Hina
Hina (海纳AI) is a Beijing-based AI recruitment technology company that provides AI-powered interview, video interview, and online exam platforms to large enterprises, including 100+ Fortune 500 companies, using its proprietary recruitment-specific large model built on Qwen and DeepSeek foundations.
- Company typePrivate
- Founded2019
- HeadquartersHaidian, China
- Headcount5,001–10,000
- GTM typeB2B
- OfferingSoftware
What Hina does
Hina (海纳AI) is a Beijing-headquartered AI recruitment technology company founded in 2019, operating as a subsidiary of Beijing Qunxing Shanyao Technology Co., Ltd. The company has built an integrated AI-powered talent acquisition platform consisting of four core products: the AI Recruitment Assistant (24/7 chatbot for job description generation and resume analysis), the AI Interviewer (automated interview platform with multi-modal assessment across video, audio, and text), the Video Interview system, and the Online Exam System with intelligent proctoring.
The platform is built on Hina's proprietary Hina AI 2.0 industry large model, which uses a layered architecture combining Qwen and DeepSeek base models with recruitment-specific fine-tuning trained on 40 million expert-labeled data points and 15+ million real-world interview verifications. The technology stack supports 1,000+ evaluation dimensions and 4,000+ behavioral characteristics across hundreds of position types, with 95%+ evaluation accuracy validated through dual consistency testing. The system supports 100,000+ concurrent candidates and incorporates multi-layer anti-cheating mechanisms (eye tracking, voiceprint, face verification, script-reading detection).
Hina generates revenue primarily through enterprise SaaS subscription contracts and per-interview pricing for its AI Interview product, targeting large enterprise clients with Fortune 500 accounts including SF Express, Walmart, Midea, Luckin Coffee, Geely, CATL, ZTE, CMB, and Hisense across logistics, retail, manufacturing, F&B, banking, and automotive verticals. Go-to-market combines direct enterprise field sales with distribution through HR technology platform integrations (Moka, Beisen, Dayi, Feishu Recruit), ecosystem partnerships (Alipay, GongZhao.net), and the DingTalk application marketplace. The company has raised five funding rounds between 2019 and 2025, with most recent disclosed round of approximately $6.87M led by DT Capital Partners in February 2025.
Hina firmographics
Firmographics- Name
- Hina
- Legal name
- 北京群星闪耀科技有限公司
- Website
- https://hina.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Hina (海纳AI) is a Beijing-based AI recruitment technology company that provides AI-powered interview, video interview, and online exam platforms to large enterprises, including 100+ Fortune 500 companies, using its proprietary recruitment-specific large model built on Qwen and DeepSeek foundations.
- Ownership category
- akta.pro rank
Hina industry classification
Industry- Product category
- AI Recruitment Software
- NAICS
- Employment Placement Agencies and Executive Search Services (56131), Human Resources Consulting Services (541612)
- SIC
- Services-Prepackaged Software (7372), Services-Employment Agencies (7361)
- akta.pro primary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
- akta.pro secondary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Hina is headquartered
LocationHeadquarters
- HQ city
- Haidian
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Hina business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- AI Interview (Per Interview): Pricing based on per-interview/candidate basis. Enterprises pay per interview conducted. No specific tier pricing publicly disclosed; sales consultation required.
- Enterprise SaaS Subscription: Large enterprise AI interview solutions with subscription-based pricing model. Includes features for concurrent interviewing, assessment reports, and enterprise integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | AI面试 - Per Interview Pricing |
| Subscription | Annual | 大型集团AI面试解决方案 - Enterprise Subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Hina product offering
Product offeringCore offering
Hina provides an AI-powered talent acquisition platform for enterprise recruitment, comprising four integrated products: AI Recruitment Assistant (chat-based JD generation and resume analysis), AI Interviewer (automated multi-modal candidate screening and evaluation), Video Interview (real-time professional video interviewing), and Online Exam System (proctored assessment). The platform serves enterprise clients primarily across campus recruitment, mass base-position hiring, and social recruitment scenarios, enabling standardized evaluation at scale with deployment supporting 100,000+ concurrent interviews.
