What Memory-Lane.tv does

Memoro, Inc., operating as Memory Lane TV, is a private US company headquartered in Maine that runs a multisensory streaming platform for individuals living with dementia, Alzheimer's, and other forms of memory loss, along with their family and professional caregivers. Founded in 2014 by French-born filmmaker Alban Maino after his grandmother Rosette's Alzheimer's diagnosis, the company translates more than 50 years of published research on sensory stimulation into therapeutically designed video content delivered via apps on Apple TV, Roku, Amazon Fire, Chromecast, and iOS, plus a 24/7 linear channel enabled by Amagi CLOUDPORT cloud playout. Content engages sight, sound, and (via a paired aromatherapy add-on) scent, with programming scheduled to align with circadian rhythm and target specific behavioral symptoms including stress, anxiety, sundowning, appetite, and sleep difficulties.

The product surface spans two subscription tiers and three add-on modules. The Family Plan is priced at $7.99 per month with access to 1,000+ hours of content and a 30-day money-back guarantee; the Adult Care Organizations Plan runs $149 per month on an annual pre-paid basis with 1,500+ hours, staff training, and customizable content. Add-ons include Personal Film custom reminiscence videos ($399 to $1,499), an Olfactory Toolbox aromatherapy kit ($81.99) developed with NeuroEssence and the Dementia Connection Institute, and a free Sensory Tool Kit with PDF activity guides. Distribution uses a hybrid GTM: self-serve consumer subscriptions, marketplace/FAST channel presence, ambassador and content marketing for caregivers, and direct enterprise sales augmented by channel partnerships such as the Maine Dementia Coalition. The company is co-founded and operated by Alban Maino (CEO) and Matthew B. Murrell (COO), with funding to date limited to approximately $225,000 across two small undisclosed rounds in 2021 and 2023.

Name

Memory-Lane.tv

Legal name

Memoro, Inc.

Website

https://memory-lane.tv

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Memoro, Inc. (Memory Lane TV) operates a cloud-streamed multisensory therapeutic platform delivering circadian-aligned video content paired with optional aromatherapy for individuals with dementia and Alzheimer's, serving family caregivers and adult care organizations in the United States.

Ownership category

akta.pro rank

Product category

Dementia Care Streaming Platform

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Memory Care Care Management & Navigation (Dementia Care Coordination) (HLADACAJ)

akta.pro secondary industries

Memory Care Respite (Short-Term) (HSABAEAD), Adult Day Memory Care Programs (Dementia Day Care/Day Health) (HLADACAH)

Keywords

• Dementia care streaming
• Multisensory therapy
• Reminiscence therapy
• Cognitive health platform
• Memory care content

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Family Subscription: Monthly subscription for home users at $7.99/month. Provides access to 1,000+ hours of multisensory programming, 24/7 linear channel, and basic personalization features. 30-day money-back guarantee reduces friction for new customers.
2. Adult Care Organization Subscription: Enterprise pricing at $149/month for annual pre-paid subscriptions. Includes access to 1,500+ hours of content, staff training materials, care partner channel, and facility-wide deployment capabilities.
3. Personalized Film Production: One-time add-on service creating custom reminiscence videos from family photos and videos. Three tiers: $399 (10-minute), $699 (20-minute), $1,499 (45-minute professional production). Requires yearly subscription.
4. Olfactory Toolbox: Physical product sale of aromatherapy kits paired with video content. Includes The Perfect Day aromatherapy kit with essential oils designed for dementia care. Sold at $81.99 per unit.
5. Sensory Tool Kit: Free PDF tutorials and instructional videos for assembling sensory boxes. Educational content accompanying Memory Lane TV programming for hands-on sensory engagement activities.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Memory Lane TV is a subscription streaming media platform delivering multisensory therapeutic programming for people living with Alzheimer's disease and other forms of dementia. It combines plot-free video content with soundscapes, music, and paired aromatherapy to reduce stress, anxiety, and agitation while stimulating memory activation. The platform serves both home caregivers and professional care facilities through distinct subscription tiers.

