What Micado does

Micado is a New Zealand Salesforce consultancy founded in 2018 and headquartered at 28 Constellation Drive, Rosedale, Auckland. The firm positions itself as a 'data and AI team on the Salesforce platform' rather than a generic Salesforce reseller, combining certified Salesforce consulting with in-house data and AI engineering on Agentforce, Einstein, Data 360 and Tableau. It operates as a small, founder-led team (about six named senior staff including CEO Hans Arz, Technical Lead Thomas Ernst, Lead Solution Architect Sebastiaan Hoeberigs, Delivery Lead Anne Espiritu, Functional Consultant Simon Slater, and Culture lead Jarrad Bailey) with an 11–50 firmographic headcount band.

Micado's core services are organised in two layers: foundation consulting (Salesforce Implementation, Optimisation, Support and CRM Health Check) and modular add-ons (Salesforce AI & Agentforce, Tableau and Einstein Data & Analytics, Dashboards & Insights) plus an industry-specific Field Service for Utilities solution. The firm also owns two AppExchange-listed apps, Xero Partner 360 and Partner 360 Alerts, and a Cin7 Community Cloud solution, which embed its IP into the wider Salesforce, Xero and Cin7 ecosystems. Its 14 named customers are all NZ-based and span utilities (Top Energy, Northpower, The Lines Company, Powerco), SaaS (Xero, Cin7, Figured, SMX, Parkable, N4L), financial services (Fisher Funds managing more than $14 billion), telecommunications (Spark), postal logistics (NZ Post) and medical technology (Aroa).

Micado's business model is a mix of project-based professional services, recurring managed-support retainers described as 'a predictable monthly cost', and Salesforce cloud licence resale as an authorised cloud reseller. Go-to-market is consultative and sales-led, supplemented by Salesforce co-sell, AppExchange inbound, and an NZ-focused content marketing motion (28 blog posts between 2024 and 2026) anchored on AI, Agentforce and energy-utility themes. The firm has not raised external venture or growth capital; the only disclosed funding is a NZ$227,368 Callaghan Innovation grant in July 2020. No revenue or ARR is disclosed in the source material.

Name

Micado

Legal name

Micado

Website

https://micado.ai

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Micado is a New Zealand Salesforce consultancy that implements, optimises and supports Salesforce with integrated AI (Agentforce, Einstein) and data (Tableau, Data 360) capabilities. It primarily serves NZ energy and utility companies, SaaS firms and mid-market enterprises.

Ownership category

akta.pro rank

Product category

Salesforce Consulting Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

akta.pro secondary industries

Industry/Domain Analytics Solutions & Accelerators (BPAEAHAK), Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)

Keywords

• Salesforce consulting services
• Salesforce implementation partner
• AI agent development
• Salesforce managed support
• Data analytics consulting

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Salesforce consulting and implementation: Project-based professional services covering Salesforce implementation (Sales, Service, Marketing Clouds), optimisation, CRM health checks and larger transformation work. Engagements are scoped per client and tied to business outcomes rather than licence sales.
2. Ongoing Salesforce support and managed services: Recurring managed support service combining certified admin, AI and analytics skills into a single retainer for continuous improvement, user requests, configuration changes, release management and security reviews. Positioned as an alternative to a full-time Salesforce admin for NZ SMBs and mid-market.
3. Data and AI advisory and build (Agentforce, Einstein, Data 360, Tableau Next): Custom AI and data engineering work: scoping high-value AI use cases, designing and building Agentforce agents on Agentforce 360, preparing data foundations on Data 360, and delivering Tableau / Tableau Next dashboards and Einstein predictions. Includes both one-off builds and ongoing optimisation.
4. Salesforce authorised cloud reseller: Resale of Salesforce cloud licences as a Salesforce authorised cloud reseller, complementing the implementation and support revenue (badge displayed on micado.ai home page).

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels5 records

Core offering

Micado is a New Zealand Salesforce consultancy that implements, optimises and extends Salesforce for NZ organisations — adding Agentforce, Einstein, Data 360 and Tableau/Tableau Next so existing CRM data becomes decisions and next-best-action in the flow of work. Its portfolio spans Salesforce Implementation, Optimisation, ongoing managed Support and CRM Health Checks, layered with AI/Agentforce builds, Data & Analytics, an Energy & Utilities Field Service solution, and three Micado-built AppExchange sub-products (Xero – Partner 360, Xero – Partner 360 Alerts, Cin7 Community Cloud). Energy & Utilities (NZ electricity distribution businesses) is the named "hero industry."

Product overview

Micado is an Auckland-based, New Zealand Salesforce consultancy that delivers a platform-plus-modules service portfolio on top of the Salesforce ecosystem rather than a single unified product. At the core is a set of consulting and managed-service offerings — Salesforce Implementation, Optimisation, Support and a CRM Health Check — that stand up or improve a client's existing Salesforce org. Layered on top are specialised modules that customers pick and choose: Salesforce AI & Agentforce (autonomous AI agents plus Einstein), Data & Analytics (Tableau, Tableau Next and Einstein-driven dashboards and insights), and an industry-specific Field Service for Utilities solution built on Salesforce Field Service with Agentforce for Field Service. Where customers already use adjacent SaaS platforms, Micado also offers its own app-level sub-products that integrate Salesforce with those systems — Xero – Partner 360 (and its Alerts extension) and Cin7 Community Cloud. Together these services let Micado connect a client's Salesforce platform, data layer and AI capabilities so insight and next-best-action are delivered in the flow of work.

