Nannuka
Nannuka is a Greek online care marketplace, founded in 2014 in Athens and operating in Greece and the UK, connecting families with verified babysitters, tutors, housekeepers, elderly caregivers, pet sitters, and mental health professionals through a freemium subscription platform.
- Company typePrivate
- Founded2014
- HeadquartersAthens, Greece
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Nannuka firmographics
Firmographics- Name
- Nannuka
- Legal name
- Nannuka
- Website
- https://nannuka.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nannuka is a Greek online care marketplace, founded in 2014 in Athens and operating in Greece and the UK, connecting families with verified babysitters, tutors, housekeepers, elderly caregivers, pet sitters, and mental health professionals through a freemium subscription platform.
- Ownership category
- akta.pro rank
Nannuka industry classification
Industry- Product category
- Online Care Marketplace
- NAICS
- Child Care Services (62441), Child Care Services (624410)
- SIC
- Services-Child Day Care Services (8351), Services-Social Services (8300)
- akta.pro primary industry
- Nanny Agency / Placement Services (HSAAABAN)
- akta.pro secondary industries
- Temporary / Short-Term Nanny (Fill-In) Services (HSAAABAF), Infant & Toddler Nanny Services (HSAAABAJ)
Keywords
Where Nannuka is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- Greece
- HQ region
- Europe
Offices2 records
Markets served
Nannuka business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Premium Subscription - Families: Families upgrade to Premium membership at €49/month for unlimited communication with care professionals, access to verified profiles, and contact details
- Premium Subscription - Care Professionals: Care professionals upgrade to Premium at €29 to express interest in all job posts, access phone numbers of Premium families, and increase visibility
- Job Postings: Basic job posting is free; Premium job posts available for enhanced visibility
- One & Only Personalized Search: Premium concierge service (operated via onenonly.gr) for families seeking highly personalized caregiver matching
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Family Premium Subscription - €49/month |
| Subscription | Monthly | Professional/Carer Premium Subscription - €29/month |
| Freemium | Pay-as-you-go | Free Job Posting |
| Other | Pay-as-you-go | One & Only Concierge Service |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Nannuka product offering
Product offeringCore offering
Nannuka operates a two-sided online marketplace that connects families seeking care services with verified care professionals across six categories: babysitting/childcare, tutoring, housekeeping, elderly care, pet care, and mental health care. The platform enables families to search, filter, and message professionals while earning revenue through Premium subscriptions on both sides (€49/month for families, €29/month for professionals) and specialized B2B service lines. Nannuka does not directly employ caregivers; it functions solely as a digital intermediary.
Product overview
Nannuka is a Greek online care marketplace operating since 2014, functioning as a technology platform that connects families with care professionals across six main categories: Babysitting/Childcare, Tutoring, Housekeeping, Elderly care, Pet Care, and Mental Health Care. The platform offers a free basic tier for browsing and posting jobs, with two Premium subscriptions: a €49/month family subscription providing unlimited access to verified carer profiles, reviews, and contact details, and a €29/month professional subscription for carers to access job postings and employers. Specialized services include Nannuka@Work (corporate employee benefits), The Hotel Nanny Service (hospitality sector), and One & Only Personalized Search (premium concierge). Additional features include Activities for Children, Nannuka Now (WhatsApp-based instant matching), and Video CV (premium video profiling). The platform does not directly employ or provide care services itself, acting solely as a digital intermediary.
Differentiator
Problem solved
Functional benefit
Brands
- Nannuka@Work: Corporate service offering for employers to provide childcare solutions to their employees.
- The Hotel Nanny Service
- One & Only
Products and services
- Nannuka Platform Greece's largest online care marketplace connecting families with verified babysitters, childcare providers, educators, tutors, special education professionals, house cleaners, elderly caregivers, and pet sitters through digital profiles, search filters, and direct messaging. Operates in Greece and the UK.
- Nannuka@Work Corporate-focused B2B service enabling companies to provide verified childcare and care solutions as employee benefits through Nannuka's marketplace infrastructure.
- The Hotel Nanny Service Specialized B2B nanny and childcare staffing service tailored for hotels and hospitality businesses to provide childcare services to their guests.
