What Fertima does

Fertima Tarımsal Otomasyon Sistemleri A.Ş. is a privately held Turkish agricultural automation company headquartered in the Adana organized industrial zone (Sarıçam), with secondary presence in Antalya. It designs, manufactures, and integrates controlled irrigation, fertigation, and climate-management systems for commercial greenhouse operators, with particular specialization in strawberry production. The company's product architecture is organized around three pillars: autonomous harvesting via the Dogtooth robotic harvester (distributed as the world's first commercial strawberry-picking robot), EC-pH controlled fertigation delivered through the IO series dosing units (IOJET, IOFLEX, IOKIT) integrated with Munters GreenClimate controllers, and digital operations via the SeraERP platform with AI-powered harvest forecasting, strawberry counting via drone imagery, and disease anomaly detection branded as Fertima AI.

The company monetizes through a multi-stream model: direct sale of hardware systems (dosing units, irrigation, climate control, robotic harvesters), installation and commissioning services, ongoing maintenance/SLA contracts, and training and integration services. Pricing is quote-based with multi-year contract structures, and Fertima offers free government-incentive advisory to accelerate customer adoption of Turkish agricultural subsidy programs. Go-to-market is consultative direct enterprise sales targeting greenhouse operators in Turkey, delivered through a team of 11-50 employees with no disclosed external investors beyond a single $308,602 funding round from Fontr in May 2024. Fertima's competitive positioning rests on the integrated single-architecture approach — combining robotics, IoT sensors, Munters climate systems, and a proprietary data platform — rather than point solutions, positioning the company as a systems integrator and platform owner for Turkish high-tech greenhouse operations.

Name

Fertima

Legal name

Fertima Tarımsal Otomasyon Sistemleri A.Ş.

Website

https://fertima.com.tr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fertima is a Turkish agricultural automation company that designs and integrates fertigation, climate control, autonomous strawberry harvesting (Dogtooth), and AI-powered greenhouse management (SeraERP) for commercial greenhouse operators in Turkey.

Ownership category

akta.pro rank

Product category

Greenhouse Automation Equipment

NAICS

Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro primary industry

Robotic Harvesting & Picking Systems (Fruit/Vegetable harvest robots) (AFAAAGAD)

akta.pro secondary industries

Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Agricultural & Field Robotics (HDAAAIAD), Robotics & Autonomous Field Operations (Weeding, Spraying, Harvest Assist, Autonomous Tractors) (AFAGALAJ), Agricultural Robotics Integration, Retrofit & Automation Services (Kit installs, integration, maintenance) (AFAAAGAJ)

Keywords

• Greenhouse automation systems
• Robotic strawberry harvesting
• Precision fertigation control
• Agricultural IoT sensors
• Greenhouse climate control

Headquarters

HQ city

Antalya

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Automation Products: Sale of robotic harvesting systems, fertigation equipment (IOJET, IOFLEX, IOKIT dosing units), irrigation systems, and greenhouse control systems. Products are sold as complete systems with installation and commissioning.
2. Installation and Commissioning Services: Technology-focused delivery services including site survey, project design, system installation, and commissioning. Also includes greenhouse modernization services for existing facilities.
3. Maintenance and SLA Services: Ongoing maintenance contracts with uptime targets, response times, and periodic reporting. Includes calibration, sensor maintenance, and spare parts management.
4. Training and Integration Services: Role-based training, SOP development, and integration with existing software and data sources. Includes onboarding, refresher training, and documentation.
5. Government Support Consulting: Advisory services helping customers align investments with government support programs and incentives, provided free of charge as part of the customer engagement process.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fertima designs, manufactures, and integrates controlled-environment agriculture automation systems for commercial greenhouses, including autonomous robotic strawberry harvesters, EC-pH controlled fertigation and irrigation systems, greenhouse climate control integrations (Munters GreenClimate), and the SeraERP software platform with AI-based harvest forecasting, strawberry counting, and drone-driven disease detection. Solutions are delivered as complete systems with installation, commissioning, training, and ongoing maintenance/SLA support to greenhouse operators primarily in Turkey.

Product overview

Fertima operates a platform-plus-modules architecture organized around three core systems: Robotic Harvesting, Fertigation & Irrigation, and Digital Solutions. The flagship Dogtooth robotic strawberry harvester is the world's first commercial harvesting robot, paired with the IO series (IOJET, IOFLEX, IOKIT) dosing units for EC-pH controlled fertigation. The SeraERP platform serves as the central digital hub, integrating AI-powered strawberry counting, harvest forecasting, and drone-based disease detection modules. Services include site assessment, government incentive consulting, installation and commissioning, technology-focused greenhouse delivery, modernization, maintenance/SLA, and training/integration support. The product ecosystem is anchored by Munters GreenClimate for climate control and Dogtooth for autonomous harvesting.