Product overview

Memory Lane TV is a streaming media platform delivering multisensory therapeutic programming for people with memory loss, Alzheimer's, and dementia. The core offering consists of two subscription tiers: the Family Plan ($7.99/month) for home caregivers with 1,000+ hours of content, and the Adult Care Organizations Plan ($149/month annual) for professional care facilities with 1,500+ hours plus staff training. The platform integrates three add-on modules: the Sensory Tool Kit (free PDF with activity guides), the Olfactory Toolbox ($81.99 aromatherapy kit), and Personal Film (custom reminiscence videos at $399-$1,499). The Caregiver Channel provides training content from dementia care experts. Content is accessible via streaming apps on Apple TV, Roku, Amazon Fire, Chromecast, and iOS devices, as well as a 24/7 pre-programmed linear channel aligned with circadian rhythms.

Differentiator

Problem solved

Functional benefit

Products and services

• Memory Lane TV Family Plan Monthly subscription plan providing home caregivers access to 1,000+ hours of multisensory therapeutic programming, 24/7 pre-programmed linear channel, circadian-rhythm aligned playlists, and personalization features. Includes a 30-day money-back guarantee.
• Memory Lane TV Adult Care Organizations Plan Annual subscription for professional care facilities offering 1,500+ hours of multisensory content, staff training materials through the Caregiver Channel, customizable content for individual or group therapeutic activities, and facility-wide deployment.
• Olfactory Toolbox Physical aromatherapy kit priced at $81.99 developed in partnership with NeuroEssence at the Dementia Connection Institute. Includes essential oils (lavender, citrus, peppermint) paired with Memory Lane TV films for enhanced multisensory stimulation through synchronized scent and visual content.
• Personal Film Reminiscence Video Customized video production service creating personalized reminiscence films using family photos, videos, favorite music, and Memory Lane TV's stock footage library. Available in 10-minute ($399), 20-minute ($699), and 45-minute ($1,499) formats. Requires annual subscription.
• Sensory Tool Kit Seasonal activity toolkit providing hands-on sensory stimulation activities paired with Memory Lane TV videos. Includes free PDF instructions with Amazon product links for materials like painting supplies, sensory tubes, and mosaic kits, along with instructional videos.
• Caregiver Channel Training and education channel within Memory Lane TV featuring content from dementia care experts including Teepa Snow, The DAWN Method (Judy Cornish), UCLA Alzheimer's and Dementia Care Video series, and the Lien Foundation, providing caregiver education and best practices.

Quantifiable outcome

• Up to 80% reduction in anxiety and stress when properly using programming
• +6 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, minor and major.

