Vidillion

Connected TV (CTV) and OTT Advertising Servicesvidillion.com

Vidillion (dba Sabio) is a privately held managed-service CTV/OTT advertising platform that uses its App Science® household graph and an in-house creative studio to plan, buy, and produce campaigns for enterprise brands and agencies globally.

Company typePrivate
Founded2004
HeadquartersLas Vegas, United States
Headcount11–50
GTM typeB2B
OfferingServices

What Vidillion does

Vidillion, operating commercially as Sabio, is a privately held U.S. media-advertising company that provides managed-service and programmatic CTV, OTT, and mobile advertising for brands, agencies, and partners. Per firmographic records the entity is headquartered in Las Vegas and was founded in 2004, with the operating business scaled at 11–50 employees; the substantive website and product identity, however, center on the Sabio brand and its sabioctv.com platform, which remains active through 2026.

The company's core technology stack comprises proprietary CTV/OTT demand and supply platforms paired with a proprietary household graph powered by App Science®, a wholly owned subsidiary described as a leading data analytics and audience measurement platform. App Science® uses behavioral mobile and CTV signals to validate cross-platform audience reach, claimed at 55MM CTV households and 80 million streaming households across the U.S. An in-house award-winning CTV-first creative studio produces custom ad units including QR-coded videos, product-detail overlays, dual-captioned multicultural creative, and overlay formats, while a multicultural team supports culturally relevant campaigns in any language.

The revenue model is a hybrid of managed services, programmatic advertising, and creative production sold through quote-based, multi-year contracts to enterprise brands and agencies. Customer evidence centers on enterprise relationships with advertisers such as Oreo, McDonald's, Chevrolet, California Lottery, AbbVie, and Norwegian Cruise Line. The company maintains offices in seven cities across the U.S., U.K., Canada, and India, and holds NMSDC and MBE minority-business certifications that broaden access to diversity-spend procurement.

Vidillion firmographics

Firmographics

Name: Vidillion
Legal name: Sabio, Inc.
Website: https://vidillion.com
Company type: Private
Founded year: 2004
Operating status: Operating
Headcount range: 11–50 employees
Short description: Vidillion (dba Sabio) is a privately held managed-service CTV/OTT advertising platform that uses its App Science® household graph and an in-house creative studio to plan, buy, and produce campaigns for enterprise brands and agencies globally.
Ownership category
akta.pro rank

Vidillion industry classification

Industry

Product category: Connected TV (CTV) and OTT Advertising Services
NAICS: Media Buying Agencies (541830)
SIC: Services-Advertising Agencies (7311)
akta.pro primary industry: Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)

Keywords

CTV advertising
OTT advertising
Audience measurement
Managed media services
Programmatic video

Where Vidillion is headquartered

Location

Headquarters

HQ city: Las Vegas
HQ country: United States
HQ region: North America

Offices7 records

Markets served

Vidillion business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

CTV/OTT Managed Media Services: Fully managed service offering for CTV and OTT advertising, including strategic planning, audience curation, media planning, buying, and optimization for brands, agencies, and partners.
Programmatic CTV/OTT Advertising: Programmatic options for CTV, OTT, and mobile campaigns leveraging the company's proprietary demand platform and direct inventory.
Custom Creative Ad Unit Production: In-house creative studio produces custom CTV/OTT ad units (QR-coded videos, product-detail overlays, dual-captioned multicultural ads) as part of integrated campaign delivery.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Custom CTV/OTT managed-service campaigns

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Vidillion product offering

Product offering

Core offering

Vidillion (operating under the Sabio brand at sabioctv.com) sells Connected TV (CTV) and Over-the-Top (OTT) advertising, custom CTV-native creative ad units, and proprietary audience-measurement services to brands, agencies, and partners worldwide. Offerings are delivered as fully managed media services and programmatic deals, backed by an in-house creative studio and a proprietary household graph powered by App Science® that validates cross-platform audience reach.

Product overview

No product or service information for Vidillion is available in the provided source material.

Differentiator

Problem solved

Functional benefit

Brands

App Science®: A leading data analytics and audience measurement platform offering data integrity and fidelity; powers Sabio's proprietary household graph for audience validation and is operated as "a Sabio company."

