Charly Cares
Charly Cares is a Netherlands-based family-care marketplace, founded 2016 in Amsterdam, that operates an all-in-one mobile app connecting parents with verified babysitters (Angels) and extends into pet care, senior companionship, and employer-subsidized childcare benefits.
- Company typePrivate
- Founded2016
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Charly Cares does
Charly Cares (legally Cares by Charly B.V.) is a Netherlands-based care marketplace founded in 2016 by Charly van der Straten in Amsterdam, operating the all-in-one "Oppas App" that connects parents with verified babysitters branded as "Angels." Beyond core childcare (flexible, fixed, vacation, and meet-and-greet bookings), the platform has extended into adjacent family-care verticals including Huisdierenoppas (pet sitting and dog walking) and Mantelzorg Light (senior companionship), and added a B2B line, Charly Cares Business, that positions employer-subsidized babysitting credits as a secondary employee benefit. Trust mechanisms are central to the product: iDIN identity verification, mandatory reference checks, mandatory post-booking ratings, ISO 27001 information security posture, and AVG/GDPR compliance, with 24/7 Angel Insurance underwritten by One Underwriting B.V.
Commercially, Charly Cares combines a €13.98/month subscription membership (bundling insurance and unlimited bookings) with €1.99 per-booking transaction fees. Payments are processed via Adyen with babysitter payouts routed through ABN AMRO, and the company claims to be trusted by approximately 89,000 Dutch families, supported by ~99,000 ratings. Distribution is mobile-first via iOS and Android apps, with brand reinforcement through coverage in major Dutch outlets including Nieuwsuur, NRC, Het Parool, and Financieele Dagblad. The company remains privately held with no disclosed institutional investors beyond a 2022 equity-crowdfunding round of €650,000, and operates with a headcount in the 11–50 range from a single Amsterdam headquarters.
Charly Cares firmographics
Firmographics- Name
- Charly Cares
- Legal name
- Cares by Charly B.V.
- Website
- https://charlycares.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Charly Cares is a Netherlands-based family-care marketplace, founded 2016 in Amsterdam, that operates an all-in-one mobile app connecting parents with verified babysitters (Angels) and extends into pet care, senior companionship, and employer-subsidized childcare benefits.
- Ownership category
- akta.pro rank
Charly Cares industry classification
Industry- Product category
- Childcare Services Marketplace
- NAICS
- Child Care Services (62441), Pet Care (except Veterinary) Services (81291), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- General Babysitter/Nanny Placement Agencies (HSAAALAA)
- akta.pro secondary industries
- Date Night & Evening Babysitting (HSAAAAAA), On-Call & Last-Minute Babysitting (HSAAAAAC)
Keywords
Where Charly Cares is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Charly Cares business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Charly Cares product offering
Product offeringCore offering
Charly Cares is a multi-service care platform, built around the Oppas App, that connects parents with verified babysitters (Angels) for childcare and extends to pet sitting, dog walking, senior companionship, and an employer-subsidized childcare benefit. The platform includes booking with timer-based tracking, ratings and reviews, in-app chat, integrated payments via Adyen and ABN AMRO, and 24/7 babysitter liability insurance (Angel Verzekering) underwritten by One Underwriting. A membership at €13.98/month plus €1.99 per-booking transaction fees grants unlimited bookings, with a 14-day free trial.
Product overview
Charly Cares is a multi-service care platform offering an all-in-one babysitting app with additional care services. The core product is the Oppas App (mobile platform) that connects parents with verified babysitters (Angels) for childcare through a booking system with timer-based tracking and ratings. The platform extends beyond childcare to include Pet Care (pet sitting, dog walking), Mantelzorg Light (senior care), and Oppas van de Zaak (corporate babysitting benefits). Additional services include Angel Verzekering (babysitter liability insurance) and a Kinder EHBO Cursus (children's first aid training) via the Livis partnership. The platform operates on a membership model at €13.98/month plus €1.99 transaction fees per booking.
Differentiator
Problem solved
Functional benefit
Products and services
- Kinderoppas (Childcare) Core babysitting service connecting parents with verified babysitters (Angels) for childcare. Includes flexible, fixed, vacation, and meet-and-greet babysitting options for families across the Netherlands.
- Huisdierenoppas (Pet Care) Pet sitting and dog walking services offered through the Charly Cares platform. Includes pet sitting at home, vacation pet care, and dog walking services.
