SambaSafety
SambaSafety is a private, cloud-based driver risk management software company that aggregates driving records, telematics from 100+ TSPs, CSA data, and claims from over 3,000 sources into a single risk profile per driver. It serves 16,000+ commercial fleets, auto insurers, public sector agencies, sharing economy platforms, and technology partners.
- Company typePrivate
- Founded1998
- HeadquartersGreenwood Village, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What SambaSafety does
SambaSafety is a private software company founded in 1998 and headquartered in Greenwood Village, Colorado that provides cloud-based driver risk management solutions to commercial fleets, commercial auto insurers, personal auto insurers, public sector agencies, sharing economy platforms, and technology partners. Its core platform, the Risk Cloud, aggregates and normalizes data from over 3,000 fragmented sources — including driving records, telematics from 100+ telematics service providers (TSPs), Compliance, Safety, Accountability (CSA) data, and claims — into a single continuously updated risk profile per driver. The platform is delivered through a set of integrated modules covering continuous driver risk and activity monitoring, instant Motor Vehicle Record (MVR) ordering via direct DMV connections in all 50 states, telematics aggregation across 100+ TSPs, driver risk assessment for underwriting, online driver training (more than 400 mastery-based courses), data and analytics, California Electronic Vehicle Registration (EVR), and an AI layer (SambaSafety AI) for predictive risk scoring and automated coaching recommendations.
The company sells primarily through a direct enterprise sales motion (website "Schedule Your Demo" CTA) targeting fleet and insurance risk buyers, with an additional channel partner ecosystem of insurers, brokers, background screeners, and fleet management platforms that embed or resell Risk Cloud capabilities via API and integrations. Pricing is quote-based and not publicly disclosed, billed on annual subscriptions with land-and-expand mechanics as customers add drivers, modules, or use cases. SambaSafety also operates the Collision Management Systems (CMS) brand acquired in May 2022 to extend telematics and risk analytics into the United Kingdom and Europe.
SambaSafety operates under the holding entity Safety Holdings, Inc., which also owns American Driving Records, Inc., Instructional Technologies, Inc., and Samba Holdings Canada Inc. The company has completed five disclosed acquisitions (American Driving Records in 2012, Softech International in 2014, Vigillo in 2017, Instructional Technologies in 2021, and CMS in 2022) and one disclosed institutional capital event of approximately $16.4 million from Main Street Capital in October 2014, indicating a capital-efficient, cash-flow funded growth posture rather than venture-scale expansion.
SambaSafety firmographics
Firmographics- Name
- SambaSafety
- Legal name
- Safety Holdings, Inc.
- Website
- https://sambasafety.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- SambaSafety is a private, cloud-based driver risk management software company that aggregates driving records, telematics from 100+ TSPs, CSA data, and claims from over 3,000 sources into a single risk profile per driver. It serves 16,000+ commercial fleets, auto insurers, public sector agencies, sharing economy platforms, and technology partners.
- Ownership category
- akta.pro rank
SambaSafety industry classification
Industry- Product category
- Fleet Risk Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Driver Behavior Scoring & Coaching Platforms (TLAEANAB)
- akta.pro secondary industry
- Video Telematics, ADAS & AI Dashcams (TLAEAFAG)
Keywords
Where SambaSafety is headquartered
LocationHeadquarters
- HQ city
- Greenwood Village
- HQ country
- United States
- HQ region
- North America
Markets served
SambaSafety business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription / Recurring Revenue: SambaSafety operates on a subscription model, charging businesses on an annual or multi-year basis for access to the Risk Cloud platform, MVR services, driver monitoring, and telematics aggregation. This provides predictable recurring revenue with land-and-expand potential as fleets and insurers add drivers or expand use cases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing for fleets and insurers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
SambaSafety product offering
Product offeringCore offering
SambaSafety provides a cloud-based driver risk management platform called the Risk Cloud, which aggregates and normalizes driving records, telematics data from 100+ TSPs, CSA data, and claims data into a single continuously updated driver risk profile per driver. The platform serves commercial fleets, commercial and personal auto insurers, public sector agencies, sharing economy platforms, and technology partners, combining continuous monitoring, AI-driven risk scoring, MVR ordering, and 400+ online driver training courses to reduce crashes, violations, and insurance costs.