Products and services

Reach — CTV Advertising Managed-service and programmatic CTV/OTT advertising offering delivering direct inventory, scale, competitive pricing, and proven performance for general-market and niche audiences.
Engage — Creative Ad Units Award-winning in-house CTV-first creative studio producing custom CTV and OTT ad units including QR-coded videos, product-detail overlays, dual-captioned multicultural ads, and overlay executions designed to drive awareness, engagement, and purchase intent.
Validate — Audience-first Measurement Audience-measurement solution backed by Sabio's proprietary household graph, powered by App Science®, validating data and audience reach across mobile, CTV, and OTT using behavioral signals.
App Science® Wholly-owned data analytics and audience-measurement platform powering Vidillion/Sabio's proprietary household graph and providing data integrity and fidelity across mobile, CTV, and OTT signals.

Quantifiable outcome

Reaches 55MM CTV Households via proprietary behavioral signal-based targeting
+2 more outcomes

Companies that use Vidillion

Customer profile

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Vidillion technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Vidillion partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered flagship and core.

App Science®flagshipStrategic or Co-development PartnerApp Science® is described as "a Sabio company" and the leading data analytics and audience measurement platform powering the proprietary household graph. It underpins the Validate solution with data integrity and fidelity across mobile and CTV signals.
CreatorTVcoreStrategic or Co-development PartnerCreatorTV is featured as a flagship linked brand on the Sabio homepage under the "creator-led" pillar, signaling a strategic alliance at the intersection of ad-supported streaming and the creator economy.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Vidillion competitors and assessment

Company assessment

Direct peers

The Trade Desk: Leading independent programmatic DSP with a strong CTV/OTT offering and global demand-side platform. Directly comparable as a CTV-focused ad-buying platform competing for the same brand and agency budgets as Sabio.
Publica (by FreeWheel): CTV/OTT ad server and unified auction platform now owned by FreeWheel/Comcast. Directly comparable technology layer for CTV ad serving, frequency capping, and pod-level decisioning.
Innovid: Independent CTV ad server, creative personalization, and measurement platform. Directly comparable as a CTV-focused ad-tech provider offering creative ad units and cross-platform measurement to brands and agencies.
Tatari: CTV/OTT ad-buying platform purpose-built for performance-driven and brand campaigns, with managed-service capabilities. Comparable as a CTV-focused managed service provider for brands and agencies.
Simulmedia: Cross-channel TV/CTV planning, activation, and measurement platform using behavioral and audience data. Comparable as a CTV/TV ad-buying and audience-measurement provider serving brands and agencies.
Wurl: CTV content distribution, monetization, and ad-management platform connecting publishers and advertisers. Comparable as CTV ad-tech infrastructure facilitating supply/demand and monetization for streaming publishers.
MediaMath: Independent programmatic DSP with omnichannel (CTV, video, display, audio) buying capabilities. Comparable as a demand-side programmatic platform serving brands and agencies across CTV and digital.
AdImpact (by LumiraDx) / Madhive: Madhive is an ad-tech platform powering local CTV and OTT advertising for broadcasters and brands. Comparable as a CTV-focused demand-side and managed-service provider with audience-targeting capabilities.

Broad incumbents

Magnite: Large independent SSP formed from the merger of Rubicon Project and Telaria, dominant in CTV/OTT supply-side inventory monetization. Comparable as a CTV infrastructure provider on the opposite side of the programmatic stack Sabio operates in.
Roku: CTV platform operator with the Roku OS, the Roku Channel, and a large CTV ad business. Comparable as both a potential inventory partner and a competitor for CTV ad dollars targeting streaming households.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Vidillion financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Vidillion leadership team

Management profile

Number of profiles

Profiles3 records

Vidillion subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Vidillion funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Vidillion M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vidillion

What does Vidillion do?

Is Vidillion a public or private company?

Vidillion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Vidillion founded?

Vidillion was founded in 2004. It employs 11 to 50 people.

Where is Vidillion based?

Vidillion is headquartered in Las Vegas, United States, in the North America region.

How does Vidillion make money?

Three revenue lines are on record. CTV/OTT Managed Media Services are the primary driver. The others are programmatic CTV/OTT Advertising and custom Creative Ad Unit Production.

Who are Vidillion's main competitors?

Direct peers on record are The Trade Desk, Publica (by FreeWheel), Innovid, Tatari, Simulmedia, Wurl, MediaMath and AdImpact (by LumiraDx) / Madhive. Broad incumbents are Magnite and Roku.

Does Vidillion have an API?

No public API is recorded for Vidillion.

What industry is Vidillion in?

Vidillion's product category is Connected TV (CTV) and OTT Advertising Services. Its primary akta.pro industry code is BPAFACAG, Connected TV (CTV) & OTT Performance Advertising. Its NAICS code is 541830 and its SIC code is 7311.