What Beeping does

Beeping, operated by Slovenian limited liability company Next d.o.o., is an online marketplace that connects vetted, independent professional cleaners with residential households and business customers for on-demand and recurring cleaning services. Founded in 2016 and headquartered in Ljubljana, the platform runs as a fully self-serve web and mobile-web product (beeping.si, app.beeping.si) where customers configure property size (45-195m² in 10m² increments), frequency, and add-ons (oven interior, refrigerator interior, window cleaning, home help), then register and pay online. Independent cleaners, who are not Next d.o.o. employees, are sourced through a separate registration funnel and supplied with equipment, AXA-backed property damage insurance, and bi-monthly guaranteed pay.

The product surface spans regular home cleaning (from €30), commercial cleaning (Beeping Business), deep cleaning of floor coverings and upholstered furniture, the Beeping Premium subscription (3-, 6-, 12-month commitments with dedicated cleaner assignment and fixed scheduling), a Home Help service (ironing, laundry, organization) under a 6-month minimum, and a Beeping Gift Voucher program. The I LOVE MY JOB sub-brand extends the platform into a B2B2C corporate benefit offering where employers purchase cleaning services as employee perks. Payments are processed through Mastercard, Visa, Diners, PayPal, UPN payment slip, and direct debit, and registration supports Facebook and Google social login.

The go-to-market is product-led and content-driven: an SEO-optimized Slovenian blog, Facebook/LinkedIn/Instagram presence, referral gift cards, and earned media in outlets such as Dnevnik and Finance drive top-of-funnel acquisition, while the I LOVE MY JOB channel opens mid-funnel B2B demand. The company operates across Slovenia (multiple cities including Ljubljana, Maribor, Celje, Kranj, Koper, Novo Mesto, Murska Sobota), Croatia, and Spain via country-specific domains under the Beeping Global brand, and has raised approximately $635K in disclosed funding across a 2016 Slovene Enterprise Fund seed and a 2019 Fil Rouge Capital-led round.

Name

Beeping

Legal name

Next d.o.o.

Website

https://beeping.si

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Beeping is a Slovenian online marketplace that connects vetted independent cleaners with residential and business customers for on-demand and subscription-based household, commercial, and home-help cleaning services across Slovenia, Croatia, and Spain.

Ownership category

akta.pro rank

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Subscription cleaning services: Recurring revenue from Beeping Premium subscription plans where customers commit to 3, 6, or 12-month terms with weekly, bi-weekly, or monthly cleaning frequencies. Subscription includes priority cleaner assignment, fixed scheduling, and volume discounts. The subscription auto-renews monthly and prices are locked during the commitment period.
2. One-time cleaning services: Single-visit cleaning orders priced by property size (45m2 to 195m2 in 10m2 increments) with optional add-ons (oven interior, refrigerator interior, window cleaning). Customers pay per visit through the platform.
3. Beeping Business: B2B cleaning services for commercial spaces including offices and business premises, with custom scheduling and dedicated account management.
4. Gift cards: Electronic gift cards with pre-loaded monetary value that can be applied toward future cleaning services. Gift cards are reusable up to the pre-loaded amount.
5. Deep cleaning services: Deep cleaning of commercial spaces including floor coverings and upholstered furniture, targeting businesses seeking thorough cleaning beyond routine maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Beeping operates an online marketplace platform that connects vetted, independent professional cleaners with residential and business customers in Slovenia and Croatia. Customers self-serve order regular cleaning, deep cleaning, and home help services through the website or app, choosing property size, frequency, and add-ons. Beeping manages scheduling, payments, subscription auto-renewal, and offers property damage insurance coverage through AXA.

Product overview

Beeping operates as a cleaning services marketplace platform connecting professional independent cleaners with residential and business customers. The core product is the Beeping Platform (web portal and app) which enables online ordering and management of cleaning services. The main service offerings include Regular Cleaning (Redno čiščenje) for homes from 30€, Business Cleaning (Čiščenje poslovnih prostorov), and Deep Cleaning (Globinsko čiščenje). Beeping Premium provides a subscription tier with dedicated cleaner assignment, fixed scheduling, and discounts. Add-on services include oven interior cleaning, refrigerator interior cleaning, window cleaning, and home help services (ironing, laundry, organization). The I LOVE MY JOB program extends services to corporate clients as employee benefits. All services are delivered by vetted independent professional cleaners operating under the Next d.o.o. parent company.

Differentiator

Problem solved

Functional benefit

Brands

• I LOVE MY JOB: Employee benefit program offering home cleaning services to employees, provided by Beeping for employers who want to offer cleaning benefits to their staff.

