team BDS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Team BDS partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Logitech GcoreLogitech G is a featured sponsor partner displayed prominently on the Shifters website. The partnership provides gaming hardware support to the esports teams.
- KappacoreKappa is featured as a partner sponsor providing apparel and sportswear expertise for team jerseys and merchandise.
- MaysuncoreMaysun.gg is listed as a key partner organization, likely providing esports expertise and collaboration in team operations.
- CGVminorCGV is listed in the partners section of the website footer alongside other partners.
- JTSminorJTS (Junior Tournament Series) is shown as a partner logo on the website, indicating collaboration in tournament or youth esports initiatives.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Team BDS competitors and assessment
Company assessmentDirect peers
- Fnatic: Heritage European esports organization with League of Legends LEC roster and Rainbow 6 presence. Comparable as a multi-title EU org with established merchandise store, fan community, and brand partnerships.
- KOI: Spanish-founded esports organization with LEC League of Legends roster. Comparable as a European LoL-focused brand with sponsorship-heavy revenue model and growing social presence.
- Team Vitality: French-headquartered multi-game esports org with LoL LEC and R6 Siege competitive teams. Comparable as a European multi-title organization with sponsorship-driven revenue model and DTC merchandise.
- G2 Esports: Berlin-based multi-title esports organization competing in LEC (League of Legends) and other major game titles. Directly comparable as a European esports brand with LoL presence, multi-platform social strategy, and tier-one sponsorships.
- Team Heretics: Spanish multi-title esports organization with R6 Siege and LoL (historically) rosters. Comparable as a European esports org operating in the same competitive titles with similar sponsorship and merchandising approach.
- Spacestation Gaming: North American multi-game esports organization with notable Rainbow 6 Siege competitive presence. Comparable as a multi-title org with R6 Siege roster and similar sponsorship-driven esports business model.
- MAD Lions: Spanish-origin League of Legends LEC organization (later merged into related entities). Comparable as a European LoL-focused org competing in the same league with community-led brand strategy.
- Karmine Corp: French esports organization with strong LEC (League of Legends) presence and community-led brand identity. Comparable as a European LoL-focused org with engaged fan community and DTC merchandise.
Broad incumbents
- Astralis: Danish esports organization historically dominant in CS:GO with broader gaming presence. Comparable as a Northern European heritage esports brand with multi-game portfolio and established sponsor relationships.
- T1: Korean global esports juggernaut famous for League of Legends dominance. Comparable as a multi-title esports brand with strong sponsorship stack and global merchandising operations, though operating at a much larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Team BDS social profiles
Digital presenceTeam BDS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Team BDS leadership team
Management profileNumber of profiles
Team BDS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Team BDS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Team BDS
What does Team BDS do?
Shifters (Team BDS) is a Swiss esports organization that fields competitive teams across multiple game titles including League of Legends, Rainbow 6: Siege X, and EVA. The organization generates revenue through branded merchandise sales via shop.shifters.gg and sponsorship partnerships with gaming hardware, apparel, and esports brands, while engaging its fanbase through TheShift community platform and Play & Share media hub.
Is Team BDS a public or private company?
Team BDS is a private company. It is classified as unknown and is currently operating.
When was Team BDS founded?
Team BDS was founded in 2019.
Where is Team BDS based?
Team BDS is headquartered in Geneva, Switzerland, in the Europe region.
How does Team BDS make money?
Two revenue lines are on record. Merchandise Sales are the primary driver. The others are sponsorship Revenue.
Who are Team BDS's main competitors?
Direct peers on record are Fnatic, KOI, Team Vitality, G2 Esports, Team Heretics, Spacestation Gaming, MAD Lions and Karmine Corp. Broad incumbents are Astralis and T1.
Does Team BDS have an API?
No public API is recorded for Team BDS.