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Stoke

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uuid0004tqt

Namestring
Stoke
Legal namestring
Stoke
Websiteurl
stoketalent.com
Company typeenum
Private
Founded yearint
2020
Short descriptiontext

Stoke is a B2B SaaS freelance management platform that helps companies compliantly hire, onboard, pay, and manage independent contractors across 190 countries, using an AI-driven Worker Classification Engine to identify misclassification and compliance risk.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersTel Aviv, Israel
HQ citystring
Tel Aviv
HQ countrystring
Israel
HQ regionstring
Middle East
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
freelance management software, contractor compliance, worker classification, remote workforce management, global contractor payments
Industry6 codes
1Contractor Management Systems (CMS) & Workforce Management
CodeBPACAGAEPrimaryYes
2Independent Contractor Compliance & Classification (IC vs Employee)
CodeBPACAGAAPrimaryNo
3Contractor Payroll, Invoicing & Payment Services
CodeBPACAGADPrimaryNo
4Payroll Software & Payroll-as-a-Service (SaaS)
CodeBPACAIABPrimaryNo
5Agent of Record (AOR) / Contractor Engagement Services
CodeBPACAGABPrimaryNo
6International Payroll & Contractor Payments
CodeFSAMAIACPrimaryNo
NAICS code3 codes
  • Employment Services5613
  • Payroll Services541214
  • Human Resources Consulting Services541612
SIC code2 codes
  • Services-Employment Agencies7361
  • Services-Business Services, Nec7389
Product category
Freelance Management Software
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Freelance Management Platform Subscription
TypeSubscription Recurring
Description

Platform subscription model providing companies access to hiring, onboarding, payments, and compliance management tools for managing freelance workers across 190 countries

finsmes.com
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Technology or R&D, Personnel, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Stoke provides a SaaS freelance management platform that enables companies to hire, onboard, pay, and ensure compliance for independent contractors globally across 190 countries. The platform's core AI-powered Worker Classification Engine analyzes contractor relationships and identifies misclassification compliance risks, combining workforce management and regulatory compliance into a single system for organizations reliant on freelance labor.

Differentiator
Functional benefit
Problem solved
Product and service2 records
1Freelance Management Platform
CategoryFreelance Management Software
Description

Cloud-based SaaS platform that enables companies to hire, onboard, pay, and ensure compliance for independent contractors across 190 countries. Designed for organizations whose workforces include significant freelance or remote contractor populations.

2Worker Classification Engine
CategoryCompliance Automation
Description

AI-powered engine within Stoke's platform that analyzes contractor relationships and identifies compliance risks, including potential worker misclassification, for organizations employing freelance contractors.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Peers10 records
1Deel
TypeDirect peer
Description

Deel is a global payroll and Employer of Record platform that enables companies to hire, onboard, pay, and manage contractors and employees across 150+ countries. It is the most direct competitor to Stoke in the contractor management and global workforce space.

2Oyster HR
TypeDirect peer
Description

Oyster HR is a global employment platform focused on compliantly hiring, paying, and managing international contractors and employees. It directly competes with Stoke in the freelance/contractor compliance and global workforce management category.

3Rippling
TypeBroad incumbent
Description

Rippling is a unified workforce management platform covering HR, payroll, IT, and contractor management for businesses of all sizes. It is a broader incumbent that increasingly overlaps with Stoke's contractor management and global compliance capabilities.

4Fiverr
TypeOthers
Description

Fiverr is a global freelance marketplace connecting businesses with independent contractors and freelancers. While operating a different model (marketplace vs. management platform), it is thematically adjacent and has hired talent from Stoke, signaling overlap in the freelance ecosystem.

5Multiplier
TypeDirect peer
Description

Multiplier is a global employment platform that enables businesses to onboard, pay, and manage contractors and employees across multiple countries. It is a direct competitor in the international contractor management space with overlapping compliance and payment features.

6WorkMotion
TypeEmerging player
Description

WorkMotion is a global HR platform that helps companies compliantly hire and manage remote contractors and employees across borders. It is an emerging player with overlapping product capabilities targeting similar customers as Stoke.

