YouTravel.me

What YouTravel.me does

YouTravel.me (legal entity: OOO «Ютревелми» / LLC Yutrevelmi, registered in Novosibirsk, Russia) operates an online marketplace that connects individual travelers with independent tour guides offering curated 'author's tours' across more than 50 countries and all regions of Russia. Founded in 2018, the platform lists 5,000+ tours with guaranteed departure, supplied by a vetted network of 4,000+ travel experts. The product is delivered through a website and an Android mobile app on Google Play, and supports 17 guide languages plus checkout in RUB, USD, and EUR. Core platform features include filterable tour discovery, in-platform chat between travelers and experts, secure payment processing with refundable-booking options and bonus/loyalty points, gift certificates (covering 3,500+ tours), and integrations with Google Maps and Yandex Maps.

The business is structured as a two-sided marketplace with a primary direct-to-consumer motion and a secondary B2B motion serving corporate clients, travel-agency resellers, and affiliate partners. Revenue is generated principally through commission on each tour booking, with supplementary streams from gift-certificate sales and corporate services; no subscription is charged to customers. Customer acquisition combines content marketing (a travel journal/blog, SEO), an email newsletter with a 1,000 RUB sign-up incentive, and earned media coverage in Russian business publications (RBC, IncRussia, Rusbase, VC.ru, Lenta.ru), amplified by the decentralized promotion efforts of 4,000+ travel experts. The platform reports a 4.92/5.0 aggregate rating across 40,357 traveler reviews, alongside a 4.7 Google rating (168 reviews) and 5.0 Yandex rating (345 reviews).

The underlying technology stack is a standard web marketplace with recommendation and personalization algorithms, a multi-language and multi-currency e-commerce layer, and an in-platform messaging system. Differentiators emphasized by the company are the curation and vetting of tour experts, guaranteed tour departure, small group sizes, and a refundable-booking trust mechanism. The company has disclosed approximately $1 million in funding raised in 2021 from undisclosed investors per Russian press sources; no subsequent funding round, investor cap table, or revenue figure has been publicly disclosed. Management team, founders, and named corporate backers are not identified in the available source material.

Name

YouTravel.me

Legal name

ООО «Ютревелми»

Website

https://youtravel.me

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

YouTravel.me is a Russian online marketplace connecting individual travelers with 4,000+ vetted independent tour guides offering 5,000+ author's tours across 50+ countries, generating revenue through booking commissions, gift certificates, and corporate services.

Ownership category

akta.pro rank

Product category

Online Travel Marketplace

NAICS

Tour Operators (561520), Travel Agencies (561510), Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

akta.pro secondary industries

Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

Keywords

• Online travel marketplace
• Author tours booking
• Guided travel experiences
• Tour operator platform
• Travel expert network

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Tour Booking Commission / Marketplace Fees: YouTravel.me acts as an online marketplace connecting travelers with independent travel experts and tour operators. The platform earns revenue by taking a commission or platform fee on each tour booking completed through the site. Tour prices range from approximately 1,300 RUB for single-day tours up to 72,000+ RUB for multi-day premium experiences, with individual per-person pricing shown alongside total tour cost. No subscription is required from customers — payment is per transaction.
2. Gift Certificates: The platform sells digital gift certificates for tours, available for purchase on the platform and given as gifts for travel experiences.
3. Corporate B2B Services: YouTravel.me offers dedicated corporate tour services, corporate gift certificates, and promotional codes for business clients, creating a B2B revenue stream alongside the consumer marketplace.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

YouTravel.me operates an online marketplace that connects travelers with a network of 4,000+ independently vetted travel experts and local guides offering 5,000+ guaranteed-departure author's tours across 50+ countries and all Russian regions. Customers browse, filter, chat directly with tour organizers, and book tours through a secure payment system supporting multiple currencies and 17 languages. The platform also offers digital gift certificates for personal and corporate gifting, plus dedicated corporate tour services for businesses.

