Dogtooth
Dogtooth Technologies is a UK-based agricultural robotics company that manufactures autonomous strawberry harvesting robots using computer vision and machine learning, selling directly to commercial glasshouse and polytunnel growers in the UK, Australia, and expanding into Türkiye, Central Asia, and the Middle East.
- Company typePrivate
- Founded2016
- HeadquartersRoyston, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Dogtooth does
Dogtooth Technologies Limited is a Cambridge-area (Melbourn, Royston, UK) agricultural robotics company that develops and manufactures autonomous strawberry harvesting robots for commercial fruit growers operating glasshouse and polytunnel environments. Founded in 2016, the company has progressed through five hardware generations to a commercially available fifth-generation platform that combines computer vision, machine learning, and real-time 3D plant geometry modeling (using 3D Gaussian Splatting) to autonomously navigate crop rows, locate and pick ripe fruit, and grade every berry via a patented 360-degree inspection system before placing it directly into punnets. The system is supported by a cloud-based web portal providing fleet management, 7-14 day yield forecasting, and remote adjustment of ripeness and grading settings.
The company's product portfolio centres on the Gen 5 strawberry harvesting robot (up to 200kg/day, 24-hour multi-shift operation including night picking) complemented by a Yield Forecast add-on module and an Early Access Program. Revenue is generated primarily through direct enterprise hardware sales on multi-year contracts, with pricing not publicly disclosed; secondary software and data services flow through the cloud-based fleet management portal. Distribution has historically been direct-to-grower in the UK and Australia, with the November 2025 Fertima partnership extending channel reach into Türkiye, Central Asia, and the Middle East.
Dogtooth sells to large commercial strawberry growers facing acute seasonal labour shortages, with named enterprise customers including Hugh Lowe Farms and Dyson Farming (which deployed 20 robots in a Lincolnshire glasshouse). The company is privately held, backed by FII Institute among others, and led by a technically credentialed team that includes chairman Jorge Heraud (co-founder of Blue River Technology, acquired by John Deere in 2017), CEO Dr Duncan Robertson (Cambridge PhD in computer vision), and CSO Mat Cook (MacRobert Award winner from the Microsoft Kinect team). The company states it is manufacturing hundreds of robots per year across ten customer sites over ten commercial seasons.
Dogtooth firmographics
Firmographics- Name
- Dogtooth
- Legal name
- Dogtooth Technologies Limited
- Website
- https://dogtooth.tech
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dogtooth Technologies is a UK-based agricultural robotics company that manufactures autonomous strawberry harvesting robots using computer vision and machine learning, selling directly to commercial glasshouse and polytunnel growers in the UK, Australia, and expanding into Türkiye, Central Asia, and the Middle East.
- Ownership category
- akta.pro rank
Dogtooth industry classification
Industry- Product category
- Agricultural Robotics
- NAICS
- Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Robotic Harvesting & Picking Systems (Fruit/Vegetable harvest robots) (AFAAAGAD)
- akta.pro secondary industries
- Robotics & Autonomous Field Operations (Weeding, Spraying, Harvest Assist, Autonomous Tractors) (AFAGALAJ), Agricultural & Field Robotics (HDAAAIAD)
Keywords
Where Dogtooth is headquartered
LocationHeadquarters
- HQ city
- Royston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Dogtooth business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Strawberry Harvesting Robot Sales: Fifth generation robotic harvesting units are sold directly to commercial growers. Robots work with standard tabletop infrastructure in glasshouse and polytunnel environments. Customers can buy robots directly via the company's order page.
- Yield Forecasting Product: Mobile Crop Condition Monitoring Unit that attaches to existing harvest trolleys, providing 7-14 day yield forecasts. Sold as a product to growers seeking actionable yield insight.
- Data and Software Services: Cloud-based web portal and analytics provide real-time insight into crop conditions, yield forecasts, and defect rates, forming part of the product ecosystem for robot fleet management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Fifth Generation Strawberry Harvesting Robot - Commercial Purchase |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Dogtooth product offering
Product offeringCore offering
Dogtooth Technologies designs, manufactures, and sells autonomous strawberry harvesting robots for commercial fruit growers operating glasshouses and polytunnels. Its fifth-generation robots navigate crop rows, pick ripe berries, inspect each fruit with on-board 360-degree imaging, and place them directly into punnets graded to supermarket criteria. The company also offers a Yield Forecast product (mobile crop monitoring unit with 7-14 day yield predictions) and a cloud-based web portal for fleet management.
Product overview
Dogtooth Technologies offers a portfolio of agricultural robotics products centered on its Fifth Generation Strawberry Harvesting Robot, an autonomous system that navigates glasshouse and polytunnel environments to pick, inspect, and grade strawberries. The product portfolio includes the core Strawberry Harvesting Robot, the Yield Forecast add-on module for crop condition monitoring and 7-14 day yield predictions, and an Early Access Program for customer engagement and site assessment. All products share a cloud-based web portal for fleet management, real-time yield and defect monitoring, and remote adjustment of ripeness and grading settings.
Differentiator
Problem solved
Functional benefit
Products and services
- Fifth Generation Strawberry Harvesting Robot Fifth generation autonomous strawberry harvesting robot that navigates crop rows in glasshouses and polytunnels, locates and picks ripe fruit, performs on-board quality inspection using 360-degree imaging, and places berries directly into punnets according to supermarket criteria. Designed for commercial fruit growers facing seasonal labour shortages.
