Family Promise of Hawaii

Name

Family Promise of Hawaii

Legal name

Family Promise of Hawaiʻi

Website

https://familypromisehawaii.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Homeless and Family Housing Services

NAICS

Temporary Shelters (624221), Community Housing Services (62422), Other Community Housing Services (624229), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Emergency Shelter, NFIs & Winterization for Displaced Populations (BPADAHAG), Disaster Recovery & Emergency Housing Assistance Programs (FSALAKAK), Insurance / Disaster Temporary Housing (ALE, Claims Housing) (THAMAHAC)

Keywords

• Family homelessness services
• Emergency shelter programs
• Homeless prevention services
• Case management support
• Affordable housing assistance

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals, including one-time gifts, monthly recurring gifts, and IRA charitable distributions
2. Foundation Grants: Grants from foundations including Bezos Day 1 Families Fund ($2.5 million), Clarence T.C. Ching Foundation, Nareit Foundation, Atherton Family Foundation, and others
3. Corporate Sponsorships & Partnerships: Support from corporations including HMSA, Hawaiian Electric Industries, and other businesses through gala sponsorships, donations, and programmatic partnerships
4. Government Grants: Funding from government sources including Chamber of Commerce Hawaii Public Health Fund ($50,000), State of Hawaii Grant in Aid, and other public funding
5. Donor-Advised Funds & Workplace Giving: Accepts grants via Donor-Advised Funds (EIN 20-2645489) and workplace giving campaigns through Aloha United Way (Agency designation #75620)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Family Promise of Hawaiʻi provides free, integrated homelessness services for families with children on Oʻahu and Maui, anchored by interim housing (emergency shelter) in ʻOhana Navigation Centers that combine private family rooms with on-site case management and wraparound support. Its service mix also includes emergency rental assistance covering homelessness prevention, rapid re-housing, and permanent supportive housing, plus one-on-one case management focused on financial literacy, workforce development, and tenancy skills. A specialized Maui Disaster Case Management Program delivers post-wildfire case management via the Aloha United Way 211 referral pipeline.

Product overview

Family Promise of Hawaiʻi provides a comprehensive, integrated suite of homelessness prevention and housing services for families with children across Oʻahu and Maui. The core service model combines Interim Housing (emergency shelter with private rooms), Emergency Rental Assistance (covering prevention, rapid re-housing, and permanent supportive housing), and one-on-one Case Management. The flagship ʻOhana Navigation Centers provide integrated facilities combining shelter with on-site case management, wraparound services, and community partner space. Community Engagement programming leverages volunteers for family skill-building activities and meal provision. The organization also runs the annual Brighter Futures Gala as its signature fundraiser and awards the Luminary Award to community leaders. The Maui Disaster Case Management Program addresses disaster-related needs, and the Wish List Program accepts in-kind donations. Services are provided free of cost to families with children experiencing or at risk of homelessness.

Differentiator

Problem solved

Functional benefit

Products and services

• Interim Housing (Emergency Shelter) Free, short-term emergency shelter providing families with their own private room at facilities on Oʻahu, serving families of all sizes and compositions including single parents, two-parent households, and multigenerational families. Includes intensive case management to help families quickly return to stable housing.
• Emergency Rental Assistance Rental assistance designed to prevent homelessness or help families move into stable housing faster, encompassing Homelessness Prevention (short-term rental and utility assistance), Rapid Re-Housing (short to medium-term rental assistance), shelter diversion with alternative housing options, one-time rental assistance, and Permanent Supportive Housing (long-term rental for disabled heads of household).
• Case Management One-on-one case management integrated into every program, helping families navigate challenges and design individualized solutions. Topics covered include financial education, workforce development, tenancy training, and wraparound services in partnership with other organizations.
• ʻOhana Navigation Center Innovative integrated facility combining interim housing (emergency shelter) for families experiencing homelessness with on-site case management, wraparound services, connections to housing resources, and dedicated space for community partners and volunteers. Operates at the Moʻiliʻili site, with a second interim housing site in Wahiawā.
• Maui Disaster Case Management Program Specialized disaster case management program for Maui, providing recovery support to families impacted by the August 2023 Maui wildfires. Referrals come through the Aloha United Way 211 system, and the program connects families with housing, education, and community resources tailored to long-term recovery.

Quantifiable outcome

• 81% of families in shelter program secure housing; 95% of those retain housing
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

26 partnerships are on record, tiered minor and core.

