Creator Television
Creator Television is a Los Angeles-based creator-led FAST and AVOD streaming network and content studio owned by Sabio Holdings, launched January 2025. It distributes original creator programming across six major CTV platforms globally and monetizes through advertising and brand partnerships via Creator TV+.
- Company typePrivate
- Founded2025
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Creator Television does
Creator Television (Creator TV) is a Los Angeles-based creator-led streaming network and content studio that produces and distributes original programming across Free Ad-Supported Streaming Television (FAST) and Ad-Supported Video-on-Demand (AVOD) channels. Launched in January 2025 as the first network of its kind, it is wholly owned by Sabio Holdings (TSXV: SBIO, OTCQB: SABOF) — a publicly traded CTV advertising technology company — and operates under co-founders Charlie Ibarra (Head of Content) and Joe Ochoa (General Manager), who joined Sabio in 2022. Creator TV distributes a 24/7 FAST linear channel and AVOD library across six streaming platforms: Plex (global, ~140 countries), Sling Freestream, Xumo Play, Anoki LiveTVx on Google TV, Amazon Fire TV Channels, and TCLtv+. The network's content slate features original series led by tentpole digital creators — Uncle Roger, Jenny Lorenzo, Trey Kennedy, Julie Nolke, Daphnique Springs, Wengie, Khadija Mbowe, Ryan George, and others — spanning comedy, cultural commentary, gaming, and food formats.
The underlying technology stack is inherited from Sabio Holdings: Creator TV leverages Sabio's CTV ad-tech infrastructure, including the Sabio DSP and SSP and the App Science analytics platform, for ad targeting, monetization, and measurement. A sub-brand, Creator TV+, functions as the advertising and brand-partnership platform, claiming reach of 18.4 million households; Creator TV Sports is a competition-focused studio label producing the Creator Poker Championship (airing on CBS Sports Network) and the Creator Pickleball Tour at VidCon. Content distribution relies on standard CTV channel-partner integrations rather than a proprietary technology platform, and Creator TV's own integrations are limited to web analytics tools (Google Analytics, HubSpot, LinkedIn Insight Tag).
Revenue is generated exclusively through advertising and brand partnerships. The FAST and AVOD channels are free to viewers, monetized via programmatic and direct ad sales on Creator TV+. Branded content and integrations are sold through Creator TV+ to global brands and agencies (described as "Fortune 100 brands"), with Chloe Dyne managing branded content and integrations. The company has no disclosed subscription revenue and does not publish standalone financials, as it is consolidated within Sabio Holdings. Go-to-market combines a product-led creator-recruitment motion ([email protected]), channel-partner distribution across CTV platforms, and enterprise field sales for brand integrations and advertising inventory.
Creator Television firmographics
Firmographics- Name
- Creator Television
- Legal name
- Sabio Holdings, Inc.
- Website
- https://creatortv.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Creator Television is a Los Angeles-based creator-led FAST and AVOD streaming network and content studio owned by Sabio Holdings, launched January 2025. It distributes original creator programming across six major CTV platforms globally and monetizes through advertising and brand partnerships via Creator TV+.
- Ownership category
- akta.pro rank
Creator Television industry classification
Industry- Product category
- Streaming Television Network
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Distribution (51212), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Creator Channel Hosting & Publishing Platforms (MPACABAC)
- akta.pro secondary industry
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
Keywords
Where Creator Television is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Creator Television business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Advertising Revenue: Creator Television generates revenue through advertising on its free ad-supported streaming channels. The platform offers brand integrations and advertising inventory to Fortune 100 brands seeking to reach engaged streaming audiences. The platform utilizes Sabio's CTV ad-tech expertise for ad targeting and monetization.
- Brand Partnerships and Integrations: Creator TV+ provides brand integrations within original programming and creator-led ad products. The platform connects brands with original programming through branded content and integrations managed by the branded content team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free ad-supported streaming channel |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels9 records
Creator Television product offering
Product offeringCore offering
Creator Television operates the first creator-led streaming network, producing and distributing TV-formatted original programming led by digital creators with large social media followings. The platform offers both FAST (Free Ad-Supported Streaming Television) linear channels and AVOD (Ad-Supported Video-on-Demand) content distributed across major streaming platforms including Plex, Sling Freestream, Xumo Play, Anoki LiveTVx, Amazon Fire TV Channels, and TCLtv+. It monetizes through the Creator TV+ advertising platform, which sells brand integrations and ad inventory to global brands and agencies, reaching 18.4 million households.
