Batgroup
- Company typePrivate
- Founded2015
- HeadquartersPully, Switzerland
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Batgroup does
Batgroup is a Swiss-headquartered consumer services company operating the Batmaid platform for booking professional home and office cleaning. The company is based in Pully/Lausanne with an additional Zurich office and currently operates in Switzerland, Belgium, France, and Luxembourg. Batgroup employs cleaning professionals directly under permanent contracts that comply with Switzerland's sector Collective Bargaining Agreement, which legally and functionally distinguishes it from informal/undeclared cleaning arrangements and positions the customer relationship as one with the company (rather than the individual cleaner), relieving households of social-charge, insurance, and contract administration. Customers book through the batmaid.ch website or iOS/Android mobile app, select duration, frequency, date, and time, and are matched with the same professional cleaner for consistency.
The core product surface includes regular home cleaning, end-of-tenancy cleaning, and business/office cleaning, plus a portfolio of add-on services (window cleaning, ironing, laundry, fridge/oven/cabinet cleaning, dishes, glass walls, balcony). The platform has accumulated 293,029 verified customer reviews at a 4.6/5 rating since 2015, and Batmaid claims to be Switzerland's No. 1 home cleaning company. Technologically, the company operates a web platform plus mobile apps that manage booking, scheduling, cleaner matching, and customer communication; no AI/ML, API, or integration features are disclosed in the source material.
Batgroup monetizes through fees for cleaning services (described as subscription-recurring) and per-transaction add-on fees. Distribution is primarily self-serve product-led growth via the website and mobile app for individual consumers, supplemented by a direct sales motion for business/office clients. Capital structure is private and venture-backed; in September 2021 the company closed a CHF 25M (€23M) Series B led by Aevis Victoria SA with participation from Bâloise Holding and Investis Group, with the stated use of funds being expansion into 21 cities across 15 countries. Earlier rounds include 2015 (Onet Technologies), 2016 Series A, 2018 (Investis Group), and 2020 (ACE & Company, Bâloise Holding). Leadership comprises co-founder and CEO Andreas Schollin, CTO Tymon Terlikiewicz, and VP of Growth Matias Gaffoglio.
Batgroup firmographics
Firmographics- Name
- Batgroup
- Legal name
- Batgroup
- Website
- https://batmaid.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Batgroup industry classification
Industry- Product category
- Home Cleaning Services
- NAICS
- Drycleaning and Laundry Services (8123), Drycleaning and Laundry Services (except Coin-Operated) (812320)
- SIC
- Sanitary Services (4950)
- akta.pro primary industry
- Turnover Cleaning + Laundry Service (HSAEAEAB)
- akta.pro secondary industries
- Uniform Laundry (Corporate/Facilities) (HSAJAEAE), Vacation Rental Turnover Operations (Housekeeping, Laundry, Inspections) (BPAJAIAL)
Keywords
Where Batgroup is headquartered
LocationHeadquarters
- HQ city
- Pully
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Batgroup business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Cleaning services (B2C and B2B): Batmaid charges customers for professional cleaning services booked through its online platform and app. Services include home cleaning, end-of-tenancy cleaning, and business/office cleaning. The company employs cleaners directly under permanent contracts (sector's Collective Bargaining Agreement) and insures them, acting as the employer rather than the customer, relieving customers of administrative and employer responsibilities.
- Extra services add-ons: Customers can add extra services such as window cleaning, ironing, laundry, fridge cleaning, oven cleaning, cabinet cleaning, dishes, glass walls, coffee machine cleaning, interior windows, door handles, baseboards, window blinds, and balcony cleaning for additional fees on top of base cleaning bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Customizable cleaning services with no publicly listed pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Batgroup product offering
Product offeringCore offering
Batgroup operates Batmaid, a Swiss-based online platform that delivers professional cleaning services to households and businesses. The company employs cleaners under permanent contracts and matches them with customer bookings made through its website and mobile app, with add-on options such as window cleaning, ironing, and laundry available alongside core home, end-of-tenancy, and business cleaning visits.
