Peloton Technology
Peloton Technology is a Mountain View-based connected and automated vehicle technology company that develops Level 1 driver-assistive and Level 4 autonomous truck platooning systems (PlatoonPro and Autofollow) for major U.S. Class 8 trucking fleets, using V2V communications, cloud-based fleet coordination, and OEM telematics integrations.
- Company typePrivate
- Founded2011
- HeadquartersMountain View, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Peloton Technology firmographics
Firmographics- Name
- Peloton Technology
- Legal name
- Peloton Technology, Inc.
- Website
- https://peloton-tech.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Peloton Technology is a Mountain View-based connected and automated vehicle technology company that develops Level 1 driver-assistive and Level 4 autonomous truck platooning systems (PlatoonPro and Autofollow) for major U.S. Class 8 trucking fleets, using V2V communications, cloud-based fleet coordination, and OEM telematics integrations.
- Ownership category
- akta.pro rank
Peloton Technology industry classification
Industry- Product category
- Autonomous Truck Platooning Systems
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN)
- akta.pro secondary industry
- Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF)
Keywords
Where Peloton Technology is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Peloton Technology business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- PlatoonPro Hardware and Software: Peloton generates revenue through the sale and installation of its PlatoonPro system, which includes hardware components for V2V communications, collision avoidance integration, and cloud connectivity, along with associated software licensing for fleet management
- SaaS/Cloud Services: Ongoing cloud-based services through the Network Operations Center for platooning management, safety monitoring, and fleet coordination, likely structured as recurring subscription
- Fleet Management Integration: Revenue through integration partnerships with fleet management solution providers like Omnitracs, developing joint telematics solutions and expanding cross-fleet platooning opportunities
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Peloton Technology product offering
Product offeringCore offering
Peloton Technology develops and sells PlatoonPro, a driver-assistive two-truck platooning system that wirelessly links pairs of Class 8 trucks via Vehicle-to-Vehicle communications and radar-based collision avoidance, enabling closer following distances (36–80 feet) to deliver aerodynamic fuel savings and enhanced safety. The product bundle includes vehicle-mounted hardware, a cloud-based Network Operations Cloud (NOC) that manages intelligent driver pairing, safety approvals, geo-fencing, and over-the-horizon alerts, plus a cybersecurity layer with encrypted V2V/V2C communications. An advanced offering, Autofollow, extends the platform toward Level 4 driverless-following capability, and the system is targeted at large commercial trucking fleets and OEMs.
Product overview
Peloton Technology offers a suite of truck platooning and automation products centered on PlatoonPro, their flagship Level 1 driver-assistive truck platooning system. PlatoonPro consists of vehicle hardware components, cloud-based Network Operations Cloud (NOC) platform services, and security features. The system enables two trucks to form a platoon with coordinated acceleration and braking via V2V communications, achieving fuel savings of 4.5% for the lead truck and 10% for the following truck. The NOC manages intelligent pairing, approves platooning conditions, and provides safety alerts. Beyond PlatoonPro, the company offers Autofollow (Autonomous Following) as an advanced Level 4 system enabling driverless following truck operation, and has developed retrofit kits for fleet installation. The product portfolio addresses the $700 billion trucking industry with solutions focused on safety, fuel efficiency, and operational data intelligence.
Differentiator
Problem solved
Functional benefit
Brands
- PlatoonPro: Peloton's flagship commercial two-truck driver-assistive platooning system that links active safety systems of pairs of trucks with V2V communications and connects them to a cloud-based Network Operations Center.
Products and services
- PlatoonPro PlatoonPro is Peloton's flagship driver-assistive truck platooning system that wirelessly links pairs of Class 8 trucks using V2V communications to synchronize acceleration and braking, enabling them to operate at closer following distances (36–80 feet) for fuel savings and safety. Both drivers retain steering control and can end the platoon at any time, and it is sold to commercial trucking fleets and OEMs.
- PlatoonPro Hardware PlatoonPro Hardware is the vehicle-mounted hardware subsystem that enables PlatoonPro functionality, including radar-based collision avoidance, V2V communication modules using DSRC, cellular LTE, and WiFi, and the vehicle control interface installed in each truck.