Product overview
Creator Television operates as a creator-led streaming network and content studio owned by Sabio Holdings. The platform encompasses a core FAST (Free Ad-Supported Streaming Television) linear channel and AVOD (Ad-Supported Video-on-Demand) service distributed across multiple streaming platforms including Plex, Sling Freestream, Xumo Play, Anoki LiveTVx, Amazon Fire TV Channels, and TCLtv+. Creator TV+ serves as the brand partnership and advertising platform reaching 18.4 million households. The subsidiary Creator TV Sports produces competition-focused content including Creator Poker Championship and Creator Pickleball Tour. Programming features original series led by tentpole creators such as Uncle Roger, Jenny Lorenzo, Trey Kennedy, Julie Nolke, Lenarr Young, Daphnique Springs, Wengie, and Khadija Mbowe, spanning comedy, entertainment, and cultural commentary genres.
Differentiator
Problem solved
Functional benefit
Brands
- Creator TV+: Brand and ad product platform for global brands and agencies to access creator content inventory on FAST and AVOD channels, reaching 18.4MM households.
Products and services
- Creator Television (Creator TV) The first creator-led streaming network and content studio dedicated to bringing the authenticity and energy of social media storytelling to TV. Offers both FAST (Free Ad-Supported Streaming Television) linear channels and AVOD (Ad-Supported Video-on-Demand) content distributed across multiple streaming platforms for viewers.
- Creator TV+ Brand partnership platform enabling global brands and agencies to access creator content inventory on FAST and AVOD channels, reaching 18.4 million households at scale. Provides brand integrations within original programming and creator-led ad products.
- Creator TV Sports Competition-focused studio label under Creator Television producing creator-led sports content including the Creator Poker Championship, Creator Pickleball Tour, and World Chase Tag events.
Quantifiable outcome
- Reaches 18.4 million households through Creator TV+ platform
- +2 more outcomes
Companies that use Creator Television
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Creator Television technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
Creator Television partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor, major and core.
- Rob RyanminorPartnership with Rob Ryan for the inaugural Creator Pickleball Tour at VidCon Anaheim, featuring 16-player tournament.
- World Chase TagmajorPartnership with World Chase Tag for expanded 2026 distribution of WCT events, including World Championships scheduled for June 7-8, 2026 on Creator TV Sports.
- ConvergencemajorTransformative partnership to deliver innovative, creator-led programming to television audiences, marking a pivotal shift in the entertainment landscape.
- Radial EntertainmentmajorCreator TV acquired worldwide FAST rights to Radial's extensive library, expanding its global streaming footprint and content catalog.
- TCLtv+coreTCL's free streaming service providing Creator TV channel access to TCL users, announced December 2025.
- World Poker TourcorePartnership to produce the inaugural Creator Poker Championship, a creator-focused poker tournament. The championship transitioned from livestream to national television, airing on CBS Sports Network in May 2026.
- MADCOOL MediamajorCollaboration to produce scripted and unscripted series spanning various genres with focus on creator-based storytelling. Partnership aims to bring culture-driving creator content to television.
- Amazon Fire TV ChannelscoreAmazon Fire TV Channels provides a free, ad-supported streaming experience available across all Fire TV, Fire Tablet, and Echo Show devices in the U.S., bringing together live, on-demand, and short-form content.
- Xumo (Xumo Play)coreXumo is a joint venture between Comcast and Charter Communications. Xumo Play is a leading free streaming service in the U.S. Creator TV's channel is available on Xumo Play with potential distribution to other third-party U.S. streaming platform partners.
- Anoki (LiveTVx)coreAnoki is a pioneering AI company revolutionizing CTV. LiveTVx is Anoki's AI-powered native FAST service on Google TV devices, providing personalized entertainment experience by curating channels based on viewing habits.
- Anoki (LiveTVx)coreAI-powered native FAST service on Google TV devices. LiveTVx offers personalized entertainment experience, utilizing Anoki's advanced AI to curate and prioritize channels based on individual user viewing habits.
- Sling TV (Sling Freestream)coreSling TV, a leading streaming service and subsidiary of EchoStar Corporation, distributes Creator TV's FAST channel on Sling Freestream. Partnership ensures diverse and authentic creator voices reach broad audiences on Sling Freestream.
- PlexcoreGlobal streaming media company Plex distributes Creator TV's FAST channel internationally, making it available in approximately 140 countries. This was the launch partner for Creator TV's January 2025 debut.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Creator Television competitors and assessment
Company assessmentBroad incumbents
- Samsung TV Plus: Samsung TV Plus is Samsung's free ad-supported streaming service available on Samsung smart TVs and mobile devices, offering hundreds of FAST channels globally. Comparable as a broad FAST incumbent and a potential future distribution partner given Creator TV's similar smart-TV channel approach.