- Yield Forecast Product Mobile Crop Condition Monitoring Unit that attaches to harvest trolleys and provides 7-14 day yield forecasts using machine learning trained on 16 seasons of strawberry data. Helps commercial growers make informed decisions about resources, harvest intervals, and order fulfillment.
- Early Access Program Customer engagement program offering site surveys for robotic harvesting compatibility assessment, demo day invitations, and latest news updates for prospective customers worldwide considering commercial robot purchases.
Quantifiable outcome
- 1 million strawberries picked in a single season
- +4 more outcomes
Companies that use Dogtooth
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Dogtooth technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
Dogtooth partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FertimacoreFertima, a leading supplier of agricultural automation equipment in the region, was appointed as Dogtooth's official distributor of dexterous harvesting robots across Türkiye, Central Asia, and the Middle East. The partnership was announced at the GROWTECH Antalya trade show in November 2025. This marks Dogtooth's first distributor partnership, expanding the company's global reach and accelerating adoption of its technology in new regions.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Dogtooth competitors and assessment
Company assessmentDirect peers
- Advanced Farm Technologies: US-based developer of autonomous strawberry and apple harvesting robots. Most direct competitor to Dogtooth in autonomous berry picking, addressing the same labour-shortage pain point for commercial growers with computer-vision-guided robotic platforms.
- Agrobot: Spain-based company that has built the E-Series strawberry harvesting robot using robotic arms and machine vision. Competes with Dogtooth in the same niche of autonomous strawberry picking for controlled-environment growers.
- Octinion: Belgian robotics company that developed the Rubion strawberry-picking robot. Direct competitor in autonomous soft-fruit harvesting with similar vision-driven picking architectures and grower-targeted commercial model.
- Fieldwork Robotics: UK-based spin-out developing autonomous raspberry and tomato harvesting robots. Closely comparable as a UK-headquartered soft-fruit harvesting robotics startup targeting similar CEA growers with dexterous manipulation.
- Tortuga AgTech: US company building robots for strawberry harvesting and other nursery tasks. Comparable as a venture-backed startup commercialising autonomous robots specifically for the strawberry growing industry.
- Traptic: California-based startup developing strawberry-picking robots using vision-guided robotic arms. Direct competitor in autonomous strawberry harvesting with overlapping target customers among California growers.
Broad incumbents
- Blue River Technology: John Deere-owned agricultural robotics platform, originally known for the See & Spray weeding robot. Comparable as the canonical example of an agri-robotics company acquired by a major OEM, and Dogtooth chairman Jorge Heraud co-founded Blue River before leading Deere's Automation and Autonomy division.
Emerging players
- Naio Technologies: French agricultural robotics company producing weeding and hoeing robots for specialty crops. Comparable as a European specialist agricultural robotics startup with overlapping autonomy and computer-vision technology, though focused on weeding rather than harvesting.
- Small Robot Company: UK-based precision agriculture robotics startup offering per-plant weeding and crop monitoring services. Comparable as a UK-headquartered agri-robotics peer addressing similar commercial growers with vision-driven autonomous field robots.
- Verdant Robotics: US specialty-crop robotics startup combining computer vision with robotic application of inputs and harvesting. Comparable in targeting high-value specialty crop growers with AI-driven robotic systems, with overlapping computer-vision and autonomy stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dogtooth social profiles
Digital presenceDogtooth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dogtooth leadership team
Management profileNumber of profiles
Profiles16 records
Dogtooth funding detail
Funding detailFunding overview
Funding rounds8 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dogtooth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dogtooth
What does Dogtooth do?
Dogtooth Technologies designs, manufactures, and sells autonomous strawberry harvesting robots for commercial fruit growers operating glasshouses and polytunnels. Its fifth-generation robots navigate crop rows, pick ripe berries, inspect each fruit with on-board 360-degree imaging, and place them directly into punnets graded to supermarket criteria. The company also offers a Yield Forecast product (mobile crop monitoring unit with 7-14 day yield predictions) and a cloud-based web portal for fleet management.
Is Dogtooth a public or private company?
Dogtooth is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dogtooth founded?
Dogtooth was founded in 2016. It employs 11 to 50 people.
Where is Dogtooth based?
Dogtooth is headquartered in Royston, United Kingdom, in the Europe region.
How does Dogtooth make money?
Three revenue lines are on record. Strawberry Harvesting Robot Sales are the primary driver. The others are yield Forecasting Product and data and Software Services.
Who are Dogtooth's main competitors?
Direct peers on record are Advanced Farm Technologies, Agrobot, Octinion, Fieldwork Robotics, Tortuga AgTech and Traptic. Blue River Technology is listed as a broad incumbent. Emerging players are Naio Technologies, Small Robot Company and Verdant Robotics.
Does Dogtooth have an API?
No public API is recorded for Dogtooth.
What industry is Dogtooth in?
Dogtooth's product category is Agricultural Robotics. Its primary akta.pro industry code is AFAAAGAD, Robotic Harvesting & Picking Systems (Fruit/Vegetable harvest robots), with a secondary code of AFAGALAJ, Robotics & Autonomous Field Operations (Weeding, Spraying, Harvest Assist, Autonomous Tractors). Its NAICS code is 333111 and its SIC code is 3523.