Robolink
Robolink designs and sells programmable drones and AI-enabled robotics kits — CoDrone EDU, CoDrone EDU Plus, and Zumi — to K-12 schools, JROTC programs, and competition teams, monetizing via classroom hardware bundles, professional development, and an REC Foundation competition partnership.
- Company typePrivate
- Founded2012
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Robolink does
Robolink is a privately held San Diego-based educational technology company founded in 2012 that designs and sells programmable drones and AI-enabled robotics kits for K-12 STEM, computer science, and career technical education (CTE). Its core product line centers on the CoDrone EDU family — a programmable drone with seven sensors (accelerometer, gyroscope, barometer, range, color, optical flow), Blockly and Python programming environments, and RF connectivity supporting up to ten drones simultaneously. The June 2026 launch of CoDrone EDU Plus adds dual front-and-downward cameras with computer vision and autonomous decision-making capabilities for foundational AI learning, and was recognized as a CES 2026 Innovation Awards Honoree. The company also sells the Zumi self-driving AI car kit, which uses TensorFlow and OpenCV to teach machine learning and computer vision concepts.
Robolink monetizes primarily through one-time hardware sales (individual kits priced $179.99–$314.99; classroom packs of 12 or 18 drones priced $3,599–$6,799.99) and ancillary professional development sessions ($499 per two-hour course for up to twelve educators). Distribution runs through a direct e-commerce site accepting school purchase orders with net-30 terms, supplemented by the REC Foundation Aerial Drone Competition (for which CoDrone EDU is the official drone) and event-driven demand generation at ISTE and CES. Customer segments include K-12 schools and districts, JROTC programs (served by a dedicated compliant sourcing edition), summer/after-school programs, and competition teams. The company claims to be trusted by 9,000+ US schools and 4,000+ schools worldwide, with 20,000+ students taught personally and 1,500+ competition teams.
The business operates with 11–50 employees, is self-funded primarily through Kickstarter crowdfunding (~$700K aggregated across 2015–2017 campaigns, including $230K for CoDrone Pro in 2016), and holds no institutional venture capital or parent ownership per disclosed sources. Curriculum, lesson portal (Robolink Learn/Basecamp), and platforms (Drone Lab coding environment) are COPPA and FERPA certified, and hardware is Section 889 compliant for federal funding channels. Major strategic relationships include Texas Instruments (technology collaboration on CoDrone EDU Plus), REC Foundation (competition partnership), and curriculum partners such as Take Flight and SREB.
Robolink firmographics
Firmographics- Name
- Robolink
- Legal name
- Robolink, Inc.
- Website
- https://robolink.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Robolink designs and sells programmable drones and AI-enabled robotics kits — CoDrone EDU, CoDrone EDU Plus, and Zumi — to K-12 schools, JROTC programs, and competition teams, monetizing via classroom hardware bundles, professional development, and an REC Foundation competition partnership.
- Ownership category
- akta.pro rank
Robolink industry classification
Industry- Product category
- Educational Robotics
- NAICS
- Educational Support Services (611710), Elementary and Secondary Schools (6111), All Other Schools and Instruction (61169)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Robotics Learning Platforms (EDAFANAB)
- akta.pro secondary industries
- Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG), Drones, UAVs & Aerial Robotics Programs (EDAMADAJ), AI/ML Learning Platforms for Students (EDAFANAE), AI & Machine Learning (Foundations & Applied) (EDAMACAG), Learning Device Ecosystems & 1:1 Program Solutions (Devices, MDM, Charging) (EDAJAMAL)
Keywords
Where Robolink is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Robolink business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Hardware Sales: One-time sales of programmable drone kits (CoDrone EDU, CoDrone EDU JROTC edition), robotic cars (Zumi), replacement parts, accessories, and classroom packages. Products are sold individually or as classroom bundles (12-pack, 18-pack) with or without professional development.
- Professional Development Services: Virtual professional development sessions (2-hour courses) for educators learning to use CoDrone EDU and Zumi in classrooms. Sessions are sold at $499 per course for groups of up to 12 educators. Included free with classroom package purchases.