- Pluto TV: Pluto TV, owned by Paramount Global, is a leading FAST service with hundreds of curated linear-style channels. It is a broad incumbent and the most direct channel-level competitor to Creator TV, although its model emphasizes broadly licensed catalog content rather than creator-led original programming.
- LG Channels: LG Channels is the free, ad-supported streaming service built into LG smart TVs, featuring hundreds of FAST channels. Comparable as a distribution partner-like incumbent on the CTV ecosystem; competes with Creator TV for smart-TV advertising inventory.
- Tubi: Tubi, owned by Fox Corporation, is the largest U.S. free ad-supported streaming service with tens of thousands of titles. It is a broad incumbent in the FAST/AVOD space against which Creator TV competes for viewer attention and ad budgets, though Tubi operates a far broader, more generalized content catalog.
- The Roku Channel: The Roku Channel is a major FAST and AVOD offering on the Roku platform, with a growing slate of original content and acquired programming. Comparable as a broad FAST incumbent; Creator TV is differentiated by its creator-led content focus but competes for the same ad-supported viewer.
Direct peers
- The QYOU Media: The QYOU Media is a creator-led digital TV network that curates top digital-first talent for distribution across FAST, AVOD, and linear platforms. It is the closest direct peer to Creator TV in both model (creator-aggregated FAST channel) and target advertiser (brands seeking Gen Z / millennial reach). Co-Founder Joe Ochoa previously held a role at The QYOU.
- Jellysmack: Jellysmack is a global creator economy company that helps digital creators expand, monetize, and distribute content across multiple platforms including streaming TV. Comparable to Creator TV in its creator-first approach, multi-platform distribution strategy, and monetization focus on advertising and brand partnerships.
- Chicken Soup for the Soul Entertainment / Iconic Sports: Operates Crackle, a major ad-supported streaming service and FAST channel operator, and has been an active acquirer of digital content studios. Comparable as a publicly-traded company that operates FAST channels, licenses and produces ad-supported content, and pursues M&A to expand its creator-led and niche content library.
- Jukin Media: Jukin Media is a global creator-content licensing company that acquires, distributes, and monetizes user-generated video from creators across TV, streaming, and advertising platforms. Highly comparable as a business model anchored in creator-sourced video flowing into FAST and AVOD inventory for brands.
Others
- Anoki: Anoki is an AI-powered CTV company that operates LiveTVx, an AI-curated FAST service on Google TV devices. Anoki is both a distribution partner of Creator TV and a comparable emerging CTV technology company whose AI-driven channel curation and CTV monetization stack overlap with Sabio's ad-tech capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Creator Television social profiles
Digital presenceCreator Television financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creator Television leadership team
Management profileNumber of profiles
Profiles1 record
Creator Television funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creator Television M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creator Television
What does Creator Television do?
Creator Television operates the first creator-led streaming network, producing and distributing TV-formatted original programming led by digital creators with large social media followings. The platform offers both FAST (Free Ad-Supported Streaming Television) linear channels and AVOD (Ad-Supported Video-on-Demand) content distributed across major streaming platforms including Plex, Sling Freestream, Xumo Play, Anoki LiveTVx, Amazon Fire TV Channels, and TCLtv+. It monetizes through the Creator TV+ advertising platform, which sells brand integrations and ad inventory to global brands and agencies, reaching 18.4 million households.
Is Creator Television a public or private company?
Creator Television is a private company. It is classified as corporate owned and is currently operating.
When was Creator Television founded?
Creator Television was founded in 2025. It employs 51 to 100 people.
Where is Creator Television based?
Creator Television is headquartered in Los Angeles, United States, in the North America region.
How does Creator Television make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are brand Partnerships and Integrations.
Who are Creator Television's main competitors?
Broad incumbents on record are Samsung TV Plus, Pluto TV, LG Channels, Tubi and The Roku Channel. Direct peers are The QYOU Media, Jellysmack, Chicken Soup for the Soul Entertainment / Iconic Sports and Jukin Media. Anoki is listed as an others.
Does Creator Television have an API?
No public API is recorded for Creator Television.
What industry is Creator Television in?
Creator Television's product category is Streaming Television Network. Its primary akta.pro industry code is MPACABAC, Creator Channel Hosting & Publishing Platforms, with a secondary code of MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT). Its NAICS code is 516210 and its SIC code is 7812.