- PlatoonPro Cloud PlatoonPro Cloud delivers the cloud-based platform services that run the Network Operations Center, approving each platoon, adjusting parameters for safe conditions, enabling intelligent driver pairing, and providing over-the-horizon safety alerts to fleet operators.
- PlatoonPro Security PlatoonPro Security is the cybersecurity layer for the PlatoonPro system, providing encrypted, mutually authenticated vehicle-to-vehicle and vehicle-to-cloud communications, redundant fault detection that automatically ends platoons on any fault, and independently audited security protocols.
- Autofollow Autofollow is Peloton's advanced Level 4 driverless-following truck platooning system that allows a single driver to control two trucks by operating the following truck autonomously while the lead truck is driven by a human driver, representing an evolution from Level 1 PlatoonPro to higher automation.
- PlatoonPro Retrofit Kit The PlatoonPro Retrofit Kit is the installer package that allows existing qualifying trucks (radar-based collision avoidance, tractor air disc brakes, and trailer ABS brakes) to be upfitted with PlatoonPro hardware so fleets can add platooning capability to in-service vehicles.
Quantifiable outcome
- 7.25% combined fuel savings across two-truck platoon (4.5% lead truck, 10% follow truck) validated by NACFE SAE Type II testing
- +4 more outcomes
Companies that use Peloton Technology
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Peloton Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature5 records
Peloton Technology partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and secondary.
- OmnitracscoreSeries B lead investor and strategic partner. Omnitracs and Peloton are integrating the PlatoonPro system with Omnitracs Intelligent Vehicle Gateway telematics platform and developing joint telematics solutions. The partnership aims to expand cross-fleet platooning opportunities and set new standards in integrated dispatch, tracking, and routing.
- Purdue University (NEXTCAR)coreLed the NEXTCAR project ($5M ARPA-E grant) to achieve 20% fuel savings through smart powertrains and higher-automation platooning. Partners include Cummins, Peterbilt, ZF TRW, University of Arizona, and NREL.
- CumminscoreNEXTCAR project partner providing advanced powertrain solutions to optimize fuel efficiency for platooning operations
- Peterbilt Motors CompanycoreNEXTCAR project partner providing state-of-the-art Class 8 Peterbilt 579 trucks for platooning research and testing
- ZF TRWcoreNEXTCAR project partner providing steering controls to raise system from Level 1 to Level 2 automated driving
- San Diego Port Tenants Associationsecondary$5.9M California Energy Commission grant project to implement platooning systems for trucks serving San Diego port facilities and trial Freight Signal Priority technology
- DENSO International AmericacoreTier 1 automotive supplier partner providing collision mitigation systems and technology components for PlatoonPro system
- Meritor WABCOcoreTier 1 supplier partner for brake systems and collision avoidance systems, collaborated on initial demonstrations in 2014
- Columbus, Ohio (Smart Columbus)secondaryPartner on Smart City Challenge winning team contributing to Logistics initiatives including truck platooning and Freight Signal Priority near Rickenbacker Parkway, with Walmart providing letter of support
- North American Council for Freight Efficiency (NACFE)secondaryReleased confidence report validating Peloton's 7% average fuel savings; NACFE's independent analysis confirmed 10% for rear truck and 4.5% for lead truck with 40-foot gap at 65mph
- Lawrence BurnscoreFormer VP of research and development and strategic planning at General Motors joined Peloton board to provide automotive and autonomous vehicle expertise
- Michigan Department of TransportationcoreState agency leading national rollout of commercial truck platooning; worked with MDOT and Michigan State Police on platooning plans and operations approval
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Peloton Technology competitors and assessment
Company assessmentDirect peers
- Embark Trucks: Developer of autonomous trucking technology for long-haul Class 8 trucks, addressing the same freight safety and efficiency challenges Peloton targets, though via a different full-autonomy approach rather than driver-assistive platooning.
- Aurora Innovation: Developer of the Aurora Driver autonomous platform with an explicit trucking product line (Aurora Horizon). Comparable to Peloton in targeting long-haul freight automation for enterprise fleets, though at a broader autonomy scope.
- Locomation: Pittsburgh-based autonomous trucking company pursuing paired-truck platooning with one driver leading two trucks, the same core concept as Peloton's Autofollow. Directly comparable on technology approach, target customer (US trucking fleets), and regulatory pathway.