- Mantelzorg Light (Senior Care) Care services for seniors, providing companionship and assistance for elderly family members through the platform.
- Oppas van de Zaak (Charly Cares Business) Corporate babysitting benefit service where employers offer babysitting credits or allowances as a secondary employee benefit. Targets companies seeking to support working parents.
- Charly Cares Membership Subscription membership providing unlimited babysitter bookings on the platform. Priced at €13.98/month with features including 24/7 Angel Insurance, personal support, and monthly cancellation option. Includes 14-day free trial or reduced rate for first three months at €19.99.
- Angel Verzekering (Angel Insurance) 24/7 babysitter liability insurance included with membership, underwritten by One Underwriting B.V. Covers babysitter personal liability during babysitting activities.
Companies that use Charly Cares
Customer profileIdeal customer profiles2 records
Charly Cares technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Charly Cares partnerships and signals
Strategic signalRecent moves7 records
Expansion highlights5 records
Charly Cares competitors and assessment
Company assessmentDirect peers
- Rover: Global pet sitting and dog walking marketplace. Direct peer in Charly Cares' Huisdierenoppas vertical, with a similar two-sided trust-and-reviews model.
- Babysits: Dutch-founded babysitter marketplace platform operating across multiple European countries. Direct competitor to Charly Cares' core Kinderoppas offering with a similar family-to-babysitter matching model.
- Hometouch: Tech-enabled home care platform for elderly clients, focused on live-in and visiting care. Direct peer in Charly Cares' Mantelzorg Light senior care vertical.
- Yoopies: France-headquartered care marketplace covering childcare, babysitting, and household help across Europe. Comparable multi-service care positioning and target family demographic.
- Sitly: Netherlands-rooted babysitter and nanny platform active in several European markets. Competes head-to-head with Charly Cares on the parent-supply matching use case.
- Pawshake: European pet care marketplace for pet sitting, dog walking, and boarding. Closest geographic and product peer to Charly Cares' pet care offering.
Broad incumbents
- Helpling: European home services marketplace strongest in cleaning, with adjacent care services. Comparable in operating a household-services platform with vetted pros and digital booking.
- Care.com: Large global care marketplace spanning childcare, senior care, pet care, and housekeeping. A much broader incumbent that competes with Charly Cares across all three of its verticals.
Emerging players
- Bubble: UK-based on-demand babysitter app with a similar mobile-first matching and live-tracking model. Comparable in product UX to Charly Cares' all-in-one app.
- PetBacker: International pet services marketplace covering sitting, walking, and grooming. Comparable trust-driven marketplace model relevant to Charly Cares' pet care expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Charly Cares social profiles
Digital presenceCharly Cares compliance and trust
Trust signalCompliance2 records
Charly Cares financial estimates
Financial estimateRevenue estimate
Valuation estimate
Charly Cares leadership team
Management profileNumber of profiles
Profiles3 records
Charly Cares funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Charly Cares M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Charly Cares
What does Charly Cares do?
Charly Cares is a multi-service care platform, built around the Oppas App, that connects parents with verified babysitters (Angels) for childcare and extends to pet sitting, dog walking, senior companionship, and an employer-subsidized childcare benefit. The platform includes booking with timer-based tracking, ratings and reviews, in-app chat, integrated payments via Adyen and ABN AMRO, and 24/7 babysitter liability insurance (Angel Verzekering) underwritten by One Underwriting. A membership at €13.98/month plus €1.99 per-booking transaction fees grants unlimited bookings, with a 14-day free trial.
Is Charly Cares a public or private company?
Charly Cares is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Charly Cares founded?
Charly Cares was founded in 2016. It employs 11 to 50 people.
Where is Charly Cares based?
Charly Cares is headquartered in Amsterdam, Netherlands, in the Europe region.
Who are Charly Cares's main competitors?
Direct peers on record are Rover, Babysits, Hometouch, Yoopies, Sitly and Pawshake. Broad incumbents are Helpling and Care.com. Emerging players are Bubble and PetBacker.
Does Charly Cares have an API?
No public API is recorded for Charly Cares.
What industry is Charly Cares in?
Charly Cares's product category is Childcare Services Marketplace. Its primary akta.pro industry code is HSAAALAA, General Babysitter/Nanny Placement Agencies, with a secondary code of HSAAAAAA, Date Night & Evening Babysitting. Its NAICS code is 62441 and its SIC code is 8351.