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Insert

Full company profile

uuid0004ubg

Namestring
Insert
Websiteurl
insert.io
Company typeenum
Private
Founded yearint
2015
Descriptiontext

Insert is an Israel-based mobile engagement company founded in 2015 and headquartered in Yakum. According to firmographic data, the company operates in the mobile engagement category, serving customers who require mobile-based user interaction and retention tooling, though no specific product modules, platform architecture, or feature details are documented in the source data.

The company raised approximately $15 million in total disclosed funding across two rounds: a $5 million initial round in January 2015 and a $10 million Series A in August 2016 led by Battery Ventures. Leadership at the time of disclosure included founder and VP of Development Yaron Goldberg, with VPs of Marketing (Polly Alluf), Customer Success (Dustin Amrhein), and Worldwide Sales (Nathan Golan) — a sales-oriented operating structure typical of an early-stage SaaS or platform company pursuing international expansion. No product launches, partnerships, customer wins, or subsequent financing events are recorded in the source data.

The most recent and operationally significant data point is that the company's primary digital asset, insert.io, is currently listed for sale on the Spaceship.com domain marketplace at $29,999, with a lease-to-own option. There is no live company website, no documented revenue, and no active product offering in the source material, which collectively indicate that the business is either dormant, wound down, or in transition. As a result, any assessment of current operations, revenue model, or go-to-market motion is materially constrained.

Short descriptiontext

Insert is an Israel-based mobile engagement company founded in 2015 that raised $15 million across two funding rounds led by Battery Ventures. Its primary domain is currently listed for sale, and no active products, customers, or revenue are documented.

Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersYakum, Israel
HQ citystring
Yakum
HQ countrystring
Israel
HQ regionstring
Middle East
Markets served

Serves global market

Keyword5 values
mobile engagement platform, push notification services, in-app messaging, mobile marketing automation, app retention tools
Industry1 code
1Integrated Advertising (Brand + Performance + Media)
CodeBPAFAAAAPrimaryYes
NAICS code1 code
  • Advertising Agencies54181
SIC code1 code
  • Services-Advertising7310
Product category
Mobile Engagement Platform
Social media profiles2 records
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
Pricing details2 tiers
1Buy now - $29,999
ModelOtherBilling cadenceMonthly
Notes

One-time purchase price of $29,999. Optional lease-to-own at $1,187.46/month for 24 months with $1,499.95 down payment.

insert.io
2Lease to own - $1,187.46/month
ModelOtherBilling cadenceMonthly
Notes

24-month lease-to-own plan at $1,187.46/month with $1,499.95 down payment. Total cost over 24 months: $28,499.89 plus down payment.

insert.io
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Insert is described as a mobile engagement company based in Israel, founded in 2015, indicating a software-based offering that helps mobile application providers engage, retain, and re-engage end users through channels such as push notifications and in-app messaging. No active product descriptions, feature lists, or customer-facing materials are present in the source; the current insert.io website is a Spaceship.com domain-for-sale listing.

Differentiator
Functional benefit
Problem solved
Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1AppsFlyer
TypeDirect peer
Description

Israel-based mobile attribution and marketing analytics platform serving the same app developer and advertiser customer base that Insert targeted. Highly comparable given shared Israeli ad tech origin and mobile-first engagement focus.

2InMobi
TypeDirect peer
Description

Mobile advertising platform offering programmatic mobile ad serving and engagement solutions to advertisers and app developers. Closely comparable to Insert's mobile engagement positioning, with broader geographic reach and a more mature stack.

3Tapjoy
TypeBroad incumbent
Description

Mobile advertising and rewarded engagement platform for app developers. Comparable to Insert's mobile engagement value proposition, with a more established rewarded-video-driven model.

4Chartboost
TypeBroad incumbent
Description

Mobile gaming-focused ad monetization and mediation platform. Comparable to Insert in providing mobile ad serving and engagement tools, though concentrated in the gaming vertical.