Product overview
Batgroup operates Batmaid as a Swiss-based online cleaning services platform offering a portfolio of cleaning services including home cleaning, end-of-tenancy cleaning, and business cleaning. The core platform enables customers to book cleaning services directly through their website or mobile app, with the company employing and insuring all cleaning professionals under permanent contracts. Additional services such as window cleaning, ironing, laundry, and deep cleaning for appliances are available as add-ons to complement the primary cleaning offerings. The company operates across Switzerland with offices in Lausanne (HQ) and Zürich, expanding to cities including Bern, Geneva, Basel, and over 50 other locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Cleaning
Quantifiable outcome
- 293,029 verified reviews since 2015 with a 4.6/5 rating
- +1 more outcomes
Companies that use Batgroup
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Batgroup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Batgroup partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
Batgroup competitors and assessment
Company assessmentDirect peers
- Helpling: Germany-founded online marketplace for booking vetted home cleaners across multiple European countries. Most direct head-to-head competitor to Batmaid's online booking model for residential cleaning services.
- TaskRabbit: US-headquartered platform (owned by IKEA/Ingka) connecting customers to freelance 'Taskers' for home services including cleaning. Closest international gig-style marketplace comparable to Batmaid.
- Handy (Angi): NYC-based platform for booking cleaners and home services professionals, now part of Angi Inc. Was one of the most direct US analogues to Batmaid's online cleaning booking model with employed/professional cleaners.
- Alfred: Tech-enabled home services platform in the US that combines cleaners/doormen with software. Comparable to Batmaid in mixing vetted employees with an app-driven booking experience.
- The Maids International: US franchised residential cleaning company using a 22-step cleaning system and employed cleaning teams. Comparable operational model of fully employed cleaners delivering standardized home cleaning services.
- Maid Brigade: Established US residential cleaning franchise employing fully trained and insured cleaning teams. Comparable model of branded, employed-cleaner residential cleaning services.
Broad incumbents
- Thumbtack: US broader home services marketplace covering cleaning, plumbing, moving, etc. Larger incumbent operating across many categories, of which cleaning is one.
- Angi Inc. Public US home services marketplace (formerly Angie's List / HomeAdvisor / Handy), covering cleaning alongside many other home categories. Larger, broader incumbent with overlapping cleaning offering.
- Care.com: Large US-based platform connecting households to caregivers and domestic service workers including housekeepers. Broader incumbent with adjacent positioning on matching vetted domestic help to households.
Emerging players
- Book a Tiger: European online booking platform for professional home cleaning services with employed cleaners. Closest post-Series-B-stage European cleaning marketplace peer to Batmaid's growth-stage profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Batgroup social profiles
Digital presenceBatgroup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Batgroup leadership team
Management profileNumber of profiles
Profiles3 records
Batgroup subsidiaries and ownership
Company hierarchySubsidiaries1 record
Batgroup funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Batgroup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Batgroup
What does Batgroup do?
Batgroup operates Batmaid, a Swiss-based online platform that delivers professional cleaning services to households and businesses. The company employs cleaners under permanent contracts and matches them with customer bookings made through its website and mobile app, with add-on options such as window cleaning, ironing, and laundry available alongside core home, end-of-tenancy, and business cleaning visits.
Is Batgroup a public or private company?
Batgroup is a private company. It is classified as venture growth investor backed and is currently operating.
When was Batgroup founded?
Batgroup was founded in 2015. It employs 1,001 to 5,000 people.
Where is Batgroup based?
Batgroup is headquartered in Pully, Switzerland, in the Europe region.
How does Batgroup make money?
Two revenue lines are on record. Cleaning services (B2C and B2B) is the primary driver. The others are extra services add-ons.
Who are Batgroup's main competitors?
Direct peers on record are Helpling, TaskRabbit, Handy (Angi), Alfred, The Maids International and Maid Brigade. Broad incumbents are Thumbtack, Angi Inc. and Care.com. Book a Tiger is listed as an emerging player.
Does Batgroup have an API?
No public API is recorded for Batgroup.
What industry is Batgroup in?
Batgroup's product category is Home Cleaning Services. Its primary akta.pro industry code is HSAEAEAB, Turnover Cleaning + Laundry Service, with a secondary code of HSAJAEAE, Uniform Laundry (Corporate/Facilities). Its NAICS code is 8123 and its SIC code is 4950.