Product overview
Hina offers a unified AI-powered talent acquisition platform consisting of four core products: the AI Recruitment Assistant (chat-based helper for job description generation and resume analysis), the AI Interviewer (automated interview platform with multi-modal assessment), the Video Interview system (real-time professional video interviewing), and the Online Exam System (proctored online testing). The products share a common AI technology foundation (Hina AI 2.0 large model) and data infrastructure, enabling seamless integration across campus recruitment, social recruitment, and large-scale frontline hiring scenarios. The platform targets enterprise clients (primarily Fortune 500 companies) and charges on a per-interview/per-exam basis.
Differentiator
Problem solved
Functional benefit
Brands
- 海纳AI面试官: AI-powered interview assessment system for enterprise recruitment
- 海纳AI招聘助理
- 海纳在线考试系统
Products and services
- Hina AI Interviewer (海纳AI面试官) AI-driven intelligent interview platform for automated candidate screening, assessment, and evaluation. Features multi-modal analysis combining video, audio, and text for comprehensive talent evaluation across 200+ dimensions for enterprise clients running high-volume recruitment.
- Hina AI Recruitment Assistant (海纳AI招聘助理) AI-powered 24/7 recruitment assistant chatbot designed for recruiters and headhunters, capable of generating job descriptions, analyzing resume levels, and providing recruitment market trend analysis.
- Hina Video Interview (海纳视频面试) Professional video interview platform designed specifically for recruitment scenarios, supporting large-scale queue management, group interviews, and technical coding interviews with proctoring capabilities.
- Hina Online Exam System (海纳在线考试系统) Professional online examination platform with intelligent proctoring and multi-layer anti-cheating mechanisms, supporting up to 100,000 concurrent users with professional question bank management and digital exam process management.
Quantifiable outcome
- HR efficiency improved by 80% through AI handling repetitive screening tasks
- +5 more outcomes
Companies that use Hina
Customer profileNamed customers17 records
Segments7 records
Ideal customer profiles1 record
Hina technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability11 records
Feature6 records
Hina partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- CXOUNIONcoreFormal strategic partnership signed at 2026 CXOU AI Future Summit. CXOUNION will recommend Hina AI's intelligent interview products to its enterprise ecosystem (10,000+ enterprise practitioners across 1,000+ industry communities, including Fortune 500 and China top 100 companies).
- 深圳市人工智能产业协会 (Shenzhen AI Industry Association)coreStrategic cooperation agreement covering market activities linkage, industry resource endorsement, and investment/financing matchmaking. The association has 1,300+ member units with rich upstream/downstream industry resources.
- 公招网 (GongZhao.net)coreDeep strategic cooperation embedding Hina AI Interview Official system into GongZhao.net's core service system. Free AI interview practice services for nationwide university graduates, targeting 10 million+ students.
- 北京市海淀区花园路街道党工委 (Haidian District Hualu Road Subdistrict Party Working Committee)minorCo-released '校企融合-区域科技成果转化平台共建计划' (School-Enterprise Integration - Regional Science and Technology Achievement Transformation Platform Co-construction Plan) as a core enterprise representative in Haidian District's talent ecosystem development.
- 长沙经济技术开发区 (Changsha Economic and Technological Development Zone)coreStrategic partnership signed to launch China's first AI interview service pilot project for regional 'talent attraction' city-level initiatives. Hina AI becomes new infrastructure for urban talent strategy development.
- 支付宝 (Alipay)coreDeep strategic partnership to create '总部AI直聘' (Headquarters AI Direct Hiring) model with '24小时极速入职' (24-hour rapid onboarding). Alipay's 120 million+ employment platform users and identity verification capabilities combined with Hina AI's interview technology. Joint product accessible via Alipay job search module.
- 艾瑞咨询 (iResearch)minorHina AI featured in iResearch's 2025 China Enterprise AI Application Industry Map report as the AI interview representative in the HR sector. Research-based recognition of market position.
- 华为云加速器 (Huawei Cloud Accelerator)minorHina AI participated as a member of Huawei Cloud Accelerator program and exhibited at HDC 2025 (Huawei Developer Conference) in the 'AI Innovation Applications' showcase area.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Hina competitors and assessment
Company assessmentBroad incumbents
- iCIMS: iCIMS is a global enterprise talent acquisition platform providing ATS, CRM, and candidate engagement solutions. As an established incumbent with broad enterprise HR tech portfolio, it competes for enterprise recruitment budgets that Hina targets, particularly in cross-border scenarios.
