Take Flight Learning
Take Flight Learning is a Marlton, NJ-based DISC personality training and assessment company, founded in 2012 by Merrick Rosenberg, serving enterprise organizations, individual professionals, and schools through its proprietary Eagle/Parrot/Dove/Owl framework, certified trainer channel, and award-winning training products.
- Company typePrivate
- Founded2012
- HeadquartersMarlton, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Take Flight Learning does
Underlying technology consists of fixed-format DISC/EQ assessment instruments, a puppet-based film produced with Monkey Boy Productions and Big Howl Productions, and a WordPress/WooCommerce-style e-commerce storefront for self-serve purchases; there are no API, SDK, or AI/ML components disclosed. The company makes money through six distinct streams: training facilitator certifications ($595–$1,595 per seat), assessment profile sales ($45–$70 per seat plus bulk licensing), keynote speaking engagements, training materials and video/eLearning bundles ($50–$200), BirdBrains movie licensing, and book sales. Go-to-market combines direct enterprise field sales (Fortune 100 majority), event-driven keynote lead generation (TEDx, ATD, SHRM), virtual and in-person certification programs that build a channel of 1,200+ independent certified trainers, a 'High Flyer' affiliate tier for multi-certified partners, and a distribution partnership with Vistage International reaching CEO peer-advisory groups. The firm is bootstrapped, founder-owned, and operates with 11–50 employees globally.
Take Flight Learning firmographics
Firmographics- Name
- Take Flight Learning
- Legal name
- Take Flight Learning
- Website
- https://takeflightlearning.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Take Flight Learning is a Marlton, NJ-based DISC personality training and assessment company, founded in 2012 by Merrick Rosenberg, serving enterprise organizations, individual professionals, and schools through its proprietary Eagle/Parrot/Dove/Owl framework, certified trainer channel, and award-winning training products.
- Ownership category
- akta.pro rank
Where Take Flight Learning is headquartered
LocationHeadquarters
- HQ city
- Marlton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Take Flight Learning business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Training Certifications: Revenue from certifying trainers and facilitators to deliver Take Flight Learning's DISC-based programs. Certification programs include Taking Flight with DISC, Team Dynamics, EQ, Leadership, Sales, Innovation, Conflict Management, Coaching, and BirdBrains, Inc. certifications. Pricing ranges from $595 to $1,595 per certification.
- Personality Assessments/Profiles: Sale of DISC-based assessment profiles including Taking Flight Profile ($55), Taking Flight with EQ Profile ($70), Chameleon Leadership Profile ($50), Chameleon Selling Profile, ReDISCovering Conflict Profile, BirdBrains Inc. Profile ($60), Which Bird Are You? Kids Profile ($45), and Taking Flight Student Profile. Profiles are purchased individually or in bundles.
- Keynote Speaking Engagements: Revenue from booking keynote speakers (Merrick Rosenberg, Kerry Bayles, Jason Meucci) for conferences and corporate events to deliver presentations on personality styles and leadership.
- Training Materials and Resources: Sale of participant guides, video series, eLearning courses, reinforcement materials, and training program brochures. Video series priced at $200, eLearning bundles from $50-$125.
- BirdBrains, Inc. Movie Licensing: Revenue from licensing the BirdBrains, Inc. movie for training purposes, including various movie package options and viewing formats.
- Book Sales: Sale of books authored by Merrick Rosenberg including Taking Flight!, The Chameleon, Personality Wins, Which Bird Are You?, and Flight School.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Taking Flight with DISC Virtual Certification – 3-day virtual program |
| Other | Multi-year contract | Taking Flight with EQ Certification – 2-day program |
| Other | Multi-year contract | Chameleon Leadership Certification – 2-day program |
| Other | Multi-year contract | Team Dynamics Certification – 1-day virtual program |
| Other | Multi-year contract | Chameleon Selling Certification – 1-day program |
| Other | Multi-year contract | Post Certification Program – 1-day experiential session |
| Per seat | Pay-as-you-go | Taking Flight Profile (A DISC Assessment) – Individual assessment |
| Per seat | Pay-as-you-go | Taking Flight with EQ Profile – Combined DISC and EQ assessment |
| Per seat | Pay-as-you-go | Chameleon Leadership Profile – Leadership-focused assessment |
| Per seat | Pay-as-you-go | BirdBrains, Inc. Profile – Combined assessment and participant guide |
| Per seat | Pay-as-you-go | Which Bird Are You? Kids Profile – Child assessment (ages 8-12) |
| Per seat | Pay-as-you-go | Taking Flight with DISC Video Series – 33-video training series |
| Unit Pricing | Pay-as-you-go | BirdBrains, Inc. Movie Options – Training film packages |
| Per seat | Pay-as-you-go | eLearning with Style – Interactive online course |
| Unit Pricing | Pay-as-you-go | Reinforcement Pack – BirdBrains Inc. & eLearning Bundle |
| Unit Pricing | Pay-as-you-go | Enhanced Style Intro Pack – Complete training package |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels13 records
Take Flight Learning product offering
Product offeringCore offering
Take Flight Learning provides DISC-based personality training, assessments, and certifications built around a proprietary bird-based framework (Eagle, Parrot, Dove, Owl). The company sells individual assessment profiles, delivers in-person and virtual training programs on leadership, sales, conflict management, innovation, and emotional intelligence, and certifies external trainers and facilitators to deliver these programs under their methodology.