5Celtra
TypeDirect peer
Description

Creative ad technology platform for digital and mobile ad production and serving. Comparable to Insert in providing mobile engagement/ad serving infrastructure, though Celtra focuses more on the creative production layer.

6AerServ
TypeEmerging player
Description

Mobile video ad serving and mediation platform that historically competed with Insert-style mobile ad insertion solutions. Comparable in the mobile video/insertion niche, though smaller and now operating within the Digital Turbine ecosystem.

7ironSource
TypeDirect peer
Description

Mobile app monetization and engagement platform that, like Insert, provides technology enabling app developers and advertisers to drive engagement and revenue on mobile. Comparable in targeting mobile-first developers and advertisers, though ironSource is significantly larger and now part of Unity.

8Smaato
TypeDirect peer
Description

Mobile ad exchange and programmatic monetization platform for app publishers. Comparable to Insert in the mobile ad insertion/transaction layer, serving a similar publisher and developer base.

9AdColony
TypeBroad incumbent
Description

Mobile video advertising and monetization platform serving app developers. Comparable in mobile engagement and ad insertion capability, but operates as part of a broader digital media holding (Digital Turbine) rather than a standalone.

10Digital Turbine
TypeBroad incumbent
Description

Mobile user acquisition and engagement platform operating at scale across carriers and OEMs. Overlaps with Insert's mobile engagement positioning as a much larger incumbent with an installed-device distribution channel.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses3 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Insert

Mobile Engagement Platforminsert.io

Insert is an Israel-based mobile engagement company founded in 2015 that raised $15 million across two funding rounds led by Battery Ventures. Its primary domain is currently listed for sale, and no active products, customers, or revenue are documented.

What Insert does

Insert is an Israel-based mobile engagement company founded in 2015 and headquartered in Yakum. According to firmographic data, the company operates in the mobile engagement category, serving customers who require mobile-based user interaction and retention tooling, though no specific product modules, platform architecture, or feature details are documented in the source data.

The company raised approximately $15 million in total disclosed funding across two rounds: a $5 million initial round in January 2015 and a $10 million Series A in August 2016 led by Battery Ventures. Leadership at the time of disclosure included founder and VP of Development Yaron Goldberg, with VPs of Marketing (Polly Alluf), Customer Success (Dustin Amrhein), and Worldwide Sales (Nathan Golan) — a sales-oriented operating structure typical of an early-stage SaaS or platform company pursuing international expansion. No product launches, partnerships, customer wins, or subsequent financing events are recorded in the source data.

The most recent and operationally significant data point is that the company's primary digital asset, insert.io, is currently listed for sale on the Spaceship.com domain marketplace at $29,999, with a lease-to-own option. There is no live company website, no documented revenue, and no active product offering in the source material, which collectively indicate that the business is either dormant, wound down, or in transition. As a result, any assessment of current operations, revenue model, or go-to-market motion is materially constrained.

Insert firmographics

Firmographics
Name
Insert
Website
https://insert.io
Company type
Private
Founded year
2015
Headcount range
11–50 employees
Short description
Insert is an Israel-based mobile engagement company founded in 2015 that raised $15 million across two funding rounds led by Battery Ventures. Its primary domain is currently listed for sale, and no active products, customers, or revenue are documented.
Ownership category
akta.pro rank

Insert industry classification

Industry
Product category
Mobile Engagement Platform
NAICS
Advertising Agencies (54181)
SIC
Services-Advertising (7310)
akta.pro primary industry
Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

  • Mobile engagement platform
  • Push notification services
  • In-app messaging
  • Mobile marketing automation
  • App retention tools

Where Insert is headquartered

Location

Headquarters

HQ city
Yakum
HQ country
Israel
HQ region
Middle East

Markets served

Insert business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

Pricing tiers

ModelBillingPrice
OtherMonthlyBuy now - $29,999
OtherMonthlyLease to own - $1,187.46/month

Distribution channels1 record

Insert product offering

Product offering

Core offering

Insert is described as a mobile engagement company based in Israel, founded in 2015, indicating a software-based offering that helps mobile application providers engage, retain, and re-engage end users through channels such as push notifications and in-app messaging. No active product descriptions, feature lists, or customer-facing materials are present in the source; the current insert.io website is a Spaceship.com domain-for-sale listing.