Differentiator

Problem solved

Functional benefit

Brands

• SeraERP: Greenhouse management and ERP system for production, labor, maintenance and logistics management
• Fertima AI
• Dogtooth

Products and services

• Çilek Hasat Robotu (Dogtooth) Autonomous robotic strawberry harvester built on Dogtooth infrastructure, providing 24/7 operation with stable quality and scalable labor efficiency for commercial strawberry growers.
• Hasat Toplama Sistemi Harvest collection system that manages autonomous harvesting operations with real-time data tracking to increase yield and standardize quality in greenhouse environments.
• Gübreleme & Sulama Sistemleri End-to-end fertigation and irrigation solution combining EC-pH dosing (IO series), parcel-based irrigation and greenhouse climate control in a single architecture, with recipe management, remote monitoring, and alarms to optimize water-fertilizer use.
• SeraERP Greenhouse management and ERP platform that integrates production, labor, inventory, maintenance, quality, harvest, packaging and logistics data with AI-powered harvest forecasting, strawberry counting and early-warning capabilities for greenhouse operators.
• Keşif & Projelendirme Consulting service performing on-site assessment and project design for greenhouse technology implementations, including feasibility and suitability analysis prior to system deployment.
• Devlet Destekleri ve Teşvik Danışmanlığı Free government incentive and subsidy advisory service helping greenhouse customers align their automation investments with public support programs in Turkey.
• Kurulum & Devreye Alma Installation and commissioning service for greenhouse automation systems, including integration of Munters GreenClimate control systems and Fertima IoT/automation hardware into operational greenhouses.
• Teknolojik Teslim Sera Technology-focused greenhouse delivery service covering engineering design through commissioning, with operator training, SOP development, and performance KPIs to standardize greenhouse operations.
• Sera Modernizasyonu Greenhouse modernization service that retrofits existing facilities with measurement infrastructure, sensors, alarm-action disciplines, and ERP integration to bring legacy greenhouses up to current automation standards.
• Bakım / SLA Ongoing maintenance and SLA service covering uptime targets, response times, remote monitoring, periodic maintenance, calibration, and performance reporting for installed automation systems.
• Eğitim / Entegrasyon Training and integration services including role-based training, SOPs, daily/weekly checklists, panel usage training, alarm management, and integration testing with data validation for customer teams.

Quantifiable outcome

• Stabilized harvest quality through autonomous operation
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

One partnership is on record.

• MunterscoreTechnology or IntegrationFertima is a Munters ecosystem solution partner in Turkey. They integrate Munters GreenClimate climate control systems and GreenBox T&H sensors with their automation solutions. The partnership provides comprehensive greenhouse climate and fertigation management. Fertima handles field commissioning, training, and operational standards for Munters systems.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dogtooth Technologies: UK-based developer of autonomous strawberry-picking robots whose infrastructure (Dogtooth) Fertima directly resells and deploys in Turkey. Direct technology source and most comparable product offering in robotic strawberry harvesting.
• MetoMotion: Netherlands-based developer of the GRoW robot for autonomous greenhouse tomato harvesting; serves the same high-value greenhouse robotics niche with a comparable product architecture for labor-replacement harvesting.
• Octinion: Belgian robotics company that developed the original Rubion strawberry-picking robot; competes directly with Dogtooth-based harvesting systems that Fertima distributes in the Turkish market.
• FarmDroid: Danish maker of autonomous seeding and weeding field robots (FD20); closely comparable as a small European agricultural-robotics vendor commercializing autonomous machines for specialty crop production.
• HortiMaX (Ridder): Greenhouse water and climate management specialist (now Ridder) directly comparable to Fertima's fertigation and climate control systems for strawberry and vegetable greenhouses worldwide.

Broad incumbents

• Munters: Global climate-control solutions provider whose GreenClimate ecosystem Fertima distributes in Turkey. Comparable at the climate and fertigation layer; much larger and broader, and Fertima's strategic partner rather than pure competitor.
• Certhon: Dutch high-tech greenhouse builder and integrator offering turnkey projects with automation and climate systems; competes with Fertima for end-to-end greenhouse projects in international markets including Turkey.
• Ridder Group: Major Dutch greenhouse technology provider offering screens, climate control, irrigation, and labor management (HortiMaX). Overlaps Fertima on greenhouse fertigation and climate control but at a much larger scale across multiple crops.
• Priva: Dutch leader in greenhouse process automation (climate, irrigation, labor). Operates in Fertima's climate/fertigation/ERP turf with a global footprint, but as a broad incumbent rather than robotics specialist.

Emerging players

• RootWave: UK developer of autonomous weeding and crop-care robots using precision application technology. Comparable as a specialist agricultural robotics company targeting input reduction in specialty crops, similar in go-to-market profile to Fertima's crop-care ambition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fertima
• Instagraminstagram.com/fertima_tr
• Xx.com/fertima_tr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fertima