Product overview
Take Flight Learning offers a comprehensive ecosystem of DISC-based personality assessment products and training programs, centered around a bird-based framework that maps traditional DISC styles (Dominant, Interactive, Supportive, Conscientious) to four memorable bird characters: Eagles, Parrots, Doves, and Owls. The portfolio includes core assessments (Taking Flight Profile, Taking Flight with EQ Profile), specialized assessments for leadership, sales, innovation, conflict management, and youth, training programs, eLearning modules including an award-winning movie (BirdBrains, Inc.), and facilitator certifications. The products integrate with each other, allowing DISC profile results to feed into specialized assessments without requiring repeated testing.
Differentiator
Problem solved
Functional benefit
Products and services
- Taking Flight Profile A DISC-based personality assessment that maps traditional styles (Dominant, Interactive, Supportive, Conscientious) to four bird characters (Eagle, Parrot, Dove, Owl). Provides personalized content covering characteristics, strengths, motivators, needs, fears, conflict handling, communication style, leadership approach, and stress management for individuals and teams.
- Taking Flight with EQ Profile An integrated assessment that combines the DISC personality framework with emotional intelligence measurement across Self-Awareness, Self-Management, Social Awareness, and Relationship Management. Priced at $70 per profile.
- Chameleon Leadership Profile A DISC-based leadership profile providing in-depth analysis of an individual's approach to leadership based on their bird style, covering communication, listening, vision, meetings, delegation, feedback, coaching, and team engagement. Priced at $50 per profile.
- Chameleon Selling Profile A specialized DISC-based profile for sales professionals that maps personality style to strengths and challenges throughout the selling process, including virtual selling, cold outreach, presentations, negotiations, and customer relationships.
- Innovating IDEAs Profile and Participant Guide Integrates an individual's innovation style based on the four bird characters with the IDEA model (Inspire, Define, Evaluate, Arrange) for both creativity and innovation loops.
- ReDISCovering Conflict Profile A DISC-based conflict management profile that reveals an individual's approach to conflict including communication during conflict, conflict triggers, stress responses, and the Chameleon Conflict Model.
- BirdBrains, Inc. Profile Combines the Taking Flight Profile content with the BirdBrains, Inc. Participant Guide, featuring eight activities to introduce or reinforce DISC styles through the movie experience. Priced at $60 per profile.
- Which Bird Are You? Kids Profile A DISC profile designed for children ages 8-12 to understand themselves using the bird-based personality styles, with sections for parents and teachers/coaches. Priced at $45 per profile with special educator pricing.
- Taking Flight Student Profile A comprehensive DISC profile for students that includes all Taking Flight Profile content plus career matching information linked to the U.S. Department of Labor O*NET database, helping students discover careers that fit their bird style.
- Taking Flight with DISC Training Program A high-energy DISC training program linking behavioral styles to the four birds. Teaches self-awareness, communication, feedback, stress management, teamwork, and style flexibility for organizations and teams.
- Team Dynamics Training Program Training program that teaches how to apply DISC styles to create high-performing teams, examining how style creates culture, team development stages, and team ground rules.
- Taking Flight with EQ Training Program Training program connecting DISC styles with emotional intelligence components, helping participants understand how emotions drive behaviors and develop EQ in ways that resonate with their personality style.
- Chameleon Leadership Training Program A one-day leadership training that teaches managers how to adapt to the needs of their direct reports by incorporating the bird-based personality styles into core leadership skills.