Differentiator

Problem solved

Functional benefit

Products and services

• Salesforce Implementation Stand-up of Salesforce configured to how a team actually works, with adoption built in from day one. Covers Sales Cloud, Service Cloud, Marketing Cloud and Field Service implementations for NZ organisations.
• Salesforce Optimisation In-place improvement of an existing Salesforce org — fixing adoption, tightening Flow automation, deduplicating data, improving reporting and preparing the foundation for AI — without a costly reimplementation.
• Salesforce Support Ongoing certified support for Salesforce orgs as a managed service, covering user requests, configuration changes, release updates, security reviews and continuous improvement.
• CRM Health Check Structured review of a Salesforce org across configuration, data, automation, reporting, security and adoption, producing a prioritised list of fixes ranked by effort and impact, including readiness for Agentforce and Data 360.
• Field Service for Utilities Specialist implementation of Salesforce Field Service (with optional Agentforce for Field Service) for NZ electricity distribution businesses, distributors, generators and retailers — covering scheduling, dispatch, mobile crews, asset/work-order management, and outage coordination.
• Xero – Partner 360 Micado-built Salesforce app for Xero partners that surfaces Xero account and partner data inside a Salesforce-based partner experience.
• Xero – Partner 360 Alerts Alerts extension to the Xero – Partner 360 Salesforce app, providing proactive notifications driven by Xero data inside the partner 360 experience.
• Cin7 Community Cloud Micado-delivered Salesforce Community Cloud experience for Cin7 that scales customer engagement by connecting Cin7's inventory/operations context with Salesforce.

Quantifiable outcome

• Shifted Fisher Funds' Client Services team from a reactive, dashboard-driven calling model to proactive, personalised client engagement via a custom smart data recommendation engine and daily Next Best Action on Salesforce.
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability17 records

Feature6 records

Partnerships

Five partnerships are on record, tiered flagship / core, core and minor.

• Salesforceflagship / coreStrategic or Co-development Partner · 1 January 2018Salesforce partnership since 2018, including authorised cloud reseller status. Gives Micado co-sell access to the Salesforce platform (Sales, Service, Marketing Clouds, Agentforce, Einstein, Data 360) and early visibility into the Salesforce product roadmap, which underpins most of Micado's delivery and thought leadership. The partner relationship also covers Tableau (within the Salesforce family) for analytics delivery.
• TableaucoreTechnology or IntegrationTableau (now part of the Salesforce family) is used by Micado to turn customer data into Tableau dashboards and predictions, and to support the rollout of Tableau Next on Hyperforce for NZ clients. The partnership covers both classic Tableau and the newer Tableau Next AI-powered analytics platform built on Data 360 with native Agentforce integration.
• XerocoreTechnology or IntegrationMicado builds and supports Xero Partner 360 and Partner 360 Alerts apps on Salesforce AppExchange, integrating Xero's accounting platform with partners' Salesforce CRM so partner managers can run the partner motion on a single source of truth. Xero is also named as a customer logo on the Micado home page.
• Cin7coreTechnology or IntegrationMicado works alongside Cin7 as part of the "wider ecosystem" so customers' CRM, data and AI connect into the systems NZ businesses already rely on; Cin7 Community Cloud is also a named Micado customer case study where Micado delivered a connected Salesforce Community Cloud experience that scaled customer engagement.
• Ellavait.aiminorGTM or Marketing PartnerEllavait.ai is cross-linked from the Micado site footer, suggesting a sister-brand or partner relationship through which the two share audiences and digital ecosystem traffic; no detailed commercial terms are disclosed in the source material.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Slalom: Global consultancy with a large Salesforce practice and deep Agentforce/AI delivery capability. Comparable to Micado in offering Salesforce implementation, optimisation and managed services, but at much larger scale and across multiple geographies rather than NZ-only.
• Accenture (Salesforce Business Group): Global SI and one of Salesforce's largest delivery partners, offering Salesforce implementation, data, AI and managed services across industries. Competes with Micado for enterprise Salesforce/Agentforce work, particularly on multi-region and large transformation deals.
• Deloitte Digital (NZ): Deloitte's NZ consulting arm has a Salesforce practice delivering CRM, data and AI transformation for large enterprises and utilities. Directly comparable to Micado's Salesforce + data + AI consulting, with deeper bench and broader service portfolio.
• PwC New Zealand: PwC NZ offers Salesforce, data and AI advisory and implementation services to large NZ enterprises and government. Comparable to Micado in addressing the NZ mid-market and enterprise Salesforce/AI opportunity, but with broader risk, tax and audit adjacencies.
• Datacom: Largest NZ-owned IT services company with a Salesforce practice and significant energy & utilities and government work. Comparable to Micado on Salesforce/AI consulting in NZ, but at substantially larger scale and across more service lines.
• Salesforce Professional Services: Salesforce's in-house delivery arm, which increasingly takes on complex Agentforce, Data 360 and industry cloud deployments directly. The most direct competitive force on Micado's premium delivery work, particularly for large NZ enterprise accounts.

Direct peers

• Fronde (now part of Spark Business Group): NZ-based cloud and Salesforce consultancy delivering CRM, integration and data work to NZ enterprises. Closest direct peer to Micado in terms of geography, size range and Salesforce/data delivery focus, with a longer NZ heritage.
• Simplus (Infosys): Pure-play Salesforce SI (acquired by Infosys) delivering implementation, data, AI/Agentforce and managed services globally. Comparable to Micado's end-to-end Salesforce/AI delivery model, but at far larger scale and across multiple geographies.
• Persistent Systems (Salesforce practice): Global digital engineering and Salesforce partner with strong Agentforce, data and AI delivery. Direct competitor for Salesforce implementation and AI build work, with offshore delivery economics that pressure NZ boutique rates.
• Bluewolf (IBM Consulting): IBM-owned Salesforce consultancy offering implementation, AI and managed services across industries. Comparable Salesforce + AI delivery mix to Micado, but with IBM/IBM Consulting's global scale and Watson/AI adjacencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/micado-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Micado