What Raven Precision does

Raven Precision operates the precision agriculture business of Raven Industries, Inc., a brand wholly-owned by CNH Industrial N.V. (NYSE: CNHI) since the 2021 acquisition. Founded in 1956 and headquartered in Sioux Falls, South Dakota, the company builds automated and autonomous farm technologies organized across five product categories: Autonomous Farming (Raven Cart Automation, Raven Autonomy Driverless Tillage Solution), Connectivity & Logistics (Slingshot platform, Field Hub 2.1), Guidance and Steering (VSN Visual Guidance, RS1, SC1, GNSS Receivers, DirecSteer), Application & Boom Controls (Hawkeye 2, Augmenta Field Analyzer, AutoBoom XRT, AccuFlow, Sidekick Pro), and Displays (Viper 4+, CR12+, CR7+). The technical stack combines GNSS receivers, visual-guidance cameras, application-rate control modules, and a connected fleet platform (Slingshot, EDGE Online, AgSync) that sync data from office to field. Customers are primarily row-crop farmers (large-scale and mid-market), large agricultural operations/agribusinesses, and the authorized dealer network that distributes and services Raven products.

Raven generates revenue through a mix of hardware sales (guidance systems, application controls, displays, GNSS receivers, connectivity devices) and recurring/subscription software (Slingshot connectivity, EDGE Online, cloud fleet analytics). Pricing is quote-based and dealer-mediated rather than publicly listed. The go-to-market combines an authorized dealer network (with dealer locator and portal), direct enterprise field sales teams in the US, Netherlands, Canada, and Brazil, and self-serve/PLG elements via EDGE Online. With 1,001–5,000 employees and a presence in eight languages, Raven is positioned as the precision ag autonomy, guidance, and connected-workflow arm within CNH Industrial's broader agricultural equipment portfolio. Revenue is not separately disclosed, as financials are reported at the CNH parent level.

Name

Raven Precision

Legal name

Raven Industries, Inc.

Website

https://ravenprecision.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Raven Precision, a CNH Industrial brand, builds precision agriculture technologies — guidance, steering, application controls, autonomy, and Slingshot connectivity — selling hardware and subscription software through a global dealer network to row-crop farmers, agribusinesses, and large farming operations.

Ownership category

akta.pro rank

Product category

Precision Agriculture Equipment

NAICS

Agricultural Implement Manufacturing (33311), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Special Industry Machinery, Nec (3559), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Precision Agriculture & Farm Technology Equipment (IMAHACAH)

akta.pro secondary industries

Guidance, Autosteer & Machine Control (GNSS/RTK, Auto-Steering, Implement Guidance) (AFAGALAE), Variable Rate Technology & Precision Application (VRT Controllers, Section Control, Smart Sprayers/Spreaders) (AFAGALAD)

Keywords

• Precision agriculture
• Autonomous farming
• GNSS guidance systems
• Application boom controls
• Agricultural connectivity platforms

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Precision Agriculture Hardware: Sale of hardware products including guidance systems, autonomy solutions, application controls, displays, GNSS receivers, and connectivity devices for agricultural equipment
2. Software & Connectivity Services: Subscription-based software services including Slingshot connectivity platform, EDGE Online, and cloud-based fleet analytics providing operational data and remote management capabilities

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Raven Precision designs, manufactures, and sells precision agriculture hardware and software, including GNSS guidance and steering systems, application and boom controls, in-cab displays, and the Slingshot connectivity platform. Its offering also includes autonomous farming solutions (Raven Cart Automation, Driverless Tillage) and supporting services such as GNSS corrections and subscription-based fleet analytics. Products are sold to farmers, agricultural cooperatives, agribusinesses, and equipment dealers through a global authorized dealer network and direct field sales.

Product overview

Raven, a brand of CNH, offers a comprehensive precision agriculture platform organized across five product categories: Autonomous Farming (Raven Cart Automation™, Raven Autonomy™ Driverless Tillage Solution), Connectivity & Logistics (Slingshot® platform, Field Hub 2.1), Guidance and Steering (VSN® Visual Guidance, RS1™, SC1™, GNSS Receivers, DirecSteer™), Application & Boom Controls (Hawkeye® 2, Augmenta® Field Analyzer, Rate Control Module, AutoBoom® XRT, Boom Recirculation™, AccuFlow™, Sidekick Pro™ Direct Injection), and Displays (Viper® 4+, CR12®+, CR7®+). The portfolio provides end-to-end precision farming solutions from autonomous equipment operation to field navigation, product application, and operational data management.