Products and services

• Redno čiščenje (Regular Cleaning) Professional household cleaning service covering bathrooms, kitchens, living rooms, bedrooms, hallways, and children's rooms. Starting from €30 per session, priced by property size (45m2 to 195m2 in 10m2 increments). Available as one-time or recurring service.
• Čiščenje poslovnih prostorov (Business Cleaning) Commercial cleaning services for business premises with flexible scheduling, assigned cleaners, dedicated account management, and consolidated billing. Targets offices and commercial spaces needing regular professional cleaning.
• Globinsko čiščenje (Deep Cleaning) Intensive deep cleaning service for business premises targeting stubborn dirt, allergens, and odors from floor coverings and upholstered furniture. Targets businesses seeking thorough cleaning beyond routine maintenance.
• Beeping Premium Subscription Subscription-based regular cleaning service offering dedicated cleaner assignment, fixed recurring appointments, monthly billing, personal assistant support, and volume discounts. Available in 3, 6, and 12-month commitment tiers with weekly, bi-weekly, or monthly frequencies.
• Gospodinjska pomoč na domu (Home Help Service) Household assistance service including ironing, laundry washing and folding, cabinet interior cleaning, and home organization. Requires minimum 6-month commitment with 30-day cancellation notice. Customers purchase a set number of hours per week.
• Beeping darilni bon (Gift Cards) Electronic gift certificate with unique code, reloadable up to preloaded amount, and usable across multiple orders. Encourages word-of-mouth referrals and gifting occasions.
• I LOVE MY JOB by Beeping Corporate benefit program allowing employers to offer Beeping home cleaning services as an employee perk. Generates B2B2C demand through employer agreements and creates corporate accounts managed through HR partnerships.

Quantifiable outcome

• Over 2,300 hours saved for customers in first year alone (2016)
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Six partnerships are on record, tiered minor and core.

• AXAminorOthersAXA serves as an insurance partner providing property damage coverage for customers during cleaning services. Beeping covers damages caused by cleaners through AXA insurance partnerships, with damage claims reviewed within 3 business days and payouts processed within 30 days.
• MastercardminorOthersMastercard is listed as an accepted payment method on the Beeping platform alongside Visa, PayPal, UPN payment slip, and direct debit (SDD).
• NLB (Nova Ljubljanska Banka)minorOthersNLB is listed as a partner, potentially related to payment processing or banking services for the Slovenian market.
• ESIF (European Structural and Investment Funds)minorOthersESIF is listed as a partner organization, possibly related to EU funding or co-financing of business operations.
• Beeping CroatiacoreStrategic or Co-development PartnerBeeping Croatia operates as a country-specific expansion under the Beeping Global brand, serving the Croatian market with the same cleaning marketplace model.
• Beeping SpaincoreStrategic or Co-development PartnerBeeping Spain operates as a country-specific expansion under the Beeping Global brand, serving the Spanish market with the same cleaning marketplace model.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Helpling: Berlin-based household-services marketplace connecting customers with vetted cleaners and other home-service providers across Europe. Closest analog to Beeping: identical two-sided marketplace model, vetted supply, transparent per-booking pricing, and subscription-style repeat-booking mechanics.
• Wecasa: Paris-based on-demand marketplace for household services including cleaning, with vetted professionals and self-serve booking. Comparable product scope and supply model to Beeping, with very similar D2C subscription and trust-vetting positioning.
• Batmaid: Swiss/European cleaning-services platform booking vetted independent cleaners on a self-serve online model. Operates in the same trusted-cleaner marketplace category as Beeping with a similar subscription/one-time pricing mix.
• TaskRabbit: IKEA-owned marketplace for household tasks including cleaning, with vetted independent taskers and self-serve online booking. Broader category scope than Beeping, but the cleaning vertical, supply-vetting flow, and subscription potential are functionally identical.

Broad incumbents

• Handy (Angi): Angi-owned home-services platform with strong vertical depth in cleaning alongside handyman, moving, and other categories. Larger and better-funded than Beeping, but overlapping marketplace mechanics and a similar direct-to-customer repeat-service flow.
• Thumbtack: US-based home-services marketplace spanning cleaning, handyman, and dozens of other categories. Broader than Beeping in scope, but operates via the same prosumer marketplace mechanics—vetted pros, self-serve booking, and consumer reviews—making it a broad-incumbent comparison.

Regional players

• ProntoPro: Italy-based home-services marketplace connecting customers with vetted local professionals including cleaners. Comparable marketplace architecture and trust-vetting flow to Beeping, though geo-segregated from Beeping's Slovenia/Croatia/Spain footprint.
• Cronoshare: Spain-based home and personal-services marketplace (cleaning, handyman, etc.) where customers request pros and receive quotes. Overlaps directly with Beeping's Spanish market entry (beeping.com.es), with the same category and end-customer persona.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/beeping.si
• LinkedInlinkedin.com/company/10506948
• Instagraminstagram.com/beeping.si

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beeping