- Chameleon Selling Training Program Sales training program teaching salespeople to understand themselves and customers through bird-based personality styles, infusing style into prospecting, presenting, negotiating, and relationship maintenance.
- Innovating IDEAs Training Program Innovation training program utilizing the four DISC styles to help teams tap into natural strengths when generating ideas and bringing them to life through the IDEA model.
- ReDISCovering Conflict Training Program Conflict management training that helps turn conflict into a constructive force using the Chameleon Conflict Model to read interpersonal cues and apply style wisdom for positive outcomes.
- BirdBrains, Inc. Movie The world's first DISC movie, a 30-minute film featuring puppet characters (Dax the Eagle, Iko the Parrot, Sonny the Dove, Cali the Owl) that brings personality styles to life through a story about teamwork and collaboration. Award-winning theatre-quality production with interactive debrief videos and activity guides for facilitator-led sessions.
- eLearning with Style An interactive and animated eLearning course gamifying DISC style learning with eight engaging games (Word Match, Bird Watching, Which Bird Left the Voicemail, Microflock Teams, and others). Approximately 1 hour of dynamic content, priced at $50.
- Taking Flight with DISC Video Series A 33-video series presented by Merrick Rosenberg covering deep insights on the four bird styles, facilitation tips, and classroom-ready content, with over 1.5 hours of material. Priced at $200.
- DISC Certification A 3-day virtual or in-person certification program that authorizes facilitators to deliver Taking Flight with DISC training, covering history, theoretical foundation, profile interpretation, and application across coaching, conflict, leadership, selling, hiring, and team building. Priced at $1,595 per participant.
- Taking Flight with EQ Certification A 2-day certification teaching facilitators how to infuse DISC styles into emotional intelligence training, including interpretation of EQ profile results and running coaching sessions. Priced at $695 per participant.
- Chameleon Leadership Certification A certification that prepares leaders to teach managers how to adapt leadership style based on direct reports' bird-based personality types. Priced at $895 per participant.
- Team Dynamics Certification A 1-day virtual certification preparing facilitators to lead Team Dynamics training programs that apply DISC styles to team development and high-performing team creation. Priced at $595 per participant.
- Chameleon Selling Certification A 1-day certification authorizing facilitators to lead sales training based on DISC styles, covering the ADAPT model and style integration throughout the sales cycle. Priced at $895 per participant.
- Innovating IDEAs Certification A certification preparing facilitators to lead innovation training utilizing four DISC styles through the IDEA model for creativity and implementation loops.
- ReDISCovering Conflict Certification A certification preparing facilitators to teach conflict management using the Chameleon Conflict Model, reframing conflict as an opportunity to build relationships.
- Coaching in Style Certification A certification teaching coaches to help clients use their personality throughout the coaching process, incorporating 16 leadership competencies with bird-style-based questions and action planning. Earns continuing education credits from the International Coaching Federation (ICF).
- BirdBrains, Inc. Certification A certification preparing facilitators to lead BirdBrains, Inc. movie sessions with multiple viewing options, debrief videos, and eight activities for classroom or asynchronous learning.
Quantifiable outcome
- Studies show that Emotional Intelligence explained 89% of entrepreneurial success while general mental ability explained only 11% - demonstrating the business impact of EQ training
- +1 more outcomes
Companies that use Take Flight Learning
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
Take Flight Learning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Take Flight Learning partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Monkey Boy ProductionscorePartnered with Monkey Boy Productions to create the theatre-quality puppet characters for BirdBrains, Inc. movie. Monkey Boy Productions has created puppets for SeaWorld, Saturday Night Live, Little Shop of Horrors, and Late Night with Jimmy Fallon.
- Big Howl ProductionscoreDirected and produced the BirdBrains, Inc. movie. Big Howl Productions specializes in animation and puppetry projects for SyFy Channel, Netflix, and Hasbro.
- David Young (Grammy-nominated musician)minorProduced the two musical numbers Personality and Things That Annoy Me written by Merrick Rosenberg for the BirdBrains, Inc. movie.
- Team Builders PluscoreFounded by Merrick Rosenberg and Jeff Backal in 1991, Team Builders Plus was one of the world's first team building companies and the precursor to Take Flight Learning. It became one of the largest DISC training providers in the country before Take Flight Learning was established.
- International Coaching Federation (ICF)minorProfessional coaching organization that provides continuing education credits for Take Flight Learning's Coaching in Style certification program.
