Wehunt
WeHunt is a mobile-first hunting coordination app serving Nordic and international hunters with mapping, real-time team and dog GPS tracking, and integrated Tracker and Burrel hardware, offered via freemium subscriptions and direct hardware sales under Natlink Group AB.
- Company typePrivate
- Founded2012
- HeadquartersKatrineholm, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Wehunt does
WeHunt is a mobile-first hunting coordination platform operated by Natlink Group AB and serving Nordic and international hunting communities. The WeHunt application combines detailed hunting maps with stands, tracks, and boundaries, offline map access, team coordination and safety features, and integration with Tracker GPS dog-tracking hardware (Tracker Luna, Tracker Bark) and Burrel trail cameras (E24, N24 Global). Headquartered in Kempele, Finland, the company states it is trusted by over 800,000 hunters per season and is built around Nordic hunting traditions.
The product is structured as four-tier annual subscriptions — Free (€0/year), Standard (€42.99/year), Premium (€85.99/year), and GPS MAX (€115.98/year, with multi-device tiers up to MAX 10) — where higher tiers unlock live team tracking, scent and wind direction indicators, dog-handling features, replay/analysis, and bundled Tracker device-SIM data. WeHunt also sells proprietary hardware (Tracker GPS dog devices, Burrel trail cameras, dog vests and accessories) directly through its e-commerce storefront, with Klarna-enabled checkout. Distribution runs through Apple's App Store and Google Play Store globally, plus the wehunt.app website.
The business is operated within Natlink Group, alongside sibling brands Tracker and Burrel, on a small team (1–10 employees). Only one disclosed funding round ($335K, 2017) is on record; no venture or growth-equity backing is identified. A 2024 'Tracker & WeHunt are coming together' announcement signals closer integration of the GPS hardware line with the app, but otherwise pricing, headcount, and revenue data are limited, constraining visibility into commercial scale.
Wehunt firmographics
Firmographics- Name
- Wehunt
- Legal name
- WeHunt
- Website
- https://wehuntapp.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WeHunt is a mobile-first hunting coordination app serving Nordic and international hunters with mapping, real-time team and dog GPS tracking, and integrated Tracker and Burrel hardware, offered via freemium subscriptions and direct hardware sales under Natlink Group AB.
- Ownership category
- akta.pro rank
Wehunt industry classification
Industry- Product category
- Hunting Technology Software
- NAICS
- Pet and Pet Supplies Retailers (45991)
- akta.pro primary industry
- Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL)
Keywords
Where Wehunt is headquartered
LocationHeadquarters
- HQ city
- Katrineholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Wehunt business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Software Subscriptions: Recurring annual subscriptions for the WeHunt app with tiered pricing (Free, Standard, Premium, GPS MAX). Higher tiers unlock additional features including dog tracking, device subscriptions, and advanced hunting tools. GPS MAX includes device SIM data in the subscription price.
- Hardware Sales: Sale of physical hunting equipment including Tracker dog GPS tracking devices (Tracker Luna, Tracker Bark), Burrel trail cameras (E24, N24), and dog vests/accessories. Hardware is sold through the WeHunt e-commerce store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free tier for basic hunting coordination |
| Subscription | Annual | Standard - For casual hunters |
| Subscription | Annual | Premium - For dog handlers |
| Subscription | Annual | GPS MAX - For device owners with SIM included |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Wehunt product offering
Product offeringCore offering
Wehunt operates a unified hunting platform that combines a mobile application with branded hardware products (Tracker GPS devices and Burrel trail cameras). The mobile app provides real-time team coordination, GPS navigation, dog tracking, and trail camera integration for hunters. The platform is offered via freemium and paid subscriptions and supplemented with hardware sales.
Product overview
WeHunt is a unified hunting platform combining a mobile application with hardware products. The core WeHunt App offers four subscription tiers (Free, Standard at €42.99/year, Premium at €85.99/year, and GPS MAX at €115.98/year) providing GPS tracking, mapping, team coordination, and dog tracking capabilities. The platform integrates with Tracker GPS devices (Tracker Luna, Tracker Bark) for dog and hunter tracking, and Burrel trail cameras (E24, N24 Global) for wildlife monitoring. Dog tracking accessories and vests complement the hardware offerings. The platform is trusted by over 800,000 hunters and is developed by Natlink Group AB based in Finland.
Differentiator
Problem solved
Functional benefit
Brands
- Tracker: GPS tracking devices for dogs and hunters, including Tracker Luna (lightweight design with 100-hour battery) and Tracker Bark (4G tracker with bark detection and geofence). Tracker devices are integrated with the WeHunt app.
