Frasers Property Australia

What Frasers Property Australia does

Frasers Property Australia is a diversified property developer and wholly-owned subsidiary of Singapore-listed Frasers Property Limited, operating across residential, retail, and commercial real estate in NSW, Victoria, Queensland, and Western Australia. Founded in 1924 and headquartered in Rhodes (Sydney), the company has delivered over 145,000 homes across masterplanned communities including The Waterfront Shell Cove, Mambourin, Bradmill Yarraville, Wallara Waters, and Berwick Waters. Its portfolio also includes award-winning retail centers (Ed.Square, Burwood Brickworks, Mambourin Marketplace) and commercial precincts (Rhodes Quarter), with industry-leading sustainability credentials including GRESB 5-star rating maintained since 2018, Carbon Neutral certification, 6 Star Green Star community ratings, and Living Building Challenge certification.

The company generates revenue through multiple streams: one-time residential land and dwelling sales (townhouses from A$1.15M to A$1.8M, apartments up to A$3.5M), recurring retail and commercial leasing income, subscription-based rental income, and property management services. Distribution occurs via physical sales centers and display villages at each development, an online property portal, and partnerships with volume builders including Carlisle Homes, Henley Homes, Simonds, Metricon, and JG King Homes. Supporting ecosystem products include the Care & Rewards loyalty program, Property Tracker construction monitoring tool, and the Live Proud content brand.

Strategic positioning centers on sustainability-led placemaking, integrated community ecosystems (schools, childcare, retail, commercial), and capital recycling to expand the residential development pipeline. Recent moves include the A$400M divestiture of Eastern Creek Quarter to Vicinity Centres (2026), acquisitions in Geelong and Gold Coast (2026), a Mitsui Fudosan joint venture at Midtown (2023), and a $600M sustainability-linked loan facility (2022). CEO Cameron Leggatt leads operations with CFO Anita Hoskins overseeing financial strategy, following Anthony Boyd's transition to and subsequent departure from Group COO role.

Name

Frasers Property Australia

Legal name

Frasers Property Australia Pty Limited

Website

https://frasersproperty.com.au

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Frasers Property Australia is a diversified property developer founded in 1924, delivering masterplanned residential communities, retail centres, and commercial precincts across NSW, VIC, QLD, and WA. It serves home buyers, retail and commercial tenants, and property investors as a wholly-owned subsidiary of Frasers Property Limited.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Real Estate and Rental and Leasing (53), Real Estate Property Managers (53131), Residential Property Managers (531311)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Masterplanned communities
• Residential property development
• Retail property management
• Commercial office leasing
• Sustainable property development

Headquarters

HQ city

Rhodes

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Residential Property Sales: Revenue from sale of residential land, house and land packages, townhouses, and apartments across masterplanned communities in NSW, VIC, QLD, and WA.
2. Retail Property Management and Leasing: Revenue from retail centers including Ed.Square, Burwood Brickworks, and Mambourin Marketplace through tenant leasing and property management.
3. Commercial Property Leasing: Revenue from commercial office spaces including Rhodes Quarter with carbon neutral NABERS and Platinum WELL certified offices.
4. Property Management Services: Property management services for residential investors and owners through dedicated property management division.
5. Rental Income: Rental properties available across completed developments in NSW, QLD, VIC, and WA.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Frasers Property Australia is a diversified property developer that designs, builds and sells residential masterplanned communities (land, house and land packages, townhouses and apartments), develops and leases retail shopping centres, and creates and leases commercial office space. The group operates across NSW, VIC, QLD and WA, and complements developments with an in-house property management service for investors and tenants.

Product overview

Frasers Property Australia is a diversified property group operating since 1924, offering residential development (land, house & land, townhouses, apartments with over 145,000 homes built), retail (shopping centres and town centres), and commercial (office spaces and assets) segments. The company operates across NSW, VIC, QLD, and WA. Key sub-brands and projects include Ed.Square Town Centre, Burwood Brickworks Shopping Centre, Rhodes Quarter commercial precinct, and masterplanned communities such as Mambourin, The Waterfront Shell Cove, Bradmill Yarraville, Wallara Waters, and Berwick Waters. Supporting services include Property Management, Care & Rewards loyalty program, Property Tracker tool for construction progress, and the Live Proud Podcast.

Differentiator

Problem solved

Functional benefit

Brands

• Live Proud: Brand philosophy and lifestyle platform focused on community connection and belonging, including the Live Proud Podcast and Live Proud Magazine.
• Care & Rewards
• myFrasersProperty

Products and services

• Residential Property Development Masterplanned residential communities offering land, house and land packages, townhouses and apartments for owner-occupiers and investors across NSW, VIC, QLD and WA, including integrated amenities such as schools, childcare, retail and community facilities.
• Retail Property Centres Shopping centres and town centres operated by Frasers Property Australia that serve as the heart of its communities, offering leasing opportunities to retail tenants and casual leasing options. Key centres include Ed.Square Town Centre (6 Star Green Star), Burwood Brickworks (Living Building Challenge certified), and Mambourin Marketplace.
• Commercial Office Property Commercial office spaces and assets featuring best-in-class design, amenity, technology and wellbeing initiatives. Assets include Rhodes Quarter in Sydney, offering leased and coworking (WOTSO) space to corporate tenants.
• Property Management Services Ongoing property management services for residential property investors, owners and tenants across NSW, QLD, VIC and WA, providing portfolio and tenancy administration.
• ECQ Outlet Retail Destination Outlet retail destination at Eastern Creek Quarter in Western Sydney offering up to 100 brands at minimum 70% off recommended retail price, developed by Frasers Property Australia with approximately 500 development jobs and 500 long-term jobs created.

