Intelligent Health

What Intelligent Health does

Intelligent Health is a UK health-engagement company founded in 2011 and headquartered in Reading, with 101-250 employees, designing and delivering physical-activity and behaviour-change programmes to public-sector and corporate buyers. Its flagship product is Beat the Street, a gamified, community-wide intervention that converts walking, cycling and public-transport use into points across 200+ communities. The company was founded by Dr William Bird MBE, recognised as a pioneer of social prescribing in the UK, and operates a portfolio of complementary programmes including PACC (physical activity in care communities), Roots Health Academy (a leadership programme for healthcare professionals), Eco-travel Education, the Health Creation Index, and Chat with a GP.

Beyond Beat the Street, Intelligent Health runs several other programmes addressing different population segments: PACC targets physical activity in care communities, Roots Health Academy is a leadership-development offer for healthcare leaders, the Health Creation Index is a framework for measuring community health assets, and Chat with a GP is a primary-care service. Behavioural and outcome data are collected through the participant platform, with the company citing 2M+ total participants and 17,000+ research participants across its research cohorts.

Intelligent Health monetises primarily through project- and contract-based commissions with UK local authorities (Salford, Hounslow, Burnley, Wokingham, Redcar & Cleveland, Cornwall), NHS organisations, corporate employers via the College of Medicine workplace-wellbeing channel, and national bodies including Sport England, Active Partnerships and the WHO. Disclosed equity funding totals approximately £1.2M across rounds in 2015 (~$463K) and 2018 (~$1.22M), suggesting growth has been funded largely organically through operating cash flow rather than large venture rounds.

Name

Intelligent Health

Legal name

Intelligent Health

Website

https://intelligenthealth.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Intelligent Health is a UK health engagement company that designs and delivers gamified physical-activity programmes such as Beat the Street to local authorities, NHS bodies, and corporate employers, founded in 2011 by Dr William Bird MBE.

Ownership category

akta.pro rank

Product category

Community Health Engagement Programmes

NAICS

Social Assistance (624)

SIC

Services-Health Services (8000)

akta.pro primary industry

Health Promotion, Prevention & Community Health Programs (BPAIAJAC)

akta.pro secondary industries

Community Health, Prevention & Health Education (BPAGACAC), Health Access & Social Care Innovations (Community Health, Telehealth for Underserved) (BPAGALAG), Health Promotion & Public Health Education (Community Workshops) (EDAAAFAG)

Keywords

• Community health programmes
• Gamified physical activity
• Workplace wellbeing programmes
• Public health engagement
• Active travel promotion

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Public Sector Contracts: Revenue generated through contracts with local authorities, NHS organizations, and government bodies for delivery of community health programmes such as Beat the Street, PACC training, and physical activity initiatives.
2. Corporate Workplace Wellbeing Programmes: Roots Health Academy provides evidence-based workplace wellbeing programmes to corporate clients including live expert-led masterclasses, webinars, and leadership programmes delivered to organizations.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Intelligent Health designs and delivers evidence-based community health programmes, most notably Beat the Street (a gamified physical activity programme using proprietary Beat Box sensors) along with PACC clinical training, Roots Health Academy workplace wellbeing, and behaviour change analytics. Programmes are sold primarily to local authorities, NHS organisations, and corporate employers across the UK, with revenue generated through recurring contracts and commissioned projects.

Product overview

Intelligent Health operates as a multi-programme health engagement platform rather than a single unified product. Its core flagship programme is Beat the Street, a gamified physical activity initiative that turns communities into interactive games using sensors called Beat Boxes. Surrounding this core offering are complementary programmes including PACC (Physical Activity Clinical Champions) for healthcare professional training, Roots Health Academy for workplace wellbeing education, Insights for data analytics, Eco-travel Education for sustainable travel promotion, and the Health Creation Index for measuring health outcomes. Chat with a GP serves as a consumer-facing sub-product delivering health education via short video webinars. Together, these programmes form an integrated suite designed to improve population health through community engagement, behaviour change, and data-driven insights.

Differentiator

Problem solved

Functional benefit

Brands

• Beat the Street: A gamified physical activity programme that turns towns and cities into giant playgrounds, encouraging walking, cycling and wheeling
• Roots Health Academy
• PACC
• Eco-travel Education

Products and services

• Beat the Street A gamified physical activity programme that turns cities and towns into giant playgrounds by installing sensors (Beat Boxes) that participants tap as they walk, cycle, or wheel to earn points for themselves and their community. Delivered to local authorities and communities across the UK.
• PACC (Physical Activity Clinical Champions) A training programme that equips healthcare professionals with the knowledge and skills to promote physical activity as a clinical intervention, embedding Physical Activity Clinical Champions within primary care networks. Designed for NHS organisations and primary care providers.
• Roots Health Academy A workplace wellbeing programme that provides live expert-led masterclasses, webinars, and resources to help organisations build healthier, more productive teams by addressing the root causes of poor employee wellbeing. Targeted at corporate employers and HR leaders.
• Insights A data-driven insights programme that measures and analyses health behaviour change data to inform public health strategies and demonstrate programme impact. Used by local authorities and public health commissioners.
• Eco-travel Education An educational programme focused on promoting sustainable modes of travel such as walking, cycling, and public transport to reduce carbon emissions and improve community health. Delivered to local authorities and community partners.
• Health Creation Index A measurement framework that quantifies health creation outcomes and community wellbeing indicators to track progress in building healthier communities. Used by local authorities and public health partners.
• Chat with a GP A weekly 10-minute video webinar series hosted by Dr. William Bird covering trending health topics, practical health advice, and Q&A sessions. Part of the Roots Health Academy programme offering.