7Remote
TypeDirect peer
Description

Remote is a global HR platform that helps companies hire, manage, and pay contractors and full-time employees internationally. Its contractor management and global compliance capabilities directly overlap with Stoke's offering.

8Globalization Partners
TypeBroad incumbent
Description

Globalization Partners is an established global Employer of Record provider enabling companies to hire and manage employees and contractors in 180+ countries. It is a broader incumbent in the same space as Stoke with deeper enterprise relationships and more mature product.

9Upwork
TypeOthers
Description

Upwork is one of the largest freelance marketplaces connecting companies with independent contractors. It is thematically adjacent to Stoke's contractor management focus and increasingly competes in compliance, payments, and workforce management offerings.

10Papaya Global
TypeBroad incumbent
Description

Papaya Global is a workforce management and global payroll platform supporting contractor and employee payments across 160+ countries. It is a broader incumbent with adjacent capabilities in payroll, compliance, and contractor management.

Market position
Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability1 record

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors5 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Stoke

Freelance Management Softwarestoketalent.com

Stoke is a B2B SaaS freelance management platform that helps companies compliantly hire, onboard, pay, and manage independent contractors across 190 countries, using an AI-driven Worker Classification Engine to identify misclassification and compliance risk.

Stoke firmographics

Firmographics
Name
Stoke
Legal name
Stoke
Website
https://stoketalent.com
Company type
Private
Founded year
2020
Operating status
Operating
Headcount range
11–50 employees
Short description
Stoke is a B2B SaaS freelance management platform that helps companies compliantly hire, onboard, pay, and manage independent contractors across 190 countries, using an AI-driven Worker Classification Engine to identify misclassification and compliance risk.
Ownership category
akta.pro rank

Stoke industry classification

Industry
Product category
Freelance Management Software
NAICS
Employment Services (5613), Payroll Services (541214), Human Resources Consulting Services (541612)
SIC
Services-Employment Agencies (7361), Services-Business Services, Nec (7389)
akta.pro primary industry
Contractor Management Systems (CMS) & Workforce Management (BPACAGAE)
akta.pro secondary industries
Independent Contractor Compliance & Classification (IC vs Employee) (BPACAGAA), Contractor Payroll, Invoicing & Payment Services (BPACAGAD), Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Agent of Record (AOR) / Contractor Engagement Services (BPACAGAB), International Payroll & Contractor Payments (FSAMAIAC)

Keywords

  • Freelance management software
  • Contractor compliance
  • Worker classification
  • Remote workforce management
  • Global contractor payments

Where Stoke is headquartered

Location

Headquarters

HQ city
Tel Aviv
HQ country
Israel
HQ region
Middle East

Offices1 record

Markets served

Stoke business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

  1. Freelance Management Platform Subscription: Platform subscription model providing companies access to hiring, onboarding, payments, and compliance management tools for managing freelance workers across 190 countries

Go-to-market motion1 record

Distribution channels1 record

Stoke product offering

Product offering

Core offering

Stoke provides a SaaS freelance management platform that enables companies to hire, onboard, pay, and ensure compliance for independent contractors globally across 190 countries. The platform's core AI-powered Worker Classification Engine analyzes contractor relationships and identifies misclassification compliance risks, combining workforce management and regulatory compliance into a single system for organizations reliant on freelance labor.

Differentiator

Problem solved

Functional benefit

Products and services

  • Freelance Management Platform Cloud-based SaaS platform that enables companies to hire, onboard, pay, and ensure compliance for independent contractors across 190 countries. Designed for organizations whose workforces include significant freelance or remote contractor populations.
  • Worker Classification Engine AI-powered engine within Stoke's platform that analyzes contractor relationships and identifies compliance risks, including potential worker misclassification, for organizations employing freelance contractors.