- Burrel
Companies that use Wehunt
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Wehunt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature9 records
Wehunt partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, flagship and minor.
- Tracker (GPS devices)coreTracker is a core technology partner providing GPS tracking devices (Tracker Luna, Tracker Bark) that integrate with the WeHunt app. Tracker devices are displayed prominently on the WeHunt website with integrated branding. The two companies are described as 'coming together', indicating a strategic merger or deeper integration between Tracker GPS and WeHunt hunting application.
- BurrelcoreBurrel is an integrated trail camera partner whose products (E24, N24) are sold through the WeHunt store and their feeds are viewable through the WeHunt app. The partnership provides integrated wildlife monitoring as part of the WeHunt hunting ecosystem.
- Natlink Group ABflagshipNatlink Group AB is the parent company of WeHunt. The company operates the WeHunt platform and is headquartered in Sweden (www.natlink.se). WeHunt and Tracker are both part of the Natlink Group, enabling integrated product development.
- KlarnaminorKlarna is a payment method partner enabling flexible payment options for customers purchasing through the WeHunt store.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Wehunt competitors and assessment
Company assessmentDirect peers
- BaseMap: BaseMap provides outdoor and hunting maps with GPS navigation and landowner info. It targets the same hunter persona as WeHunt and competes on mapping quality and team features.
- onX Hunt: onX Hunt is the leading North American hunting GPS and land-management app with offline maps, property boundaries, and team coordination. It is the closest direct competitor to WeHunt on the core hunting-coordination software product.
- HuntStand: HuntStand offers hunting maps, GPS tracking, stand management, and weather tools — directly overlapping with WeHunt's mapping, stand, and team coordination features for hunters.
- Tractive: Tractive is a subscription-based GPS pet tracker with live location, geofencing, and bark/activity features. It is a direct comparable to WeHunt's Tracker-powered dog tracking offering from a hardware-subscription perspective.
Broad incumbents
- Garmin (Alpha/Astro/Instinct): Garmin's Alpha and Astro lines are GPS dog-tracking handhelds widely used by hunters, directly competing with WeHunt's Tracker Luna/Bark device integrations and broader outdoor GPS portfolio.
- SportDOG Brand: SportDOG makes TEK-series GPS dog tracking and training systems for hunters — overlapping with WeHunt's integrated dog-tracking and training-oriented use cases for hunting dog handlers.
- SPYPOINT (trail cameras): SPYPOINT is a leading connected trail camera brand with cellular cameras that integrate into hunting apps — comparable to WeHunt's Burrel trail camera integration and e-commerce offering.
- Whistle (by Mars Petcare): Whistle produces subscription-based GPS and health-tracking pet wearables. It is a broad incumbent comparable to the Tracker integration inside WeHunt's premium dog-handler experience.
Emerging players
- Jiobit: Jiobit produces small LTE pet/asset GPS trackers with subscription connectivity. While not hunting-focused, it competes in the connected pet tracker category overlapping with Tracker's consumer dog tracking proposition.
- Pip (by Aperture Lab): Pip is an LTE pet GPS tracker with health/activity monitoring. It overlaps with WeHunt's connected dog tracking features and is relevant for benchmarking consumer-grade pet tracker business models.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Wehunt social profiles
Digital presenceWehunt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wehunt leadership team
Management profileNumber of profiles
Profiles1 record
Wehunt funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wehunt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wehunt
What does Wehunt do?
Wehunt operates a unified hunting platform that combines a mobile application with branded hardware products (Tracker GPS devices and Burrel trail cameras). The mobile app provides real-time team coordination, GPS navigation, dog tracking, and trail camera integration for hunters. The platform is offered via freemium and paid subscriptions and supplemented with hardware sales.
Is Wehunt a public or private company?
Wehunt is a private company. It is classified as corporate owned and is currently operating.
When was Wehunt founded?
Wehunt was founded in 2012. It employs 1 to 10 people.
Where is Wehunt based?
Wehunt is headquartered in Katrineholm, Sweden, in the Europe region.
How does Wehunt make money?
Two revenue lines are on record. Software Subscriptions are the primary driver. The others are hardware Sales.
Who are Wehunt's main competitors?
Direct peers on record are BaseMap, onX Hunt, HuntStand and Tractive. Broad incumbents are Garmin (Alpha/Astro/Instinct), SportDOG Brand, SPYPOINT (trail cameras) and Whistle (by Mars Petcare). Emerging players are Jiobit and Pip (by Aperture Lab).
Does Wehunt have an API?
No public API is recorded for Wehunt.
What industry is Wehunt in?
Wehunt's product category is Hunting Technology Software. Its primary akta.pro industry code is HSAPAQAL, Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers). Its NAICS code is 45991.