- One & Only Personalized Search Premium concierge-style personalized search service for families seeking highly selective care professionals, with a dedicated representative providing intensive caregiver matching. Operated via onenonly.gr.
Quantifiable outcome
- 180,000+ families trust Nannuka
- +4 more outcomes
Companies that use Nannuka
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles9 records
Nannuka technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Nannuka partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- One & Only (onenonly.gr)coreNannuka operates a premium concierge service called 'One & Only' through a dedicated website (onenonly.gr/en/). This personalized search service offers families a dedicated representative for more intensive caregiver matching support, representing a specialized tier above the standard marketplace service.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Nannuka competitors and assessment
Company assessmentDirect peers
- Yoopies: European care services platform covering childcare, tutoring, housekeeping, and senior care. Operates in multiple European markets and directly overlaps with Nannuka's six-vertical offering and Premium subscription pricing.
- UrbanSitter: US-based online marketplace for finding babysitters and nannies with similar profile, review, and verification features. Comparable business model focused on trusted childcare matching, though operating in a different geography.
- Babysits: European online marketplace connecting families with babysitters and childcare professionals. Directly competes with Nannuka's Greek business and shares the same two-sided marketplace model with verified profiles, reviews, and subscription tiers.
- Sittercity: Established US babysitter and nanny marketplace with background-checked caregiver profiles. Closely comparable to Nannuka's core offering in model, profile verification approach, and family-focused positioning.
- Tutorful: UK-based online tutoring marketplace connecting students with verified tutors. Direct overlap with Nannuka's tutoring vertical in the London market where both platforms operate with similar subscription models.
- Helpling: Online marketplace for household services including cleaning and home help across Europe. Direct overlap with Nannuka's housekeeping vertical and shares the marketplace model connecting families with background-checked professionals.
- Sitly: Online platform for finding babysitters, nannies, and tutors across Europe. Closely aligned to Nannuka's core childcare offering with similar marketplace mechanics and family/professional matching functionality.
Broad incumbents
- Care.com: Global care services marketplace connecting families with caregivers across childcare, senior care, pet care, and housekeeping. Largest direct competitor in the same product category and broader care verticals that Nannuka serves, with significantly deeper capital and geographic reach.
Emerging players
- Greta App: European care and household services marketplace with focus on elderly care and family support. Overlaps with Nannuka's elderly care and family services verticals with emerging product capabilities.
Regional players
- Frontida (Greek Local): Greek home care services provider focused on elderly and family care in the Greek market. Regional competitor operating in the same geography with overlapping elderly care and household services offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nannuka social profiles
Digital presenceNannuka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nannuka leadership team
Management profileNumber of profiles
Profiles3 records
Nannuka funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nannuka M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nannuka
What does Nannuka do?
Nannuka operates a two-sided online marketplace that connects families seeking care services with verified care professionals across six categories: babysitting/childcare, tutoring, housekeeping, elderly care, pet care, and mental health care. The platform enables families to search, filter, and message professionals while earning revenue through Premium subscriptions on both sides (€49/month for families, €29/month for professionals) and specialized B2B service lines. Nannuka does not directly employ caregivers; it functions solely as a digital intermediary.
Is Nannuka a public or private company?
Nannuka is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nannuka founded?
Nannuka was founded in 2014. It employs 11 to 50 people.
Where is Nannuka based?
Nannuka is headquartered in Athens, Greece, in the Europe region.
How does Nannuka make money?
Four revenue lines are on record. Premium Subscription - Families are the primary driver. The others are premium Subscription - Care Professionals, job Postings and one & Only Personalized Search.
Who are Nannuka's main competitors?
Direct peers on record are Yoopies, UrbanSitter, Babysits, Sittercity, Tutorful, Helpling and Sitly. Care.com is listed as a broad incumbent. Greta App is listed as an emerging player. Frontida (Greek Local) is listed as a regional player.
Does Nannuka have an API?
No public API is recorded for Nannuka.
What industry is Nannuka in?
Nannuka's product category is Online Care Marketplace. Its primary akta.pro industry code is HSAAABAN, Nanny Agency / Placement Services, with a secondary code of HSAAABAF, Temporary / Short-Term Nanny (Fill-In) Services. Its NAICS code is 62441 and its SIC code is 8351.