Product overview
SambaSafety offers a unified cloud-based driver risk management platform called the Risk Cloud, which combines comprehensive risk assessment, continuous monitoring, integrated training, and advanced analytics in a single system. The core Risk Cloud platform aggregates and normalizes data from driving records, telematics TSPs, CSA, and claims into a single risk profile per driver. Supporting modules include Driver Risk & Activity Monitoring, Motor Vehicle Records (MVRs), Online Driver Training (400+ courses), Driver Risk Assessment, Telematics Aggregated Insight, Data & Analytics, SambaSafety AI, and Electronic Vehicle Registration (EVR) for California. The company also serves distinct market segments — Fleet, Commercial Auto Insurance, Personal Auto Insurance, Public Sector, and Sharing Economy — through dedicated solution tracks, and offers a Technology & Service Partner program for embedding risk intelligence into third-party platforms. Acquired brand Collision Management Systems (CMS) expanded telematics and risk analytics capabilities into Europe.
Differentiator
Problem solved
Functional benefit
Brands
- Risk Cloud: A cloud platform that unifies data from thousands of sources into a single risk profile for every driver, providing fleets and insurers with clear risk intelligence.
- SambaSafety AI
- SambaSafety Verified
Products and services
- Risk Cloud SambaSafety's cloud-based data platform that unifies driving records, telematics, CSA, and claims data from thousands of fragmented sources into a single continuously updated driver risk profile, providing fleets and insurers with actionable risk intelligence. Designed for commercial fleets, commercial and personal auto insurers, public sector agencies, sharing economy platforms, and technology partners.
- Motor Vehicle Records (MVRs) Instant Motor Vehicle Record ordering service through direct DMV connections in all 50 U.S. states with standardized violation codes for simplified reviews. Available via web portal or programmatic API for employer and insurance permissible purposes under FCRA regulations.
- Driver Risk & Activity Monitoring Continuous monitoring service that provides real-time visibility into driver violations, license status changes, CSA incidents, and telematics events with automated alerts, enabling fleets to act year-round rather than only at annual reviews.
- Online Driver Training Digital driver training platform offering more than 400 mastery-based courses covering driver onboarding, ongoing skill development, and intervention training. Integrated with the Risk Cloud so drivers can be auto-enrolled based on risk triggers identified through monitoring.
- Driver Risk Assessment Driver risk assessment service that evaluates every driver using license and driving history to provide a comprehensive risk picture, replacing guesswork with evidence-based assessments for hiring and ongoing risk management.
- Telematics Aggregated Insight Telematics aggregation service that simplifies complex telematics data from more than 100 Telematics Service Providers (TSPs) into clear, actionable insights, enabling fast identification of high-risk driving behaviors across the fleet.
- Data & Analytics Fleet safety analytics and benchmarking service enabling fleet safety leaders to analyze driver risk trends, benchmark teams, and prioritize interventions based on risk concentrations across the organization.
- SambaSafety AI AI-powered risk intelligence capability integrated into the Risk Cloud platform that analyzes telematics and driver behavior data to produce risk scores and targeted coaching and training recommendations. Generates risk predictions, automates driver coaching recommendations, and continuously improves risk scoring using machine learning applied to aggregated telematics and driver behavior data.
- Electronic Vehicle Registration (EVR) California-specific electronic vehicle registration service enabling fleet operators to manage and verify vehicle registration data within the Risk Cloud platform.
Quantifiable outcome
- 14% reduction in crashes within the first 12 months of using the platform
- +7 more outcomes
Companies that use SambaSafety
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
SambaSafety technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
SambaSafety partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Collision Management Systems (CMS)coreSambaSafety acquired Collision Management Systems (CMS), a U.K.-based provider of telematics and risk analytics, in May 2022. The acquisition was designed to expand SambaSafety's risk management capabilities across the U.S. and Europe by combining CMS's telematics and camera data with SambaSafety's driver risk insights, enhancing risk visibility for customers in both regions.
- 100+ Telematics Service Providers (TSP Ecosystem)coreSambaSafety integrates with over 100 telematics service providers including Azuga, Fleet Complete, Geotab, Lightfoot, Lytx, Motive, Netradyne, Samsara, Surfsight, Trimble, Verizon Connect, VisionTrack, and Zonar. The Risk Cloud aggregates and normalizes telematics data from these providers into unified driver risk profiles.
- Insurers and Brokers (Ecosystem)coreSambaSafety's partner ecosystem includes major insurance carriers and brokers (e.g., The Hartford) that use the Risk Cloud for underwriting, risk consulting, and loss control. These partners integrate or distribute SambaSafety's driver risk capabilities to their commercial auto book of business.