- TuSimple: Autonomous long-haul trucking company operating SAE Level 4 trucks on US freight routes. Overlaps with Peloton on the trucking automation mission and serves similar large enterprise fleets, despite pursuing a different technical path.
Emerging players
- Samsara: Connected fleet operations platform providing telematics, video-based safety, and IoT for commercial vehicle fleets. Comparable as a fleet IoT and safety platform competing for enterprise fleet technology budgets, though not focused on platooning.
- Geotab: Major fleet telematics platform with broad connected-vehicle data capabilities serving enterprise fleets. Comparable as a fleet IoT/data platform adjacent to Peloton's NOC, though focused on broader telematics rather than platooning specifically.
Broad incumbents
- Volvo Trucks: Peloton's strategic OEM partner and investor, Volvo has both internal platooning development and an installed base of Class 8 trucks on US roads. Comparable as a strategic partner and potential competitive threat as an OEM-embedded platooning provider.
- PACCAR (Kenworth / Peterbilt): Parent of Kenworth and Peterbilt, both Peloton truck integration partners, PACCAR is a major Class 8 OEM with a US fleet customer base directly relevant to PlatoonPro deployments. As an OEM with embedded electronics expertise, it could move into adjacent platooning offerings.
- Daimler Truck (Mercedes-Benz / Freightliner): Major global truck OEM with active platooning R&D (Highway Pilot Connect) and a portfolio of Class 8 trucks in the same US freight corridors Peloton targets. As an OEM, Daimler could integrate competing platooning directly into factory builds.
Others
- Omnitracs: Series B lead investor and strategic telematics platform partner, Omnitracs integrates with Peloton via the Intelligent Vehicle Gateway and serves 50,000+ fleet customers. Functions as both distribution channel and ecosystem participant rather than a direct product competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Peloton Technology social profiles
Digital presencePeloton Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peloton Technology leadership team
Management profileNumber of profiles
Profiles9 records
Peloton Technology funding detail
Funding detailFunding overview
Funding rounds8 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peloton Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peloton Technology
What does Peloton Technology do?
Peloton Technology develops and sells PlatoonPro, a driver-assistive two-truck platooning system that wirelessly links pairs of Class 8 trucks via Vehicle-to-Vehicle communications and radar-based collision avoidance, enabling closer following distances (36–80 feet) to deliver aerodynamic fuel savings and enhanced safety. The product bundle includes vehicle-mounted hardware, a cloud-based Network Operations Cloud (NOC) that manages intelligent driver pairing, safety approvals, geo-fencing, and over-the-horizon alerts, plus a cybersecurity layer with encrypted V2V/V2C communications. An advanced offering, Autofollow, extends the platform toward Level 4 driverless-following capability, and the system is targeted at large commercial trucking fleets and OEMs.
Is Peloton Technology a public or private company?
Peloton Technology is a private company. It is classified as venture growth investor backed and is currently operating.
When was Peloton Technology founded?
Peloton Technology was founded in 2011. It employs 51 to 100 people.
Where is Peloton Technology based?
Peloton Technology is headquartered in Mountain View, United States, in the North America region.
How does Peloton Technology make money?
Three revenue lines are on record. PlatoonPro Hardware and Software is the primary driver. The others are saaS/Cloud Services and fleet Management Integration.
Who are Peloton Technology's main competitors?
Direct peers on record are Embark Trucks, Aurora Innovation, Locomation and TuSimple. Emerging players are Samsara and Geotab. Broad incumbents are Volvo Trucks, PACCAR (Kenworth / Peterbilt) and Daimler Truck (Mercedes-Benz / Freightliner). Omnitracs is listed as an others.
Does Peloton Technology have an API?
No public API is recorded for Peloton Technology.
What industry is Peloton Technology in?
Peloton Technology's product category is Autonomous Truck Platooning Systems. Its primary akta.pro industry code is TLAEAFAN, Data Platforms, APIs & System Integrations for Connected Fleets, with a secondary code of TLAEAFAF, Driver Behavior, Safety Scoring & Usage-Based Telematics. Its SIC code is 3576.