Quantifiable outcome

• 5-star GRESB rating maintained since 2018
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• Vicinity CentresmajorOthers · 15 May 2026Vicinity Centres purchased Eastern Creek Quarter (ECQ) from Frasers Property Australia for A$400 million. ECQ is a three-stage retail development in Western Sydney.
• WOTSOcoreStrategic or Co-development Partner · 12 November 2025Leading coworking operator WOTSO partnered with Frasers Property Australia on a new 1,000sqm coworking space at Rhodes Quarter in Sydney's north-west, providing flexible workspace options within the commercial precinct.
• Active UtilitiescoreStrategic or Co-development Partner · 31 October 2025Active Utilities acquired Real Utilities from Frasers Property Australia, strengthening Active Utilities' position as Australia's largest independent embedded network platform.
• Mitsui FudosancoreStrategic or Co-development Partner · 4 September 2023Frasers Property Australia and Mitsui Fudosan established a new joint venture at Midtown, a mixed-use development in Sydney, representing a significant strategic partnership for residential development.
• Carlisle Homes, Henley Homes, Simonds, Metricon, JG King HomescoreChannel Partner/ Reseller/ DistributorBuilder partnerships at display villages for house and land packages. Berwick Waters features 34 homes from 13 of Melbourne's top builders including these major volume home builders.
• Good News Lutheran CollegecoreStrategic or Co-development PartnerGood News Lutheran College opened its Mambourin campus at Frasers Property Australia's Mambourin community in February 2025, accommodating 362 initial students with capacity for 1500.
• Aspire Early LearningcoreStrategic or Co-development PartnerAspire Early Learning childcare centre opened at Mambourin community, providing early childhood education services to residents.
• Relationships AustraliaminorStrategic or Co-development PartnerFrasers Property Australia partnered with Relationships Australia to support community wellbeing initiatives across their developments.
• Ending Loneliness TogetherminorStrategic or Co-development PartnerPartnership with Ending Loneliness Together to address social isolation and build community connection in Frasers Property developments.
• A Home for All FoundationminorStrategic or Co-development PartnerFrasers Property joined the property industry united initiative tackling homelessness through the A Home for All Foundation.

Scale indicators21 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Stockland Corporation Limited: Australia's largest diversified property developer covering masterplanned residential communities, retail town centres and commercial/logistics. Highly comparable to Frasers Property Australia's residential-led masterplanning model across NSW, VIC, QLD and WA.
• Lendlease Corporation Limited: Diversified Australian/international developer and asset manager with masterplanned residential communities, retail (e.g., Lakeside Joondalup, Warwick Farm) and commercial projects. Overlaps directly with Frasers Property Australia's residential, retail and commercial segments.
• Mirvac Group: Australian diversified property group spanning masterplanned residential developments, retail centres and commercial office assets. Closely mirrors Frasers Property Australia's community-focused masterplanned model with retail and commercial exposure.
• Peet Limited: ASX-listed residential property developer specialising in masterplanned communities and land subdivision across Australia. Directly comparable to Frasers Property Australia's residential land development and subdivision business.
• AV Jennings Holdings Limited: Long-established Australian residential land developer and home builder producing masterplanned communities. Comparable in scale and product offering to Frasers Property Australia's house-and-land business.

Broad incumbents

• GPT Group: S&P/ASX 200-listed property trust operating retail, office and logistics portfolios including major shopping centres. While not a residential developer, GPT's retail and commercial operations overlap directly with Frasers Property Australia's retail and commercial segments.
• Scentre Group: Owner and operator of Westfield-branded shopping centres across Australia and New Zealand. Overlaps with Frasers Property Australia's retail shopping-centre operations as a broad incumbent.
• Vicinity Centres: Owner and operator of a national portfolio of Australian shopping centres; recently acquired Eastern Creek Quarter from Frasers Property Australia for A$400M. A direct retail counterparty and broad incumbent in the retail property segment.
• Goodman Group: Global industrial/logistics real estate developer and manager with extensive Australian operations. Overlaps indirectly with Frasers Property Australia's broader property development capabilities via the parent group's Frasers Property Industrial Australia subsidiary.

Regional players

• Development Victoria: Victorian state-owned developer delivering major residential, commercial and community precincts across Victoria. Comparable as a major Melbourne/Victorian masterplanned-community builder, particularly relevant for Frasers Property Australia's Victorian portfolio (Mambourin, Berwick Waters, Bradmill Yarraville).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FrasersPropAus
• YouTubeyoutube.com/user/FrasersPropertyAus
• Facebookfacebook.com/fraserspropertyliveproud
• LinkedInlinkedin.com/company/fraserspropertyaustralia/mycompany/verification
• Instagraminstagram.com/frasers_property_australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frasers Property Australia