Etilika

What Etilika does

Etilika is an Italian direct-to-consumer online wine retailer operated by Vintalia S.R.L., headquartered in Rome. The company sells a catalog of roughly 3,330 SKUs spanning Italian wines by region, French Champagne, spirits, and a growing dealcoholated-wine range, served to end consumers through its flagship etilika.it storefront plus three international storefronts (etilika.com for Europe, etilika.dk for Denmark, etilika.de for Germany). Underlying procurement rests on the parent group's claimed 60+ years of relationships with Italian producers and distributors, which the company uses to position itself as a price-discounter versus traditional enotecas.

The technology stack is a PrestaShop-based e-commerce storefront (theme "v1_barbera_6_child" built by Arkomedia) with Cloudflare bot mitigation, Feedaty verified reviews (4.8/5 across 16,049 reviews), and PCI-style encrypted checkout supporting cards, PayPal, Satispay, bank transfer, and cash on delivery. Proprietary assets include patented wine-bottle shipping packaging, an in-house 0-5 multi-axis Tasting Grid (La Griglia di Degustazione) shown on product pages, and owned climate-controlled warehouses enabling a 24/48-hour Italy delivery promise.

The business model is transactional DTC retail with no subscription tier, augmented by a free VIP Club loyalty program for repeat engagement and curated gift-box bundles (Le Box di Etilika) for gifting occasions. Customer segments span everyday Italian wine drinkers, gift buyers, fine-wine collectors served by a dedicated Fine Wines section, health-conscious consumers served by the Dealcolati category, and cross-border European buyers served via localized storefronts. A sister site, compriamovini.it, provides wine trade-in liquidity that supplements retail inventory.

Name

Etilika

Legal name

VINTALIA S.R.L.

Website

https://etilika.it

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Etilika (operated by Vintalia S.R.L.) is an Italian direct-to-consumer online wine retailer selling a 3,330-SKU catalog of Italian wines, French Champagne, spirits, and non-alcoholic wines to Italian consumers and selected European buyers via localized storefronts in Italy, the EU, Denmark, and Germany.

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (4453), Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industry

Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Online wine retail
• Italian wines
• Fine wine sales
• Non-alcoholic wines
• Wine e-commerce

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Online wine retail (transactional): Core revenue from one-off online sales of bottles, multi-bottle cases, magnums, and gift boxes (e.g., 'Box Grandi Rossi', 'Confezioni Regalo') across Italian regions, plus selected French Champagnes and international wines. The catalog spans everyday price points (Prosecco at €6.90) up to collector Fine Wines (Sassicaia magnums at €899–€1,290). Payment accepted by credit/debit cards, PayPal, Satispay, bank transfer, and cash on delivery.
2. VIP Club loyalty / repeat-customer incentives: Registered-customer loyalty program in which buyers accumulate points from purchases and unlock exclusive perks and prizes, driving recurring engagement.
3. Gift boxes and curated multi-bottle packs: Pre-curated gift boxes ('Le Box di Etilika', 'Box Degustazione Masi', 'Box Estate Umbria', 'Confezioni Regalo') and combo deals (e.g., '5+1 gratis') sold as bundled units, often targeted at gifting and holiday occasions (Christmas catalog referenced).
4. Wine consignment / resale brokerage (sister brand): Cross-link to compriamovini.it lets customers sell wine bottles to the group, providing inventory liquidity that supplements the primary retail assortment.

Pricing tiers

Go-to-market motion3 records

Core offering

Etilika (legally Vintalia S.R.L.) is an Italian direct-to-consumer online wine shop that sells discounted Italian wines, French Champagne, spirits, and dealcoholated wines through a PrestaShop-based storefront. The catalog spans everyday bottles (Prosecco from €6.90) to collector Fine Wines (Sassicaia magnums up to €1,290), supported by a proprietary Tasting Grid, a VIP Club loyalty program, patented bottle-shipping packaging, and 24/48-hour Italy-wide delivery from owned climate-controlled warehouses.

Product overview

Etilika is a single unified online wine marketplace (operated by Vintalia S.r.l.) rather than a platform-plus-modules architecture — but it is organized into multiple named category modules layered on top of the same e-commerce storefront. The core offering is the "Enoteca Online dei Migliori Vini Italiani" experience, which exposes specialty product lines such as Fine Wines (rare/collectible labels), Dealcolati (alcohol-free wines and spirits), Vini Premiati (award-winning wines), and the curated multi-bottle Le Box di Etilika gift sets, alongside ancillary gourmet categories (Prelibatezze, Olio, Tartufo, Aceto). Layered on top are member-facing modules — the Etilika VIP Club loyalty program (point accumulation and exclusive rewards) and the proprietary La Griglia di Degustazione di Etilika tasting grid — plus a third-party SmartyPilot-powered "Prodotti di tendenza" trending-products recommendation widget. The whole storefront is backed by encrypted, PCI-style international payment integrations (PayPal, Satispay, plus major card networks) and a Feedaty verified-review integration.