Companies that use Stoke

Customer profile

Segments1 record

Ideal customer profiles1 record

Stoke technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Stoke partnerships and signals

Strategic signal

Scale indicators3 records

Stoke competitors and assessment

Company assessment

Direct peers

  • Deel: Deel is a global payroll and Employer of Record platform that enables companies to hire, onboard, pay, and manage contractors and employees across 150+ countries. It is the most direct competitor to Stoke in the contractor management and global workforce space.
  • Oyster HR: Oyster HR is a global employment platform focused on compliantly hiring, paying, and managing international contractors and employees. It directly competes with Stoke in the freelance/contractor compliance and global workforce management category.
  • Multiplier: Multiplier is a global employment platform that enables businesses to onboard, pay, and manage contractors and employees across multiple countries. It is a direct competitor in the international contractor management space with overlapping compliance and payment features.
  • Remote: Remote is a global HR platform that helps companies hire, manage, and pay contractors and full-time employees internationally. Its contractor management and global compliance capabilities directly overlap with Stoke's offering.

Broad incumbents

  • Rippling: Rippling is a unified workforce management platform covering HR, payroll, IT, and contractor management for businesses of all sizes. It is a broader incumbent that increasingly overlaps with Stoke's contractor management and global compliance capabilities.
  • Globalization Partners: Globalization Partners is an established global Employer of Record provider enabling companies to hire and manage employees and contractors in 180+ countries. It is a broader incumbent in the same space as Stoke with deeper enterprise relationships and more mature product.
  • Papaya Global: Papaya Global is a workforce management and global payroll platform supporting contractor and employee payments across 160+ countries. It is a broader incumbent with adjacent capabilities in payroll, compliance, and contractor management.

Others

  • Fiverr: Fiverr is a global freelance marketplace connecting businesses with independent contractors and freelancers. While operating a different model (marketplace vs. management platform), it is thematically adjacent and has hired talent from Stoke, signaling overlap in the freelance ecosystem.
  • Upwork: Upwork is one of the largest freelance marketplaces connecting companies with independent contractors. It is thematically adjacent to Stoke's contractor management focus and increasingly competes in compliance, payments, and workforce management offerings.

Emerging players

  • WorkMotion: WorkMotion is a global HR platform that helps companies compliantly hire and manage remote contractors and employees across borders. It is an emerging player with overlapping product capabilities targeting similar customers as Stoke.

Market position

Customer concentration

Stoke social profiles

Digital presence

Stoke financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Stoke leadership team

Management profile

Number of profiles

Profiles2 records

Stoke funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Stoke M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoke

What does Stoke do?

Stoke provides a SaaS freelance management platform that enables companies to hire, onboard, pay, and ensure compliance for independent contractors globally across 190 countries. The platform's core AI-powered Worker Classification Engine analyzes contractor relationships and identifies misclassification compliance risks, combining workforce management and regulatory compliance into a single system for organizations reliant on freelance labor.

Is Stoke a public or private company?

Stoke is a private company. It is classified as venture growth investor backed and is currently operating.

When was Stoke founded?

Stoke was founded in 2020. It employs 11 to 50 people.

Where is Stoke based?

Stoke is headquartered in Tel Aviv, Israel, in the Middle East region.

How does Stoke make money?

One revenue line is on record: freelance Management Platform Subscription.

Who are Stoke's main competitors?

Direct peers on record are Deel, Oyster HR, Multiplier and Remote. Broad incumbents are Rippling, Globalization Partners and Papaya Global. Others are Fiverr and Upwork. WorkMotion is listed as an emerging player.

Does Stoke have an API?

No public API is recorded for Stoke.

What industry is Stoke in?

Stoke's product category is Freelance Management Software. Its primary akta.pro industry code is BPACAGAE, Contractor Management Systems (CMS) & Workforce Management, with a secondary code of BPACAGAA, Independent Contractor Compliance & Classification (IC vs Employee). Its NAICS code is 5613 and its SIC code is 7361.