• Amagi CorporationcoreTechnology or Integration · 1 April 2022Amagi provides cloud-based SaaS technology for broadcast and connected TV, enabling Memory Lane TV's 24/7 linear programming through their CLOUDPORT platform. This partnership enables distribution across FAST platforms (Apple TV, Roku, Amazon Fire) with broadcast-grade quality and automated playlist generation.
• Benson-Henry Institute for Mind Body Medicine at Mass General HospitalcoreStrategic or Co-development PartnerResearch partnership for validating the relaxation response mechanism in Memory Lane TV's intervention. Dr. Herbert Benson, inventor of the relaxation response, described Memory Lane TV as demonstrating effectiveness of relaxation response on dementia pathology. First trial conducted at this institution.
• Neuroessence / Dementia Connection Institute (Dr. Jennifer Stelter and Jessica Ryan)coreStrategic or Co-development PartnerPartnership with specialists in olfactory stimulation for dementia care. Developed The Perfect Day aromatherapy approach integrated with Memory Lane TV content. Created specific olfactory packages and protocols for pairing essential oils with video programming.
• RelishminorGTM or Marketing PartnerPartnership featuring Relish sensory products for people living with dementia. Joint marketing during World Alzheimer'S Month with 20% discount promotion. Relish founder Ben Atkinson-Willes developed products for his grandfather with Alzheimer's.
• Teepa SnowcoreStrategic or Co-development PartnerLeading dementia care expert featured on Memory Lane TV's Caregiver Channel. Provides expert training videos and educational content for caregivers. Her expertise in perception challenges for dementia patients informed platform design.
• Bob Ross FoundationminorGTM or Marketing PartnerLicensed Bob Ross content including nature painting videos for Memory Lane TV programming. Bob Ross Foundation supported the mission by providing content that aligns with the platform's relaxing, therapeutic approach.
• DAWN Method (Judy Cornish)coreStrategic or Co-development PartnerInteractive dementia care training methodology featured on Memory Lane TV's Caregiver Channel. Provides care partners with structured approach to understanding and responding to dementia-related behaviors.
• I'm Still Here Foundation (Dr. John Zeisel)coreStrategic or Co-development PartnerFoundation focused on dementia care innovations and treatment approaches. Dr. John Zeisel interviewed Memory Lane TV founder for Hopeful Aging series. Their I'M Still Here approach principles underpin Memory Lane TV's programming philosophy.
• Maine Dementia CoalitionmajorChannel Partner/ Reseller/ DistributorUpcoming partnership to offer Memory Lane TV access to all nursing homes in Maine. Expands professional care reach through established dementia care network in the company's home state.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SimpleC: Provides therapeutic multimedia content and engagement tools for seniors with dementia and cognitive decline in care settings. Direct overlap with Memory Lane TV's plot-free, therapeutically designed content delivered through streaming devices to memory care facilities and families.
• SingFit Studios (Musical Health Technologies): Music-based engagement platform for seniors with dementia and cognitive impairment, used in both home and care facility settings. Comparable multisensory therapeutic content approach targeting the same caregiver and assisted living buyer personas.
• iN2L (It's Never 2 Late): Senior engagement technology platform delivering personalized content, games, and reminiscence therapy to assisted living and memory care residents. Closest large-scale peer in the therapeutic engagement content category for senior care facilities.
• Constant Companion: Voice-activated companion and engagement platform for older adults, including those with dementia. Provides on-demand content and check-ins to seniors in homes and care settings, with similar therapeutic engagement positioning.

Emerging players

• Relish (Relish Life): Designs dementia-specific products, including sensory activity tools, for people living with Alzheimer's and their caregivers. Active GTM partner of Memory Lane TV (joint marketing during World Alzheimer's Month) and adjacent in the dementia multisensory engagement space.
• Intuition Robotics (ElliQ): AI-driven companion robot for older adults offering proactive engagement, reminiscence prompts, and wellness content. Competes for the same senior engagement dollar, particularly with health plans and senior living operators pursuing non-pharmacological engagement solutions.
• GrandPad: Simplified tablet and curated content platform designed specifically for older adults, including those with cognitive decline. Overlaps with Memory Lane TV in delivering safe, simplified content experiences to seniors and their family caregivers.

Broad incumbents

• Posit Science (BrainHQ): Clinically validated cognitive training platform for older adults, including those with mild cognitive impairment. Larger and more research-validated incumbent in the broader brain health/cognitive engagement category adjacent to Memory Lane TV's dementia positioning.
• Bayada: Large national home health and personal care services provider serving dementia patients and seniors at home. Represents the broader home care incumbent ecosystem that Memory Lane TV targets as a complementary non-pharmacological engagement tool for its care recipients.

Others

• A Place for Mom: Largest senior care referral and advisory marketplace in North America connecting families with assisted living, memory care, and home care providers. A key distribution and demand-generation channel where Memory Lane TV could be embedded as a recommended engagement resource.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/forgetdementia
• Facebookfacebook.com/forgetdementia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memory-Lane.tv