- Risk & Insurance Education AllianceminorSambaSafety co-published the 2025 Telematics Report with the Risk & Insurance Education Alliance, using the research to establish industry benchmarks and thought leadership on the value of telematics in commercial auto insurance.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
SambaSafety competitors and assessment
Company assessmentDirect peers
- LexisNexis Risk Solutions: LexisNexis Risk Solutions provides MVR data, driver risk scoring, and continuous monitoring to insurance carriers and employers — directly competing with SambaSafety's Risk Cloud for insurer and fleet underwriting and risk management workloads.
- Samsara: Samsara provides IoT and AI dashcam-based fleet safety with driver behavior scoring, competing with SambaSafety on the fleet side while also being one of its 100+ integrated TSPs.
- Motive: Motive (formerly KeepTruckin) offers fleet management with AI dashcams and driver coaching, comparable to SambaSafety's telematics aggregation and coaching capabilities for commercial fleets.
- Lytx: Lytx is a video telematics and driver behavior platform using AI dashcams to score and coach drivers — directly comparable to SambaSafety's driver behavior scoring and coaching stack.
- Trimble Transportation: Trimble's transportation suite includes fleet safety, driver performance, and compliance solutions for commercial fleets, comparable to SambaSafety's fleet risk management offerings.
- Netradyne: Netradyne's Driver•i AI dashcam platform produces driver behavior scores and coaching workflows for fleets, directly overlapping with SambaSafety's risk-scoring and coaching modules.
- eDriving by Solera: eDriving by Solera provides driver risk management and telematics-based coaching for commercial fleets, directly comparable to SambaSafety's monitoring, MVR, and training stack for fleet safety programs.
- Geotab: Geotab is a leading fleet telematics platform with its own driver behavior scoring, integrated video, and risk intelligence offerings — a TSP partner to SambaSafety that also competes at the fleet risk management layer.
Broad incumbents
- Verisk: Verisk is a broad insurance data analytics incumbent offering driver records, telematics, and underwriting analytics to commercial auto carriers. It competes with SambaSafety in the insurer-facing risk intelligence layer and has deeper carrier relationships and broader data assets.
- Solera (Audatex / Omnitracs / SmartDrive): Solera owns a portfolio of fleet safety, claims, and telematics assets (including SmartDrive and eDriving) that compete with SambaSafety across video-based safety, driver behavior scoring, and insurer/fleet risk analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SambaSafety social profiles
Digital presenceSambaSafety financial estimates
Financial estimateRevenue estimate
Valuation estimate
SambaSafety leadership team
Management profileNumber of profiles
Profiles5 records
SambaSafety subsidiaries and ownership
Company hierarchySubsidiaries1 record
SambaSafety funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SambaSafety M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SambaSafety
What does SambaSafety do?
SambaSafety provides a cloud-based driver risk management platform called the Risk Cloud, which aggregates and normalizes driving records, telematics data from 100+ TSPs, CSA data, and claims data into a single continuously updated driver risk profile per driver. The platform serves commercial fleets, commercial and personal auto insurers, public sector agencies, sharing economy platforms, and technology partners, combining continuous monitoring, AI-driven risk scoring, MVR ordering, and 400+ online driver training courses to reduce crashes, violations, and insurance costs.
Is SambaSafety a public or private company?
SambaSafety is a private company. It is classified as unknown and is currently operating.
When was SambaSafety founded?
SambaSafety was founded in 1998. It employs 251 to 500 people.
Where is SambaSafety based?
SambaSafety is headquartered in Greenwood Village, United States, in the North America region.
How does SambaSafety make money?
One revenue line is on record: subscription / Recurring Revenue.
Who are SambaSafety's main competitors?
Direct peers on record are LexisNexis Risk Solutions, Samsara, Motive, Lytx, Trimble Transportation, Netradyne, eDriving by Solera and Geotab. Broad incumbents are Verisk and Solera (Audatex / Omnitracs / SmartDrive).
Does SambaSafety have an API?
Yes. SambaSafety offers an API for programmatic ordering of Motor Vehicle Records (MVRs). Customers can create orders electronically via the WebMVR interface or via API, then submit driver release documents for processing through the Manual Order Processing Department. The API is referenced in the context of ordering MVRs for permissible purposes (Employment or Insurance) under FCRA regulations. Developer documentation is at developer.sambasafety.com.
What industry is SambaSafety in?
SambaSafety's product category is Fleet Risk Management Software. Its primary akta.pro industry code is TLAEANAB, Driver Behavior Scoring & Coaching Platforms, with a secondary code of TLAEAFAG, Video Telematics, ADAS & AI Dashcams. Its NAICS code is 518 and its SIC code is 7370.