- Workday: Workday is a global enterprise HCM and talent management cloud platform serving large enterprises including Fortune 500 companies. It represents the broad incumbency alternative for enterprise HR technology investment, with recruiting and talent management as part of a wider portfolio rather than as the core focus.
- Feishu Recruit (飞书招聘): Feishu Recruit is ByteDance's enterprise recruitment module within its collaborative office platform, targeting Chinese enterprises with integrated hiring workflows. As a large incumbency player with deep engineering resources, it represents both a partner and potential long-term competitor to Hina.
Direct peers
- Eightfold AI: Eightfold AI is a global AI-powered talent intelligence platform that combines recruitment, candidate matching, and skills assessment. It is comparable to Hina in its application of domain-specialized AI to enterprise hiring at scale, serving Fortune 500 customers.
- HireVue: HireVue is the global leader in AI-driven video interviewing and pre-hire assessments, serving large enterprises including Fortune 500 customers. It is the closest international comparable to Hina in terms of product (AI interviewing), customer segment (enterprise HR), and value proposition (standardization and efficiency at scale).
- Dayi (大易): Dayi is a Chinese enterprise ATS and recruitment service provider serving large organizations with high-volume hiring needs. It overlaps with Hina in providing recruiting technology solutions to Chinese enterprises across multiple verticals.
- Beisen (北森): Beisen is China's leading HCM cloud platform, offering ATS, recruitment, and talent management to large enterprises across China. It competes directly with Hina in the Chinese enterprise HR tech market and is both a partner (integrating Hina interviews) and competitor (could develop native AI interviewing).
- Pymetrics: Pymetrics applies AI-based behavioral assessments and game-based evaluations to enterprise hiring decisions. Although more focused on cognitive/personality assessment than video interviewing, it serves the same enterprise HR function and competes for AI-driven hiring budgets.
- Paradox AI: Paradox AI builds conversational AI recruiting assistants and interview automation tools for enterprise hiring. Its high-volume hiring focus on frontline and hourly workers parallels Hina's blue/gray collar strategy and ATS integration model.
- Moka: Moka is a leading cloud-based ATS and recruitment management platform in China serving enterprise customers. It is a direct technology integration partner of Hina and addresses the same enterprise talent acquisition market, making it a closest-fit competitor and channel partner simultaneously.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Hina compliance and trust
Trust signalCompliance4 records
Hina financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hina leadership team
Management profileNumber of profiles
Profiles2 records
Hina funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hina
What does Hina do?
Hina provides an AI-powered talent acquisition platform for enterprise recruitment, comprising four integrated products: AI Recruitment Assistant (chat-based JD generation and resume analysis), AI Interviewer (automated multi-modal candidate screening and evaluation), Video Interview (real-time professional video interviewing), and Online Exam System (proctored assessment). The platform serves enterprise clients primarily across campus recruitment, mass base-position hiring, and social recruitment scenarios, enabling standardized evaluation at scale with deployment supporting 100,000+ concurrent interviews.
Is Hina a public or private company?
Hina is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hina founded?
Hina was founded in 2019. It employs 5,001 to 10,000 people.
Where is Hina based?
Hina is headquartered in Haidian, China, in the Asia region.
How does Hina make money?
Two revenue lines are on record. AI Interview (Per Interview) is the primary driver. The others are enterprise SaaS Subscription.
Who are Hina's main competitors?
Broad incumbents on record are iCIMS, Workday and Feishu Recruit (飞书招聘). Direct peers are Eightfold AI, HireVue, Dayi (大易), Beisen (北森), Pymetrics, Paradox AI and Moka.
Does Hina have an API?
Yes. Hina provides API integration capabilities for connecting its exam and interview systems with enterprise ATS (Applicant Tracking Systems) and third-party recruitment management systems. The exam system explicitly supports exam data export and system integration via API to proprietary or third-party recruitment management systems.
What industry is Hina in?
Hina's product category is AI Recruitment Software. Its primary akta.pro industry code is BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS), with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 56131 and its SIC code is 7372.