Differentiator

Problem solved

Functional benefit

Brands

• FINE WINES: Premium/collectible wines category described as "Vini Rari e da Collezione" (rare and collectible wines), featuring high-end Barolo, Barbaresco, Brunello di Montalcino, Sassicaia and Champagne verticals.
• Le Box di Etilika
• Dealcolati

Products and services

• Etilika Online Wine Shop (Enoteca Online dei Migliori Vini Italiani) Flagship e-commerce platform offering discounted Italian wines, French Champagnes, spirits, and ancillary gourmet specialties, supported by a proprietary Tasting Grid, VIP Club loyalty points, encrypted multi-method checkout, and 24/48-hour free shipping in Italy above €89.90.
• Fine Wines (Vini Rari e da Collezione) Premium product line offering rare and collectible Italian and French wines, including magnums, double-magnums, wooden cases, and vertical collections from top Piedmont, Tuscany, and Champagne producers such as Sassicaia, Barolo Monfortino, and Krug Grande Cuvée.
• Dealcolati (Non-Alcoholic Wines & Spirits) Category offering 0.0% alcohol-free wines, kombuchas, alcohol-free cocktails, vermouth, amaro, gin, and ready-to-drink beverages from brands such as Ca' Da Roman ZeroMax, Winelab, Zaccagnini Tralcetto, Vol0 Vermouth, and Tanqueray 0.0.
• Le Box di Etilika (Curated Gift Boxes) Curated multi-bottle gift boxes and wooden-case assortments for celebrations, holidays, weddings, and corporate gifting, combining premium Italian and Spanish labels into themed packs.
• Prelibatezze (Gourmet Specialties) Food-pairing gourmet category extending beyond wine, including olive oil, vinegar, and truffle products sourced to complement the wine catalog.
• Vini Premiati (Award-Winning Wines) Curated catalog of prize-winning wines from over 200 listed producers, surfacing bottles that have received industry awards and recognitions.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wine.com: Wine.com is the largest US online wine retailer with a national fulfillment network and broad assortment. It is a broad incumbent demonstrating the scale potential of wine e-commerce, though it operates in the US rather than competing directly with Etilika in Italy.
• Vivino: Vivino is the world's largest wine community and marketplace app, combining crowd-sourced ratings with marketplace purchasing across multiple countries. It overlaps with Etilika on Italian wine discovery and DTC purchase intent, even though its primary model is community-driven marketplace.
• Hawesko: Hawesko is a leading German wine mail-order and e-commerce group (including Jacques' and Wein & Co.) with national fulfillment. It is a broad incumbent in German online wine that competes with etilika.de on selection, scale and logistics.

Direct peers

• Callmewine: Callmewine is an Italian online wine and spirits shop operating since 2009 with a broad catalog and international shipping. It competes head-to-head with Etilika on Italian-wine selection, sommelier curation and DTC delivery across Europe.
• Tannico: Tannico is Italy's largest online wine retailer, selling Italian wines, Champagne and spirits DTC across Italy and Europe. It is the most direct competitor to Etilika in assortment, price-led positioning, and multi-country delivery from Italian warehouses.
• XtraWine: XtraWine is an Italian online wine merchant offering Italian and international wines, Champagne and spirits with European shipping. It targets the same value-conscious Italian wine enthusiast as Etilika and competes on price and catalog breadth.

Regional players

• Ventealapropriete: Ventealapropriete is a major French online wine retailer with a broad French-wine assortment and DTC delivery. It is a relevant regional peer operating the same DTC wine e-commerce model from a neighboring country, with comparable assortment and price-led positioning.
• Bodeboca: Bodeboca is a leading Spanish online wine retailer offering Spanish and international wines with sommelier curation and home delivery. It is a strong regional comparable in business model and audience (wine enthusiasts buying premium bottles online), though it serves Spain rather than Italy.
• Weinfreunde: Weinfreunde is one of Germany's largest online wine retailers, offering curated European wines with subscription and DTC delivery. It is a relevant regional peer given Etilika's etilika.de storefront, and demonstrates the German online wine competitive landscape.

Others

• Compriamovini: Compriamovini.it is the group-level sister brand that buys wine bottles from consumers, providing inventory liquidity and trade-in flow to Etilika. It is an adjacent ecosystem participant within the same corporate family rather than a marketplace competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/etilikashop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etilika