Name

Frontida Inc.

Legal name

Frontida Management Group

Website

https://frontidaseniorliving.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Frontida Inc. is a Wisconsin-based senior living operator and management company that runs six assisted living, memory care, and behavioral health communities while providing turnaround, ongoing, consulting, and developer management services to senior living investors and developers.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Management Services (8741)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industry

Senior Living Property Management (BPAJAGAI)

Keywords

• Senior living management
• Assisted living services
• Memory care operations
• Behavioral health care
• Senior community management

Headquarters

HQ city

Kenosha

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Senior Living Management Services: Recurring management fees from providing professional management services to senior living communities. Services include Turnaround Management (fast-acting stabilization), Ongoing Management (long-term operational partnership), Consulting Management (expert guidance without full-service management), and Developer Solutions (new community design, licensing, staffing, and launch support).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Frontida Inc. operates as a senior living management company that provides values-driven professional management services to senior living community investors, developers, and operators (including Turnaround Management, Ongoing Management, Consulting Management, and Developer Solutions), while also directly operating assisted living, memory care, behavioral health, and respite care communities across southeastern Wisconsin.

Product overview

Frontida Inc. operates as a senior living management company offering values-driven management and strategic execution services. The company provides four management service offerings: Turnaround Management for stabilizing struggling communities, Ongoing Management for long-term operational support, Consulting Management for expert guidance without full-service commitment, and Developer Solutions for new community launches. Frontida also operates multiple senior living communities under its brand, including Adelaide Place, Liberty House, Allouez Senior Living, Frontida of Kimberly, Riverwood Senior Living, and Willowgreen Home. These communities provide senior care services including Assisted Living, Memory Care, Behavioral Health, and Respite Care. The company is headquartered in Kenosha, WI with communities across southeastern Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Turnaround Management A fast-acting management service that stabilizes operations, addresses compliance gaps, and restores performance for senior living communities in crisis. It is sold to senior living community investors, owners, and developers experiencing operational challenges.
• Ongoing Management A long-term partnership management service that strengthens operational pillars to keep communities stable, efficient, and consistently performing. It is targeted at senior living investors and owners seeking sustained operational excellence.
• Consulting Management A focused guidance option providing expert insight and clear direction without full-service management commitment. It is sold to senior living owners seeking strategic consulting rather than full-service operations.
• Developer Solutions A start-to-finish roadmap supporting new community design, licensing, staffing, and launch from concept to opening. It is targeted at developers and investors building new senior living communities.
• Assisted Living Daily living assistance helping residents with activities while allowing focus on what makes them happy. It is for older adults who need assistance with daily activities while maintaining independence and is delivered at Frontida-operated communities.
• Memory Care Specialized care program honoring residents' journeys while creating meaningful opportunities for connection and engagement. It is designed for individuals with Alzheimer's disease and other forms of dementia.
• Behavioral Health Mental health support providing dignity, understanding, and a supportive environment for residents with behavioral health needs. It is for seniors requiring specialized behavioral health care alongside senior living services.
• Respite Care Short-term stay option for trying out communities, recovering after hospital visits, or giving caregivers time to rest and recharge. It is for families seeking short-term care for trial stays, recovery, or caregiver relief.
• Adelaide Place A Frontida-operated senior living community in Fond du Lac, WI offering assisted living and memory care in a quiet residential neighborhood near Lake Winnebago.
• Liberty House Memory Care A boutique memory care community in Fond du Lac, WI providing a warm, secure environment for loved ones with memory needs.
• Allouez Senior Living A Frontida community in Green Bay, WI offering assisted living, memory care, and respite care nestled in a tree-lined neighborhood near downtown.
• Frontida Senior Living of Kimberly A senior living community in the Fox River Valley, WI offering assisted living and memory care with personalized support and warm hospitality.
• Riverwood Senior Living A Frontida community in Wisconsin Dells offering assisted living, memory care, and respite care beside the peaceful Wisconsin River.
• Willowgreen Home A 22-bedroom assisted living and behavioral health community in Racine, WI near the shores of Lake Michigan.

Quantifiable outcome

• NOI improvement from loss to over $1.2M under turnaround management
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered minor.

• Welcome HomeminorStrategic or Co-development PartnerSenior living community network partnership for referral and industry collaboration.
• Direct SupplyminorOthersEquipment and supplies vendor for senior living facilities.
• Gordon Food ServiceminorOthersFood service and distribution partner for dining operations.
• Guardian PharmacyminorOthersPharmacy services for senior living medication management.
• Top WorkplacesminorOthersWorkplace culture recognition program - indicates company culture awards.
• Oak MedicalminorOthersMedical equipment and supplies partner.
• Paxxon TherapyminorOthersTherapy services partner for senior living rehabilitation.
• Easy ShiftsminorOthersStaffing technology platform for shift management.
• PreceptorminorOthersStaffing services for senior living workforce.
• M3 InsuranceminorOthersInsurance services partner.
• Bluestone MedicalminorOthersMedical services partner for senior living healthcare delivery.
• NASSCOminorOthersSenior living industry association or services organization.
• MRA (Management & Results Association)minorOthersManagement resources and consulting association partnership.
• Vita HealthcareminorOthersHealthcare services partnership for senior living clinical care.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Enlivant: Enlivant operates assisted living and memory care communities across the US with a portfolio operator model. Comparable service offerings and similar scale tier to Frontida.
• Five Star Senior Living: Five Star operates and manages senior living communities across the US, with a mix of owned/operated and third-party managed communities. Comparable to Frontida's combined operator-plus-management business model and mid-market scale.
• Pegasus Senior Living: Pegasus operates assisted living and memory care communities in multiple US states with a regional operator model similar to Frontida. Comparable in scope and mid-market positioning.
• Sunrise Senior Living: Sunrise is a national senior living operator with strong assisted living and memory care service lines. Comparable to Frontida's core care services portfolio (assisted living, memory care) though at significantly larger scale.
• Discovery Senior Living: Discovery Senior Living operates and manages senior living communities across the US, including assisted living and memory care. Comparable regional operator model with similar B2B management services.
• Life Care Services (LCS): LCS is one of the largest senior living management services companies in the US, providing third-party management, consulting, and development services to senior living communities. Directly comparable to Frontida's B2B management services offering (turnaround, ongoing, consulting, developer solutions).
• Sonida Senior Living (formerly Capital Senior Living): Sonida operates senior living communities across multiple states with a focus on assisted living. Comparable mid-scale operator business model, though currently in turnaround/growth phase.
• Atria Senior Living: Atria operates hundreds of senior living communities across the US with focus on assisted living and memory care. Directly comparable service offerings to Frontida, though with broader geographic reach and deeper resources.

Broad incumbents

• Brookdale Senior Living: Brookdale is the largest senior living operator in the US, offering assisted living, memory care, and independent living across all 50 states. A broad incumbent that competes with Frontida for residents and management contracts but operates at vastly greater scale.

Emerging players

• Anthem Memory Care: Anthem specializes exclusively in memory care communities in select US markets. Comparable to Frontida's memory care focus (e.g., Liberty House) and represents the niche specialization segment Frontida could pursue as it scales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/frontida-management-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frontida Inc.