Differentiator

Problem solved

Functional benefit

Companies that use Insert

Customer profile

Ideal customer profiles1 record

Insert technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Insert partnerships and signals

Strategic signal

Recent moves4 records

Expansion highlights3 records

Insert competitors and assessment

Company assessment

Direct peers

  • AppsFlyer: Israel-based mobile attribution and marketing analytics platform serving the same app developer and advertiser customer base that Insert targeted. Highly comparable given shared Israeli ad tech origin and mobile-first engagement focus.
  • InMobi: Mobile advertising platform offering programmatic mobile ad serving and engagement solutions to advertisers and app developers. Closely comparable to Insert's mobile engagement positioning, with broader geographic reach and a more mature stack.
  • Celtra: Creative ad technology platform for digital and mobile ad production and serving. Comparable to Insert in providing mobile engagement/ad serving infrastructure, though Celtra focuses more on the creative production layer.
  • ironSource: Mobile app monetization and engagement platform that, like Insert, provides technology enabling app developers and advertisers to drive engagement and revenue on mobile. Comparable in targeting mobile-first developers and advertisers, though ironSource is significantly larger and now part of Unity.
  • Smaato: Mobile ad exchange and programmatic monetization platform for app publishers. Comparable to Insert in the mobile ad insertion/transaction layer, serving a similar publisher and developer base.

Broad incumbents

  • Tapjoy: Mobile advertising and rewarded engagement platform for app developers. Comparable to Insert's mobile engagement value proposition, with a more established rewarded-video-driven model.
  • Chartboost: Mobile gaming-focused ad monetization and mediation platform. Comparable to Insert in providing mobile ad serving and engagement tools, though concentrated in the gaming vertical.
  • AdColony: Mobile video advertising and monetization platform serving app developers. Comparable in mobile engagement and ad insertion capability, but operates as part of a broader digital media holding (Digital Turbine) rather than a standalone.
  • Digital Turbine: Mobile user acquisition and engagement platform operating at scale across carriers and OEMs. Overlaps with Insert's mobile engagement positioning as a much larger incumbent with an installed-device distribution channel.

Emerging players

  • AerServ: Mobile video ad serving and mediation platform that historically competed with Insert-style mobile ad insertion solutions. Comparable in the mobile video/insertion niche, though smaller and now operating within the Digital Turbine ecosystem.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

Insert social profiles

Digital presence

Insert financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Insert leadership team

Management profile

Number of profiles

Profiles4 records

Insert funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Insert M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insert

What does Insert do?

Insert is described as a mobile engagement company based in Israel, founded in 2015, indicating a software-based offering that helps mobile application providers engage, retain, and re-engage end users through channels such as push notifications and in-app messaging. No active product descriptions, feature lists, or customer-facing materials are present in the source; the current insert.io website is a Spaceship.com domain-for-sale listing.

Is Insert a public or private company?

Insert is a private company. It is classified as venture growth investor backed.

When was Insert founded?

Insert was founded in 2015. It employs 11 to 50 people.

Where is Insert based?

Insert is headquartered in Yakum, Israel, in the Middle East region.

Who are Insert's main competitors?

Direct peers on record are AppsFlyer, InMobi, Celtra, ironSource and Smaato. Broad incumbents are Tapjoy, Chartboost, AdColony and Digital Turbine. AerServ is listed as an emerging player.

Does Insert have an API?

No public API is recorded for Insert.

What industry is Insert in?