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Live signals
YahooArsenal u21 head coach to join StokeArsenal U21 head coach Max Porter is set to join Stoke City, having worked at Arsenal for nine years and with the first team. Stoke has appointed him to work under Mark Robins as part of their coaching staff during a challenging period in their season.PYMNTS.comFreelancing Platform Fiverr Pays $95M for StokeFiverr International agreed to pay $95 million to acquire Tel Aviv-based freelance management platform Stoke Talent, a 30-person company that lets companies build talent directories, track budgets and milestones, and handle tax and workforce classification compliance. Stoke's offerings will remain independently operated, with the two companies synergizing products such as Fiverr Business.PR NewswireStoke Extends Global Payroll and Compliance Solution to International EmployeesStoke Talent announced it is extending its freelance management system to provide global payroll and compliance solutions for international employees as an Employee of Record (EoR). The platform now supports hiring and paying employees in 150 countries while handling legal and tax liabilities on behalf of client companies, removing the need for companies to open local offices in each country. Stoke serves companies of all sizes, including unicorns like TripActions, SimilarWeb, and Verbit.PR NewswireMore than 90% of Hiring Managers Value Working with Freelancers, But Struggle to Source and Pay TalentStoke, a freelance management system provider that recently secured $15.5 million in Series A funding, released research indicating that while over 90% of hiring managers value freelancers, most struggle with sourcing and payment processes. The study highlights a significant operational gap, noting that two-thirds of tech managers rely on spreadsheets and emails to manage their growing non-payroll workforces.FinSMEsStoke Closes $15.5M Series A FundingStoke, a Palo Alto-based freelance management platform, closed a $15.5 million Series A funding round led by Battery Ventures with participation from existing investors. The company, which has now raised a total of $20 million, plans to use the capital to expand its operations within the United States. This investment coincides with the appointment of Battery general partner Itzik Parnafes to Stoke's board of directors.PR NewswireStoke Closes $15.5M Series A Funding Round to Enable Companies to Embrace the Freelance RevolutionStoke, a freelance management system provider, closed a $15.5 million Series A funding round led by Battery Ventures. The company has now raised a total of $20 million to support expansion and meet growing demand from U.S. companies seeking to manage their changing workforce effectively. This investment follows significant growth in the first quarter of 2021, including a doubling of its customer base.VentureBeatStoke nabs $15.5M to boost its AI-driven freelance management systemStoke, an AI-driven freelance management system provider, has raised $15.5 million in a Series A funding round led by Battery Ventures to expand its engineering and global compliance offerings. The company aims to enhance its partner ecosystem and address regulatory risks associated with the growing independent contractor workforce, particularly following the launch of its Worker Classification Engine in March.PR NewswireBringing On Freelancers Can Be Complex for Companies: Stoke Talent's New Onboarding and Offboarding System Makes the Process Seamless and StrategicStoke Talent, a freelance management system provider based in Palo Alto, California, has launched automated onboarding and offboarding workflows designed to help companies manage non-payroll workers such as freelancers, contractors, consultants, and agencies. The platform automates legal document signing, KYC/AML compliance checks, payment and tax documentation collection, IT system access provisioning, and equipment tracking—all processes currently managed through inefficient email and spreadsheet systems. The company states this solution will reduce compliance risk, increase productivity, and make finance and legal teams more receptive to hiring freelance talent.PR NewswireFinding the Right Freelancer Can Be Challenging: Stoke Talent's New MyTalents Portal Helps Companies Hire Freelancers Faster and SmarterStoke Talent has launched MyTalents, a new portal designed to help companies manage and hire freelance workers more efficiently. The platform aggregates data on past and present contractors, allowing hiring managers to search profiles by skillset and review feedback from previous projects.PR NewswireStoke Talent Enables Companies to Increase Trust for Freelancers with New Accelerated Payments OptionStoke Talent, a freelance management system based in Palo Alto, has launched a new Accelerated Payment tool enabling companies to pay freelancers within 24 hours in their preferred currency and payment method. The tool addresses longstanding freelancer pain points around late payments and currency restrictions that have driven workers to online platforms charging up to 10% in fees. The company cited research showing that approximately 70% of freelancers are under 35 and expect real-time payments rather than waiting periods of up to 42 days.