Product overview

YouTravel.me is an online marketplace for author-created tours operated by independent travel experts and private guides. The platform connects travelers with over 4,000 vetted guides offering more than 5,000 guaranteed tours across diverse categories including adventure, cultural, gastronomic, and specialized experiences. The core product is the marketplace where users can browse, compare, and book tours, supplemented by gift certificates for personal and corporate gifting, corporate tour services for business groups, a mobile application for on-the-go booking, and a travel expert registration platform. The ecosystem also includes a travel blog for content marketing and partner programs for travel agencies and affiliates.

Differentiator

Problem solved

Functional benefit

Products and services

• Author's Tour Marketplace Online marketplace where travelers discover, compare, and book 5,000+ author-created tours operated by 4,000+ vetted independent travel experts and local guides across 50+ countries. Includes filters by destination, duration, type, and guide language; secure payment with refund options; and direct chat with tour organizers. Targets individual leisure travelers seeking authentic, small-group experiences.
• Gift Certificates Digital gift certificates for author's tours that can be purchased on the platform for personal gifting (any traveler) or for corporate gifting and incentive programs. Each certificate provides access to a curated catalog of more than 3,500 tours.
• Corporate Tours Dedicated B2B service that provides customized group travel solutions for businesses, including team-building trips, corporate retreats, and incentive travel, supported by corporate gift certificates and promotional codes for company employees.
• Travel Agency Partner Program (B2B) B2B partnership program enabling travel agencies to access, resell, and distribute tours from the YouTravel.me catalog to their own clients, extending the platform's reach beyond direct consumer sales.

Quantifiable outcome

• 4.92/5.0 aggregate rating based on 40,357 traveler reviews
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature5 records

Scale indicators6 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• GetYourGuide: GetYourGuide is a leading global online marketplace for tours, activities, and travel experiences, connecting travelers with local operators worldwide. It directly competes with YouTravel.me in the tours-and-activities aggregation category, but operates at vastly larger scale, broader geographic footprint, and with deeper venture funding.
• Viator: Viator, a TripAdvisor company, is one of the largest global marketplaces for tours, attractions, and experiences. It shares YouTravel.me's core marketplace model of aggregating local tours and activities for travelers, but operates at substantially larger scale with broader category coverage and TripAdvisor's demand flywheel.
• Airbnb Experiences: Airbnb Experiences offers host-led local activities and tours to Airbnb's global traveler base, directly competing with YouTravel.me's expert-led tour model. It benefits from Airbnb's massive demand-side audience, established trust infrastructure, and global brand, making it a significant incumbent in the curated local-experience category.
• Klook: Klook is a leading travel activities and services booking platform primarily focused on Asia-Pacific. It directly competes with YouTravel.me in aggregating tours, attractions, and local experiences, but operates at much larger scale and across a different primary geographic base (APAC).

Direct peers

• Withlocals: Withlocals is a marketplace for private guides and small-group tours led by vetted local hosts, very closely matching YouTravel.me's expert-led author's tour positioning. Both platforms emphasize curated local experiences, multi-language guides, and direct expert communication, making it one of the most directly comparable peers.
• Evaneos: Evaneos is a marketplace connecting travelers with local travel agents to create custom, tailor-made trips. It shares YouTravel.me's positioning around locally-designed, expert-led travel experiences and multi-country destination coverage, with a stronger emphasis on fully customized itineraries rather than fixed tours.
• TourRadar: TourRadar is a multi-day tour marketplace aggregating guided tours and adventures from operators worldwide. It directly competes with YouTravel.me's multi-day author-tour category across a similar global footprint, offering a comparable curated booking experience for tour-led travel.
• Musement: Musement is a tours, activities, and attractions booking platform focused on European and global destinations. It overlaps directly with YouTravel.me's marketplace model and category, though with stronger European destination density and B2B partnerships with hotels and travel distributors.

Regional players

• Level.Travel: Level.Travel is a Russian online travel agency aggregating package tours and curated travel experiences for the Russian-speaking market. It serves a similar customer base to YouTravel.me in Russia and the CIS, and represents a regional incumbent in the same demand geography.
• Tutu.ru: Tutu.ru is one of the largest Russian travel and transportation booking platforms, covering trains, flights, hotels, and tours. It is a regional incumbent serving the same primary Russian-speaking traveler base as YouTravel.me, with a broader transportation and accommodation offering that includes tours and activities as an adjacency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YouTravel.me