Insert's product category is Mobile Engagement Platform. Its primary akta.pro industry code is BPAFAAAA, Integrated Advertising (Brand + Performance + Media). Its NAICS code is 54181 and its SIC code is 7310.

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Live signals
TechCrunchPendo acquires Insert to add mobile apps to its user analytics and engagement platformPendo, a US-based user analytics and engagement platform company, has acquired Insert, an Israel-based mobile marketing startup, marking its first acquisition to expand beyond web-focused tools into mobile applications. The Insert team has built a platform enabling marketers and product designers to engage mobile users without developer assistance, which Pendo CEO Todd Olson viewed as complementary technology that had already done the hard work of creating a developer-free engagement platform. Financial terms were not disclosed, though Pendo recently raised a $25 million Series C partly to fund acquisitions, and Insert had previously raised $10 million from Battery Ventures.PR NewswireGartner Designates Insert a Cool Vendor in 2017 Mobile App Development ReportInsert has been designated as a 'Cool Vendor' in Gartner's May 2017 Mobile App Development report for its automated in-app marketing platform. The recognition highlights the company's ability to enable marketers to deploy personalized campaigns independently of development resources, aiming to improve user retention and conversion.PR NewswireInsert Integrates With Adobe to Bring the Power of Marketing Cloud to Mobile AppsInsert, an automated in-app marketing platform headquartered in Tel Aviv, announced its integration with Adobe Marketing Cloud, enabling marketers to leverage existing Adobe audiences, digital assets, and analytics within mobile apps. The two-way data exchange allows in-app campaign data to flow into Adobe's Analytics Dashboard while letting marketers use Adobe's asset library for unified brand experiences across channels. Insert was launched in 2016 by the founders of Worklight (now IBM MobileFirst) and positions the partnership as expanding personalization capabilities for mobile marketers.PR NewswireMobiquity and Insert Team up to Provide Real Time, In-App PersonalizationMobiquity and Insert announced a partnership on December 20, 2016, to deliver real-time, in-app personalization to mobile users for enterprise brands. The partnership combines Mobiquity's mobile strategy, design, and development services with Insert's no-code platform that enables rapid deployment of pre-built features such as messages, videos, surveys, and tooltips without app store approval. The collaboration aims to help brands and mobile marketers improve customer engagement and optimize real-time interactions without the traditional weeks of development time.PR NewswireInsert Launches In-App Landing Pages to Increase Push Notification ConversionInsert, an automated in-app marketing platform based in Tel Aviv, Israel, unveiled a new feature enabling app owners and marketers to create customized landing pages within mobile apps to improve conversion rates from push notifications and ads. The platform allows marketers to target specific user segments, personalize landing pages based on user behavior, and create pages without writing any code. The feature aims to bring web landing page best practices to the in-app environment, addressing limitations of traditional deeplinking solutions.TechCrunchIn-app marketing startup Insert raises $10MInsert, an in-app marketing startup founded by the former Worklight team (acquired by IBM for $70M), has raised $10 million in Series A funding led by Battery Ventures. The platform enables marketers to independently add features such as demo videos, surveys, and graphics to mobile apps through a visual editor without coding or app store updates, and is currently used by Barclays. The funding will support the company's expansion into the U.S. market, including opening an office in New York City.PR NewswireInsert Launches World's First Codeless Mobile Engagement Platform Offering Broad Set of Instant Features for Live AppsIsraeli startup Insert launched the world's first Codeless Mobile Engagement Platform, enabling mobile app owners to add pre-built marketing features to live apps without coding. The platform addresses 'creative lag' by offering a library of 'inserts' such as app walkthroughs, cart reminders, surveys and coupons that can be activated through a browser-based editor. The company emerged from stealth following a $5 million seed round from notable investors including Shlomo Kramer, Mickey Boodaei and Rakesh Loonkar, and was founded by the team behind Worklight (now IBM MobileFirst).