eDriving
eDriving provides digital driver risk management software for enterprise fleet operators, serving over 2 million drivers across 125 countries via its smartphone-based Mentor platform, Virtual Risk Manager, patented Crash-Free Culture methodology, and FICO Safe Driving Score.
- Company typePrivate
- Founded1993
- HeadquartersOakland, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What eDriving does
eDriving is a digital driver risk management company that develops smartphone-based telematics and behavioral analytics software for enterprise fleet operators. Its core product, Mentor by eDriving, is a smartphone app that captures structured driving data (acceleration, braking, cornering, speed, distraction events) and assigns an individual FICO Safe Driving Score validated to predict collision likelihood. The platform is anchored by the patented five-stage Crash-Free Culture risk reduction methodology and complemented by Virtual Risk Manager for aggregated driver risk monitoring, Mentor Insight for analytics, eLearning micro-training, Mentor Rewards for behavioral incentives, and EcoDrive for sustainability/EV battery optimization.
The company sells primarily through an enterprise field sales motion targeting large multinational fleet operators, with additional distribution via fleet management and insurance channel partners. Customers include Nestlé, Coca-Cola, Cargill, Pfizer, Johnson & Johnson, Merck, Novartis, GSK, Siemens, BT, Amazon (DSP program), Cummins, LeasePlan, and Ecolab, spanning food & beverage, pharmaceutical, manufacturing, logistics, telecom, and pest elimination verticals. eDriving supports over 2 million drivers across 125 countries and 45 languages, with offices in Westlake, Texas; Huddersfield and Brighouse, UK; and Cork, Ireland. The company is a subsidiary of Solera and was founded in 1993 by Ed Dubens, who served as CEO for 30 years until retiring effective December 31, 2023.
eDriving firmographics
Firmographics- Name
- eDriving
- Legal name
- eDriving, LLC
- Website
- https://edriving.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- eDriving provides digital driver risk management software for enterprise fleet operators, serving over 2 million drivers across 125 countries via its smartphone-based Mentor platform, Virtual Risk Manager, patented Crash-Free Culture methodology, and FICO Safe Driving Score.
- Ownership category
- akta.pro rank
eDriving industry classification
Industry- Product category
- Fleet Safety and Driver Risk Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Driver Behavior Scoring & Coaching Platforms (TLAEANAB)
- akta.pro secondary industry
- Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG)
Keywords
Where eDriving is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
eDriving business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription (SaaS): Enterprise subscription model for fleet operators providing access to Mentor app, Virtual Risk Manager, and analytics platforms. Pricing likely per-driver/per-month based on enterprise sales motion.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
eDriving product offering
Product offeringCore offering
eDriving provides a digital driver risk management platform centered on the Mentor by eDriving smartphone telematics app, which identifies risky driving behaviors, delivers in-app micro-training and coaching, and generates a FICO Safe Driving Score validated to predict collision likelihood. It pairs the Mentor app with the Virtual Risk Manager platform, analytics modules, training content, and incentive programs under a patented five-stage Crash-Free Culture risk reduction methodology to help enterprises reduce incidents, collisions, injuries, and total cost of fleet ownership.
Product overview
eDriving offers a digital driver risk management platform consisting of a core smartphone telematics product (Mentor by eDriving) integrated with a risk management portal (Virtual Risk Manager), analytics modules (Mentor Insight), training tools (eLearning), and behavioral incentive programs (Mentor Rewards). The platform is powered by proprietary methodologies including the five-stage Crash-Free Culture risk reduction program, DriverINDEX scoring, and RoadRISK assessment, all designed to work together within a privacy-first environment. Additional offerings include EcoDrive for sustainability tracking and Three60, the company's road safety content platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Mentor by eDriving Smartphone telematics-based driver safety app that identifies risky driving behaviors for intervention and safe driving habits for recognition. Includes micro-training, coaching, gamification, collision reporting, vehicle inspections, and FICO Safe Driving Score for sales, service, delivery and warehouse drivers of enterprise fleets.
- Virtual Risk Manager Flagship driver risk management platform that combines incident, collision, license violation, and third-party telemetry data to provide a comprehensive view of driver risk, enabling remediation of the most at-risk drivers using eLearning and coaching tools.
- Mentor Insight Analytics and reporting module providing fleet managers with deeper visibility into driver performance and risk metrics.
- eLearning Driver education and training modules used within the Crash-Free Culture risk reduction methodology for improving driver behaviors and reducing collisions.
- Mentor Rewards Incentive program rewarding specific defensive driving behaviors (smooth acceleration, braking, safe cornering, and avoidance of speeding and distraction), with points redeemable for gift cards, merchandise, and experiences through a global marketplace.
- Crash-Free Culture Patented, five-stage continuous driver risk reduction methodology that forms the core behavioral change framework of eDriving's driver risk management programs.
- RoadRISK World's first research-based, predictive driver risk assessment, developed with Dr. Will Murray of Huddersfield University to identify drivers at risk before incidents occur.
- EcoDrive Integrated sustainability module that helps reduce drivers' carbon emissions and EV battery usage by up to 20% through eco-driving insights.
