Peppy
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
Peppy firmographics
Firmographics- Name
- Peppy
- Legal name
- Peppy Health Ltd
- Website
- https://peppy.health
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Peppy is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Peppy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B Employer Subscription: Peppy generates revenue through employer-paid subscriptions. Organizations procure Peppy as an employee healthcare benefit, paying on behalf of their workforce. Employees access the service for free as an employer benefit. The pricing is not publicly disclosed and appears to be quote-based, typically structured per-employee per-month or as an annual contract.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise employer subscription (pricing not publicly disclosed) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Peppy product offering
Product offeringCore offering
Peppy is a digital health platform that provides employers with a workplace healthcare benefit giving employees unlimited access to specialist clinicians across key life stages including women's health, men's health, and menopause, delivered through a mobile app with chat, video consultations, and AI-powered guidance. The company generates revenue via B2B employer subscriptions, with employees accessing the service free as an employer benefit, and operates two service tiers: regulated Peppy Clinical Services and AI-enabled Peppy Global Services.
Product overview
Peppy is a digital health platform providing a comprehensive employee healthcare benefit delivered through a mobile app. The platform operates two distinct service tiers: Peppy Clinical Services (regulated by the CQC in the UK, offering medical advice, diagnosis, and prescription services) and Peppy Global Services (supplementary AI-powered guidance available worldwide). The core offering centers on three specialist health modules: Women's Health (covering fertility, pregnancy, menstrual health, PCOS, endometriosis), Men's Health (covering cardiovascular, metabolic, sexual health, prostate concerns), and Menopause Support. Services include one-to-one clinician chats, 40-minute video consultations, AI-powered Automated Health Concierge (Global Services), testing, and prescription services (where eligible). Peppy serves 250+ organizations and 3 million employees globally, supported by 1,500+ years of combined clinical experience among practitioners.
Differentiator
Problem solved
Functional benefit
Products and services
- Peppy (Core Platform) A global employee healthcare benefit delivered through a mobile app, providing unlimited access to specialist clinicians across women's health, men's health, and menopause. Connects employees to one-to-one chats, 40-minute consultations, and clinical guidance.
- Peppy Clinical Services Regulated service tier in the UK and USA where CQC-registered practitioners provide medical advice including diagnosis, treatment, testing recommendations, and prescription services for menopause, women's health, fertility, and other conditions.
- Peppy Global Services Supplementary service available worldwide providing AI-powered guidance through an Automated Health Concierge Service and written resources. Not a substitute for primary care physician, obstetrician, or pediatrician.
- Women's Health Support Specialist support covering menstruation cycle concerns, pelvic pain, endometriosis, UTIs, PMS, PCOS, gynaecological issues, and fertility. Includes proactive guidance and specialist consultations for female employees.
- Men's Health Support Specialist support covering low mood, stress, fatigue, sexual health, prostate and urology concerns, low testosterone, metabolic risk, cardiovascular health, and cancer awareness. Provides confidential expert guidance for male employees.
- Menopause Support Specialist menopause support addressing brain fog, insomnia, anxiety, and physical changes. Includes 40-minute consultations, testing and safe prescribing where eligible, and clinical guidance designed to reduce menopause-related work impairment.
Quantifiable outcome
- Menopause-related work impairment drops by 15% within 90 days
- +5 more outcomes
Companies that use Peppy
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles1 record
Peppy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature4 records
Peppy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VitalityminorVitality members can access Peppy through their Vitality Membership in the UK. For administrative purposes, Peppy notifies Vitality when members register. No Special Categories of Personal Data are shared without explicit authorization.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Peppy competitors and assessment
Company assessmentDirect peers
- Maven Clinic: Maven Clinic is a virtual care platform for women's and family health (fertility, pregnancy, postpartum, menopause, pediatrics), sold B2B to employers and health plans. It is the most direct competitor to Peppy, with overlapping specialty clinician networks, employer go-to-market, and similar outcome-based value propositions.
- Carrot Fertility: Carrot Fertility provides a global fertility, family-building, and hormonal health benefit to employers and health plans. It overlaps directly with Peppy's fertility and women's health modules and competes for the same HR/Benefits buyer.
- Progyny: Progyny is a US fertility and family-building benefits provider sold to large employers and health plans. While more focused on fertility than Peppy, it competes for the same employer benefits wallet and offers clinician-led specialty care that overlaps Peppy's positioning.
- Kindbody: Kindbody operates a network of fertility clinics plus an employer-facing virtual benefit covering fertility, gynecology, and menopause. Its clinical-plus-benefits model closely mirrors Peppy's specialist-clinician approach and competes for the same employer buyer.
- Ovia Health: Ovia Health (acquired by Labcorp) provides women's, family, and reproductive health benefits to employers and health plans, including menopause support. It competes directly with Peppy's women's health, fertility, and parenting modules via a B2B2C model.
Emerging players
- Tia: Tia is a women's health platform combining in-person clinics with virtual care, increasingly sold to employers. It overlaps with Peppy's women's health and gynecology focus, though it is more consumer-led and currently smaller in employer benefits distribution.
- Wisp: Wisp is a direct-to-consumer and employer-facing telehealth provider focused on sexual, reproductive, and women's health. It overlaps with Peppy on women's health conditions and increasingly courts employer benefits buyers as a lower-cost alternative.
Broad incumbents
- Modern Health: Modern Health is a global mental health and wellbeing platform sold to employers worldwide. While centred on mental health, it increasingly bundles women's, family, and wellbeing services that overlap Peppy's mental wellbeing and pregnancy modules.
- Headspace Health (Headspace + Ginger): Headspace Health sells a digital mental health and wellbeing platform to large employers and health plans, including content, coaching, and therapy. It is a broader incumbent in the employee benefits space that competes for the same HR/Benefits budget as Peppy.
- Virgin Pulse: Virgin Pulse is a large employee wellbeing, engagement, and benefits-navigation platform sold to enterprise employers globally. As a broad incumbent, it competes for the same HR/benefits wallet and can bundle Peppy-style specialty health content into its existing employer relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Peppy social profiles
Digital presencePeppy compliance and trust
Trust signalCompliance7 records
Peppy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peppy leadership team
Management profileNumber of profiles
Profiles8 records
Peppy funding detail
Funding detailFunding overview
Funding rounds4 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peppy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peppy
What does Peppy do?
Peppy is a digital health platform that provides employers with a workplace healthcare benefit giving employees unlimited access to specialist clinicians across key life stages including women's health, men's health, and menopause, delivered through a mobile app with chat, video consultations, and AI-powered guidance. The company generates revenue via B2B employer subscriptions, with employees accessing the service free as an employer benefit, and operates two service tiers: regulated Peppy Clinical Services and AI-enabled Peppy Global Services.
Is Peppy a public or private company?
Peppy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Peppy founded?
Peppy was founded in 2018. It employs 101 to 250 people.
Where is Peppy based?
Peppy is headquartered in London, United Kingdom, in the Europe region.
How does Peppy make money?
One revenue line is on record: B2B Employer Subscription.
Who are Peppy's main competitors?
Direct peers on record are Maven Clinic, Carrot Fertility, Progyny, Kindbody and Ovia Health. Emerging players are Tia and Wisp. Broad incumbents are Modern Health, Headspace Health (Headspace + Ginger) and Virgin Pulse.
Does Peppy have an API?
No public API is recorded for Peppy.