- Competition & Event Products: Sales of Aerial Drone Competition game elements, mission kits, and field accessories for the REC Foundation competition program. Revenue from competition registration fees is managed by REC Foundation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CoDrone EDU Individual Kit - $249 |
| Unit Pricing | Pay-as-you-go | CoDrone EDU (JROTC Edition) Individual Kit - $314.99 |
| Unit Pricing | Pay-as-you-go | Zumi AI Robot Car Kit - $179.99 |
| Unit Pricing | Pay-as-you-go | CoDrone EDU Classroom 12 Pack - $3,599 |
| Unit Pricing | Pay-as-you-go | CoDrone EDU Classroom 12 Pack with PD - $3,999 |
| Unit Pricing | Pay-as-you-go | CoDrone EDU Classroom 18 Pack - $5,399 |
| Unit Pricing | Pay-as-you-go | CoDrone EDU Classroom 18 Pack with PD - $5,699 |
| Unit Pricing | Pay-as-you-go | CoDrone EDU JROTC Classroom 12 Pack - $4,399.99 |
| Unit Pricing | Pay-as-you-go | CoDrone EDU JROTC Classroom 12 Pack with PD - $4,799.99 |
| Unit Pricing | Pay-as-you-go | CoDrone EDU JROTC Classroom 18 Pack with PD - $6,799.99 |
| Unit Pricing | Pay-as-you-go | Zumi Set of 10 Kits - $1,799.90 |
| Unit Pricing | Pay-as-you-go | Aerial Drone Competition Game Elements - $360 |
| Unit Pricing | Pay-as-you-go | Professional Development Course - $499 |
| Unit Pricing | Pay-as-you-go | Replacement Parts (A la carte) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Robolink product offering
Product offeringCore offering
Robolink designs and sells programmable educational drones (CoDrone EDU, CoDrone EDU JROTC, CoDrone EDU Plus) and an AI self-driving car kit (Zumi) for K-12 STEM and computer science classrooms. Offerings are bundled as classroom packs and paired with standards-aligned curriculum (Robolink Learn), a web-based coding platform (Drone Lab), and virtual professional development for educators.
Product overview
Robolink offers a portfolio of programmable robotics and drone kits for educational settings, centered around the CoDrone EDU family (including JROTC edition and new Plus variant), the Zumi self-driving AI car, and supporting platforms including Robolink Learn (Basecamp) lesson portal, Drone Lab coding environment, and the Aerial Drone Competition program with the REC Foundation. The ecosystem includes bundled classroom packs, professional development services, and curriculum aligned to STEM/CS/CTE standards. The CoDrone EDU is the flagship product—a drone programmable in Blockly and Python with 7 sensors, while CoDrone EDU Plus adds cameras and AI capabilities. Zumi teaches AI concepts through a buildable self-driving car using TensorFlow and OpenCV.
Differentiator
Problem solved
Functional benefit
Products and services
- CoDrone EDU A programmable educational drone for K-12 classrooms featuring 7 programmable sensors, programmable lights and sounds, and a Smart Controller with LCD screen. Supports Blockly and Python programming via the web-based Drone Lab environment. Priced from $249 per individual kit.
- CoDrone EDU (JROTC Edition) A variant of CoDrone EDU designed for Junior Reserve Officers' Training Corps (JROTC) programs with components sourced from alternative manufacturers to satisfy JROTC funding and Section 889 sourcing requirements. Identical performance to the standard edition with USB-C ports and different power configuration. Priced from $314.99 per individual kit.
- CoDrone EDU Plus An upgraded programmable educational drone with dual front-facing and downward-facing cameras for computer vision and AI foundational learning. Includes physical camera cover, encrypted storage, and camera controls. Co-designed with educators and compliant with COPPA and FERPA.
- Zumi A buildable self-driving AI car kit that teaches AI/ML concepts through computer vision, facial recognition, gesture recognition, and autonomous navigation. Built on Raspberry Pi Zero with TensorFlow and OpenCV, programmable in Blockly and Python. Priced at $179.99.
- CoDrone EDU Classroom Packs Bundled classroom packages of multiple CoDrone EDU drones with Smart Controllers, rechargeable batteries, dual-battery chargers, replacement propellers, motors, frames, and optional professional development. 12-pack from $3,599 and 18-pack from $5,399.
- Professional Development Virtual professional development training for educators covering product setup, piloting, programming in Blockly and Python, classroom management, and troubleshooting for CoDrone EDU and Zumi. Sold at $499 per 2-hour course for up to 12 educators; included free with classroom package purchases.
- Aerial Drone Competition Program An annual drone competition program run in partnership with the REC Foundation, featuring piloting challenges and autonomous flight missions for grades 5-12. Teams of 3-5 students compete in piloting teamwork, autonomous flight, piloting skills, and communication missions. Robolink supplies the official drone hardware and competition game elements.
Quantifiable outcome
- 9,000+ US schools and 4,000+ schools worldwide trust Robolink products
- +3 more outcomes
Companies that use Robolink
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Robolink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Robolink partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and moderate.
- Texas InstrumentscoreOngoing collaboration with Texas Instruments. CoDrone EDU Plus is part of this collaboration and features Texas Instruments technology. The partnership enables educational drone technology with enhanced computing capabilities for STEM learning.
- REC FoundationcoreOfficial partnership for the annual Aerial Drone Competition. Robolink provides the official competition drone (CoDrone EDU) while REC Foundation manages event registration, judging, and competition logistics. The competition offers piloting challenges, autonomous flight missions, and communication evaluations for grades 5-12.
- US ArmyminorPartner organization shown on Robolink website. Nature of partnership not detailed in available source material.
- US Air Force JROTCcoreJROTC edition of CoDrone EDU was specifically created to meet JROTC funding requirements. The special edition uses components sourced from different manufacturers to comply with sourcing restrictions.
- ISTE (International Society for Technology in Education)moderateCoDrone EDU Plus announced at ISTE 2026 conference in Orlando, Florida. Robolink has Booth 2522 with hands-on demonstrations, educator-led sessions, and sponsored networking events.