- Vistage InternationalcoreInternational CEO coaching and peer advisory organization where multiple certified Vistage Chairs deliver Take Flight Learning programs to member CEOs and executives. Partners include Chuck Alvey (Vistage Chair since 2012) and George Glover (Vistage Chair).
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Take Flight Learning competitors and assessment
Company assessmentDirect peers
- Wiley (Everything DiSC): Wiley's Everything DiSC is the most widely deployed DISC-based personality assessment suite, used by millions of professionals globally. It is the closest direct competitor to Take Flight Learning, offering assessments, certifications, and training content around the same underlying DISC model.
- The Predictive Index: Predictive Index provides behavioral assessment and talent optimization software used by enterprises for hiring, team design, and leadership development. It competes directly with Take Flight Learning in the personality-driven talent management and team dynamics categories.
- Hogan Assessments: Hogan Assessments offers personality assessments focused on leadership, derailment risk, and workplace behavior. It is a direct peer in the personality-assessment-for-leadership-development space where Take Flight's Chameleon Leadership profile competes.
- PDI (Personality Diagnostics Inc.) / Pearson DISC: Pearson's DISC assessments and training products target the same corporate training buyer as Take Flight Learning with comparable assessment tools and facilitator certifications, making it a direct competitor for DISC certification spend.
Broad incumbents
- FranklinCovey: FranklinCovey is a much larger leadership and organizational training company selling enterprise-wide programs, coaching, and assessments. It overlaps with Take Flight's leadership, EQ, and team effectiveness offerings but addresses a broader curriculum including execution and productivity content.
- Center for Creative Leadership (CCL): CCL is a well-established leadership development provider offering assessments, executive education, and coaching to Fortune 500 clients. It competes for the same enterprise leadership training budget as Take Flight Learning but with deeper academic and research positioning.
- DDI (Development Dimensions International): DDI provides leadership development, assessment, and talent management solutions to large global enterprises. It overlaps with Take Flight's leadership and team effectiveness programs while operating at materially larger scale.
- Korn Ferry: Korn Ferry is a global organizational consulting firm offering talent assessment, executive search, and leadership development. Its assessment and leadership development services overlap directly with Take Flight's enterprise L&D offerings, but as part of a much broader portfolio.
Emerging players
- TalentSmartEQ (now part of BetterUp): TalentSmartEQ built a popular EQ training and assessment franchise (Emotional Intelligence 2.0) before being acquired by BetterUp. It competes directly with Take Flight's EQ-related assessments and certification programs in the mid-market and enterprise EQ training category.
- Tracom Group: TRACOM Group offers behavioral style assessments and social intelligence training used in corporate L&D. It is a smaller, more specialized competitor in the personality and interpersonal effectiveness space where Take Flight Learning operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Take Flight Learning social profiles
Digital presenceTake Flight Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Take Flight Learning leadership team
Management profileNumber of profiles
Profiles3 records
Take Flight Learning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Take Flight Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Take Flight Learning
What does Take Flight Learning do?
Take Flight Learning provides DISC-based personality training, assessments, and certifications built around a proprietary bird-based framework (Eagle, Parrot, Dove, Owl). The company sells individual assessment profiles, delivers in-person and virtual training programs on leadership, sales, conflict management, innovation, and emotional intelligence, and certifies external trainers and facilitators to deliver these programs under their methodology.
Is Take Flight Learning a public or private company?
Take Flight Learning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Take Flight Learning founded?
Take Flight Learning was founded in 2012. It employs 11 to 50 people.
Where is Take Flight Learning based?
Take Flight Learning is headquartered in Marlton, United States, in the North America region.
How does Take Flight Learning make money?
Six revenue lines are on record. Training Certifications are the primary driver. The others are personality Assessments/Profiles, keynote Speaking Engagements, training Materials and Resources, birdBrains, Inc. Movie Licensing and book Sales.
Who are Take Flight Learning's main competitors?
Direct peers on record are Wiley (Everything DiSC), The Predictive Index, Hogan Assessments and PDI (Personality Diagnostics Inc.) / Pearson DISC. Broad incumbents are FranklinCovey, Center for Creative Leadership (CCL), DDI (Development Dimensions International) and Korn Ferry. Emerging players are TalentSmartEQ (now part of BetterUp) and Tracom Group.
Does Take Flight Learning have an API?
No public API is recorded for Take Flight Learning.