Quantifiable outcome
- Mentor reduces risky driving behavior by up to 89%
- +4 more outcomes
Companies that use eDriving
Customer profileNamed customers21 records
Segments9 records
Ideal customer profiles2 records
eDriving technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature10 records
eDriving partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and strategic.
- FICOcoreFICO partnership provides the world-first validated, predictive driver behavior score - the FICO Safe Driving Score - integrated into the Mentor app to predict likelihood of being involved in a collision.
- SfaracoreSfara provides automatic crash detection technology integrated into Mentor, enabling automatic crash detection and emergency response services.
- BoschcoreBosch powers automatic crash detection and emergency response services integrated into Mentor by eDriving.
- Fleet Management CompaniesmajorFleet management companies partner with eDriving to offer driver risk management solutions as part of their fleet service offerings.
- Insurance CompaniesmajorInsurance companies partner with eDriving to offer driver risk management programs to their commercial policyholders, potentially reducing premiums for safe drivers.
- Huddersfield UniversitystrategicDr. Will Murray from Huddersfield University collaborated with eDriving to develop RoadRISK, the world's first research-based predictive driver risk assessment.
- Zurich Risk Engineering/ResiliencestrategicZurich Risk Engineering (now Resilience) is eDriving's first channel partner with a collaboration spanning over 25 years.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
eDriving competitors and assessment
Company assessmentEmerging players
- Fleetio: Fleet operations and maintenance platform increasingly adding driver and risk features. An emerging SaaS alternative targeting fleet managers who may also evaluate eDriving.
- Nauto: AI driver-monitoring company using in-vehicle cameras for behavior risk scoring. More narrowly focused on professional drivers and an emerging alternative to smartphone-based approaches.
Direct peers
- Motive: AI dashcam and fleet management platform providing driver safety, coaching, and behavior scoring. Targets similar mid-to-large enterprise fleets and competes in the same procurement cycles.
- Azuga (Bridgestone): GPS fleet tracking and driver rewards/safety platform backed by Bridgestone. Closely comparable to eDriving's smartphone-friendly telematics plus gamified rewards model.
- Geotab: Large telematics platform with driver behavior scoring and risk reporting modules integrated with its OBD hardware. Serves global enterprise fleets directly comparable to eDriving's customer base.
- Lytx: Direct competitor offering video-based driver behavior, safety and fleet telematics with dashcam hardware. Targets the same enterprise fleet safety buyers as eDriving with overlapping claims around collision reduction and coaching.
- Samsara: Publicly listed IoT/fleet telematics leader that bundles driver safety and behavior scoring into its hardware-plus-software platform. Competes head-to-head with eDriving on enterprise driver risk management RFPs.
Broad incumbents
- Trimble Transportation: Transportation and fleet management incumbent (now incorporating SmartDrive video safety) competing in enterprise driver safety. Broader TMS/transportation portfolio than eDriving, but overlapping safety capabilities.
- Verizon Connect: Telematics incumbent under Verizon offering fleet management with built-in driver behavior and safety tools. A broader portfolio incumbent overlapping eDriving's enterprise fleet safety offering.
Others
- Zurich Resilience (formerly Zurich Risk Engineering): Long-standing insurance channel partner for eDriving and a comparable 'risk engineering / driver safety' ecosystem participant. Relevant as a distribution-side comparable rather than a direct product competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
eDriving social profiles
Digital presenceeDriving financial estimates
Financial estimateRevenue estimate
Valuation estimate
eDriving leadership team
Management profileNumber of profiles
Profiles6 records
eDriving funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eDriving M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eDriving
What does eDriving do?
eDriving provides a digital driver risk management platform centered on the Mentor by eDriving smartphone telematics app, which identifies risky driving behaviors, delivers in-app micro-training and coaching, and generates a FICO Safe Driving Score validated to predict collision likelihood. It pairs the Mentor app with the Virtual Risk Manager platform, analytics modules, training content, and incentive programs under a patented five-stage Crash-Free Culture risk reduction methodology to help enterprises reduce incidents, collisions, injuries, and total cost of fleet ownership.
Is eDriving a public or private company?
eDriving is a private company. It is classified as corporate owned and is currently operating.
When was eDriving founded?
eDriving was founded in 1993. It employs 51 to 100 people.
Where is eDriving based?
eDriving is headquartered in Oakland, United States, in the North America region.
How does eDriving make money?
One revenue line is on record: software Subscription (SaaS).
Who are eDriving's main competitors?
Emerging players on record are Fleetio and Nauto. Direct peers are Motive, Azuga (Bridgestone), Geotab, Lytx and Samsara. Broad incumbents are Trimble Transportation and Verizon Connect. Zurich Resilience (formerly Zurich Risk Engineering) is listed as an others.
Does eDriving have an API?
No public API is recorded for eDriving.
What industry is eDriving in?
eDriving's product category is Fleet Safety and Driver Risk Management Software. Its primary akta.pro industry code is TLAEANAB, Driver Behavior Scoring & Coaching Platforms, with a secondary code of TLABAJAG, Driver Behavior, Safety & Video Telematics (Dashcams/AI). Its NAICS code is 518210 and its SIC code is 7372.