• G70minorStrategic or Co-development PartnerContributed to the Ohana Navigation Center property acquisition project.
• Alexander & BaldwinminorGTM or Marketing PartnerImpact Sponsor of the Brighter Futures Gala 2026.
• First Hawaiian BankminorGTM or Marketing PartnerImpact Sponsor of the Brighter Futures Gala 2026.
• Office of Hawaiian AffairsminorGTM or Marketing PartnerImpact Sponsor of the Brighter Futures Gala 2026.
• The Queen's Health SystemsminorGTM or Marketing PartnerImpact Sponsor of the Brighter Futures Gala 2026.
• Hawaii Pacific HealthminorGTM or Marketing PartnerSponsor of Brighter Futures Gala 2026.
• Hunt CompaniesminorGTM or Marketing PartnerSponsor of Brighter Futures Gala 2026. Director of Financial Reporting Shelley Ellwin serves on Family Promise board.
• Alaska x Hawaiian AirlinesminorGTM or Marketing PartnerSponsor of Brighter Futures Gala 2026.
• American Savings BankminorGTM or Marketing PartnerSponsor of Brighter Futures Gala 2026. First Vice President & Compliance Associate Jordan Odo serves as Board President.
• Carlsmith Ball LLPminorGTM or Marketing PartnerSponsor of Brighter Futures Gala 2026.
• Elevatus ArchitectureminorGTM or Marketing PartnerSponsor of Brighter Futures Gala 2026.
• Hawaii State Federal Credit UnionminorGTM or Marketing PartnerSponsor of Brighter Futures Gala 2026.
• HawaiiUSA Federal Credit UnionminorGTM or Marketing PartnerSponsor of Brighter Futures Gala 2026. Chief Operating Officer Kaleokalani Kuroda serves on Family Promise board.
• HEI (Hawaiian Electric Industries)minorGTM or Marketing PartnerSponsor of Brighter Futures Gala 2026 and holiday Giving Tree donor. VP Darcy Endo-Omoto highlighted company giving culture. Director Alex Lim serves on Family Promise board.
• Kaiser PermanenteminorGTM or Marketing PartnerSponsor of Brighter Futures Gala 2026. Community Health Lead Lisa Kimura serves on Family Promise board.
• SpectrumminorGTM or Marketing PartnerSponsor of Brighter Futures Gala 2026.
• UnitedHealthcareminorGTM or Marketing PartnerSponsor of Brighter Futures Gala 2026.
• Ka Hale A Ke Ola Homeless Resource CentersminorStrategic or Co-development PartnerTogether with Family Promise of Hawaii, received $7.5 million total from Bezos Day 1 Families Fund to combat homelessness through housing and services.
• Hawaiian Electric Industries (HEI)minorGTM or Marketing PartnerHoliday Giving Tree donor - partnered to provide over 100 children experiencing homelessness with thoughtfully chosen holiday gifts.
• Hawai'i Life FlightminorGTM or Marketing PartnerHoliday Giving Tree donor - partnered to provide children in Family Promise programs with holiday gifts.
• Nu'uanu Congregational ChurchminorGTM or Marketing PartnerHoliday Giving Tree donor - partnered through Giving Tree initiative to provide holiday gifts to children experiencing homelessness. Long-time volunteer partner.
• Partners in Care O'ahucoreStrategic or Co-development PartnerRuns the Coordinated Entry System for Oahu. Family Promise participates in this coordinated system for housing referrals.
• Aloha United WaycoreGTM or Marketing PartnerManages 211 system for Maui referrals. Family Promise's Maui Disaster Case Management Program referrals come through 211. Accepts workplace giving designations (Agency #75620).
• Ho'okupu CenterminorOthersVenue for the Third Annual Brighter Futures Gala.
• J. Walter Cameron CenterminorOthersMaui office located at the J. Walter Cameron Center.
• The Kukui CenterminorOthersOahu office located at The Kukui Center.

Scale indicators18 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Aloha United Way: Hawaii's largest United Way chapter and operator of the 211 referral system that Family Promise relies on for Maui intake. Functions as a partner (referral source, workplace giving channel) but also a competing recipient of statewide workplace-giving and corporate donor dollars.
• Habitat for Humanity Hawaii: Operates affordable housing development and homeownership programs across Hawaii. Complementary in the housing-stability ecosystem but competes for foundation grants focused on affordable housing solutions and corporate sponsorships.

Direct peers

• Ka Hale A Ke Ola Homeless Resource Centers: Maui-based nonprofit that co-received the $7.5M Bezos Day 1 Families Fund award with Family Promise of Hawaii. Operates emergency shelters and homelessness-prevention programs for families on Maui, directly competing for the same donor and government funding pools and serving overlapping client populations.
• Catholic Charities Hawaii: Hawaii's largest social services nonprofit, operating housing programs, case management, and immigration services across the islands. Competes with Family Promise for state grants, foundation funding, and family-homelessness contracts in Hawaii.
• Partners in Care O'ahu: O'ahu's lead agency for the Continuum of Care and operator of the Coordinated Entry System, which routes housing referrals to Family Promise and other providers. Functions as both a partner and a competitor for state/federal homelessness funding in Hawaii.
• Institute for Human Services (IHS): Hawaii's primary emergency homeless shelter operator on O'ahu (and increasingly Maui), serving single adults and families. Competes for the same state shelter contracts, donor dollars, and corporate sponsorships as Family Promise.

Regional players

• Mental Health America of Hawaii: Hawaii-based behavioral health nonprofit that addresses the intersection of mental health and housing instability. Partially overlapping client population (homeless individuals with mental health needs) and competes for state Department of Health grants.

Broad incumbents

• Family Promise (National Network): National 501(c)(3) nonprofit network that affiliates with Family Promise of Hawaii. Family Promise of Hawaii operates under this affiliate umbrella and shares the family-centered shelter model, training resources, and donor pipeline — making it the closest brand and programmatic peer at a national scale.
• The Salvation Army Hawaiian & Pacific Islands Division: Major national/international nonprofit with significant operations across Hawaii. Operates family shelters, addiction programs, and emergency assistance — competing for both donor dollars and government contracts in the family-homelessness space.

Others

• Hawaii Affordable Housing Coalition: Statewide advocacy coalition that influences how state and federal housing funds flow in Hawaii. While not a direct service provider, it shapes Family Promise's competitive environment by setting policy priorities around family homelessness funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCATsMbRehsnKNe5B94kJSVQ
• Facebookfacebook.com/FPHawaii
• Instagraminstagram.com/familypromiseofhawaii
• Xx.com/fampromise808

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Promise of Hawaii