Kamp'n
Kamp'n is a Paris-based marketing technology company founded in 2012 that provides management and optimization tools to agencies and advertisers implementing data-driven marketing campaigns. The company operates at small scale with 11-50 employees.
- Company typePrivate
- Founded2012
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Kamp'n does
Kamp'n is a Paris-based marketing technology company founded in 2012 that provides a management and optimization platform for agencies and advertisers seeking to run data-driven marketing campaigns. The company positions itself in the marketing-operations tooling layer, with the stated purpose of helping marketing buyers and intermediaries execute and optimize campaigns through data-driven decisioning.
The company operates at small scale, with a headcount in the 11-50 range, and has been led by founder Charles Martin-Laval alongside COO Mikael Witwer. Capital base is modest: Kamp'n has raised approximately $3.3M in cumulative disclosed funding across two rounds — a $1.13M round in September 2016 from Arts et Métiers Business Angels and Paris Business Angels, followed by a $2.19M round in September 2019 led by Provence Business Angels and ACG Management. No subsequent capital raises, acquisitions, or product launches are documented in the available data.
The business model and revenue mechanics are not disclosed in the input. Customer logos, pricing model (subscription, usage-based, or percentage-of-spend), contract structure, and geographic footprint beyond the Paris headquarters are unspecified. The product is served via a web application (kampn.fr), and no mobile apps, public APIs, or documented third-party integrations are evidenced. Overall, the available signal supports a niche, self-funded B2B SaaS profile in the French/European marketing-technology market, but most dimensions required for deeper investment judgment are not covered by the source data.
Kamp'n firmographics
Firmographics- Name
- Kamp'n
- Website
- https://kampn.fr
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kamp'n is a Paris-based marketing technology company founded in 2012 that provides management and optimization tools to agencies and advertisers implementing data-driven marketing campaigns. The company operates at small scale with 11-50 employees.
- Ownership category
- akta.pro rank
Kamp'n industry classification
Industry- Product category
- Marketing Analytics Software
- NAICS
- Software Publishers (513210), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
Keywords
Where Kamp'n is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
Kamp'n business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Kamp'n product offering
Product offeringCore offering
Kamp'n is a management and optimization tool designed for marketing agencies and advertisers that want to implement data-driven marketing. The platform helps agencies and advertisers manage, measure, and optimize their marketing campaigns through a centralized software solution.
Product overview
No product information available in the provided source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Kamp'n Kamp'n is a web-based management and optimization tool built for marketing agencies and advertisers that want to implement data-driven marketing. The platform centralizes campaign management and performance optimization for users running multi-channel advertising programs.
Companies that use Kamp'n
Customer profileIdeal customer profiles2 records
Kamp'n technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kamp'n partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Kamp'n competitors and assessment
Company assessmentDirect peers
- Optmyzr: Optmyzr is a cloud-based PPC management and optimization platform built for agencies and in-house teams. It is the most direct category analogue to Kamp'n in terms of SEM bid-management, reporting, and workflow automation.
- Acquisio: Acquisio provides a paid-search and social campaign management platform with bid automation and agency-focused dashboards. Comparable to Kamp'n in targeting agencies and SMB advertisers with cross-channel paid-media optimization.
- Marin Software: Marin Software offers an enterprise SaaS for managing and optimizing paid search, social and e-commerce ad campaigns. Direct competitor to Kamp'n at the paid-media optimization layer used by agencies and advertisers.
- Adalysis: Adalysis is a Google Ads optimization and reporting tool widely used by PPC agencies. Highly comparable to Kamp'n in delivering audit, bid and budget automation on top of Google Ads accounts.
- ClickCease: ClickCease is a click-fraud detection and protection tool for Google and Meta Ads, frequently used by agencies. Comparable to Kamp'n in serving agencies that need ancillary paid-search tooling and optimization.
Broad incumbents
- Skai (formerly Kenshoo): Skai is an enterprise omnichannel marketing platform for paid search, social and retail media, born from Kenshoo. Competes with Kamp'n as a wider, better-capitalised incumbent in agency and advertiser campaign management.
- Semrush: Semrush is a large digital-marketing platform offering SEO, SEM, content and competitive-intelligence tools. Overlaps with Kamp'n's paid-search optimization use cases while addressing a much broader marketing-tech buyer.
- Google Ads (Google Ad Manager / Ads Editor): Google Ads and its native editor/automation tooling define the baseline that Kamp'n optimizes on top of. As the platform incumbent, it is both supplier and competitive ceiling for any independent PPC optimization SaaS.
Regional players
- Converteo: Converteo is a French data-driven marketing consultancy and SaaS builder. It is a regional French peer that overlaps with Kamp'n in serving mid-market advertisers and agencies on data-driven marketing execution and analytics.
- fifty-five: fifty-five is a Paris-based data marketing consultancy with proprietary tooling for paid-media measurement and activation. Regional French counterpart to Kamp'n, both anchored in helping advertisers operationalize data-driven campaigns.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Kamp'n social profiles
Digital presenceKamp'n financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kamp'n leadership team
Management profileNumber of profiles
Profiles2 records
Kamp'n funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kamp'n M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kamp'n
What does Kamp'n do?
Kamp'n is a management and optimization tool designed for marketing agencies and advertisers that want to implement data-driven marketing. The platform helps agencies and advertisers manage, measure, and optimize their marketing campaigns through a centralized software solution.
Is Kamp'n a public or private company?
Kamp'n is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kamp'n founded?
Kamp'n was founded in 2012. It employs 11 to 50 people.
Where is Kamp'n based?
Kamp'n is headquartered in Paris, France, in the Europe region.
Who are Kamp'n's main competitors?
Direct peers on record are Optmyzr, Acquisio, Marin Software, Adalysis and ClickCease. Broad incumbents are Skai (formerly Kenshoo), Semrush and Google Ads (Google Ad Manager / Ads Editor). Regional players are Converteo and fifty-five.
Does Kamp'n have an API?
No public API is recorded for Kamp'n.
What industry is Kamp'n in?
Kamp'n's product category is Marketing Analytics Software. Its primary akta.pro industry code is BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC). Its NAICS code is 513210 and its SIC code is 7310.