- San Dieguito Union High School District (SDUHSD)moderateIndustry partnership supporting CTE program. Students at Canyon Crest Academy worked with Robolink engineers on drone choreography projects including programmed lights, coordinated movements, and GUI development. Partnership contributes to district's top ranking in California's College/Career Readiness Indicator.
- MiraCosta College, Palomar College, Grossmont CollegemoderateSDUHSD's college partners for Early College Credit program. While not directly Robolink partnerships, they represent the broader CTE ecosystem that includes Robolink drone education.
- Take Flight CurriculumminorThird-party CTE curriculum partner offering drone-related career curricula that integrates with CoDrone EDU. Note: utilizing third-party curricula may void product warranty.
- Robot Operations with CoDrone EDUminorThird-party CTE curriculum partner providing robot operations coursework using Robolink products.
- Advanced Career Curricula (SREB)minorSouthern Regional Education Board (SREB) partnership offering advanced career curricula that may incorporate drone education.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Robolink competitors and assessment
Company assessmentDirect peers
- DJI (DJI Education / RoboMaster): DJI offers RoboMaster and other educational drone/robotics products targeting K-12 and university STEM programs. Directly competes with CoDrone EDU in programmable educational drones with deeper capital and broader catalog.
- Sphero: Sphero makes programmable educational robots (SPRK+, BOLT, indi) for K-12 STEM, serving schools and districts with curriculum and PD. Closest direct competitor on programmable robotics kits and school channel model.
- Wonder Workshop: Wonder Workshop (Dash, Dot, Cue) provides K-8 programmable educational robots with curriculum and PD sold to schools. Comparable on form factor, target segment (K-8 STEM), and school channel GTM.
- Makeblock: Makeblock (mBot, Codey Rocky, Airblock) sells programmable STEAM education robotics kits to schools worldwide. Directly competes in the K-12 STEM robotics kit category with hardware + curriculum + PD bundling.
- VEX Robotics: VEX Robotics offers programmable robot kits (VEX IQ, VEX V5) and a global VEX competition platform for K-12. Directly comparable as educational robotics kits with competition flywheel, though with ground robots rather than drones.
Broad incumbents
- Parrot Education: Parrot offers educational drones (discontinued AR.Drone, Anafi) historically used in K-12 STEM programs. Broader consumer/enterprise drone incumbent; less direct competition today but a category reference point for educational drones.
- Pitsco Education: Pitsco Education offers a broad catalog of K-12 STEM kits, robotics, and curriculum sold through school purchase orders. Comparable on direct-to-school distribution model and CTE curriculum focus.
- LEGO Education: LEGO Education (SPIKE Prime, WeDo, MINDSTORMS) is a broad incumbent in K-12 STEM robotics kits, with deep school penetration, standards-aligned curriculum, and global PD networks. Wider portfolio than Robolink but overlaps on programmable classroom robotics.
Emerging players
- BirdBrain Technologies: BirdBrain Technologies (Hummingbird Bit, Finch Robot) provides programmable K-12 robotics kits with curriculum and PD. Niche overlap on educational robotics in schools but smaller scale and different product form factors.
Others
- Tynker: Tynker is a K-12 coding/STEM curriculum platform that integrates with various robotics including drones. Adjacent enabling partner rather than direct competitor; could be a curriculum integration complement for CoDrone EDU.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Robolink social profiles
Digital presenceRobolink compliance and trust
Trust signalCompliance3 records
Robolink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robolink leadership team
Management profileNumber of profiles
Profiles2 records
Robolink funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robolink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robolink
What does Robolink do?
Robolink designs and sells programmable educational drones (CoDrone EDU, CoDrone EDU JROTC, CoDrone EDU Plus) and an AI self-driving car kit (Zumi) for K-12 STEM and computer science classrooms. Offerings are bundled as classroom packs and paired with standards-aligned curriculum (Robolink Learn), a web-based coding platform (Drone Lab), and virtual professional development for educators.
Is Robolink a public or private company?
Robolink is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Robolink founded?
Robolink was founded in 2012. It employs 11 to 50 people.
Where is Robolink based?
Robolink is headquartered in San Diego, United States, in the North America region.
How does Robolink make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are professional Development Services and competition & Event Products.
Who are Robolink's main competitors?
Direct peers on record are DJI (DJI Education / RoboMaster), Sphero, Wonder Workshop, Makeblock and VEX Robotics. Broad incumbents are Parrot Education, Pitsco Education and LEGO Education. BirdBrain Technologies is listed as an emerging player. Tynker is listed as an others.
Does Robolink have an API?
No public API is recorded for Robolink.
What industry is Robolink in?
Robolink's product category is Educational Robotics. Its primary akta.pro industry code is EDAFANAB, Robotics Learning Platforms, with a secondary code of EDAJAMAG, Math & STEM Learning Technology (incl. Coding/Robotics Platforms). Its NAICS code is 611710 and its SIC code is 3944.