Quantifiable outcome

• 2 million+ participants engaged in physical activity
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Elevate (Sports Management)coreStrategic or Co-development Partner · 17 June 2026Intelligent Health partnered with Elevate 2026 (UK trade event for physical activity) to deliver the interactive Innovation Trail and Legacy Education Sessions, reinforcing the event's position as a central meeting point for the physical activity, fitness, sport and wellbeing sectors.
• Clare E KennyminorStrategic or Co-development Partner · 16 July 2025Partnership to deliver a new leadership programme designed to equip leaders with mindset, skills, and confidence to build healthy, high-performing teams. Roots Masterclasses focus on root causes of poor wellbeing.
• Route to ZerominorGTM or Marketing Partner · 3 July 2025Intelligent Health sponsors Route to Zero events and supports the organization's work on low-carbon future. Dr William Bird spoke at Route to Zero event on connecting communities to place and promoting behaviour change.
• Activity AlliancecoreStrategic or Co-development Partner · 1 August 2024Collaboration to improve accessibility for disabled people and people with long-term health conditions in Beat the Street. Data from 17,000+ participants shows disabled children and adults have seen the biggest decrease in physical inactivity levels since changes were brought in 2022.
• College of MedicinecoreStrategic or Co-development Partner · 9 January 2024Collaborative partnership to build workplace wellbeing programmes supported by health specialists. The union sets into motion with a series of webinars delivered by Intelligent Health to organisations. The comprehensive evidence-based workplace wellbeing programme offers latest insight in health and wellbeing.
• Canal & River TrustcoreStrategic or Co-development Partner · 2 November 2022Two-year partnership agreement aiming to encourage people to be more active by connecting them with waterways. Beat the Street programmes incorporate canal and river routes to engage communities with blue spaces.
• Sport EnglandcoreStrategic or Co-development Partner · 10 May 2022Intelligent Health is amongst a group of 120+ organisations working in partnership with Sport England to level up access to sport and physical activity across the country through #UnitingtheMovement initiative.
• Active PartnershipscoreStrategic or Co-development PartnerWorking together with Active Partnerships in 'Uniting the Movement' to embed activity into daily life across UK regions.
• Natural EnglandminorStrategic or Co-development PartnerCollaboration on Green Social Prescribing course development alongside Red Whale, NHS England, Bristol North Somerset and South Gloucestershire ICS, and National Academy for Social Prescribing.
• West Ham United FoundationminorImplementation/ SI/ Consulting PartnerIntelligent Health developed technology behind the 150Club Scheme - a 24-week programme where residents at risk of diabetes or cardiovascular diseases are provided physical activities.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Peppy Health: UK B2B digital health platform offering condition-specific workplace programmes (menopause, fertility, mental health) via employer benefits. Comparable to Roots Health Academy in targeting HR/benefits buyers at UK corporates with a premium, expert-led delivery model.
• Champion Health: UK workplace wellbeing platform using analytics and personalised mental/physical health pathways. Most direct competitor to Roots Health Academy with overlapping corporate buyers and a similar evidence-based, data-led approach.

Others

• Activity Alliance: UK disability and inactivity charity that is a strategic partner of Intelligent Health rather than a competitor. Included because it operates in the same inclusive physical activity space and is a key channel/echo system partner for Beat the Street accessibility offerings.

Regional players

• Living Streets: UK charity promoting walking as a daily activity, with a national behaviour-change programme (Walk to School) and local authority partnerships. Comparable to Intelligent Health in pedestrian and community activation outcomes, with similar UK council and NHS-aligned customer profile.
• Sustrans: UK charity focused on active travel and walking/cycling infrastructure, working with local authorities and national partners. Overlaps with Intelligent Health's Eco-travel Education and Beat the Street active travel outcomes, and shares a similar UK public sector customer base.

Direct peers

• Parkrun: UK-based free, community-led physical activity initiative that uses gamification and weekly events to drive participation. Closest direct competitor to Beat the Street — same target audience (local authorities, communities, families), similar free-to-participants model and demonstrable public health outcomes.
• GoodGym: UK charity combining physical activity with community volunteering, gamifying runs and walks through structured missions. Comparable to Beat the Street in blending movement with community benefit and serving UK councils and community organisations.

Broad incumbents

• Virgin Pulse: Global corporate wellbeing and employee experience platform with configurable behaviour change programmes. Competes with Roots Health Academy in the broader workplace wellbeing category, but with a generic platform offering rather than Intelligent Health's community-led, expert-led masterclass model.
• Limeade: Established US-headquartered corporate wellbeing and engagement platform serving large enterprises. Broader incumbent with overlapping value proposition to Roots Health Academy but operating at a much larger enterprise scale and with a software-first delivery model.
• Headspace Health: Global mental wellbeing and meditation platform with a B2B employer offering. Indirect competitor to Roots Health Academy in the corporate wellbeing space, with broader consumer brand recognition but less physical activity specialisation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/intelligent_hlt
• Facebookfacebook.com/intelligenthlt
• LinkedInlinkedin.com/company/intelligent-health-uk
• Instagraminstagram.com/intelligenthealthuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intelligent Health