What SoYoung Technology does

SoYoung Technology (北京新氧科技有限公司, NASDAQ: SY) is a Beijing-headquartered medical aesthetics internet service platform founded in 2013 and listed on NASDAQ since 2019. The company operates a two-sided marketplace connecting consumers seeking medical aesthetic treatments with verified hospitals, clinics, and doctors across China, supplemented by a content community (beauty diaries, user reviews, doctor profiles, and a medical aesthetics encyclopedia covering 479 procedures across 16 body areas), AR-powered virtual try-on features (SoYoung Magic Mirror), an online consultation tool (Ask Doctor), and consumer protection programs including advance compensation. Distribution is primarily mobile-first via the SoYoung App and a separate SoYoung Youth App targeting younger demographics.

The core business model combines four revenue streams: platform commissions/transaction fees on bookings routed through the marketplace, advertising and marketing services for medical aesthetic providers, reservation/appointment processing fees, and — most significantly — direct revenue from company-operated branded aesthetic centers. SoYoung has rapidly expanded its owned-center footprint to 49 laser medical aesthetic centers across 15 major Chinese cities by year-end 2025, making it China's largest medical aesthetic chain by center count, with plans to open 35+ additional centers in 2026. In Q4 2025, aesthetic treatment services revenue reached RMB 248.1 million (up 205.3% YoY), crossing 50% of total quarterly revenue for the first time.

The technology stack integrates third-party SDKs extensively for payments (WeChat Pay, Alipay, Lakala), computer vision (Face++, ByteDance, Bellus3D, Unre), voice recognition (iFlytek), video (Agora, PLShortVideoKit), cloud infrastructure (Alibaba Cloud, Qiniu), analytics (Umeng, Baidu Statistics), risk control (ShuMei, ShuMeng, Geetest), and social sharing (Weibo, Douyin). SoYoung holds ISO 27001, Ministry of Public Security Level 3 Cybersecurity, ICP, EDI, broadcasting, and online drug/medical device information filing licenses, and signed the Medical Aesthetics Internet Information Service Platform Self-Regulation Convention effective January 2023. FY2025 total revenue was RMB 1,523.4 million (~$212M USD) with a net loss of RMB 242.3 million, materially narrowed from FY2024.

Name

SoYoung Technology

Legal name

北京新氧科技有限公司

Website

https://soyoung.com

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SoYoung Technology (NASDAQ: SY) operates China's leading medical aesthetics marketplace platform, connecting consumers with verified hospitals, clinics, and doctors for aesthetic treatments. It also runs 49 company-owned branded aesthetic centers across 15 Chinese cities as of Q4 2025, making it China's largest medical aesthetic chain by center count.

Ownership category

akta.pro rank

Product category

Medical Aesthetic Services

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)

Keywords

• Medical aesthetic platform
• Aesthetic treatment services
• Online beauty marketplace
• AR virtual try-on
• Medical clinic chain

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Aesthetic Treatment Services (Branded Centers): Revenue from company's own branded aesthetic centers providing laser and medical aesthetic treatments. This segment generated RMB 248.1 million in Q4 2025, representing 205.3% YoY growth and surpassing 50% of total revenue for the first time. The company operated 49 centers as of year-end 2025.
2. Platform Commission/Transaction Fees: Commission fees collected from medical aesthetic hospitals and clinics when users book services through the SoYoung platform. The platform facilitates bookings and takes a percentage of transaction value.
3. Advertising and Marketing Services: Paid promotional placements and marketing services for medical aesthetic service providers on the platform, including featured listings, targeted advertising, and promotional campaigns.
4. Reservation/Appointment Services: Processing fees from the appointment reservation system connecting users with partnered aesthetic service providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

SoYoung operates a mobile-first medical aesthetic internet service platform that connects individual consumers with verified hospitals, clinics and doctors for booking aesthetic treatments, supported by user-generated beauty diaries, doctor Q&A, and an AR virtual try-on tool. The company also runs 49 company-branded laser and medical aesthetic clinics across 15 Chinese cities, providing direct aesthetic treatment services that accounted for the majority of revenue in Q4 2025. Revenue is generated from marketplace commissions on third-party bookings, advertising placements, reservation deposits, and service fees from its own branded clinics.

Product overview

SoYoung Technology operates a multi-sided medical aesthetics platform consisting of (1) the SoYoung app/website (soyoung.com), a mobile and web platform connecting consumers with medical aesthetic service providers; (2) the SoYoung-branded aesthetic center chain, an offline network of company-operated laser and medical aesthetic clinics; (3) the SoYoung Youth app, a separate mobile application targeting younger users; (4) the Chain Open Source Platform (连锁开源平台), a standardized clinic operations framework covering store opening, management, and experience standards; and (5) a suite of community features including user-generated reviews/diaries, doctor verification, clinic verification, and a medical aesthetics encyclopedia (新氧百科). The platform covers 479 treatment projects across 16 body areas and has grown its offline aesthetic center network to 49 centers across 15 major cities as of end-2025, with plans to add 35+ more in 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• SoYoung Platform (新氧APP/website) Mobile and web medical aesthetics internet information service platform connecting consumers with verified hospitals, clinics and doctors for discovery, comparison, booking, payment, and review of aesthetic procedures.
• SoYoung Youth App (新氧青春APP) Separate mobile application targeting younger demographic users with the same aesthetic booking and community features but age-appropriate content and promotional funds, distributed via iOS and Android app stores.
• Branded Aesthetic Center Chain (新氧品牌医美中心) Company-operated laser and medical aesthetic clinics providing direct aesthetic treatment services under the SoYoung brand, including the verified treatment program exceeding 125,000 visits and 289,400 verified procedures in Q4 2025.
• Chain Open Source Platform (连锁开源平台) Standardized operational framework covering five pillars (operating philosophy, store opening, operations, experience standards, and recruitment requirements) that partners and franchisees can adopt to operate medical aesthetic clinics consistently with SoYoung's brand standards.
• Ask Doctor (问医生) Online consultation service connecting consumers with verified medical aesthetic doctors through text and voice (powered by iFlytek speech recognition), enabling pre-treatment advice and ongoing patient engagement.

Quantifiable outcome

• Record Q4 2025 revenue of RMB 460.7 million, up 24.8% YoY
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

AI capability11 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Beijing Medical Aesthetics Expert Consultation CenterminorStrategic or Co-development PartnerAffiliated with Beijing Medical Association, established August 2012. Provides expert consultations, difficult case reviews, and specialist referrals for medical aesthetic services.
• Third-party Payment Providers (WeChat Pay, Alipay, Lakala)coreTechnology or IntegrationIntegration with major Chinese payment platforms for transaction processing, including WeChat Pay, Alipay, and Lakala payment.
• Medical Aesthetic Clinics and Hospitals (Partner Network)coreChannel Partner/ Reseller/ DistributorNetwork of verified medical aesthetic hospitals and clinics listing services and accepting bookings through the SoYoung platform.

Scale indicators16 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Gengmei (更美): Gengmei is a direct Chinese competitor running an online medical aesthetics marketplace connecting consumers with clinics, doctors, and treatments — overlapping directly with SoYoung's discovery, booking, and content community features in the same Chinese market.
• RealSelf: RealSelf is an international online marketplace for aesthetic treatment discovery, doctor reviews, and before/after content — a direct analogue of SoYoung's marketplace and user-generated review flywheel, though operating in Western markets.

Broad incumbents

• Meituan (Medical Beauty Vertical): Meituan is a dominant Chinese local services super-app that includes a medical beauty vertical offering clinic discovery, bookings, and promotions — a broader incumbent with overlapping marketplace functionality but not specializing in medical aesthetics.
• Alibaba Health (阿里健康): Alibaba Health is a broad Chinese healthcare e-commerce and services platform under Alibaba that overlaps with SoYoung in online healthcare service discovery and consumer health product retail, though not focused on medical aesthetics.
• JD Health (京东健康): JD Health is a major Chinese online healthcare platform combining telehealth, pharmaceutical e-commerce, and consumer health services — overlapping with SoYoung in healthcare consumer discovery and transactional services.
• Hims & Hers Health: Hims & Hers is a US-listed consumer telehealth and personal care platform combining online consultations, prescription products, and brand-owned treatments — comparable to SoYoung's hybrid marketplace-plus-owned-services model in the consumer health/beauty space.

Emerging players

• Perfect Corp: Perfect Corp provides AR/AI-powered virtual try-on and skin analysis technology for beauty brands and platforms — directly comparable to SoYoung's Magic Mirror AR simulation and skin detection features.
• Banuba: Banuba is an AR/AI technology provider offering face tracking, virtual try-on, and beauty enhancement SDKs — overlapping with SoYoung's Magic Mirror computer vision capabilities and underlying AR technology stack.

Others

• Modiface (L'Oréal): Modiface, owned by L'Oréal, is an AR beauty technology provider that powers virtual try-on experiences for major beauty brands — a technology peer comparable to the AR/simulation layer underlying SoYoung's Magic Mirror feature.

Regional players

• Ping An Healthcare and Technology (平安好医生): Ping An Good Doctor is a major Chinese online healthcare and consultation platform offering telehealth, family doctor services, and consumer health commerce — comparable to SoYoung's Ask Doctor and consumer health service discovery in the Chinese market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoYoung Technology