Differentiator

Problem solved

Functional benefit

Brands

• Raven Cart Automation™: Autonomous farming solution for cart automation
• Raven Autonomy™
• Slingshot®
• VSN® Visual Guidance
• RS1™
• SC1™
• Hawkeye® 2
• AutoBoom® XRT
• AccuFlow™
• Sidekick Pro™ Direct Injection
• Viper® 4+
• CR12®+
• CR7®+
• DirecSteer™
• Rate Control Module (RCM)
• Augmenta® Field Analyzer
• Field Hub 2.1
• Boom Recirculation™

Products and services

• Raven Cart Automation™ Autonomous farming solution that enables driverless operation of agricultural carts in the field, allowing growers to address labor challenges by automating cart tasks alongside other equipment.
• Raven Autonomy™ Driverless Tillage Solution Complete driverless tillage solution enabling autonomous tillage operations without a human operator, addressing agricultural labor shortages and expanding operational capacity for growers.
• Slingshot® Connectivity & Logistics Platform Subscription-based connected workflow platform providing fleet analytics, instant data sync, and operational visibility from the office to the field across multiple machines and devices.
• Field Hub 2.1 Connectivity hardware enabling data transfer and communication between field equipment and back-office operations, forming the on-farm endpoint of the Slingshot platform.
• VSN® Visual Guidance Camera-based visual guidance system that uses real-time row-crop imagery to autonomously steer tractors through fields, eliminating human steering error during planting and cultivation.
• RS1™ Guidance System GNSS-based guidance and autosteering system delivering precision positioning and automated steering for agricultural equipment.
• SC1™ Steering Controller Automated steering controller that integrates with Raven guidance solutions to provide precision control of farm equipment.
• GNSS Receivers Satellite navigation receivers providing positioning data for precision agriculture guidance and steering applications.
• GNSS Corrections Subscription-based correction services that improve GNSS positioning accuracy for precision agriculture applications.
• DirecSteer™ Implement Steering Implement steering solution that provides precise, independent control of trailing equipment behind the tractor for accurate row tracking.
• Hawkeye® 2 Nozzle Control System Precision spraying system providing individual nozzle-by-nozzle control for accurate application of agricultural products.
• Augmenta® Field Analyzer Real-time field analysis and variable-rate application system that scans crops during spraying and adjusts product application accordingly.
• Rate Control Module (RCM) Module that controls application rates for precise product delivery during field operations, integrated with Raven application systems.
• AutoBoom® XRT Automated Boom Height Control Automatic boom height control system for sprayers that maintains optimal spray height over varying terrain and crop conditions.
• Boom Recirculation™ Sprayer boom recirculation system that circulates product through boom lines to prevent settling and ensure consistent spray application.
• AccuFlow™ Product Flow Control Product flow control system that precisely meters and delivers agricultural inputs during field application operations.
• Sidekick Pro™ Direct Injection Direct injection system that enables real-time mixing and application of multiple crop-protection products during spraying.
• Viper® 4+ Field Computer Display Advanced in-cab display terminal for controlling and monitoring precision agriculture operations and Raven equipment.
• CR12®+ Field Display Display unit for viewing and controlling Raven precision agriculture systems in the cab.
• CR7®+ Compact Field Display Compact display for monitoring and managing precision agriculture operations and Raven equipment.

Quantifiable outcome

• Raven technologies help farming operations maximize yield with less resources, sustaining a growing world population

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• CNH IndustrialcoreOthersRaven Industries is a brand of CNH Industrial, a global leader in agricultural and construction equipment. This ownership provides Raven with significant resources, distribution channels, and integration opportunities across CNH's equipment portfolio.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Trimble Agriculture (AGCO JV): Trimble Ag is the closest direct competitor in GNSS autosteer, guidance and precision agriculture hardware; AGCO has also tied parts of Trimble's portfolio into its own brands, intensifying overlap with Raven on equipment dealer shelves.
• Ag Leader Technology: Independent precision agriculture OEM offering guidance, application control, displays and yield monitoring; competes head-to-head with Raven for the same row-crop farmer budget and independent dealer channel.
• Topcon Agriculture: Provides GNSS receivers, autosteer and precision ag control systems comparable to Raven's RS1/SC1 and DirecSteer products, with similar OEM-and-dealer distribution and farmer buyer profile.
• TeeJet Technologies: Specializes in precision application and spraying components — nozzles, rate controllers, valves — that overlap with Raven's Hawkeye 2, AccuFlow and Sidekick Pro / boom product lines.
• Hexagon Agriculture (NovAtel): Supplies high-precision GNSS receivers and correction services used in autosteer and machine guidance, overlapping with Raven's GNSS receivers and GNSS Corrections offerings to the same OEM and dealer customers.

Broad incumbents

• John Deere (Smart Industrial / Operations Center): Largest agricultural OEM with fully integrated guidance, VRT, telematics and farm management via Operations Center; competes with Raven across the entire precision ag stack while leveraging captive equipment sales.
• AGCO: Global ag equipment OEM whose Fuse smart farming and Precision Planting offerings overlap with Raven's application control and connected workflow products; combines with Trimble JV to deepen the rivalry.
• CNH Industrial AFS (Case IH / New Holland): Raven's parent company runs AFS precision agriculture across Case IH and New Holland equipment, supplying an overlapping guidance, telematics and autonomy stack inside the OEM channel.

Emerging players

• Climate FieldView (Bayer): Digital farming platform competing on the connectivity, data and decision-support layer that complements Raven's Slingshot, with overlap in farmer-facing analytics and variable-rate recommendations.
• Sabanto: Early-stage autonomous tractor and field robotics company targeting the same driverless-tillage and autonomy use case that Raven Cart Automation and Driverless Tillage are commercializing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/RavenPrecision
• YouTubeyoutube.com/user/precisionsimplified
• Facebookfacebook.com/ravenprecision
• LinkedInlinkedin.com/company/raven-industries
• Instagraminstagram.com/ravenindustries
• TikToktiktok.com/@ravenprecision

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raven Precision