Kiddle Pass

What Kiddle Pass does

Kiddle Pass is a Brazilian edtech SaaS platform that delivers cultural, physical, educational, and leisure activities to children ages 3–12 through a mobile application. The product combines three core content surfaces: daily live group classes (covering arts, programming with Scratch, Minecraft challenges, Roblox creativity, theater, music, and emotional management), a virtual library of interactive books with monthly redemption, and on-demand educational videos. Physical-activity classes such as ballet, circus, rhythms, taekwondo, and yoga, plus parental education resources on discipline and positive parenting, extend the catalogue. All content is curated by pedagogues and segmented by age and area of interest, and the product is distributed via Google Play and Apple App Store.

Name

Kiddle Pass

Legal name

ECOAR INTERMEDIAÇÃO E SERVIÇOS LTDA

Website

https://kiddlepass.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Brazilian edtech SaaS mobile app offering children ages 3–12 live group activities, interactive books, and educational videos via a R$49.90/month subscription, with an additional B2B corporate employee-benefits program sold to enterprise clients.

Ownership category

akta.pro rank

Product category

Children's EdTech / Educational Subscription Platform

NAICS

Child and Youth Services (624110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Kids & Family Streaming Platforms (MPACAAAG)

Keywords

• Children's edtech platform
• Live online classes
• Interactive book library
• Family subscription app
• Corporate benefits program

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2C Family Subscriptions: Monthly subscription model at R$ 49.90 per month covering up to 3 children per family with access to live activities, virtual books, and educational videos

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kiddle Pass sells a monthly mobile subscription (R$ 49.90/month) to Brazilian families that unlocks, for up to three children ages 3-12, daily live group activities (arts, Scratch programming, ballet, circus, theater, taekwondo, yoga, etc.), a monthly redeemed interactive book library, and on-demand educational videos, all curated by pedagogues. In parallel, the company sells a B2B corporate benefits program under which employers such as Carrefour, Grupo Big, and Atacadão offer the Kiddle Pass subscription to employees' children as a family-friendly workplace benefit.

Product overview

Kiddle Pass is a SaaS-based educational platform for children ages 3-12 that operates as a unified mobile app offering interactive books, daily live group activities, and educational videos. The platform includes multiple activity categories: educational activities (arts atelier, Roblox creativity, Minecraft challenges, Scratch programming, theater), physical activities (ballet, circus, rhythms, taekwondo, yoga), entertainment (curiosity club, story corner, theatrical plays), and parental education resources. The subscription service (R$49.90/month) covers up to 3 children and includes monthly book redemptions, live classes, and on-demand video content. The company also offers a B2B corporate benefits program for employee family benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Kiddle Pass App (Family Subscription) Mobile subscription app (iOS and Android) that provides Brazilian families with children ages 3-12 access to daily live group activities, a monthly redeemed interactive book library, and on-demand educational videos for up to 3 children per family, priced at R$ 49.90 per month with a 7-day free trial.
• Kiddle Pass Corporate Benefits Program (B2B) B2B offering that enables Brazilian companies to provide Kiddle Pass subscriptions as an employee/family benefit, targeted at working mothers and ESG initiatives, and sold to enterprises such as retailers.

Quantifiable outcome

• Serving 40,000+ families target through B2B expansion

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• CarrefourcoreGTM or Marketing PartnerCorporate client offering Kiddle Pass as an employee benefit to its workforce. Represents Kiddle Pass's B2B go-to-market strategy targeting large retailers.
• Grupo BigcoreGTM or Marketing PartnerCorporate client using Kiddle Pass as employee benefit program for their staff with children.
• AtacadãocoreGTM or Marketing PartnerCorporate client providing Kiddle Pass subscriptions as a family-friendly workplace benefit to employees.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Letrus: Brazilian edtech focused on literacy and writing skills for school-age children—most directly comparable Brazilian-headquartered peer operating in the local language and school ecosystem.

Direct peers

• Khan Academy Kids: Khan Academy's free educational app for young children offers structured learning content for a similar early-childhood age band, making it the closest free, direct alternative to Kiddle Pass in the kids' learning platform category.
• Epic!: Digital library and reading platform for kids 12 and under sold as a subscription to families and schools—directly comparable to Kiddle Pass's virtual book library and family subscription approach.
• ABCmouse (Age of Learning): Subscription-based early childhood education platform covering ages 2–8 with structured curriculum and educational activities—directly comparable to Kiddle Pass's age range, subscription model, and at-home learning positioning.
• Lingokids: Subscription learning app for kids 2–8 combining educational games, songs, and live tutoring—mirrors Kiddle Pass's mix of on-demand content and live instructor-led activities with a similar price-point subscription model.
• Outschool: Marketplace for live, small-group online classes for kids across enrichment topics—comparable to Kiddle Pass's live group activities model, though delivered via marketplace rather than bundled subscription.
• LeapFrog Academy: Subscription learning app from LeapFrog targeting ages 3–6 with educational games, videos, and activities—overlaps directly with Kiddle Pass's age range, content format, and subscription pricing.

Broad incumbents

• YouTube Kids: Free, ad-supported kids video product from Google dominating the safe-screen-time category—the primary free substitute against which Kiddle Pass must justify a paid subscription.
• BYJU'S: Large global edtech incumbent offering K-12 learning apps and live classes, including BYJU's Kids—competes for the same parent wallet with a much broader portfolio, but a relevant benchmark for category scale and pricing.
• Noggin (Nick Jr.): Subscription kids' video and interactive learning service from Nickelodeon—competes for the same parent-driven subscription dollars with a much larger content library and brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kiddle-pass
• Instagraminstagram.com/kiddlepass

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiddle Pass