Sushi Shop

What Sushi Shop does

Sushi Shop is a France-based Japanese restaurant chain founded in 1998 (per firmographic data) and headquartered in Paris, operating a direct-to-consumer omnichannel model that combines owned physical restaurants, a proprietary e-commerce website (sushishop.fr) and a branded mobile app for delivery, click & collect, and in-restaurant ordering at unified pricing. The menu spans sushi, maki, California rolls, signature rolls, spring rolls, poke bowls, hot dishes (curry, katsu, yakisoba, Donburi), desserts (mochi), and a curated set of shareable 40–94-piece boxes including a customisable "Box by You" exclusive to the website and app. Two differentiated thematic collections sit alongside the regular menu: KENKO, a health-oriented line using rice reduced in sugar and salt, and the Adrien Cachot chef-driven collection co-created with a Michelin-starred chef.

The company generates revenue through direct food sales (transactional) across its three ordering channels, supplemented by a flat €1.90 per-order management fee on web/app delivery orders that is explicitly dedicated to funding site and app development. A free three-tier loyalty program (My Sushi Shop — Explorateur, Gourmet, Épicurien) drives repeat purchase frequency and unlocks escalating perks, with management fees waived for Épicurien members and for all click & collect orders. Operational differentiation rests on an in-house sushimen training program ("techniques Sushi Shop") of several months plus continuous upskilling, backed by a dedicated hygiene and safety compliance team, and on a brand identity reinforced through chef collaborations and event-driven promotional mechanics (Sunday Club, Wednesday Happy Box, time-bound percentage-off campaigns on signature boxes).

Sushi Shop serves primarily French urban consumers ordering Japanese food for home delivery, workplace meals, and shared group occasions; secondary segments include loyalty-program members, health-conscious buyers (KENKO), and premium chef-curated food enthusiasts (Adrien Cachot). Geographic operations are concentrated in France, with at least 19 named restaurant locations spanning Ajaccio, Annecy, Chambéry, Chamonix, Grenoble, Lyon, Nice, Paris/Île-de-France and surrounding communes, and broader nationwide coverage referenced. Ownership and capital structure are not disclosed in the available sources beyond three historical minority funding rounds (Naxicap Partners 2011, M Capital Partners 2013, Apicap 2016), and the company is led by co-founder Gregory Marciano (CEO) alongside founder Herve Louis.

Name

Sushi Shop

Legal name

Sushi Shop

Website

https://sushishop.fr

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sushi Shop is a France-based Japanese restaurant chain operating owned physical restaurants, a proprietary e-commerce site (sushishop.fr) and a mobile app for delivery, click & collect and in-restaurant ordering at unified pricing, serving French urban consumers with sushi, maki, poke bowls, hot dishes and chef-collaboration collections, supported by a tiered loyalty program.

Ownership category

akta.pro rank

Product category

Japanese Restaurant Chain

NAICS

Fish and Seafood Retailers (44525), Specialty Food Retailers (4452), Fish and Seafood Retailers (445250)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Delis & Sandwich Specialty Stores (CRAHAGAF)

akta.pro secondary industry

Vegan/Allergen-Free Dessert Shops (THAFAGAL)

Keywords

• Japanese restaurant chain
• Sushi delivery service
• Restaurant omnichannel ordering
• Chef curated menus
• Customer loyalty programs

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct food sales (delivery, click & collect, in-restaurant): Core revenue from selling sushi, makis, poke bowls, hot dishes, desserts, signature and Adrien Cachot boxes via own website, mobile app and physical restaurants. Online/app pricing matches in-restaurant pricing (excluding promotions).
2. Order management fees: Flat €1.90 per-order "frais de gestion" charged on delivery orders placed via the website or app to fund site/app development. Waived for click & collect orders and for loyalty members at the Épicurien tier.
3. My Sushi Shop loyalty program: Free tiered loyalty program (Explorateur, Gourmet, Épicurien) that drives repeat purchase frequency and unlocks perks such as free management fees at the top tier.
4. Limited-time promotional boxes: Event-driven revenue from time-bound offers such as Sunday-only Offre Sunday Club (40 pcs) and Wednesday-only Happy Sushi Box at €25 click & collect, used to drive off-peak traffic.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sushi Shop is a French Japanese restaurant chain that sells sushi, maki, California rolls, signature rolls, spring rolls, poke bowls, hot dishes (Plats Chauds) and Mochi desserts through its own omnichannel stack — a proprietary e-commerce website (sushishop.fr), a branded mobile app and physical restaurants — supporting delivery, click & collect and in-restaurant dining at unified pricing. The offer is organised around shareable boxes, two thematic collections (KENKO reduced-sugar/salt rice and the Adrien Cachot chef collaboration) and a free three-tier loyalty program (My Sushi Shop: Explorateur, Gourmet, Épicurien).

Product overview

Sushi Shop is a French Japanese restaurant chain operating as a single unified brand rather than a multi-module software platform: its offering spans physical restaurants, a website (www.sushishop.fr) and a mobile app through which customers order for delivery, click & collect, or in-restaurant consumption at the same prices (excluding promotions). The portfolio is organised into a regular menu (sushi, maki, California rolls, spring rolls, signature rolls, hot dishes — Plats Chauds such as Crousty Chicken Katsu, Curry Poulet Katsu, Curry Crevettes Tempura, Yakisoba Saumon/Crevettes Tempura/Poulet Katsu and the new Donburi Saumon, Donburi Poulet Katsu and Donburi Veggie — plus poke bowls, fresh spring rolls and Mochi desserts), a set of shareable Sushi Boxes (Salmon Lovers, Super Salmon, Amateur Mix, Box for Two, Happy Sushi Box, Salmon Addict, Box by You, Offre Sunday Club, Menu Supporters, Menu Grands Supporters and the Box Adrien Cachot), two thematic collections — the health-oriented Collection KENKO (rice reduced in sugars and salt, currently promoted at -20%) and the Adrien Cachot chef-driven collaboration comprising Tulip Kuro Edamame, Sushi Crevette Koshou, Maki Maguro Cacahuète Wasabi, California Kimchicken, California Saba Moutarde, Spring Crevette Nanban, Signature Maguro Spicy, Mochi Glacé Ichigo Piment and Mochi Glacé Saveur Popcorn Caramel — and the free My Sushi Shop loyalty program with three tiers (Explorateur, Gourmet, Épicurien), with delivery fees waived on Epicurien web/app orders and click & collect orders always free of management fees.

Differentiator

Problem solved

Functional benefit

Brands

• My Sushi Shop: Customer loyalty program offered by Sushi Shop, with three tiers (Explorateur, Gourmet, Épicurien) granting progressive benefits on each order.

Products and services

• Collection KENKO Proprietary health-oriented menu collection of sushi and maki made with rice reduced in sugar and salt, offered as a differentiated lighter alternative to the standard Sushi Shop menu for health-conscious consumers in France.
• Collection Adrien Cachot Signature menu range co-created with Michelin-starred chef Adrien Cachot, in which each recipe translates a personal memory or signature ingredient of the chef; sold as an integrated line spanning sushi, maki, California rolls, spring rolls, signature rolls and Mochi desserts.
• Box Adrien Cachot 22-piece chef-driven sushi box from the Adrien Cachot collection assembling 2 Sushi Crevette Koshou, 6 Maki Maguro Cacahuète Wasabi, 3 California Kimchicken, 2 Tulip Kuro Edamame, 6 California Saba Moutarde and 3 Spring Crevette Nanban, positioned as a culinary narrative built from the Adrien Cachot universe.
• Crousty Chicken Katsu New hot dish combining riz vinaigré, mayonnaise épicée, ciboulette, poulet frit, sauce Teriyaki and oignons frits, marketed as "ultra gourmand, 100% addictif" and listed under Plats Chauds on the Sushi Shop menu.
• Donburi Saumon Donburi-style hot rice bowl with salmon, launched as part of Sushi Shop's hot dishes (Plats Chauds) category.
• Donburi Poulet Katsu Donburi-style hot rice bowl with poulet katsu, launched as part of Sushi Shop's hot dishes (Plats Chauds) category.
• Donburi Veggie Vegetarian Donburi-style hot rice bowl launched as part of Sushi Shop's hot dishes (Plats Chauds) category.
• Box for Two (42 pieces, nouvelle composition) 42-piece bestseller shareable sushi box combining 2 Sushi Saumon, 2 Sushi Thon, 6 Maki Salmon Roll, 6 California Chicken Curry, 6 Spring Thon Cuit Avocat, 2 Sushi Saumon Teriyaki, 6 Maki Cheese Avocat, 6 California Saumon Avocat and 6 Spring Saumon Avocat; forms the core of the Supporters / Grands Supporters menus.
• Happy Sushi Box (42 pieces) 42-piece shareable sushi box assembling salmon, tuna, chicken and avocado-based recipes (Maki, California, Spring, Sushi Saumon, Maki Avocat Cheese), priced at €26.90 standard with a Wednesday-only €25 click & collect promotional variant.
• Salmon Lovers (18 pieces) 18-piece salmon-focused sushi box containing 6 California Saumon Avocat, 6 Sushi Saumon and 6 Spring Saumon Avocat with coriander, featured in the -15% "Petits prix" promotional window.
• Super Salmon (24 pieces) 24-piece salmon-focused sushi box assembling 6 California Saumon Avocat, 6 Maki Saumon, 6 Maki Salmon Roll and 6 Spring Saumon Avocat with coriander, featured in the -15% "Petits prix" promotional window.
• Amateur Mix (15 pieces) 15-piece mixed sushi box built from 3 Maki Salmon Roll, 6 Maki Cheese Avocat, 3 Spring Saumon Avocat and 3 California Saumon Avocat, featured in the -15% "Petits prix" promotional window.
• Salmon Addict (42 pieces, web/app exclusive) 42-piece web/app-exclusive sushi box entirely dedicated to salmon — 6 Sushi Saumon, 6 California Saumon Crispy Onion, 6 Spring Saumon Avocat, 6 Spring Tataki Saumon, 6 Maki Saumon, 6 California Saumon Avocat and 6 Maki Salmon Roll.
• Box by You (42 pieces, customisable, web/app exclusive) 42-piece web/app-exclusive sushi box that customers compose themselves from their favorite recipes, billed as "la meilleure des boxes puisque c'est vous qui allez la composer", integrating with the website and app order flow.
• Offre Sunday Club (40 pieces, Sunday-only) 40-piece Sunday-only shareable meal offering built from 6 Sushi Saumon, 6 California Saumon Avocat, 6 Spring Fried Chicken, 4 Gyoza Veggie, 6 Maki Cheese Avocat, 6 California Thon Cuit Avocat, 4 Gyoza Poulet and 2 Soupe Miso, marketed as "le repas idéal à partager, généreux et ultra réconfortant".
• Menu Supporters (46 pieces) 46-piece bundle (1 Box for Two + 2 side choices among gyoza veggie x3, gyoza poulet x3, yakitori boeuf fromage x2, yakitori poulet x2) positioned for sports-match evenings to share with friends.
• Menu Grands Supporters (94 pieces) 94-piece bundle (2 Box for Two + 4 side choices among gyoza veggie x3, gyoza poulet x3, yakitori boeuf fromage x2, yakitori poulet x2) for larger groups watching sports matches.
• My Sushi Shop loyalty program Free customer loyalty program structured in three progressive tiers (Explorateur, Gourmet, Épicurien), each unlocking increasingly rich benefits including waived management fees on delivery orders for Épicurien members and free management fees on all click & collect orders.

Quantifiable outcome

• Flat €1.90 management fee per delivery order, waived for click & collect and Épicurien loyalty members
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Adrien Cachot (chef étoilé)flagshipStrategic or Co-development PartnerSushi Shop x Adrien Cachot is a co-branded culinary collaboration fronted on the Sushi Shop homepage ("Plongez dans l'univers du chef étoilé Adrien Cachot") and supported by a dedicated landing page. The collaboration produces a signature 22-piece Box Adrien Cachot and individual recipes (e.g., Maki Maguro Cacahuète Wasabi, Signature Maguro Spicy, Tulip Kuro Edamame, California Saba Moutarde, Spring Crevette Nanban, Sushi Crevette Koshou, Mochi Glacé Ichigo Piment, Mochi Glacé Saveur Popcorn Caramel) with story-driven product copy crediting Adrien Cachot as a Michelin-starred chef whose personal memories inspire each recipe.
• KENKO (proprietary collection)coreOEM/ Whitelabel/ Licensing PartnerKENKO is a Sushi Shop proprietary product line formulated with rice reduced in sugar and salt. While it is an internal collection rather than an external partner, it functions as a co-developed branded menu range offered with a -20% promotional campaign on its own dedicated landing page.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Planet Sushi: French sushi restaurant chain with delivery and click & collect offering; directly competes with Sushi Shop in the same cities and customer segments, with comparable menu, pricing and omnichannel model.
• Poke House: European poke/sushi fast-casual chain operating in France and other markets with delivery and dine-in; overlaps Sushi Shop on poke bowls, sushi/maki boxes and the health-oriented customer segment.
• Umai Sushi: French sushi take-away and delivery operator competing with Sushi Shop in French urban markets; offers comparable menu items, shareable boxes and promotional pricing on delivery platforms.
• Eat Sushi: France-based sushi delivery and click & collect brand with similar shareable box and menu structure to Sushi Shop; competes directly for the same French consumer segment.

Broad incumbents

• Sushi Daily (KellyDeli): Larger sushi-convenience operator with a kiosk and supermarket model across Europe; intersects with Sushi Shop on Japanese cuisine and impulse/ready-to-eat occasions, but with a different distribution format.
• YO! Sushi (Snowfox Group): Established UK/global Japanese conveyor and takeaway brand; overlaps with Sushi Shop on the sushi box, maki and signature-roll categories, and shares a comparable multi-channel D2C approach.
• Sushi Shop competitors — Panda Express: Large US-headquartered Asian/QSR chain with a broader menu mix; not a direct sushi competitor but represents the scale of incumbent fast-casual Asian operators that may eventually enter or expand in the French market.

Regional players

• Wasabi (sushi chain): UK-based sushi and Japanese hot-food chain with delivery, click & collect and in-store dining; comparable business model and product structure to Sushi Shop but operating primarily in the United Kingdom.

Others

• Deliveroo: Third-party food delivery aggregator active in France; not a direct competitor but shapes the channel dynamics Sushi Shop competes in, since many French sushi operators rely on Deliveroo for incremental delivery traffic.
• Uber Eats: Global food delivery aggregator with strong French market presence; relevant as a structural competitor for consumer mindshare and as an alternative growth channel Sushi Shop has chosen not to adopt.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SushiShopEU

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sushi Shop