Vitrine

What Vitrine does

Vitrine Tecnologia em Varejo LTDA, operating as Vitrine Retail, is a Brazilian SaaS company founded in 2017 and headquartered on Avenida Paulista in São Paulo. The company sells a cloud-based Visual Merchandising (VM) management platform to retail networks with multiple physical store locations, enabling headquarters VM teams to create and distribute store-specific guidelines, monitor execution in real time via photo documentation and checklists, and communicate with stores through in-app messaging with read receipts. The platform is delivered through web applications and native iOS/Android apps and is organized around three modules — Gestão de VM (core guideline and task management), Checklist (store visit and excellence program management), and Comunicação (headquarters-to-store announcements with read confirmation).

The underlying technology is a mobile-first cloud platform with an open API for connecting to internal customer tools and pre-built integrations with five enterprise BI platforms (Power BI, Tableau, Google Looker, IBM Cognos Analytics, Oracle Analytics Cloud), as well as a foot-traffic counter vendor. Vitrine positions itself as the only Brazilian platform fully dedicated to Visual Merchandising management rather than generic task management, and reports customer outcomes including 95–99% execution quality and quantified conversion/revenue lift (15% conversion, 6% revenue) across named accounts Fisia (Nike), Lojas Renner, Centauro, Hering, Polo Wear, Youcom, and World Wine.

Vitrine operates on a subscription pricing model with monthly billing, quoting customers based on network size, number of stores, and feature scope rather than publishing standardized tiers. Its go-to-market combines direct enterprise sales (with demo request and "Fale com um especialista" CTAs) with content marketing (an extensive blog, dedicated case study microsite, and active LinkedIn, Instagram, and Facebook channels). The company is privately held, has 1–10 employees, has received three funding rounds (2018, 2019, 2025) primarily from Bossa Invest alongside ACE Ventures, BMG UpTech, FEA Angels, and MG Tech, and is LGPD-compliant under Brazilian data protection law.

Name

Vitrine

Legal name

VITRINE TECNOLOGIA EM VAREJO LTDA

Website

https://vitrineretail.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Vitrine Retail is a Brazilian SaaS platform that helps multi-store retail networks plan, execute, and monitor Visual Merchandising through guideline distribution, photo-based checklists, and in-app communication, serving enterprise clients such as Fisia (Nike), Lojas Renner, Centauro, Hering, and Polo Wear.

Ownership category

akta.pro rank

Product category

Retail Visual Merchandising Management Software

NAICS

Electronics and Appliance Retailers (44921)

SIC

Retail-Retail Stores, Nec (5990)

akta.pro primary industry

Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)

akta.pro secondary industry

Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)

Keywords

• Visual merchandising software
• Retail execution platform
• Store operations management
• In-store campaign management
• Retail VM SaaS

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Subscription-based pricing model for Visual Merchandising management platform. Pricing varies based on retail network size, number of stores, and desired functionalities. Customized solutions offered to meet each client's needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Vitrine Retail provides a B2B SaaS platform for managing Visual Merchandising across multi-store retail networks in Brazil. The platform enables headquarters and VM teams to create and distribute personalized guidelines, monitor store-level execution through photos and checklists in real time, and run centralized in-app communication with read confirmation. It is delivered via web applications and native iOS/Android mobile apps, with open API and native BI integrations for data-driven retail operations.

Product overview

Vitrine Retail is a unified Visual Merchandising management platform for Brazilian retailers, consisting of three integrated modules: (1) Gestão de VM — the core platform module for creating and sending store-specific guidelines, tracking real-time task execution, and automating reports and presentations; (2) Checklist — a module for digital checklists by store area, facilitating store visits, tracking excellence programs, and generating instant reports; and (3) Comunicação — a module for in-app announcements with read confirmation and automatic follow-ups. The platform also offers an open API for connecting with internal tools and integrates with major BI platforms (Power BI, Tableau, Google Looker, IBM Cognos Analytics, Oracle Analytics Cloud) for data-driven decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitrine Retail Platform A comprehensive Visual Merchandising management platform for Brazilian retail networks that enables planning, execution, and real-time monitoring of in-store visual activations across store networks. Delivered via web applications and native iOS/Android mobile apps for enterprise retail buyers.
• Gestão de VM (VM Management) Core module of the Vitrine Retail platform for creating and sending personalized VM guidelines per store, tracking task execution in real time, and automating reports, incentive closings, and team presentations. Targeted at retail VM and operations teams.
• Checklist Module for creating and sending digital checklists by store area, organizing store visits intelligently, tracking excellence programs with per-store visibility, and generating instant reports. For retail operations and VM teams managing multi-store networks.
• Comunicação (Communication) In-app communication module enabling direct announcements to stores without emails or groups, with read confirmation to ensure alignment, automatic reinforcements for non-viewers, and direct in-app chat for questions. For retail headquarters-to-store communication.

Quantifiable outcome

• 15% increase in sales conversion in stores that correctly executed VM guidelines
• +6 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Power BIcoreTechnology or IntegrationNative integration partnership for business intelligence and data analytics. Allows customers to cross Vitrine Retail VM execution data with their operational data for strategic decisions.
• TableaucoreTechnology or IntegrationNative integration for visual analytics and business intelligence. Enables customers to create custom dashboards analyzing VM performance metrics.
• Google LookercoreTechnology or IntegrationNative integration for Looker BI platform. Supports data-driven decision making by connecting VM execution data with broader business metrics.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Planorama: Image-recognition retail execution platform used by CPG and retail brands for in-store compliance and merchandising monitoring. Closely comparable to Vitrine on the photo-based execution tracking and VM-grade merchandising workflow.
• Repsly: Mobile retail execution and field-team management platform for CPG and retail merchandising. Overlaps with Vitrine on store-level task/checklist execution and photo-based audit trails.
• Trax Retail: Singapore-based retail execution platform leveraging image recognition and analytics for shelf and VM monitoring. Competes with Vitrine on the same retail-execution use case, particularly for multi-store chains.
• AFS Technologies (AFS Retail Execution): Enterprise retail execution and merchandising platform with image-recognition capabilities. Direct competitor for large multi-store retail networks on similar VM and in-store execution workflows.
• StayinFront: Mobile CRM and retail execution platform for CPG and retail field teams. Comparable to Vitrine on store-level task management, photo capture, and execution reporting.

Broad incumbents

• Salesforce (Service Cloud / Field Service): Broader CRM and field service platform that includes retail execution and field-team functionality. Larger enterprise customers with existing Salesforce footprints could substitute Vitrine with modules from this incumbent suite.

Regional players

• Stone Co. (Linx): Brazilian retail-tech group (formerly LINX) serving Brazilian retailers with POS, ERP, and broader retail management software. A natural regional consolidator that could bundle VM-style execution capabilities into its existing stack.
• VTEX: Brazilian-born digital commerce platform expanding into broader retail operations. While primarily e-commerce, its enterprise retail relationships in Brazil make it a credible adjacent competitor for retail-operations workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vitrineretailbr
• LinkedInlinkedin.com/company/vitrinee
• Instagraminstagram.com/vitrineretail

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitrine